Safe roads, reliable journeys, informed travellers
The Highways Agency’s visual identity specifications
What you need to know
An executive agency of the Department for Transport the highways agency’s visual identity specifications – what you need to know v 02/13
Foreword 3 5.0 Maps and mapping 57 Introduction 4 5.1 Getting it right 58 5.2 Watermarks 59 1.0 Highways Agency visual identity 5 1.1 Our logo 6 6.0 Digital 60 1.2 Corporate typefaces 12 6.1 Website external 61 1.3 Diversity and accessibility 15 6.2 Website internal 62 1.4 Stationery 16 6.3 Social media 63 1.5 Emails 19 1.6 Presentations 20 7.0 Traffic Officer Service 64 7.1 Personal protective equipment (PPE) 65 2.0 Partner logos 21 7.2 Livery 66 2.1 Department for Transport 22 2.2 Third party 23 8.0 Miscellaneous 67
Contents Contents 8.1 Notices 68 3.0 Design specifications 24 8.2 Highways Agency PPE 70 3.1 Colour palette 25 3.2 Publications 27 9.0 Working for us (suppliers and contractors) 71 3.3 Report standards 45 9.1 Introduction 72 3.4 Newsletters 46 9.2 Using your logo 73 3.5 Displays 51 9.3 Communications 79 9.4 Signage 87 4.0 Photography and images 53 9.5 PPE 92 4.1 General guidance 54 9.6 Vehicles 94 4.2 Film 55 4.3 Use of Highways Agency images 55 Further information 96
2 3 Foreword [email protected] [email protected] To contact your localHighways Agency team mediaservices email: working withintheAgencyandacross oursupplychain together, staff inoneplace,alltheinformation andcolleagues These specificationswillhelpyoutodojust that.Theybring resilient visualidentity. ofourlogo,is thefirststeptowardsform building astrong and through thecorrect presentation ofourcorporateidentityinthe and whywedoit.Moreithelps build recognition importantly and, amongst ourmanystakeholdersaboutwho we are, whatwedo, and authority. Thishelpsavoidconfusion andmisunderstanding than everthatwepresent theAgencyanditsworkwithclarity To helpensure wecreate therightimpression itismore important roads, travellers. reliableandinformed journeys England’s strategic road operator, responsible forproviding safe and stakeholderstoidentifytheHighwaysAgencywithitsrole as tous.Itenablesourcustomers Our visualidentityisimportant Our visualidentity [email protected] To contact theHighways Agency print unit email: Chief Executive,HighwaysAgency. Graham Dalton
graphics-leeds@highways.gsi.gov.uk [email protected]
[email protected] the out whatyouneedtoknow. professional andconsistentmanner. Thefollowingpagesset help ensure wealwayspresent theHighwaysAgencyina So taketimetofamiliariseyourselfwiththese specificationsto of ourvisualidentity. chain –hasarole toplayinguarding andprotecting theintegrity liaison officer ortechnicalengineerworkingforoursupply divisional director withintheAgency, orasitemanager, public oneofus–whetherateammember,every project manageror forefront ofpresenting ourvisualidentity. To helpthem,eachand Our communicationsandmediaservicesteamsare atthe communications channels. presentation materials–includingnewandemerging need toknow, whenusingourlogoonequipment,products and
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the highways agency’s visual identity specifications – what you need to know v 03/13 Why do we need these specifications?
These specifications place a clear, consistent Highways Agency The Highways Agency media services teams are responsible visual identity as central to all communication and publicity activity. for design issues. As a member of Highways Agency staff, or as a supply chain colleague, you must follow and implement This means that while our supply chain delivers the service this advice. on the ground, the Highways Agency will remain as the public face and have control over the wording, design and For further information on using our visual identity contact presentation of all communications, publicity and materials your local Highways Agency media services team or related to the operation and maintenance of England’s strategic the communications business partner who will be able road network. to advise. Introduction Introduction
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 4 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.0 Highways Agency visual identity
1.1 Our logo 6-11 Our logo is protected by crown copyright and is Basic elements 6 based upon the internationally recognised motorway How to use 7-8 sign, designed to be clean, simple and memorable. Getting it right 9 Getting it wrong 10 The quality and consistency of our visual identity is a Using the strapline 11 vital component in presenting the Highways Agency. 1.2 Corporate typefaces 12-14 Usage 12 Helvetica 13 Arial 14
1.3 Diversity and accessibility 15
1.4 Stationery 16-18 Letterheads and letters 16 Compliment slips 17 Business cards 18
1.5 Emails 19 Signature format 19
1.6 Presentations 20
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 5 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.1 Our logo Basic elements
The logo has two elements. The logo uses process black plus two colours from the Pantone® colour matching system. The symbol The wording Pantone 284 Pantone 287 The two elements always appear together and must not be used separately. The colours always appear as illustrated below and must not be changed or used in any other format other than those shown on pages 7-8. For detailed specificationssee page 25.
Process black
Pantone 284 Pantone 287 1.0 Highways Agency visual identity Agency Highways 1.0
* Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team.
Pantone® is a registered trademark of Pantone® Inc.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 6 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.1 Our logo How to use
Size and space Usage There is always a clear space around the Highways Agency Wherever possible use the logo in its true form on a white logo. This is important to ensure it’s clear, immediately background. Never reproduce the logo in any other colour recognisable and consistent. combinations, tints or tones. There may be times when it isn’t possible to recreate the logo in Exclusion zone Fig 1.0[1] the corporate colours. In this case you will need to reproduce it The ‘X’ height determines the minimum clear space you need in mono (black) or reversed out (white). to leave around the logo. ‘X’ is equivalent to the height of the word ‘HIGHWAYS’ in True form* the logo.
Fig 1.0[1]
X X X X Mono (black)*
X X
Minimum size Fig 1.0[2] The minimum size of the logo for all applications is 25mm wide. Reversed out (white)*
Fig 1.0[2] 1.0 Highways Agency visual identity Agency Highways 1.0 25mm
* Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 7 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.1 Our logo How to use
Exceptions – square format The square logo should only be used in exceptional circumstances where the true form (see page 7) cannot be used, such as on hard hats, and in some instances for vehicle livery. The logo is shown below in order of preference of colour use – most preferred on the left.
Fig 1.0[3]* Fig 1.0[4]* Fig 1.0[5]* 1.0 Highways Agency visual identity Agency Highways 1.0
* Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 8 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] 9 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: true form. If you’re usingalighterbackground, alwaysusethelogoinits If youneedto‘reverse out’thelogo,onlyusedarkbackgrounds. onawhitebackground.true form Wherever tousetheHighwaysAgencylogoinits possible,try 1.1 Fig 1.0[8] Fig 1.0[7] Fig 1.0[6] [email protected] To contact theHighways Agency print unit email: Our logo Fig 1.0[7]and1.0[8] Getting itright
[email protected] [email protected] Fig 1.0[6]
[email protected] the the logoonabackground imagethatprovides sufficient contrast or coloured image.You candothisaslongit’s clear. Onlyuse You maywanttousethelogooveraphotographic background Placing ourlogoonimages Fig 1.0[10] Fig 1.0[9] background image. Fig 1.0[10] background image. Fig 1.0[9] and hasagoodeventone.
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10 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: anewlogo. Incorporatethelogowithother elementstoform • • • Useanother typefaceoradditionaltextwithinthelogo. • Display thelogoatanangle.Italwaysappearsin • identity. Changethecoloursoflogo.Thecorporate are • Stretchthelogoinanyway. ordistort • Never: Figs 1.0[11-13] never alter thelogointhisway. Ourlogoisunique, soit’s you important separating oralteringitfromMakesure itstrueform. you The mostcommonwaypeopleusethelogoincorrectly isby Agency’s visual identity andwhatitstandsfor. incorrectly, youcouldcompromise orweakentheHighways applications. Alwaystreat thelogowithrespect. Ifyouuseit such, it’s essential weuseitcorrectly and consistentlyacross all ofouridentity.The HighwaysAgencylogoisthekeypart As 1.1 [email protected] To contact theHighways Agency print unit email: images where there isn’t enoughcontrast. it unclear. horizontal position. ofour unique totheHighwaysAgencyandanintegralpart R U Fig 1.0[17] everse thelogooutof anylightcoloursorbackground se thelogoonanybackground imageorgraphicthatmakes leaveoutanyofitselementsorusethemseparately. Our logo
Fig 1.0[15] Fig 1.0[18] Getting itwrong Fig 1.0[16]
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 03/13 1.1 Our logo Using the strapline
Our strapline – ‘Safe roads, reliable journeys, informed Examples of using the strapline with our logo includes stationery travellers’ – is an integral part of our branding for corporate (see pages 16, 17, 18) and presentations (see page 20). stationery, documents, and electronic publications. It can also Never: be extended to other materials subject to discussion and • Reposition, redraw, distort or change the colour of any of the approval from the head of media services and communications logo elements. business partner.
Fig 1.0[20]*
X
Space between bottom of X logo and top of strapline ‘ ’ X is determined by the height of the word ‘HIGHWAYS’ Safe roads, reliable journeys, informed travellers
The point size of the Left align strapline with logo strapline is determined by aligning the ‘t’ in travellers as shown. 1.0 Highways Agency visual identity Agency Highways 1.0 Helvetica Light upper and lower case in 70% black
* Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 11 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] 12 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Disability Issueswebsites. accessible todisabledpeoplecanbefoundontheOffice of You canfindmoreonmaking communication information set at When usingMicrosoft Office applications,bodycopyshouldbe set at should besetat To diversityguidelines, bodycopy complywithgovernment Helvetica isnotavailable,thetypefaceArialmustbeused. The HighwaysAgencycorporatetypefaceisHelvetica.Wherever 1.2 [email protected] To contact theHighways Agency print unit email: 12pt 10.5pt Corporate typefaces on on single linespacing 13.5pt 12pt on
leading. 15pt
leading.There isaminimumsize [email protected] [email protected] Usage in Arial.
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v 03/13 13 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Roman &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica CondensedOblique &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Condensed &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica LightOblique &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Light 1.2 [email protected] To contact theHighways Agency print unit email: Corporate typefaces
[email protected] [email protected] Helvetica
[email protected] the abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Oblique &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Black &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Bold Oblique &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Bold &!?£$%@~#<>+=_-(){}[]:;’,. Usestretched, angledorWordArt versions ofHelvetica. • Never:
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v 03/13 14 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Italic &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular 1.2 [email protected] To contact theHighways Agency print unit email: Corporate typefaces
[email protected] [email protected] Arial
[email protected] the abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial BoldItalic &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Black &!?£$%@~#<>+=_-(){}[]:;’,. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Narrow &!?£$%@~#<>+=_-(){}[]:;’,. Usestretched, angledorWordArt versions ofArial. • Never:
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v 03/13 15 1.0 Highways Agency visual identity [email protected] [email protected] To contact your localHighways Agency team mediaservices email: and positivelyenhancespresentation oftheinformation. shaped lettersanddecorativetypefacesunlessitisnecessary using. Avoid italics,underlining,simulatedhandwriting,unusual isappropriateinformation, tothemediumandlayoutyouare and readability. Makesure thesize,densityandcomplexityof how youuseourtypefacesandfontstomaximiselegibility For example,whencreating publicationsorwebpagesconsider to maximiseourimpactandreach. contribution. Makingourcommunicationsaccessibleenablesus a uniqueperspectiveandthepotentialtomakepositive Diversity isaboutmakingthemostofdifference. Eachofushas 1.3 [email protected] To contact theHighways Agency print unit email: Diversity andaccessibility
[email protected] [email protected] Be inclusive
[email protected] the hyphens tosplitwords betweenlines. 12 to18words, perline,exceptforcolumns.Avoid using possible keeptobetween60and70characters,roughly Remember tomakegooduseoftheavailablespace.Where Issues websites. accessible todisabledpeopleontheOffice ofDisability You canfindmoreonmaking communications information intended audience. testyourcommunicationforaccessibilitywiththe If necessary
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 03/13 1.4 Stationery Letterheads and letters
Stationery plays an important role in communicating a coherent Letters* visual identity. In some cases, an item of stationery or email will be the first thing someone receives featuring the Highways Agency identity.
A4 letterhead* (210 x 297 mm)
Always: • Use Helvetica or Arial typefaces for the body of the letter. 1.0 Highways Agency visual identity Agency Highways 1.0 Never: • Reposition, redraw, or distort any of the letterhead elements.
* Highways Agency staff can access colour and black and white templates and macros from the Microsoft Word toolbar
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 16 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.4 Stationery Compliment slips
Compliment slip* (210 x 99 mm)
Never: • Reposition, redraw, or distort any of the compliment slip elements. 1.0 Highways Agency visual identity Agency Highways 1.0
* Highways Agency staff can access colour and black and white templates and macros from the Microsoft Word toolbar
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 17 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.4 Stationery Business cards / ordering
Business card (85 x 55 mm) Ordering The Highways Agency business cards are produced in-house. To order staff business cards use the following link.
http://share/Share/llisapi.dll/overview/2508381
Business card artwork generator pdf and follow the instructions on the form. Fig 1.0[21] Fig 1.0[21]
Never: • Reposition, redraw, or distort any of the business card elements. 1.0 Highways Agency visual identity Agency Highways 1.0
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 18 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.5 Emails Signature format
Emails play an important role in communicating a coherent visual identity. In some cases, an email will be the only contact a person may have with the Highways Agency. The quality and consistency of our email signature is vitally important. Email signatures must be in the following format:
Name Surname, Job Title Highways Agency | Building Name | Address | Town / City | Postcode Tel +44 01234 555 666 | Fax +44 01234 666 777 | Mobile: 07123 456 789 Web: www.highways.gov.uk 12pt Arial Bold and Regular (as shown) GTN: 1234 5678 ranged left in black
Safe roads, reliable journeys, informed travellers Highways Agency, an executive agency of the Department for Transport.
Always Never: Include your full national and GTN telephone numbers which • Place graphics in the signature. must be in the following formats: • Use any colour, novelty fonts or personalised signature. For 6 digits – area code followed by 000 000 (eg 01306 878 192) • Add your own strapline. 1.0 Highways Agency visual identity Agency Highways 1.0 For 7 digits – area followed by 000 0000 (eg 0121 878 1924) • Add any clipart, photographs or animated graphics. For 8 digits – area code then 0000 0000 (eg 020 7154 1234)
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 19 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 1.6 Presentations
There are two slide template options* to choose from. Fig 1.0[23] Figs 1.0[22 and 23] White text out of corporate dark blue (RGB 0 83 155) When using images within slides they must be low resolution. background. For further advice on how to use images contact your local media services team.
Figs 1.0[22] Black text on grey tint background. Black rule
Heading (centred) 32pt Arial Regular Body copy (range left) upper and lowercase. 28pt (minimum 20pt) Arial Regular upper and lowercase.
Never: • Resize, distort or move the Highways Agency logo and strapline 1.0 Highways Agency visual identity Agency Highways 1.0 • Change the colour or font within the template
• Use clip art or animation for external presentations * Highways Agency staff can access colour and black and white templates and macros from the Microsoft PowerPoint toolbar
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 20 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 2.0 Partner logos
2.1 Department for 22 In certain situations, other logos can be used with Transport the Highways Agency logo. You can get more information and advice from the Highways Agency 2.2 Third party 23 media services teams or from the communications business partner.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 21 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 2.1 Partner logos Department for Transport (DfT)
The DfT is the parent department for the Highways Agency and must be publicly recognised on all external documents. All publicity material relating to road safety must be referred to the Department for Transport publicity team and incorporate On all scheme specific exhibition panels(see pages 77-78) appropriate “THINK!” branding. Fig 2.0[3] and signage (see page 87) the DfT logo must take precedence. Fig 2.0[1] Fig 2.0[3]*
Fig 2.0[1]*
All public information leaflets must include the ‘GOV.UK’ logo. Fig 2.0[4] (back cover)
Fig 2.0[4] Where the Department for Transport is referenced as the * Agency’s parent department on our publications and literature, a text only format is used ‘An executive agency of the Department for Transport’. Fig 2.0[2] For position, styles and size see pages 29-43 Fig 2.0[2] 2.0 Partner logos 2.0 Partner An executive agency of the Department for Transport For position, styles and size see pages 29-43
* Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 22 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 2.1 Partner logos Third party
Logos can be included on documents if they represent a Fig 2.0[5] true partnership. What is a true partnership? A project or situation where all recognised participants contribute skills, materials or services. If it is not a true partnership, then other organisations will be referred to by name only (not logo) on the inside of the publication where applicable.
Third party logos must always be proportionally the same size or
smaller than the Highways Agency logo. Fig 2.0[5]
Minimum size and exclusion area specifications must be applied to Highways Agency (see page 7) and partners’ logos. 2.0 Partner logos 2.0 Partner
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 23 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 02/13 3.0 Design specifications
3.1 Colour palette 25-26 The specifications provided on the following pages Corporate 25 give the values required to complete your design Secondary 26 and layout.
3.2 Publications 27-44 Statements 28 A4 29-32 A5 33-36
210mm square 37-40 <<<
DL 41-44
Contents 3.3 Reports 45 Standards 45
3.4 Newsletters 46-50 Grid 47-49 Column options 50
3.5 Displays 51-52 Roll up system 51-52
Further information
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the highways agency’s visual identity specifications – what you need to know v 03/13 3.1 Colour palette Primary
It’s crucial we use colours consistently across all our communications. The Highways Agency identity uses process black plus three colours from the Pantone® matching system. To check the colours, always match to the relevant Pantone® swatch.
Pantone 284 Pantone 287 Pantone 349 Process black Used for all corporate, general Used for all literature specifically Used for all literature specifically Used for body copy. and internal literature. relating to motorways. relating to all-purpose trunk roads.
Pantone 284 Pantone 287 Pantone 349 Process black
3.0 Design specifications 55C 19M 0Y 0K 100C 68M 0Y 12K 92C 0M 88Y 50K 0C 0M 0Y 100K 108R 174G 223B 0R 83G 155B 0R 103G 55B 0R 0G 100B
Pantone® is a registered trademark of Pantone® Inc.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 25 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] 26 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Pantone Pantone 5285 Pantone 2573 Pantone 240 Pantone 2622 Fig 3.0[1] To checkthecolours,alwaysmatchtorelevant Pantone 15 percent. For printedliterature youshouldnotusecoloursbelowatintvalueof the corporatecoloursandtocomplementtheirusage. created asecondpalette.Thesecoloursare toworkalongside For greater flexibilityofcolourinourpublicationswehave 3.1 [email protected] To contact theHighways Agency print unit email: ® isaregistered trademark ofPantone Colour palette Fig 3.0[1] Pantone 123 Pantone 144 Pantone 873 Pantone 1797 Secondary Pantone 368 Pantone 354 Pantone 299 Pantone 326
[email protected] [email protected] ® Inc. Pantone 5507 Pantone 5487 Pantone 4715 Pantone 4985 ® swatch.
[email protected] 145R 148G 182B 31C 27M0Y20K Pantone 5285 169R 123G 182B 35C 58M0Y0K Pantone 2573 201R 48G146B 18C 94M0Y0K Pantone 240 84R 7G91B 57C 98M0Y46K Pantone 2622 the
highways
agency Pantone 123 Pantone 144 168R 153G 110B 30C 30M60Y10K Pantone 873 227R 27G35B 0C 100M 99Y4K Pantone 1797 255R 196G 37B 0C 24M94Y0K 248R 151G 29B 0C 48M100Y 0K ’ s
visual
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specifications 0R 157G 220B 85C 19M 0Y0K Pantone 299 0R 177G 176B 87C 0M38Y0K Pantone 326 123R 193G 67B 57C 0M100Y 0K Pantone 368 0R 178G 90B 80C 0M90Y0K Pantone 354 – what
you
need 174R 187G 186B 10C 0M 6Y27K Pantone 5507 89R 123G 123B 35C 0M16Y 54K Pantone 5487 176R 118G 96B 0C 42M45Y34K Pantone 4715 147R 79G70B 0C 59M48Y48K Pantone 4985
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v 03/13 27 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: spacing betweenparagraphs.There shouldbeaconsistentuse audiences. Whereanduseline possiblekeepparagraphsshort us tomaximiseourimpactandreach withawiderrangeof Making ourcommunicationsasaccessiblepossibleenables should benomore than70charactersincludingspaces. text andtint.Ideallywhenlayingoutpublications,linelengths Makesuregraphs andcharts. there isastrong contrastbetween forstatisticalmaterial, make iteasierontheeye,particularly uncluttered. Tintscanbehelpfultobreak upadocumentand The bestdesignforcorporatepublicationsissimpleand consistent withoneorganisation–theHighwaysAgency. and simple,toreflect aneasily recognisable identity, and Agency. Thefollowingspecificationsare designedtobeclear if weare topresent acoherent andprofessional imageofthe Creating aconsistentlookandfeeltoourprintedmaterialsisvital 3.2 Publications [email protected] To contact theHighways Agency print unit email: Safe r oads, reliablejour neys, infor med travellers Road map t o learning anddevelopment in theHighways Agency An executive agencyfor for theDepartment Transport road
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highways Printed onpaperfrom well-managed forests andothercontrolled sources. Highways Agency mediaservices. Job number Please quote the Highways Agency publications code: PR [email protected] 123 5000 orcall0300 If you have any aboutthispublication, enquiries pleaseemail This documentisalsoavailable onourwebsite atwww.highways.gov.uk or email: [email protected]. Kew, London TW9 4DU, or write to the Information Policy Team, The National Archives, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ Open Government Licence. To view thislicence: charge inany formatofthe ormedium,undertheterms You may re-use thisinformation (notincludinglogos)free of © Crown copyright (year ofpublication). andwewillassistyou. 123 5000 0300 pleasecall Highways Agencyinformation, If youneedhelpusingthisoranyother
agency ’ s
visual
identity 23mm
specifications
Safe r An executive for agency oftheDepartment Transport – (see page28) range left on 9ptleading Bold andRoman 7pt Helvetica Statement: centred topandbottom leading rangeleft and Lighton15pt 12pt HelveticaBold oads, reliablejour what
you neys, infor
need Second lineoftitle med travellers First lineoftitle
to
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v 03/13 Printed onpaperfrom well-managed forests andothercontrolled sources. Highways Agency mediaservices. Job number Please quote the Highways Agency publications code: PR [email protected] 123 5000 orcall0300 If you have any aboutthispublication, enquiries pleaseemail This documentisalsoavailable onourwebsite atwww.highways.gov.uk or email: [email protected]. Kew, London TW9 4DU, or write to the Information Policy Team, The National Archives, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ Open Government Licence. To view thislicence: charge inany formatofthe ormedium,undertheterms You may re-use thisinformation (notincludinglogos)free of © Crown copyright (year ofpublication). andwewillassistyou. 123 5000 0300 pleasecall Highways Agencyinformation, If youneedhelpusingthisoranyother 42 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: DL motorway front andback 3.2 Publications [email protected] To contact theHighways Agency print unit email:
7mm 7mm Safe r 10pt HelveticaRoman range right on 20ptleading Bold andLight 16pt Helvetica An executive for agency oftheDepartment Transport Second lineoftitle oads, reliablejour First lineoftitle 50mm neys, infor DL med travellers Third lineoftitle
M25
[email protected] [email protected]
4mm 7mm Minimum of12mm above* as indicated (white) capheight Helvetica Bold *Height of‘M’ (100C 68M0Y12K) Background colour (0R 83G155B) Bottom bandwhite Pantone 287 14mm 24.5mm Top bandwhite
of 41.5mm Minimum [email protected] the
highways Printed onpaperfrom well-managed forests andothercontrolled sources. Highways Agency mediaservices. Job number Please quote the Highways Agency publications code: PR [email protected] 123 5000 orcall0300 If you have any aboutthispublication, enquiries pleaseemail This documentisalsoavailable onourwebsite atwww.highways.gov.uk or email: [email protected]. Kew, London TW9 4DU, or write to the Information Policy Team, The National Archives, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ Open Government Licence. To view thislicence: charge inany formatofthe ormedium,undertheterms You may re-use thisinformation (notincludinglogos)free of © Crown copyright (year ofpublication). andwewillassistyou. 123 5000 0300 pleasecall Highways Agencyinformation, If youneedhelpusingthisoranyother
agency ’ s
visual
identity 23mm
specifications
Safe r An executive for agency oftheDepartment Transport – (see page28) range left on 9ptleading Bold andRoman 7pt Helvetica Statement: range left 15pt leading and Lighton 12pt HelveticaBold Second lineoftitle oads, reliablejour what First lineoftitle
you neys, infor
need med travellers Third lineoftitle
to
M25 know
v 03/13 Printed onpaperfrom well-managed forests andothercontrolled sources. Highways Agency mediaservices. Job number Please quote the Highways Agency publications code: PR [email protected] 123 5000 orcall0300 If you have any aboutthispublication, enquiries pleaseemail This documentisalsoavailable onourwebsite atwww.highways.gov.uk or email: [email protected]. Kew, London TW9 4DU, or write to the Information Policy Team, The National Archives, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ Open Government Licence. To view thislicence: charge inany formatofthe ormedium,undertheterms You may re-use thisinformation (notincludinglogos)free of © Crown copyright (year ofpublication). andwewillassistyou. 123 5000 0300 pleasecall Highways Agencyinformation, If youneedhelpusingthisoranyother 43 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: DL all-purpose trunk road front andback 3.2 Publications [email protected] To contact theHighways Agency print unit email:
7mm 7mm Safe r 10pt HelveticaRoman range right on 20ptleading Bold andLight 16pt Helvetica Second lineoftitle An executive for agency oftheDepartment Transport First lineoftitle oads, reliablejour 50mm neys, infor DL med travellers Third lineoftitle A421
4mm [email protected] [email protected] 7mm Minimum of12mm above* as indicated (white) capheight Helvetica Bold *Height of‘A’ (92C 0M88Y50K) Background colour (0R 103G55B) Bottom bandwhite Pantone 349 14mm 24.5mm Top bandwhite
of 41.5mm Minimum [email protected] the
highways Printed onpaperfrom well-managed forests andothercontrolled sources. Highways Agency mediaservices. Job number Please quote the Highways Agency publications code: PR [email protected] 123 5000 orcall0300 If you have any aboutthispublication, enquiries pleaseemail This documentisalsoavailable onourwebsite atwww.highways.gov.uk or email: [email protected]. Kew, London TW9 4DU, or write to the Information Policy Team, The National Archives, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ Open Government Licence. To view thislicence: charge inany formatofthe ormedium,undertheterms You may re-use thisinformation (notincludinglogos)free of © Crown copyright (year ofpublication). andwewillassistyou. 123 5000 0300 pleasecall Highways Agencyinformation, If youneedhelpusingthisoranyother
agency ’ s
visual
identity 23mm
specifications
Safe r Second lineoftitle An executive for agency oftheDepartment Transport – (see page28) range left on 9ptleading Bold andRoman 7pt Helvetica Statement: range left 15pt leading and Lighton 12pt HelveticaBold First lineoftitle oads, reliablejour what
you neys, infor
need med travellers Third lineoftitle
to A421
know
v 03/13 44 3.0 Design specifications
[email protected] [email protected] To contact your localHighways Agency team mediaservices email: DL inside 3.2 Publications [email protected] To contact theHighways Agency print unit email:
10mm 10mm 7mm DL
[email protected] [email protected]
7mm 7mm
7mm 7mm the omnimus quatadoluptae. oreribusdolessi nciatquenatectinus, dus porepud aestiamvolupti Luptatis reium quoeicilignidollesci su ntorem Untias magnimusamfacip consed molotetautdemsimetur. coritiam quidustiusdisetquiblasumipsam ibus autequamauteavendiullendamquae quam sandendignimporeruntia dolore ver rest autlaceptasolores magnisdellatiam lenimi, queomnimintetharumquioditaqui nis eliquirempel eictecoriorecul rferiam, exceatibusa eliquisdolestoccatautaccum cust omnimporiautemet,quostrumalitide Omnitio quidisnemnisdoloreperem atur, que susant. verrum endelibuscimfaccuptiaturestiis ad rehenimet ditotanonrehendist, opta et hitrem fugiaquiipsamfugiatur abor nonsed quasitempossinus,samasperro Magnima quiblabo.Sum,sicomnimoloria Et inullacculpa ipsunt voluptas dire prest ullutipsaeprat. arumquo molutemquaturaudae.Neque cum etumnusipicimintarumquiaenimi,sint Faceritatum fugiadolutemestionpro corum, Non plabo
highways
agency ’ s
visual
identity 7mm
specifications DL six-page fold options on 15ptleadingrangeleft 12pt HelveticaLight Body copy: on 15ptleadingrangeleft 12pt HelveticaBold Cross headings: on 17ptleadingrangeleft 14pt HelveticaLight Introduction paragraph: 20pt HelveticaLight Main heading: – what Z fold
you
need
to
know C fold
v 03/13 45 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: * see section1.3. producing documentswithregard todiversityandaccessibility intended audience.Formoreondesigningand information Consideration shouldalsobegiventothediverseneedsof easily.understand theinformation and sub-heading;thelayoutmustenablereader tofollowand spacing between.There shouldbeaconsistentuseofheadings anduse When layingoutthecontentskeepparagraphsshort present aconsistentandprofessional image. thatreportsproducedIt isimportant fortheHighwaysAgency 3.3 Reports [email protected] To contact theHighways Agency print unit email:
Highways Agencystaff canaccesscolourand black andwhite templates andmacros from the Microsoft Word toolbar Page 15 Standards
[email protected] [email protected]
highways Safe r oads, reliablejour
agency neys, infor Subtitle goeshe ’ s
visual med travellers
identity Report titlegoeshere eg dateand/orissuenumber(deleteifunused) re (deletethisrowifnosubtitle)
specifications An executive agency ofthe Department for Transport Department Additional information – what
you
need
to
know
v 03/13 46 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: the page. An additionalnavigationbarisincludedacross thebottomof compliance withtheOffice forDisabilityIssuesguidance. screen reader softwaresightedpeoplein forblindandpartially the publication;additionaltagsmustbeappliedforreading with Documents mustbetaggedsothere isaconsistentflowthrough files usingsoftware suchaAdobe (pdf) Electronic documentformat fileswillbeviewedasportable Tags edge atthetop. page layoutsare designedtobeimposedforprintwiththestitch distribution. if Newsletters mustbedesignedprimarilyforelectronic incommunicatingacoherentimportant visualidentity. The qualityandconsistencyofHighwaysAgencynewslettersare 3.4 Newsletters [email protected] To contact theHighways Agency print unit email: (electronic documentsonly) Fig 3.0[2] small Fig 3.0[2] numbersofprintedcopiesare required the Navigation bar
[email protected] [email protected] ® Acrobat Reader. Electronic newsletter Spec.indd 1 Spec.indd newsletter Electronic Electronic newsletter Spec.indd 1 Spec.indd newsletter Electronic Fig 3.0[2]
[email protected] Fold andstitchedge
[email protected] the To diversityguidelines,bodycopy complywithGovernment • Usethenewslettertemplatesshownonfollowingpages. • Always: newsletter, Designyourownexternal thisalsoappliesto • Never: Ensure thatHAILandwebaddresses are onthebackpageof • of
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specifications – what
you
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v 03/13
47 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Front page on a4-columngridusing6mmgutterwith the topleftofmasthead.Thetextarea isbased The HighwaysAgencylogoisalwayspositionedat 3.4 Newsletters [email protected] To contact theHighways Agency print unit email:
43mm
Fig 3.0[3] 35mm 13mm 8mm Grid (297x210mm)
12.7mm 8mm
[email protected] [email protected] 78mm
6mm
6mm the Fig 3.0[5](page49) inside pages combination ofthree masterpages;front page
highways
agency Fig 3.0[4](page48) ’ s
6mm visual .
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12.7mm – what to mastheaddesign Band area dedicated 8.5mm
you Fig 3.0[3]
need
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know , below
v 03/13
48 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Inside pages 3.4 Newsletters [email protected] To contact theHighways Agency print unit email:
35mm
27mm Fig 3.0[4] 13mm 8mm Grid (297x210mm)
12.7mm 8mm
[email protected] [email protected] 78mm
6mm
6mm the
highways
agency ’ s
6mm visual
identity
specifications
12.7mm – what page header Band area for 8.5mm
you
need
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v 03/13 49 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Back page 3.4 Newsletters [email protected] To contact theHighways Agency print unit email:
35mm
Fig 3.0[5] 27mm 8mm
43mm Grid (297x210mm)
12.7mm 8mm
Highways AgencyMediaServices,Xxxxxxx.JobnumberXxxxxxx Please quotetheHighwaysAgencypublicationscodePRxxxxx. If youhaveanyenquiriesaboutthedocument,[email protected] or e-mail:psi@nationalarchives.gsi.gov.uk.Thisdocumentisalsoavailableonourwebsiteatwww.highways.gov.uk To viewthislicence,visithttp://www.nationalarchives.gov.uk/doc/open-government-licence/orwritetotheInformationPolicyTeam,TheNationalArchives,Kew,LondonTW94DU, You mayre-usethisinformation(notincludinglogos)freeofchargeinanyformatormedium,underthetermsOpenGovernmentLicence. © Crowncopyright(yearofpublication). [email protected] [email protected] 78mm
6mm
(see page28) on 9ptleadingrangeleft 7pt HelveticaBoldand Light Statement:
6mm the
highways
agency ’ s
6mm visual
identity
specifications
12.7mm – what page header Band area for
33mm you
need
to
know
v 03/13 50 3.0 Design specifications One-and-a-half column [email protected] [email protected] To contact your localHighways Agency team mediaservices email: lengths shouldbenomore than70charactersincludingspaces. page layout. There are columnoptionswithinthegrid 3.4 Newsletters [email protected] To contact theHighways Agency print unit email: Double column Single column Three column Fig 3.0[6] Ideallywhenlayingoutnewsletters,line Column options Fig 3.0[6] illum volorauguedolor aliquamet nullandipitwissecteduisaliquat,quat dolumsan henisnumveliscieuisitdigna cor velis dooditautpatemvelitnitnisnostoodipisse V magna aliquat. am zzrileugiamconsecteeliquismodignafaccumnulputpatisliustoconulla versendipsustrud ex elendioconummynisnosetummodmolor velendi onullanhenitlaauguedoloborer Ud dolorsumalitwissequatlumveliscillanhenissisitaliquipesentnostinibheuis adexer dolor aliquamet nullandipitwissecteduisaliquat,quatillumvoloraugue henim dolor autpatem velitnitnisnostoodipissecor V cumsan eripexecteveliquip. eleniate moditpraesefac- ullutat uer modit veleumver Ummy nonseconullaadioconse
enisi. Isisdoleniscilutat.Agnitnisisimnonsacin enisi. Isisdoleniscilutat.Agnitnisisimnonsacinvelisdoodit [email protected] [email protected] e modtemquisimvullanhenimdolor e dolor cini ssisciperaessi em dolumsanhenisnumveliscieuisitdigna e modolumduislutautpatpraesedmagnacoraut. cipsumsan
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[email protected] em zzrilitlobor er the sent toprint. iswithinthegridmarginstopreventinformation cropping if (See page15) ci esenisciduiblaor e dolor
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Imagescanbleedbutensure anycritical ’ s
visual
identity
specifications – what
you
need
to
know
v 03/13 51 3.0 Design specifications [email protected] [email protected] To contact your localHighways Agency team mediaservices email: more detailedinformation. Display panelscanbeusedtoconveysimplemessagesormuch are topresent acoherent andprofessional imageoftheAgency. Creating aconsistentlookandfeeltoourdisplaysisvitalifwe 3.5 Displays [email protected] To contact theHighways Agency print unit email: Roll upsystem
[email protected] [email protected]
[email protected] the section 9.2. ceremonies see‘Working forus(suppliersandcontractors), of worksandopening ondisplaysforstart For information Corporate templatescanbefoundonthefollowingpage.
highways
agency Pages 77-78 ’ s
visual
identity
specifications – what
you
need
to
know
v 03/13 52 3.0 Design specifications Minimum Bottom bandwhite 510mm 160mm [email protected] [email protected] To contact your localHighways Agency team mediaservices email: 3.5 Displays [email protected] To contact theHighways Agency print unit email: of
of 160mm Minimum 45mm
Roll upsystem on 160ptleading Maximum 150pt Helvetica Light Second lineoftitle Second lineoftitle Safe r 50mm range right oads, reliablejour 300mm First lineoftitle First lineoftitle neys, infor
40pt HelveticaRomanrangedright [email protected] [email protected] med travellers An executive for agency oftheDepartment Transport Thi Thi
r r A d lineoftitle A d lineoftitle 20mm 42 42 1 1 50mm 140mm *Height of‘A’ above* as indicated cap height Helvetica Bold Top bandwhite
highways 55C 19M0Y0K Pantone 284 colour Background Corporate Safe r oads, reliablejou
r neys, info agency r med travellers
Second lineoftitle An executive for agency oftheDepartment Transport First lineoftitle ’ s
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identity 100C 68M0Y12K Pantone 287 colour Background Motorway
Safe r specifications Second lineoftitle oads, reliablejour First lineoftitle neys, info r med travellers
An executive for agency oftheDepartment Transport Thir d lineoftitle M –
2 what 5
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need 92C 0M88Y50K Pantone 349 colour Background trunk roads All-purpose Second lineoftitle Safe r oads, reliablejour First lineoftitle
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An executive for agency oftheDepartment Transport Thir
A d lineoftitle
4 v 03/13
21 the highways agency’s visual identity specifications – what you need to know v 02/13 4.0 Photography and images
4.1 General guidance 54 Careful consideration must be given to style and content when taking or choosing photographs for 4.2 Film 54 Highways Agency design material. 4.3 Use of Highways Agency images 55-56 Images can be illustrative or decorative, but must Highways Agency on Flickr 55 fully support the corresponding text and should not Permissions and distract from its message. model release 55 Crown copyright 55 Examples 56 Before proceeding with any photography on behalf of the Highways Agency please contact the internal photography team.
53 54 4 Photography and images [email protected] [email protected] To contact your localHighways Agency team mediaservices email: possible additiontothecorporatecollection. sent to Photographs takenonHighwaysAgencybusiness shouldbe Agency’s equalityanddiversitypolicy. Ensure contentthroughout apublicationcomplieswiththe job record and/orwearingPPEwhere form necessary. Follow thecorrect HealthandSafetyprocedures bycompletinga staged lighting. Wherever possibleusenaturallightratherthanflashor shown inthecorrect context. equipmentandproceduresUniforms, mustbecurrent and • • • All photography must be: General guidance 4.2 Film 4.1 [email protected] To contact theHighways Agency print unit email: Bold withanobvioussubject Full colour, nevermonotone High resolution (minimumof300dpi) General guidance [email protected]
[email protected] [email protected] forconsiderationand
[email protected] the film projects. [email protected] Please contacttheHighwaysAgency’s visualmediaeditor Film communication channels. media services,foruseinalltheAgency’s socialmedia These canbeproduced andeditedwithassistancefrom
highways
agency ’ s
visual
identity
specifications withanyrequests for – what
you
need
to
know
v 03/13 55 4 Photography and images [email protected] [email protected] To contact your localHighways Agency team mediaservices email: release form. editor mustbeaccompaniedbytheappropriate model Where applicableimagessuppliedtotheAgency’s visualmedia or email: loads/Model-Release-Form http://www.professionalphotographer.co.uk/Magazine/Down Model releasecanbedownloadedat: forms image tobefreely distributedandpublished. be recognised inaphotograph,givingtheirconsentforthe A modelreleasemustbesignedbyanyindividualthatcan form Permissions andmodelrelease [email protected] commission aphotoshoot,pleasecontact image, accesstothephotographyarchive, orneedto If youwouldlikeassistancewithsearching foraparticular chain andthepublic. All imagesare highresolution andfree tousebyourstaff, supply visit from theonlinephoto-sharingsite,Flickr, toviewourcollection Images relating totheHighwaysAgencycanbedownloaded Highways Agency onFlickr 4.3 [email protected] To contact theHighways Agency print unit email: www.flickr.com/photos/highwaysagency Highways Agency onFlickr Use ofHighways Agency images
[email protected] [email protected]
.
-
[email protected] the Fig 4.1[1] materials withouttheexpressofHighways permission must notbecopied,reproduced ordirectly linkedtothird party Highways Agencyimagesare covered bycrown copyrightand Crown copyright be used: Agency. Where imagesare usedthefollowingcredit should Image courtesy of the Highways Agency 7pt HelveticaRoman
www.highways.gov.uk highways
Image courtesy oftheHighways Agency. agency ’ s
visual
identity
specifications – what
you
need
to Fig 4.1[1]
know
v 03/13 56 4 Photography and images [email protected] [email protected] To contact your localHighways Agency team mediaservices email: 4.3 [email protected] To contact theHighways Agency print unit email: Examples Use ofHighways Agency images
[email protected] [email protected]
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agency ’ s
visual
identity
specifications – what
you
need
to
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 02/13 5.0 Maps and mapping
5.1 Getting it right 58 Maps must have a consistent style when used across Highways Agency information materials. This section 5.2 Watermarks 59 shows what you need to know to get it right.
For more detailed information please contact your local Highways Agency media service team.
57 58 5.0 Maps and mapping [email protected] [email protected] To contact your localHighways Agency team mediaservices email: must benosmallerthan7pt. pointandcopyrightstatement;thestatement show thenorth withoutgoingintodetail.Allmapsmust gives alltheinformation In mostcasesaschematicordiagrammapwillbesuitable–it 5.1 [email protected] To contact theHighways Agency print unit email: © Crown copyright [year anddatabase rights ofsupply] Ordnance Survey 100030649 Fig 5.0[1] Getting itright Maps andmapping
Fig 5.0[1] [email protected] [email protected]
[email protected] the Usetechnicaldrawingorengineeringsoftware toproduce • Never: Fig 5.0[2]
may findthesedifficult tointerpret. public facingmapsandillustrations.Membersofthe highways
agency ’ s
visual
identity
specifications Fig 5.0[2] – what
you
need
to
know
v 03/13 59 5.0 Maps and mapping [email protected] [email protected] To contact your localHighways Agency team mediaservices email: planning application. ofanysuch part onanymappingextractswhichform watermark may, initsdiscretion, electnottoincludesuchbackground theAgency publish planningapplicationsontheinternet, reproduced. Whereobligationto theAgencyhasastatutory once andcoveratleast10percentofthemapimage the Addressingmustappearatleast Datasets.Thewatermark Topography Layer, OS VectorMap Local,Land-Line,OSCARand MasterMap IntegratedTransport NetworkLayer, OSMasterMap of1:10,000ScaleRaster,publication ontheinternet) OS data mustbeincludedonanyelectronic copies(including A backgroundtoidentifythesource watermark ofthelicensed 5.2 [email protected] To contact theHighways Agency print unit email: Maps andmapping
[email protected] [email protected] Watermarks
highways
agency ’ s
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identity
specifications – what
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need
to
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 02/13 6.0 Digital
6.1 Website external 61 The digital revolution has had a significant impact on how people and groups within society interact with 6.2 Website internal 62 each other. Digital channels have also affected how 6.3 Social media 63 they interact with the wider community and those organisations that affect their lives.
For the Highways Agency these digital channels present new opportunities to promote our visual identity and extend the range of media available to deliver our messages.
60 61 6 Digital [email protected] [email protected] To contact your localHighways Agency team mediaservices email: by yourlocalHighwaysAgencymediaservices team. Highways Agencydesignspecifications.These canbecreated files.Theymustcomplywiththe document format) PDF (portable Documents mustbepublishedinweboptimised, accessible Preparing files for web use services teamat If yourequirepleasecontact theonline information, further editorial policy. before publicationandwillbesubjecttothewebpublishing All newcontentmustbeagreed withtheonlineservicesteam issues canaccessourcontent. content. Italsoensures thatuserswithdisabilitiesorliteracy easily navigatetheirwayaround thesiteandunderstand ensure ourwiderstakeholdersandmembersofthepubliccan Publishing contentonlinehassomerulesofitsown.Thesehelp the HighwaysAgency’s toneofvoiceandstyleguide writing style.You canfindmore in information that ofourprintmaterialsandusesthesamephotographic The visualstylefortheHighwaysAgencywebsitecomplements domainGOV.UK onthesinglegovernment information audiences. We forexternal alsopublish to publishinformation Our corporatewebsiteisat 6.1 Website [email protected] To contact theHighways Agency print unit email: [email protected] External www.highways.gov.uk
[email protected] [email protected] Writing withstyle: . We usethis . Page 24
[email protected] the plans andmappingcanbecommissionedfrom yourlocal CAD files,are notacceptableforonlinepublication. Web-friendly consult theonlineservicesteam.Technical drawings,suchas Documents shouldbelessthan4MBinsize.Iflarger, please Highways Agencylogoorreference inthetexttodothis. Those whowanttolinkourcorporatewebsiteshouldusethe web publication. services before commissioninganymultimediafor Flash andvideocanbeprovided online.Pleasecontactonline comply withthephotographyguidelines. Images mustbeclear, ideallynomore than440pixels,andmust Highways Agencymediaservicesteam.
highways
agency ’ s
visual
identity
specifications – what Page 53-56
you
need
to
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v 03/13 62 6 Digital [email protected] [email protected] To contact your localHighways Agency team mediaservices email: community managerifit’s foryourteam’s area. before publicationifithasfront pageprominence, ortherelevant content mustbeagreedcommunicationsteam withtheinternal literacy issuescanaccesscontenttoo.Allnewandexisting content theyneed.Italsoensures thatuserswithdisabilitiesor ensure theusercaneasilynavigatearound thesiteandfind Publishing contentonlinehassomerulesofitsown.Thesehelp Highways Agency’s toneofvoiceandstyleguide You canfindmorein information materials andusesthesamephotographicwritingstyle. complementsthatofourpublicationsandprint for thePortal forusebystaff.contains corporateinformation Thevisualstyle The HighwaysAgency’s – corporateintranet–thePortal 6.2 Website [email protected] To contact theHighways Agency print unit email: Internal
[email protected] [email protected] Writing withstyle:the .
[email protected] the Highways Agencydesignspecifications.Thesecanbecreated files. Theymustcomplywiththe documentformat) PDF (portable Documents mustbepublishedinweboptimised,accessible Preparing files for intranet use online servicesteam. onobtainingaccesspleasecontact the orforinformation portal aboutpublishingonthesupplychain information For further HTML-based material. be followedasfortheAgency’s whenpublishing ownportal thesameapproach onthe supply chainportal should information Agency’s website.Inpreparing ownPortal andpresenting tothatofthehighways The visualstyleiscomplimentary our supplychainandcontractorsisacollaboration website. foruseby containscorporateinformation The supplychainportal Supply (formerly chain portal PartnerNET) [email protected] teamat pleasecontacttheportal need accesstothePortal, any multimediaprojects. Ifyourequireor information, further teambeforeonline. Pleasecontacttheportal commissioning It ispossibleforsomeFlashandvideotobeprovided must complywiththephotographyguidelines. team. Imagesmustbeclear, ideallynomore than440pixels,and commissioned from yourlocalHighwaysAgencymediaservices publication. Web-friendly plansandmappingcanbe drawings, suchasCADfiles,are notacceptableforonline consult Documents shouldbelessthan4MBinsize.Iflarger, please by yourlocalHighwaysAgencymediaservicesteam(below).
highways [email protected]
agency ’ s
visual
[email protected] identity
specifications – what . Technical
you Page 54-56
need
to
know
v 03/13
63 6.0 Digital [email protected] [email protected] To contact your localHighways Agency team mediaservices email: www.flickr.com/photos/highwaysagency Flickr or regional press officer. channels pleasecontactyourcommunicationsbusinesspartner andadviceon theuseofsocialmedia information For further application ofourvisualidentitytosocialmediachannels. before publication.Examplesare shownbelowillustratingthe All newcontentmustbeagreed withcommunicationsgroup their journeys. tohelproadabout ourbusinessandtravelinformation usersplan available socialmediachannelsforproviding information The HighwaysAgencyhasagreed theuseofpublically 6.3 [email protected] To contact theHighways Agency print unit email: Social media
[email protected] [email protected]
[email protected] the You Tube www.twitter.com/highwaysagency Twitter www.youtube.com/highwaysagency
highways
agency ’ s
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identity
specifications – what
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 02/13 7.0 Traffic Officer Service
7.1 Personal protective Traffic officers have been helping to keep traffic equipment (PPE) 65 moving on our network since 2004 and their distinctive yellow and black liveried vehicles are now 7.2 Vehicle livery 66 a familiar sight on England’s motorway network.
This puts the Traffic Officer Service at the forefront of presenting our visual identity when engaging with our customers and stakeholders, as part of their work in managing our network.
64 65 7.0 Traffic officer service [email protected] [email protected] To contact your localHighways Agency team mediaservices email: [email protected] To contact theHighways Agency print unit email: • • • • • • • user guide(P100288) items oftraffic officersee uniform, onapplyingour visualidentitytoother information For further lightweight summerjacket. Shown here arecoatand thespecificationsforstorm importantly, we want toenhancesafeworking. projecting animageofauthorityandcompetence.More We aimtoensure thattheyare instantlyrecognisable while personal protective clothingforitsfront-line traffic officers. contractforthesupplyofhighvisibilityand a partnership Since November2003theHighwaysAgencyhasengagedin 7.1 Storm coat Storm Ice cap Tie Fleece Bib Lightweight summercoat Bomber jacket Traffic officer service
. Thiscoversthefollowingitems:
[email protected] [email protected] PPE Highways Agency uniforms Highways Agencyuniforms
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highways
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specifications HIGHW HIGHW OFFICER TRAFFIC AGENCY OFFICER TRAFFIC AGENCY – what A A YS YS
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v 03/13 66 7.0 Traffic officer service [email protected] [email protected] To contact your localHighways Agency team mediaservices email: [email protected] To contact theHighways Agency print unit email: inhibit visibilityforthedriver. website address asshown,solongthisdoesnotrestrict or should feature thewords ‘TRAFFICOFFICER’andtheAgency’s Where traffic officer vehicleshave rearsideglasspanelsthese to ourlogo. inaddition dedicated operationalvehiclecarriesanyinformation A traffic officer patrol vehicleistheonlyinstancewhere any right wayaround whenviewedinavehicle’s rear-view mirror. TRAFFIC OFFICER’asshown,sothatitcanbeclearlyread the bonnet shoulddisplaythetextfor‘HIGHWAYS AGENCY The panels asshownwith‘TRAFFICOFFICER’underneath. should displayourlogoonboththenear- andoff-side front door The Traffic Officer vehicleisadedicatedoperationaland 7.2 Traffic officer service
[email protected] [email protected] Vehicle livery Vehicle
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 02/13 8.0 Miscellaneous
8.1 Notices 68-69 This section covers additional items where the Statutory 68 quality and consistency in communicating and Public 68 presenting a coherent Highways Agency visual Recruitment 69 identity is important. This includes our advertisements 8.2 Highways Agency for information, services or recruitment, or where we personal protective have a statutory obligation to keep stakeholders or equipment (PPE) 70 the public informed.
Equally important is the application of our visual identity to items such as personal protective clothing, which are an essential part of our health and safety.
67 68 8.0 Miscellaneous [email protected] [email protected] To contact your localHighways Agency team mediaservices email: [email protected] To contact theHighways Agency print unit email: Statutory must remain consistent. While there are legalrestrictions onthewording, thelookandfeel changes thatmayaffect them. Public noticesarethepublicabout neededbylawtoinform 8.1 Notices at NOTICE ducting workstobecarriedoutinsafety T Gildersome NorthernRoundabout. ban The workswillrequirelaneclosures,duringwhichtimesitbenecessaryto night, oruntilcompleted,andwilltakeplacebetween8pm6am. T to LEEDS LS1 emergency said KEITH GORST e-mail: [email protected] Daniel Edwards,telephone:(01 The 201 raffi h make e Gildersome 1 andhasamaximumdurationofeighteenmonths.
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, , – y y . . is D/M/Y Closing dateforapplications reference numberXXXXX. highways.gsi.gov or emailHRSLocation@ A NOtheron01234567890, our websitepleasecontact If youareunabletoaccess postage andprintingcosts. funds, allowingustoreduce and betteruseofpublic towards greaterefficiency This ispartofourdrive www from ourwebsite: download informationpacks applicants areencouragedto T A NOtheron01234567890. this post,pleasecontact For furtherinformationabout is D/M/Y Closing dateforapplications reference numberXXXXX. highways.gsi.gov or emailHRSLocation@ A NOtheron01234567890, our websitepleasecontact If youareunabletoaccess postage andprintingcosts. funds, allowingustoreduce and betteruseofpublic towards greaterefficiency This ispartofourdrive www from ourwebsite: download informationpacks applicants areencouragedto T A NOtheron01234567890. this post,pleasecontact For furtherinformationabout o applyinthefirstinstance, o applyinthefirstinstance, what .highways_gov .highways_gov An executive agency ofthe An executive agency ofthe . . Department for Transport Department Department for Transport Department Ref No:XXXXX Ref No:XXXXX .uk .uk
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v 03/13 70 8.0 Miscellaneous [email protected] [email protected] To contact your localHighways Agency team mediaservices email: PPE. to PPEforcontractorspleaserefer tosection9.5Working forus: onapplyingtheHighwaysAgencyvisualidentity For information visibility nootherlogosare permitted. back withinthetopsectionasindicated.To ensure maximum indicated. Theaimingforzero logomustbepositionedonthe the HighwaysAgencylogoonfront leftbreast pocketas High visibilityjacketsshouldonlyfeature thestandardof format High visibilityjackets the backasindicated.Nootherlogosare permitted. inappropriate. Theaimingforzero logomustbepositionedon one ofthoserare occasionswhenthestandard logois The standard hard hatusesthesquareofourlogo–itis format Hard hats those instances,theyare instantlyrecognisable. protective theirworksafelyandthat,in clothingtoundertake that, where required, ourstaff are provided withthecorrect The healthandsafetyofourstaff isparamount.We aimtoensure 8.2 [email protected] To contact theHighways Agency print unit email: Pages 92-93 Miscellaneous Highways Agency –PPE
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v 03/13 the highways agency’s visual identity specifications – what you need to know v 02/13 9.0 Working for us (suppliers and contractors)
9.1 Introduction 72 Our suppliers and contractors must ensure that they conform to the Highways Agency visual identity 9.2 Using your logo 73-78 specifications set out in this publication. This includes Major projects schemes 73 DBFOs 74 the preparation and production of all information and Maintenance schemes 75-76 communications materials including signs, vehicle Scheme exhibitions 77-78 livery and personal protective equipment as detailed 9.3 Communications 79-86 on the following pages. Requirement 79 Stationery 80-82 These specifications also apply to sub-contractors; Emails 83 Reports standards 84 where they are a dedicated resource, then by Presentations 85 extension, they would be required to comply with Publications 86 our requirements and specifications. The lead 9.4 Signage 87-91 contractor will be responsible for ensuring this Main entrance 87 where appropriate. Other site signs 88 Hoardings 89 Perimeter fencing 90 This section provides additional information for our Compounds, depots and suppliers and contractors, and should be read in site offices 91 conjunction with the rest of these specifications. 9.5 Personal protective equipment (PPE) 92-93 High visibility jackets 92 Safety hats 93
9.6 Vehicles 94-95 Livery 94-95
71 72 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: thenameofauthorisedsupplierintothis By inserting by XXX, working onbehalfoftheHighways Agency’. For example: Highways Agencyexplicit,aclearexplanationmustbegiven. When makingtherelationship betweenyourcompanyandthe Agency scheme, willbecompleted inmonthyear’. For example: be referred toas‘XXX,aHighwaysAgencyscheme.’ All worksfundedbytheHighwaysAgencyonournetworkmust forTransportof theDepartment (DfT). on behalfoftheHighwaysAgency, which isanexecutiveagency clearly positionedasbeingdelivered bythecontractor, working Where applicable,allservicesandcommunicationsmustbe 9.1 Introduction [email protected] To contact theHighways Agency print unit email: ‘The M25wideningscheme isbeingcarried out ‘Works onthe A47 Thorney bypass, aHighways
[email protected] [email protected]
[email protected] the or information on your own external website. onyourownexternal or information example, withintheintroductionleaflet ofaschemeinformation statement, itcanbemadeready foruseinothermaterial, this section. DfT visualidentitymust beobserved asspecified within Rules concerning theuseofHighways Agency and services teamorthecommunicationsbusinesspartner. andadvicecontact yourlocalmedia information For further mustbeused. contractor orconsortium, their logo.Pleasenotethatonlyonelogo,ofthelead These specificationsclearlysetoutwhere oursuppliercanuse
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73 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: exhibitions. onsomeleafletsanddisplayboardspermitted forpublic At thepublicconsultationstage,supplierlogoswillonlybe on scheme-related communicationsatalltimes. The HighwaysAgencylogoandDfTfootermustbepresent consultation process andpreferred route announcements. This covers: route optionsidentificationphase, public Use oflogosattheearly stagesofaroad building scheme whenever theHighwaysAgencyvisualidentityisused. multipage publicationsoratthebottomofsingle-sidedmaterial section. Your logomayappearonthereverse ofsome Your onmaterialsoutlinedinthis logowillonlybepermitted 9.2 [email protected] To contact theHighways Agency print unit email: Using your logo See pages76-78 Major project schemes
[email protected] [email protected] See page76
[email protected] the decision letter andmakingorders. publication through to public inquiry, secretary ofstate This covers: draft orders, environmental statement Use oflogosatthemid-stagearoad building scheme permitted onmaterialsoutlined permitted of aproject oronmaintenanceprojects. Howeverthiswillonlybe at theconstructionstage Lead contractorlogowill bepermitted See pages87-90 works onwards exceptonwideningandmaintenanceschemes. The DfTlogomusttakeprominence onmaterialsfromof start and road openingexhibitions. ononeboardofworks All supplierlogoswillbepermitted atstart building scheme Use oflogosatconstruction stageofaroad • Orders • Order plans • Order schedules • Publicinquiry • Draftorders publicexhibition • Draftorders notices • Publicandstatutory • Non-technicalsummaries • Preferred route announcement the following: this stageincludesanycommunicationsthatinvolve Supplier logosmust
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specifications S ee page78 page 78 – what .
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v 03/13 74 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: made tocomplywiththerequirements. Where costsinvolvedare approved, existingDBFOsmustbe Highways Agencylogos. these mustgiveprominenceforTransport totheDepartment and For newDBFOcontracts,whereboards information are used, project contracts. follow requirements formaintenancecontractsormajor Dependant onthetypeofcontract,supplierswillberequired to required tocomplywiththerulessetoutinthissection. Design, build,financeandoperate(DBFO)schemesare 9.2 [email protected] To contact theHighways Agency print unit email: Using your logo DBFOs
[email protected] [email protected]
the Agency customerrelations group) butitmustbemadeclear may haveindividualnames(tobeagreed withtheHighways Electronic pricingtagsoperatedbytheAgency’s suppliers Electronic pricing tags boards onanyofourroad part network It isunlawful for any otherlogosto beusedoninformation be madeformanagingagentlogos. Highways Agencywillbetheleadlogobutasmallprovision will publicity materials. that theyare runonbehalfoftheHighwaysAgencyinall
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75 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: a logocanbepermitted. requirement tocontactthesupplierorcontractorthatuseof be notedthatitisonlyininstanceswhere thepublichasa onmaterialsoutlined permitted On othercontracts,onlytheleadcontractor’s logowillbe maintenance projects, butonlyonmaterialsoutlined The maintainingcontractor’s on logowillbepermitted 9.2 [email protected] To contact theHighways Agency print unit email: Using your logo Maintenance schemes
[email protected] [email protected] page 76 . However, itshould page 76
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v 03/13 76 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Instruments2002No.3113). (Statutory * Where asupplier’s logomay beused 9.2 [email protected] To contact theHighways Agency print unit email: Personal protective equipment. Environmental statements. Feedback forms. Publications. Slides andaudio-visualpresentations. standards.Reports Stationery. Displays. Scheme-related communications: Compounds, depotsandsiteoffice. Works access. Main entrancesigns. Signage: Traffic sign7008,subjecttoauthorisation The Traffic SignsRegulationsandGeneral Directions 2002 Construction andmaintenance schemes Using your logo Page 78 Pages 80-82 Page 86 Page 88 Page 83 Page 87
[email protected] [email protected] Pages 92-93 Page 91 Page 85 *
[email protected] the Where asupplier’s logomay notbeused Traffic signs7003.1,7006,7006.1and7007.1a Statutory andpublic notices. Statutory Dedicated maintenancevehicles. Roadworker safetysigns. Highways Agency. Bridges orotherroadside propertyownedbythe works ceremonies. Backdrops of formediainterviewsorpodiumsatstart Opening ceremony banners. Perimeter fencing. Hoardings. Signage:
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v 03/13 77 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: No othersupplierlogos are permitted. publicity boards. panelattheendofset can beincludedononeinformation If acontractorisinvolved,bothand designerlogos draft orders exhibitions. The HighwaysAgencymustbeseentoclearly intheleadat Draft orders exhibitions end ofthesetpublicityboards. panelatthe designer logoscanbeincludedononeinformation At thisstage,ifacontractorisinvolved,bothand Pre-draft orders exhibitions panelattheendofsetpublicityboards.information Highwaysthe Agency’ work isbeingcarriedoutbythesupplier, It mustbeclearatpublicconsultationexhibitionsthatdesign Public consultationexhibitions Agency logoondisplayandexhibitionmaterials. Widening ormaintenanceschemesmustonlyusetheHighways Highway Agency. schemes) andclearlyshowthattheDfTprovides fundingtothe (exceptonwideningormaintenance once workhasstarted Highways Agencyisresponsible forthescheme.Thisincludes All publicdisplaysandexhibitionsmustclearlyshowthatthe 9.2 [email protected] To contact theHighways Agency print unit email: Using your logo . Designerlogoscanbeincludedonone Scheme exhibitions
[email protected] [email protected] ‘working onbehalfof
the provides funding Agency isresponsible fortheschemeandthatDfT ofworksexhibitionsmustclearlyshowthattheHighways Start ofworksStart exhibitions See pages51-52 conform to theHighways Agency corporate specifications. All Highways Agency scheme exhibition panelsmust No othersupplierlogosare permitted. end ofthesetpublicityboards. panelatthe All supplierlogosareononeinformation permitted Highways Agency’ by theleadcontractor, It mustbeclearthatconstructionworkhasbeencarriedout Road openings No othersupplierlogosare permitted. end ofthesetpublicityboards. panelatthe All supplierlogosareononeinformation permitted Highways Agency’ out bytheleadcontractor It mustalsobeclearthatconstructionworkisbeingcarried
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78 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Highways Agency’logosmustalwaysbeshownasillustrated. forTransport’‘Department and‘fundingroads through the the relative proportionsfordisplayingcontractorlogos.The panel andanyvariationshouldbescaledaccordingly, toretain The examplesgivenshowhowtheproportionsfora1.8mhigh height ornomore thanthewidthofHighwaysAgencylogo. All contractorlogosmustbenogreater than40mmmaximum See pages51-52 the HighwaysAgencycorporatespecifications. to All HighwaysAgencyschemeexhibitionpanelsmustconform 9.2 [email protected] To contact theHighways Agency print unit email: Using your logo Scheme exhibitions
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v 03/13 79 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: HighwaysAgencymedia servicesteambelow. * 4. 3. 2. 1. The logocontainsthefollowingfourelements: communications atalltimes. contact detailsmustbepresent onscheme-related The ‘Working onbehalfofthe’HighwaysAgencylogoand • • • • This rulealsoappliesto: behalf oftheHighwaysAgency. themselves asarepresentative from thecontractor, workingon Staff workingonHighwaysAgencyschemesmustidentify 9.3 Communications [email protected] To contact theHighways Agency print unit email:
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v 03/13 84 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: localHighwaysAgency mediaserviceteam. * see section1.3. producing documentswithregard todiversityandaccessibility intended audience.Formoreondesigningand information Consideration shouldalsobegiventothediverseneedsof easily.understand theinformation and sub-heading;thelayoutmustenablereader tofollowand spacing between.There shouldbeaconsistentuseofheadings anduse When layingoutthecontentskeepparagraphsshort following specificationsenableaclearandsimpleapproach. Agency present aconsistentandprofessional image.The thatreportsproducedIt isimportant onbehalfoftheHighways 9.3 Communications [email protected] To contact theHighways Agency print unit email:
Master vectoreps,tiff orjpgfilesare availablefrom your Page 15
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v 03/13 85 9 .0 Working for us (suppliers and contractors) Contractor’s logo [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Black textongrey tintbackground. Fig 9.0[8] positioning are asshown. in proportiontotheHighwaysAgencylogo.Size,styleand rule, withinthewhitebandandcontractorslogobottomleft Agency logo To ensure consistencythe‘Working onbehalfofthe’Highways the agency. schemes mustidentifytheyaretheworkonbehalfof undertaking Contractors makingpresentations onHighwaysAgency Slides andaudio-visualpresentations 9.3 Communications [email protected] To contact theHighways Agency print unit email: case upper andlower Arial Regular 28 pt(min20pt) (range left) Body copyblack *
must alwaysappearbottomrightbelowtheblack Fig 9.0[8]
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v 03/13 86 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Fig 9.0[10] Agency depth and the wording ‘ The size of the suppliers logo must be no bigger than 6.5mm in ‘ logos at the bottom of the front page including the wording Internal newsletters going out to project teams may carry supplier 9.0[11] Fig ‘ wording or leaflets going out to members of the public including the Contractor logos may be placed on the back page of newsletters cover. front Highways Agency logos and DfT If the documents are going out to members of the public then the See pages 27 -44 conform Agency’s to the specifications. corporate All publications relating to Highways Agency must schemes 9.3 Communications [email protected] To contact theHighways Agency print unit email: Working on behalf of Highways the Agency ’ in 10pt Helvetica Bold. Working on behalf of Highways the Agency Fig 9.0[10] Working on behalf of Highways the Fig 9.0[11] Fig
Publications [email protected] [email protected] Fig 9.0[13] and Fig 9.0[14] must only be present on the ’. ’. Fig 9.0[12] Fig Fig 9.0[12] Fig
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Master vectoreps,tiff orjpgfilesare availablefrom your Fig 9.0[15] Main entrance
and Fig9.0[16] Tier 3 Tier 2 Tier 1 Tier 3 Tier 2 Tier 1 funding roads through or
C C o o [email protected] [email protected] n n t t maintenance contractorto r r act act o o r r
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l l o o g g o o s s 88 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: localHighwaysAgency mediaserviceteam. * project maywanttheirlogospresent. It isrecognised thatatsitesothercontractorsinvolvedina Fig 9.0[17] building orhoarding. closed roads through HighwaysAgency’logos contractor logos(inconjunctionwith‘DfT’and‘funding Works accesssignscanonlyuseleadormaintenance Works accessorany otherdelivery point 9.4 Signage [email protected] To contact theHighways Agency print unit email:
WORKS ACCESS NO. 5 Master vectoreps,tiff orjpgfilesare availablefrom your funding roads through C or o n t uncompleted carriagewayorattachedtoa r act o r
l o g o s Other site signs Fig 9.0[17]
[email protected] [email protected] * ) whenplacedon
[email protected] the each contractor. seeboxright. information Forfurther at themainentrance ensure thattheseare incorporatedintoonesinglesitesign( It istheresponsibility oftheleador contractor to ensure thatsignsadhere to It istheresponsibility oftheleador except for traffic sign 7008. It isunlawful to usecontractor logosonany othersigns Fig 9.0[18] Instruments2002No.3113) (Statutory manual todiagrams conform In caseswhere signsare placedonlivecarriagewaystheymust they are placedonalive carriageway. Works accesssigns must notcarry any contractor logosif
highways Traffic SignsRegulationsandGeneralDirections 2002
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not v 03/13 89 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: these hoardings. Contractors’ logosare of notincorporatedaspart clean, ingoodconditionandgraffiti andposterfree atalltimes. evidence ofvandalismmustberemoved. Thehoarding mustbe Hoardings mustberegularly checkedandmaintained.Any Fig 9.0[19] cent oftheheighthoardings. The DfTlogoonhoardings mustneverbesmallerthan10per produced usinganoriginalgraphicsfile. logos, orlogosmadefrom othersuitablematerial,mustbe around aDfTcapitalbuildsitemustdisplaythelogo.Vinyl Where considered appropriate bycontractors,paintedhoardings 9.4 Signage [email protected] To contact theHighways Agency print unit email: Hoardings
[email protected] [email protected] Fig 9.0[19]
highways
agency ’ s
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v 03/13 HA visualidentityforprint.indd90 90 9.0 Working for us 90 9.0 Working for us Minimum height350mm Highways Agency media services team. The signagem fencing. * clearly displaythe a capitalbuildsite,butNO
Master vector eps,tif [email protected] [email protected] To contact your localHighways Agency team mediaservices email: Highways Agencymedia servicesteam. * fencing. The signage Agency logos. clearly displaythe a capitalbuildsite,but Any wire meshorothermaterialperimeterwhere inusearound at thediscretion oftheproject managers. Perimeter fencesigns,ifconsidered appropriate, canbeerected 9.4 Signage [email protected] To contact theHighways Agency print unit email:
Master vectoreps,tiff orjpgfilesare availablefrom your local must not ust not Perimeter fencing * * DfT and Department forTransportDepartment and beplacedontrunkroad boundary beplacedontrunkr f orjpgfi NOT T trunkroadfencing,must boundary Fig 9.0[20]
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[email protected] the Transport logo. * 350mm inheightwhenusedonperimeterfencingandthe The Supplier logosare notpermitted onperimeter fencing. and placedinthecentre ofeachsectionfencing. Project managersmustensure thatboards are securely attached Highways Agencylogoequalinwidthtothe
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v 03/13 04/11/2011 14:05:13 the highways agency’s visual identity specifications – what you need to know v 03/13 9.4 Signage Compounds, depots and site offices
1050mm x 750mm These signs should not be situated on the carriageway in Signage for compounds, depots or site offices that are located accordance with the traffic signs manual The‘ Traffic Signs near to motorways and all-purpose trunk roads should follow Regulations and General Directions 2002 (Statutory Instrument )
s the following format and specifications.Fig 9.0[21] r 2002 No. 3113).’ o t
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W Working on behalf of 45mm max height the Highways Agency 30mm Andover 9 .0 1050mm Depot 9 .0 Working for us for Working 9 .0 10pt black Black 80pt o 260pt Helvetica Roman boarder with 30 Helvetica Bold Working on behalf of the Highways Agency rounded corners centred range right
To contact your local Highways Agency media services team email: 91 [email protected] [email protected] [email protected] 91 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 9.5 PPE High visibility jackets
It must be clear that work is being carried out by the supplier, Back ‘Working on behalf of the Highways Agency’. The supplier’s logo must be positioned within the top section only. Front The middle area is for contractor’s own safety strategy (this is optional and only one logo is permitted). Fig 9.0[23] The *‘Working on behalf of the Highways Agency logo’ must be placed on the breast (left hand side). Fig 9.0[22] No supplier’s logos are permitted on the front of jackets.
Fig 9.0[22] Fig 9.0[23]
Working on behalf of the (suppliers and contractors) (suppliers Contractor’s safety strategy (if desired) 9 .0 Working for us for Working 9 .0
* Master vector eps, tiff or jpg files are available from your local Highways Agency media services team.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 92 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] 93 9 .0 Working for us (suppliers and contractors) [email protected] [email protected] To contact your localHighways Agency team mediaservices email: HighwaysAgencymedia servicesteam. * Fig 9.0[24] No otherlogosare permitted. centred onthefront ofthesafetyhat. The ‘Working onbehalfofHighwaysAgencylogo’ small maintenance DBFOwork Maintenance contracts and ‘working onbehalfoftheHighways Agency’ It mustbeclearthatworkisbeingcarriedoutbythesupplier, 9.5 PPE [email protected] To contact theHighways Agency print unit email:
Master vectoreps,tiff orjpgfilesare availablefrom your local Safety hats
[email protected] [email protected]
W
or
king on behalf of the Fig 9.0[24] . * mustbe
[email protected] the contractor) logocanbeplacedonthefront ofthehat. including large-scaleDBFOworks–onlythejointventure (lead In thecaseoflargeandmajor(multi-contractorworks)– andmajorcontractorLarge works Fig 9.0[26] No otherlogosare permitted. two lines. must The wording Fig 9.0[25]
highways the Highwaysthe Agency Working onbehalfof becentred belowthesupplier’s logoacross thewidthin
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v 03/13
the highways agency’s visual identity specifications – what you need to know v 03/13 9.6 Vehicle Livery
All dedicated operational vehicles must only use the Highways The black logo must be used on winter service Agency’s logo, applied in the correct format, as set out below. spreading and maintenance vehicles that have a yellow or orange background. Fig 9.0[28] and Fig 9.0[31] Vehicle artwork Always use *master artwork files for this and never change the A reversed out logo (white out of black panel) must be used on direction of the artwork. To obtain these files contact your difficult backgrounds such as reflective stripes.Fig 9.0[33] and local media services team (see below). When specifying colour Fig 9.0[34] always include the relevant Pantone® colour matching system reference as detailed in section 1.1. Pages 6 and 25. Fig 9.0[33] Fig 9.0[34] The full colour logo is preferred and must be used, where practicable, on white or light backgrounds. Fig 9.0[27] Alternative logos are shown, in order of preference of colour use – most preferred on the left. Logos should be applied to door panels wherever possible. Fig 9.0[27]* Fig 9.0[28]* Fig 9.0[29]* No other logos are permitted. (suppliers and contractors) (suppliers
The ‘square’ logo must only be used in exceptional circumstances. The rule for preferred colour usage applies.
Fig 9.0[30]* Fig 9.0[31]* Fig 9.0[32]* 9 .0 Working for us for Working 9 .0
* Master vector eps, tiff or jpg files are available from your local Highways Agency media services team. Pantone® is a registered trademark of Pantone® Inc.
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 94 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 03/13 9.6 Vehicle Livery
Any vehicles which can be described as a dedicated operational vehicle for the Highways Agency road network must be liveried using the Highways Agency logo. No other logos will be permitted.
This applies to: • Salt spreaders, snow ploughs and snow blowers. • Traffic officer vehicles. • Any other dedicated operational vehicles. For vehicle livery specifications and logos contact you local media services team. (suppliers and contractors) (suppliers 9 .0 Working for us for Working 9 .0
To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 95 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] the highways agency’s visual identity specifications – what you need to know v 02/13 Further information
The Highways Agency’s visual identity specifications: What you Media Services - Bedford including print unit need to know was produced by the Highways Agency’s Woodlands, 2nd Floor, Manton Lane, Manton Industrial Estate, communications group and media services team. Bedford, MK41 7LW [email protected] Writing with style: the Highways Agency’s tone of voice and style guide To contact the print unit email:
Safe roads, reliable journeys, informed travellers [email protected]
Media Services - Birmingham Writing with style The Cube, Floor 10, 199 Wharfside Street, Birmingham, B1 1RN the Highways Agency’s tone of voice and style guide [email protected]
Media Services - Bristol An executive agency for the Department for Transport Temple Quay House, Floor 2, 2 The Square, Temple Quay, Bristol, You should use this guide for all of your formal writing on behalf BS1 6HA. of the Highways Agency. It covers the use of everyday active [email protected] language, capitalisation, acronyms and abbreviations, as well Contact us as detailed specifications for how we write things such as dates, Media Services - Dorking times, numbers and bulleted lists. Federated House, Room 2D, London Road, Dorking, RH4 1SZ. [email protected] Contact us: Communications Business Partner Media Services - Leeds Ian Bickley Lateral, 3 North, 8 City Walk, Leeds, LS11 9AT [email protected] [email protected]
Head of Media Services Media Services - Manchester Stuart Parr Piccadilly Gate, Floor 9, Store Street, Manchester, M1 2WD [email protected] [email protected]
96 the highways agency’s visual identity specifications – what you need to know v 03/13
© Crown copyright 2013. You may re-use this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected].
This document is also available on our website at www.highways.gov.uk
If you have any enquiries about this publication email [email protected] or call 0300 123 5000* Please quote Highways Agency publications code
* Calls to 03 numbers cost no more than a national rate call to an 01 or 02 number and must count towards any inclusive minutes in the same way as 01 and 02 calls. These rules apply to calls from any type of line including mobile, BT, other fixed line or payphone. Calls may be recorded or monitored.
Highways Agency media services. Job number S130287