Reference Slides for the UK Roadshow in February, 2017

SQUARE ENIX HOLDINGS CO., LTD.

U.K. Road Show Material

February 2017

1 Sales Trend and Mid‐term Plan

Expecting sales increase over 6 consecutive years through high growth in the Digital Entertainment (DE) segment, which is the key driver for achieving the mid‐term goal.

Mid‐term Plan Million JPY 300,000～ 450,000 Sales Trend 400,000 MJPY

400,000

350,000

300,000 Adjustment 250,000 Merchandising Publication 200,000 Amusement Digital Entertainment 150,000

100,000

50,000

FY2017 : Based on the intermmediate 0 scenario in the forecast range. FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E FY2018 FY2019T

2 Profit Trend and Mid‐term Plan On top of stable profit base of MMO and Games for Smart Devices and PC Browser segments, improvement of DE profitability is crucial.

Million JPY Operating Income Trend Mid‐term Plan 50,000 MJPY 60,000

50,000

40,000 Adjustment 30,000 Merchandising 20,000 Publication

10,000 Amusement

0 Digital Entertainment FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E FY2018 FY2019T (10,000) FY2017 : Based on the intermmediate scenario in the forecast range. (20,000) Sales Composition Trend by DE Sub Segment 100% 80% 60% HD 40% MMO 20% Games for Smart Devices/PC Browser 0% FY2011 FY2012 FY2013 FY2014 FY2015 FY2016 FY2017E

3 Strategies to Achieve the Mid‐term Plan.

1. Digital Sales Enhancement

2. Multi Platform Utilisation

3. Geographical Expansion

4 1. Digital Sales Enhancement

・Establish SQEX digital sales global website ‐Cross‐border/platform sales channel ‐Long tail revenue stream

・Create library of catalogue titles, and eliminate backward compatibility issue

5 1. Digital Sales Enhancement

Digital sales are growing through strong library of catalogue titles and long tail sales. Aim at further growth with introducing additional PDLC and effective digital marketing.

HD Segment Digital Sales Trend Million JPY 45,000

40,000

35,000

30,000

25,000 Package Sales 20,000 Digital Sales

15,000

10,000

5,000

0 FY2016 Q1 FY2016 Q2 FY2016 Q3 FY2016 Q4 FY2017 Q1 FY2017 Q2 FY2017 Q3

6 2. Multi Platform Utilisation

・Access to a broader customer base

・Long tail sales

・Extensive IP utilisation in multi segments

7 2. Multi Platform Utilisation Access to broader a customer base by multi platform utilisation. Create an environment in which our games are playable anytime, anywhere.

©Nintendo

"PS4(logo)" is a registered trademark of Sony Interactive Entertainment Inc. Xbox one and Xbox one logo are trademarks or registered trademarks of Microsoft Corporation. Steam and the Steam logo are trademarks and/or registered trademarks of Valve Corporation in the U.S. and/or other countries. Nintendo Switch logo and Nintendo Switch are trademarks of Nintendo. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google Inc. All other product names, service names, company names, and logo marks are the trademarks, registered trademarks, or trade names of their respective companies.

8 2. Multi Platform Utilisation Fully enhance IPs originated in HD games into multi segments to maximize IP value.

MMO

Smart Device Amusement

©2015-2017 KOEI TECMO GAMES/SQUARE ENIX CO., LTD. All Rights Reserved. ©2016, 2017 ©2015-2017 CHARACTER DESIGN: SQUARE ENIX CO., LTD. SQUARE ENIX CO., LTD. TETSUYA NOMURA All Rights Reserved. All Rights Reserved. Developed by gumi Inc. Illustration/ ©2015 YOSHITAKA AMANO Merchandising Publication ©SQUARE ENIX CO., LTD. All Rights Reserved. CHARACTER DESIGN: TETSUYA NOMURA/ROBERTO FERRARI

©SQUARE ENIX CO., LTD. All Rights Reserved. ©2016 SQUARE ENIX CO., LTD. CHARACTER DESIGN: TETSUYA NOMURA All Rights Reserved. ©Machine Zone, Inc. MAIN CHARACTER DESIGN: The trademark “Machine Zone,” TETSUYA NOMURA and logo are trademarks of Machine Zone, Inc.

9 3. Geographical Expansion

・Expansion of mobile games to overseas market

・Exploitation of emerging game markets

10 3. Geographical Expansion Effectively utilise both of self publishing and IP licensing to local partners, to reach out the global mobile game market.

Global Market (excl. China) China Market Self Publishing IP Licensing Out

©Machine Zone, Inc. The trademark “Machine Zone,” and logo are trademarks of ©SQUARE ENIX CO., LTD. ©2001-2017 DWANGO/ZENER WORKS/ponsbic/ Machine Zone, Inc. ©DeNA Co., Ltd. SQUARE ENIX CO., LTD. All Rights Reserved.

11 3. Geographical Expansion Participated the India Gaming Show 2017 with HD game‐focused lineup. Planning business expansion to emerging game markets including India.

※Exhibition Titles ・Final Fantasy XV ・HITMAN ・NieR : Automata ・Rise of The Tomb Raider ・SQEX Game Title Movies 12 Ref：HD Segment Pipeline Established a robust pipeline from which 1‐2 blockbuster titles as well as multiple mid‐ size titles are constantly launched every year.

FY2017 FY2018 and beyond

©2016 SQUARE ENIX CO., LTD. All Rights Reserved. MAIN CHARACTER DESIGN：TETSUYA NOMURA ©2017 ARMOR PROJECT/BIRD STUDIO/ ©Disney SQUARE ENIX All Rights Reserved. Developed by SQUARE ENIX To be released in 2017

©2006, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. th ©SQUARE ENIX CO., LTD. All Rights Reserved. Deus Ex: Mankind Divided ©2016 Square Enix Ltd. All rights reserved. Developed by Eidos-Montréal. To be released on 13 July 2017 CHARACTER DESIGN: Deus Ex, Deus Ex: Mankind Divided, Eidos-Montréal, and the Eidos-Montréal logo are trademarks or TETSUYA NOMURA/ROBERTO FERRARI registered trademarks of Square Enix Ltd.

©2017 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved. MARVEL DRAGON QUEST characters: ©ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX FINAL FANTASY characters: ©SQUARE ENIX IP License CHARACTER ©2016 SQUARE ENIX CO., LTD. ©Disney ILLUSTRATION:SHIRO AMANO All Rights Reserved. Developed by SQUARE ENIX CHARACTER DESIGN: To be released in 2017 TETSUYA NOMURA/ YASUHISA IZUMISAWA

13 Ref：MMO Segment Pipeline Expansion disks for FINAL FANTASY XIV and DRAGON QUEST X, our major MMO titles, will be launched in FY2018/3. Enhance paying user base and drive expansion disc sales

To be launched on 20th June 2017 To be launched in FY2018/3

14 Ref：Games for Smart Devices/PC Browser Lineup New titles launched in the second half of FY2017/3 are performing well on top of strong performance of existing major titles. New titles will be launched consecutively.

Jan 2014 Sep 2014 Oct 2015 Oct 2015 Feb 2017

Alliane with DeNA Co., Ltd. ©2015-2017 ARMOR PROJECT/BIRD STUDIO/ ©2017 KOEI TECMO GAMES/ ©2015-2017 ARMOR PROJECT/BIRD STUDIO/ ©SQUARE ENIX CO., LTD. SQUARE ENIX All Rights Reserved. SQUARE ENIX CO., LTD. All Rights Reserved. SQUARE ENIX All Rights Reserved. ©DeNA Co., Ltd. ©SUGIYAMA KOBO CHARACTER DESIGN: TETSUYA NOMURA ©SUGIYAMA KOBO ©2016, 2017 Developed by Cygames, Inc. SQUARE ENIX CO., LTD. All Rights Reserved. Developed by gumi Inc. Illustration/ ©2015 YOSHITAKA AMANO

Apr 2014 Nov 2014 Jun 2015 Sep 2015 Dec 2016

©2014-2017 SQUARE ENIX CO., LTD. All Rights Reserved. ©2014-2017 SQUARE ENIX CO., LTD. ©2015-2017 ©Disney ©2016, 2017 SQUARE ENIX CO., LTD. All Rights Reserved. SQUARE ENIX CO., LTD. All Rights Reserved. Developed by SQUARE ENIX All Rights Reserved. Developed by tri-Ace Inc.