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The Highways Agency's Visual Identity Specifications What You Need to Know

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The Highways Agency's Visual Identity Specifications What You Need to Know Safe roads, reliable journeys, informed travellers The Highways Agency’s visual identity specifications What you need to know An executive agency of the Department for Transport THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 02/13 Foreword 3 5.0 Maps and mapping 57 Introduction 4 5.1 Getting it right 58 5.2 Watermarks 59 1.0 Highways Agency visual identity 5 1.1 Our logo 6 6.0 Digital 60 1.2 Corporate typefaces 12 6.1 Website external 61 1.3 Diversity and accessibility 15 6.2 Website internal 62 1.4 Stationery 16 6.3 Social media 63 1.5 Emails 19 1.6 Presentations 20 7.0 Traffic Officer Service 64 7.1 Personal protective equipment (PPE) 65 2.0 Partner logos 21 7.2 Livery 66 2.1 Department for Transport 22 2.2 Third party 23 8.0 Miscellaneous 67 Contents Contents 8.1 Notices 68 3.0 Design specifications 24 8.2 Highways Agency PPE 70 3.1 Colour palette 25 3.2 Publications 27 9.0 Working for us (suppliers and contractors) 71 3.3 Report standards 45 9.1 Introduction 72 3.4 Newsletters 46 9.2 Using your logo 73 3.5 Displays 51 9.3 Communications 79 9.4 Signage 87 4.0 Photography and images 53 9.5 PPE 92 4.1 General guidance 54 9.6 Vehicles 94 4.2 Film 55 4.3 Use of Highways Agency images 55 Further information 96 2 THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 Our visual identity Graham Dalton Chief Executive, Highways Agency. Our visual identity is important to us. It enables our customers need to know, when using our logo on equipment, products and and stakeholders to identify the Highways Agency with its role as presentation materials – including new and emerging England’s strategic road operator, responsible for providing safe communications channels. roads, reliable journeys and informed travellers. Our communications and media services teams are at the To help ensure we create the right impression it is more important forefront of presenting our visual identity. To help them, each and than ever that we present the Agency and its work with clarity every one of us – whether a team member, project manager or and authority. This helps avoid confusion and misunderstanding Foreword divisional director within the Agency, or a site manager, public amongst our many stakeholders about who we are, what we do, liaison officer or technical engineer working for our supply and why we do it. More importantly it helps build recognition and, through the correct presentation of our corporate identity in the chain – has a role to play in guarding and protecting the integrity form of our logo, is the first step towards building a strong and of our visual identity. resilient visual identity. So take time to familiarise yourself with these specifications to These specifications will help you to do just that. They bring help ensure we always present the Highways Agency in a together, in one place, all the information staff and colleagues professional and consistent manner. The following pages set working within the Agency and across our supply chain out what you need to know. To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 3 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 Why do we need these specifications? These specifications place a clear, consistent Highways Agency The Highways Agency media services teams are responsible visual identity as central to all communication and publicity activity. for design issues. As a member of Highways Agency staff, or as a supply chain colleague, you must follow and implement This means that while our supply chain delivers the service this advice. on the ground, the Highways Agency will remain as the public face and have control over the wording, design and For further information on using our visual identity contact presentation of all communications, publicity and materials your local Highways Agency media services team or related to the operation and maintenance of England’s strategic the communications business partner who will be able road network. to advise. Introduction Introduction To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 4 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 1.0 Highways Agency visual identity 1.1 Our logo 6-11 Our logo is protected by crown copyright and is Basic elements 6 based upon the internationally recognised motorway How to use 7-8 sign, designed to be clean, simple and memorable. Getting it right 9 Getting it wrong 10 The quality and consistency of our visual identity is a Using the strapline 11 vital component in presenting the Highways Agency. 1.2 Corporate typefaces 12-14 Usage 12 Helvetica 13 Arial 14 1.3 Diversity and accessibility 15 1.4 Stationery 16-18 Letterheads and letters 16 Compliment slips 17 Business cards 18 1.5 Emails 19 Signature format 19 1.6 Presentations 20 To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 5 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 1.1 Our logo Basic elements The logo has two elements. The logo uses process black plus two colours from the Pantone® colour matching system. The symbol The wording Pantone 284 Pantone 287 The two elements always appear together and must not be used separately. The colours always appear as illustrated below and must not be changed or used in any other format other than those shown on pages 7-8. For detailed specifications see page 25. Process black Pantone 284 Pantone 287 1.0 Highways Agency visual identity Agency Highways 1.0 * Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team. Pantone® is a registered trademark of Pantone® Inc. To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 6 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 1.1 Our logo How to use Size and space Usage There is always a clear space around the Highways Agency Wherever possible use the logo in its true form on a white logo. This is important to ensure it’s clear, immediately background. Never reproduce the logo in any other colour recognisable and consistent. combinations, tints or tones. There may be times when it isn’t possible to recreate the logo in Exclusion zone Fig 1.0[1] the corporate colours. In this case you will need to reproduce it The ‘X’ height determines the minimum clear space you need in mono (black) or reversed out (white). to leave around the logo. ‘X’ is equivalent to the height of the word ‘HIGHWAYS’ in True form* the logo. Fig 1.0[1] X X X X Mono (black)* X X Minimum size Fig 1.0[2] The minimum size of the logo for all applications is 25mm wide. Reversed out (white)* Fig 1.0[2] 1.0 Highways Agency visual identity Agency Highways 1.0 25mm * Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team. To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 7 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 1.1 Our logo How to use Exceptions – square format The square logo should only be used in exceptional circumstances where the true form (see page 7) cannot be used, such as on hard hats, and in some instances for vehicle livery. The logo is shown below in order of preference of colour use – most preferred on the left. Fig 1.0[3]* Fig 1.0[4]* Fig 1.0[5]* 1.0 Highways Agency visual identity Agency Highways 1.0 * Master vector, eps, tiff or jpg files are available on request from your local Highways Agency media services team. To contact your local Highways Agency media services team email: [email protected] [email protected] [email protected] 8 [email protected] [email protected] [email protected] To contact the Highways Agency print unit email: [email protected] THE HIGHWAYS AGENCY’S VISUAL IDENTITY SPECIFICATIONS – WHAT YOU NEED TO KNOW v 03/13 1.1 Our logo Getting it right Wherever possible, try to use the Highways Agency logo in its Placing our logo on images true form on a white background.
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