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Tourism Destination Management administrative sciences Tourism Destination Management Edited by Manuel Rodríguez-Díaz and Tomás F. Espino-Rodríguez Printed Edition of the Special Issue Published in Administrative Sciences www.mdpi.com/journal/admsci Tourism Destination Management Tourism Destination Management Special Issue Editors Manuel Rodr´ıguez-D´ıaz Tomas ´ F. Espino-Rodr´ıguez MDPI • Basel • Beijing • Wuhan • Barcelona • Belgrade Special Issue Editors Manuel Rodr´ıguez-D´ıaz Tomas´ F. Espino-Rodr´ıguez University of Las Palmas de Gran Canaria University of Las Palmas de Gran Canaria Spain Spain Editorial Office MDPI St. Alban-Anlage 66 4052 Basel, Switzerland This is a reprint of articles from the Special Issue published online in the open access journal Administrative Sciences (ISSN 2076-3387) in 2019 (available at: https://www.mdpi.com/journal/ admsci/special issues/tourism destination) For citation purposes, cite each article independently as indicated on the article page online and as indicated below: LastName, A.A.; LastName, B.B.; LastName, C.C. Article Title. Journal Name Year, Article Number, Page Range. ISBN 978-3-03921-471-6 (Pbk) ISBN 978-3-03921-472-3 (PDF) c 2019 by the authors. Articles in this book are Open Access and distributed under the Creative Commons Attribution (CC BY) license, which allows users to download, copy and build upon published articles, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. The book as a whole is distributed by MDPI under the terms and conditions of the Creative Commons license CC BY-NC-ND. Contents About the Special Issue Editors ..................................... vii Yulin Chen Information Clues and Emotional Intentions: A Case Study of the Regional Image of the Cultural and Creative Community Reprinted from: Adm. Sci. 2019, 9, 39, doi:10.3390/admsci9020039 .................. 1 Manuel Rodr´ıguez-D´ıaz, Crina Isabel Rodr´ıguez-Voltes and Ana Cristina Rodr´ıguez-Voltes Determining the Relationships between Price and Online Reputation in Lodgings Reprinted from: Adm. Sci. 2019, 9, 53, doi:10.3390/admsci9030053 .................. 28 Carmen Florido, Marta Jacob and Margarita Payeras How to Carry out the Transition towards a More Circular Tourist Activity in the Hotel Sector. The Role of Innovation Reprinted from: Adm. Sci. 2019, 9, 47, doi:10.3390/admsci9020047 .................. 55 Mariusz Szubert and Michał Zemła˙ The Role of the Geographical Textbooks in Grounding Negative Stereotypes of a Tourism Destination—The Case of Upper Silesian Conurbation in Poland Reprinted from: Adm. Sci. 2019, 9, 42, doi:10.3390/admsci9020042 .................. 71 Manuel Rodr´ıguez-D´ıaz, Raquel Alonso-Gonz´alez, Crina Isabel Rodr´ıguez-Voltes and Ana Cristina Rodr´ıguez-Voltes A Rating of the Online Reputation Balance in Lodgings Reprinted from: Adm. Sci. 2019, 9, 58, doi:10.3390/admsci9030058 .................. 94 v About the Special Issue Editors Manuel Rodr´ıguez-D´ıaz is Senior Lecturer of Marketing and a member of the University Institute of Tourism and Sustainable Development (TIDES), in the University of Las Palmas de Gran Canaria. His research interests include distribution channels, tourism, online reputation, tourism destination, and logistic and supply chain management. He has published in journals such as the Journal of Travel Research, International Journal of Contemporary Hospitality Management, Applied Geography, Tourism Economics, Resources Policy, International Journal of Geographical Information Science, Sustainability, Administrative Sciences, Journal of Retailing and Consumer Service, and Business Process Management Journal. Tomas ´ F. Espino-Rodr´ıguez is a Senior Lecturer in the School of Business, Economics and Tourism at University of Las Palmas of Gran Canaria, Spain, where he lectures on hospitality and tourism operations. He was also a Visiting Researcher at the University of Strathclyde. His research focuses on outsourcing, supply chain, and operations management in the hospitality sector. His papers have been published in international academic journals such as the International Journal of Management Reviews, Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, The Services Industries Journal, Industrial Management and Data Systems, Service Business, etc. and presented at numerous conferences around the world. He was awarded the Best Work Award presented at the 14th APAcHRIE conference 2016. vii administrative sciences Article Information Clues and Emotional Intentions: A Case Study of the Regional Image of the Cultural and Creative Community Yulin Chen Department of Mass Communication, Tamkang University, New Taipei City 25137, Taiwan; [email protected] Received: 24 April 2019; Accepted: 17 May 2019; Published: 24 May 2019 Abstract: In order to capture the value of cultural creativity, this study explored regional cultural creativities with different creative forms to understand how people interpret and interact with various regional cultural creative images. This was done by analyzing the abstract (performance) type of cultural creativity and the figurative (commodity) type of cultural creativity, in order to understand how existing regional cultural creativities operate information threads in social media, and how the different forms of content may lead to different levels of participation and feedback. The Cloud Gate Dance Theater can be taken as an example of an abstract cultural creation (performance type), and Green-in-hand as an example of a figurative cultural creativity (commodity type). In this study, all user page content for the period 1 January 2011, to 31 December 2018, and the number of user comments for each post were analyzed, for a total of 4784 posts. Computer science, data mining, big data, and social network analysis were combined to verify the findings of the analyses. Through an application programming interface (API), data and information in social media is extracted. Then data filtering, storage, and analysis is performed with meaningful information extracted for interpretation and for use in text mining to explore the relationship with the public based on content attributes. This study first verifies that the regional image is consistent with the social image location. Second, the information cues results found that information cues could be organized into region personality through any direct or indirect contact. Third, emotional clues can evoke emotions and self-expression, which is seen as an important clue to region emotions. In addition, this study also provides a conceptual framework for understanding how different forms of information, in regards to social management of existing regional cultural creativities, leads to varying levels of participation. Understanding the form of information is a key factor in the acceptance of information by the public. It is a reminder for cultural and creative institutions of the importance of text and images, and of figurative and abstract information planning in social content. In order to improve the competitiveness of the destination, using content interaction through social media to create and enhance a strong brand image is important. Keywords: social media content exploration; regional image; abstract and figurative clues; cultural and creative community 1. Introduction Culture uses experiences to convey meaning (Dewey 1934), which can be achieved through demonstrations or everyday experiences (Newman et al. 2012). Culture may come from any part of life with the experience is shared, such as by common symbols, texts, or information, by any group, thus conveying beliefs, customs, values, and other figurative or abstract practices that confirm the cultural common identity (Throsby 2001). Cultural creativity can be regarded as a combination of experience and art. It is a kind of understanding of the meaning of culture to individuals or people, such as the Adm. Sci. 2019, 9, 39; doi:10.3390/admsci90200391 www.mdpi.com/journal/admsci Adm. Sci. 2019, 9,39 recognition and interpretation of information, and the meaning of symbols (Throsby 2001). The latter may be integrated into the arts and create a dialogue within the culture, just as individuals participate in cultural creation while sharing experiences (McCarthy et al. 2001). It also represents the value of cultural creativity in people’s lives (Throsby 2001). Therefore, in order to capture the value of cultural creativity, this study explored regional cultural creativities with different creative forms to understand how people interpret and interact with various regional images of cultural creativity (Gray 2010). This study also explored how subjective thinking produces a regional image after being influenced by the text and images (Tribe and Xiao 2011). However, as the composition of the regional image is very complex, Gallarza et al. (2002) considered it to be a complex, multi-dimensional, and dynamic combination that cannot be explained by a simple facet (Gallarza et al. 2002). Therefore, the regional image of cultural creativity discussed in this study is an example of images and words in social content. By subjectively judging the masses in order to generate behavioral interactions between emotions and intentions, it produces a specific figurative or abstract impression (Baloglu and McCleary 1999). In order to conceptualize the regional image (Canally 2010), this study applies the concept of converting a vague regional
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