How Travel Agency Survive in e-Business World? 85 How Travel Agency Survive in e-Business World? Ronnie Cheung, Hong Kong Polytechnic University, Hong Kong, People’s Republic of China,
[email protected] Pamela Lam, University of South Australia, Adelaide, SA5001, Australia,
[email protected] Abstract Travel is an extremely diverse and complex industry. This paper provides certain degree of analysis on The travel industry is comprised of over a dozen the benefits that leverage from the use of new related industries: airlines, restaurants, hotels/motels, technologies in the Travel Industry. Besides the travel agencies, gift shops, auto rentals, and a host of concerns about what technology can do for other businesses that may not be even recognized their travelers, we also address the pressures for dependence on travel and tourism since travelers are changes, the potential impacts on different category usually indistinguishable from local customers. of travel agencies and also the implications on leisure and corporate market segments. The paper Travel industry is a service-oriented industry. It also explains the three phases– intermediation, provides people with services such as transportation, disintermediation and reintermediation that travel lodging, dining, amusements, recreation, travel agencies may be facing when serving as the planning and retail. According to the Travel Industry middleman between the product providers and the Association of America [11], the travel and tourism customers. In response to the electronic business industry is the nation’s third largest retail sales impulse, travel agencies may react differently; the industry and one of the largest employers in US. The paper also elaborates on how the industry players travel industry is the world's largest industry which reengineer their business in order to maintain the has gross output at US$4.2 trillion, and it is still competitive position or at least to survive.