SIM City How the Machine to Machine Market IS Taking Shape

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SIM City How the Machine to Machine Market IS Taking Shape the future of wireless ISSUE 170 APRIL 2011 featuring Backhaul: Keeping the traffic moving. Banking on NFC: MNOs look to retain their place in mobile financial services. SIM City HOW THE MACHINE TO MACHINE MARKET IS TAKING SHAPE OFC_MCI170.indd 1 31/03/2011 14:39 MCI_Feb11_ipaccess.pdf 2 26/01/2011 18:52 ipaccess.com nano3G™ The end-to-end picocell and femtocell solution – New S class femtocell for smaller offices and shops – E class picocells for in-building coverage & capacity – Scale your up-front integration to fit your budget – Based on proven femtocell technology – A complete turnkey solution optimised for business and indoor public access FRONT Editorial 04 CONTENTS APRIL11 Analysis 06 Deutsche Telekom is to play in another large scale consolidation. This time the US arm of its mobile operation T-Mobile is the subject of an acquisition bid from US market leader AT&T. If successful the deal will give AT&T 43 per cent of the US mobile market and more than 130 million customers so it’s no surprise that it has already drawn some objections. Meanwhile industry relations between China and the West are getting a touch fraught, making life difficult for the likes of Huawei. In an extraordinary open letter, one senior Huawei executive challenged the firm’s detractors to | 16 MACHINE TO MACHINE back up the accusations that the firm represents a If some players are to be believed, in the not security threat. But the protectionism isn’t all one way. too distant future we will live in a world of 50 billion connected devices. Making this happen will not MCI INTERVIEW be simple, however, and will require a completely new way of working from the mobile operators that want to make money from Blyk and Aircel 10 this explosion in connectivity. The leaders in the space share their Indian carrier Aircel teamed with youth media firm insights and we look at the contrasting business cases of four carriers Blyk to launch a content and advertising service in addressing the M2M space. November 2010. It represented the first deployment for Blyk outside of Europe, the firm having switched its model from ad-funded virtual operator to carrier partner in a bid to improve its fortunes. Blyk co- founder Antti Öhrling and Aircel COO Gurdeep Singh speak to Mike Hibberd about the drivers behind this | Global Events 2011 latest partnership, and the firms’ plans for the future. LTE World Summit 2011 EXECUTIVE INTERVIEW 17-19th May, Amsterdam RAI www.lteconference.com/ RGB Networks 12 Video processing specialist RGB Networks Now in its 7th year, the LTE World and do business with 2500+ announced its presence in the mobile market Summit 2011 looks set to build attendees from across 100 during 2010, with the purchase of mobile IP video upon 2010’s hugely successful countries, with 50% at director- specialist RipCode. CEO Jef Graham speak to MCI show. All of the major LTE players level and above. With over 100 about the future of the three-screen video sector will once again be in attendance, stands and a comprehensive 9 and the increasing importance of mobile. including all major operators, track programme, if you can only vendors, industry associations, make one LTE event in 2011... FEATURES press and more. Network, learn make it this one! Technology: Backhaul 28 Global internet traffic will grow by a volume of MVNO Industry Summit VAS Africa almost 50 per cent each year between now and 10–11 May 2011 5-6 July 2015, according to Informa Telecoms & Media. This Novotel City, Barcelona Johannesburg, South Africa appetite for consumption will be whetted by online www.mvnoindustrysummit.com www.comworldseries.com/vasafrica storage, peer to peer traffic and video consumption in the mobile space. The trick now is keeping the data Global Messaging and VAS Broadband World Forum 2011 22-23 June 27 – 29th September deluge away from the core. London Paris, France www.globalmessagingcongress.com www.broadbandworldforum.com/ Mobile financial services 32 Big hitters like Apple, Google, Visa, the major carriers and vendors, financial institutions and the device manufacturers are making no bones about the fact that they see pay dirt in m-payments, m-commerce and mobile financial services in general. THE INFORMER Telecoms.com just got smarter.... Subscribe to MCI today! Opinion, breaking news, debate, Tel: 0870 787 6823 It’s all about LTE as UK regulator Ofcom finally gets 36 careers, events & research. Fax: +44 20 8606 7301 round to sharing its plans for 4G spectrum licensing. Visit www.telecoms.com Email: [email protected] Over in the states, meanwhile, rural carriers have www.telecoms.com/magazine-subscription/ banded together to create scale and Lightsquared has announced some customers. Mobile Communications International | First for news, best for business 03 03_MCI170.indd 3 31/03/2011 10:09 EDITORIALAPRIL11 [email protected] Cutting the cord he application ecosystem has become system be about to come to an end? Research HEAD OFFICE Mortimer House, 37-41 Mortimer Street, the accepted battleground for the in Motion recently announced the impending London, W1T 3JH consumer-facing smartphone industry. release of two ‘app players’ that will allow Tel: +44 (20) 701 75000 T Fax: +44 (20) 701 75647 Everyone wants in on the act—the latest users of its new PlayBook tablet to run Java EDITORIAL player to launch its own take on the space and Android apps on their RIM devices. That Please send all press releases to [email protected] is online retail outfi t Amazon. In what must really is interesting. Editorial Director have been a deliberately provocative move It would be even more interesting if it was Mike Hibberd Email: [email protected] (the only alternative being total ignorance something RIM was planning to push down Tel: +44 (20) 701 75201 of the competition), Amazon decided to name its portfolio to its smartphone products. For Deputy Editor its play the Appstore. a fi rm like RIM, whose OS has a far smaller James Middleton Email: [email protected] As in music, it’s what the writer leaves out user base than Android or iOS, it might make Tel: +44 (20) 701 75257 that often makes the biggest impact. In this sense to harness the developer momentum Assistant Editor instance, Amazon left out a single white space behind a more widely distributed platform. Pamela Weaver Email: [email protected] and hoped that would be enough to differenti- Especially given that RIM’s device sales are Tel: +44 (20) 701 74010 ate the name from Apple’s genre-defi ning App not based on the OS in the same way that Correspondents: The Informer Store. It wasn’t, and Apple promptly deployed Android’s and Apple’s are. [email protected] the legal team. And what of vendors looking to further de- ADVERTISING Tetchy behaviour from Apple is nothing velop their proprietary OS strategies—could Sales Manager new but perhaps its bristling reaction to similar strategies be employed? Reports Michael Butcher Email: [email protected] Amazon’s encroachment belies deeper con- surfaced recently that Motorola, enjoying Tel: +44 (20) 701 75601 cerns about its ongoing leadership. Certainly something of a resurgence having hitched Sales Executive its latest TV ad campaign suggests a desire to its wagon to the Android horse, is looking Fay Pullin Email: [email protected] re-establish what it sees as the correct order to start work on its own OS once again. It’s Tel: +44 (20) 203 73869 of things. “If you don’t have an iPhone,” says confounded some observers, who’ve pointed the friendly voiceover, “you don’t have the App out that this is hardly an area in which DESIGN & PRODUCTION Design & Production Manager Store. So you don’t have the world’s largest Motorola has excelled in the past. So either Joanne Lowe selection of apps.” Over to you, Amazon. Motorola believes it can attract a signifi cant Email: [email protected] Tel: +44 (20) 701 75604 But might the era of the umbilical tie be- developer community to its own project, or MARKETING / LIST RENTAL tween app ecosystem and device/operating it’s got another plan. Head of Marketing Sophie Burdajewicz Email: [email protected] Tel: +44 (20) 701 75461 PUBLISHER Tim Banham Email: [email protected] Tel: +44 (20) 701 75218 SUBSCRIPTIONS/ CUSTOMER SERVICES CDS Global Tower House, Lathkill Street, Sovereign Park, Market Harborough, Leicestershire, LE16 9EF Tel: 0870 787 6823 Email: [email protected] Register online at Mike Hibberd www.telecoms.com/magazine-subscription/ Editor WEBSITE www.telecoms.com FREE SUBSCRIPTIONS All free and paid subscription enquiries should be sent to: No part of this publication may be reproduced, stored in Mobile Communications International is a controlled any retrieval system or transmitted in any form electronic, CDS Global Mobile Communications International is published by circulation Bi-monthly magazine available free to selected mechanical, photocopying or otherwise without the prior Tower House, Lathkill Street, personnel at the publisher’s discretion. If you wish to apply permission of the publisher. Sovereign Park, for regular free copies then please register online at: Market Harborough, Mobile Communications International is audited by BPA www.telecoms.com/magazine-subscription Leicestershire, LE16 9EF Worldwide and distributed to 13,324* qualified global mobile professionals per issue. PAID SUBSCIPTIONS Tel: 0870 787 6823 Readers who fall outside the strict terms of control may Email: [email protected] *Figure taken from June 2010 BPA statement purchase an annual subscription. UK 1 Year - £60 Europe While every care has been taken to ensure that the data in © 2011.
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