APPENDIX D Agenda Item No. 7

THE PROGRAMME FOR UPDATING THE Chief Executive ECONOMIC DEVELOPMENT STRATEGY FOR VALE

1 Purpose 1.1 To advise the Economy Scrutiny Committee of the programme for updating the Economic Development Strategy for the Vale and seek any input at this stage in the process.

2 Recommendations 2.1 The Scrutiny Committee are asked to highlight any particular issues it feels needs to be addressed in the economic development strategy and delivery plan or in the proposed consultation process.

3 Supporting information 3.1 We now need to update the ED strategy and associated delivery plan to identify the longer term strategic vision for the economic development growth of the Vale and set out very clearly the challenges and opportunities that we need to progress. The EDS will be set in the context of the existing Vision for Aylesbury Vale; the sub-regional and regional planning guidance; the regional and economic strategies and the emerging Local Development Framework for the Vale. 3.2 The ED Strategy will need to be delivered by all key partners. It will also help to improve co-ordination between agencies with responsibility for economic development in the Vale. 3.3 As Members will be aware, the draft South East Plan proposes a new target job growth figure for the Vale of 21,500 additional jobs by 2026. From 2006, this averages as an annual growth of 1,075 additional jobs and therefore sets the new target for the Aylesbury Vale economic development strategy. 3.4 The Aylesbury Vale strategy will establish the framework and lead the way for the local action here in the Vale. SEEDA, the Regional Development Agency have recently finalised the Regional Economic Strategy (RES) and also their corporate plan, which identifies the main activities and programmes to support delivery of the economic growth of the region, including the identification of Aylesbury Vale as one of the strategic growth locations in the South East. The RES has three key objectives:

• Global Competitiveness – investing in success through promoting international trade and inward investment, encouraging R&D and innovation, and investing in infrastructure; • Smart Growth – Lifting underperformance, through promoting business formation, increasing skills and economic activity, improving transportation, building more affordable homes and redeveloping previously unused land;

D1 • Sustainable Prosperity – Supporting quality of Life, through reducing carbon emissions, waste and water usage, promoting renewable energy sources and increasing biodiversity and the quality of life, including greater social cohesion 3.5 The Buckinghamshire Economic and Learning Partnership (BELP) are also in the process of updating the economic strategy for the county. As the county has a diverse economy, with a wide range of issues to be addressed across the area, the Aylesbury Vale EDS will in effect detail the activity for this part of the County and feed into the countywide strategy. 3.6 The Aylesbury Vale EDS will also reflect the opportunity provided by the current consultations on the proposed Innovation and Growth Teams for the South East by SEEDA and the Central Government Consultation on the Sub National Review. The EDS must also demonstrate the relationship with other strategies and programmes including AVDC’s Corporate Plan, the Bucks Strategic Partnership, the Local Area Agreement, the Marketing and Communications Strategy, Tourism Action Plan and the Aylesbury Vale Local Strategic Partnership. Research Base 3.7 There are a number of important documents that will be used to help provide the evidence base for the update to the EDS including:

• MKSM Sub Regional Strategy and the draft South East Plan • SEEDA’s RES • Bucks ED Strategy • Draft Rural Strategy and Action Plan for Bucks • Employment Land Study – 2008 Update by Roger Tym & partners • Emerging Local Development Framework • Evidence and statistics from key sources eg ONS/NOMIS; Business Link and Aylesbury Vale Enterprise Hub • Various skills reports 3.8 Attached as Appendix 1 is an outline economic profile of the Vale and the key characteristics of the existing economy, using information from the 2008 Aylesbury Vale Employment Land Study carried out by Roger Tym and Partners. Process of Approval 3.9 Engaging with existing business, as well as other key stakeholders is an important element of developing the strategy and delivery plan and this needs to be factored into the process to help ensure that it has credibility, and also sets out very clearly how we are planning to deliver on the ground. 3.10 From the District Council’s perspective, the EDS is part of the policy framework and therefore needs to be approved by Cabinet and ultimately Council, and ensuring that the Economy Scrutiny committee have also been actively involved. 3.11 The AVA Board will be an important stakeholder and will need to contribute to and approve the new strategy, which needs to be integrated into their business plan. Regular reports on progress made with the delivery plan will need to be made to AVA, AVDC and other stakeholders.

D2 3.12 The important points to highlight from the economic profile are:

• High levels of entrepreneurship – rural areas contribute significantly to this

• The Vale has average numbers of jobs in knowledge based industries – but not as high as other areas close by, eg M40 corridor

• A significant number of existing jobs in the Vale are in the public administration, education and health sector. The proportion of jobs in this sector in Aylesbury Vale is above the South East average

• Skills in the district are about the same as the South East average – but not as strong as some neighbouring areas

• The Vale is a net exporter of labour – main out commuting destination is Milton Keynes

• There is market potential for a significant increase in the take-up of new industrial/warehouse space in Aylesbury Vale

• There are supply deficiencies for modern space throughout the District, and this is especially outside of Aylesbury town, and for strategic warehousing close to the A41

• If more land was identified in attractive locations in the District, it would be readily taken up

• Aylesbury has suffered for some time from a lack of good quality office supply

• Aylesbury Vale’s is a broad-based economy with no obvious specialist strengths (or indeed specialist weaknesses)

• The proposed growth and new employment allocations to be made under the LDF process offer a great advantage over many other areas. Key issues to be addressed in the Economic Development Strategy/ Delivery Plan 3.13 The most fundamental issue that the new EDS must address is to clearly establish and articulate the overall ambition for the future economy of the Vale and how we are planning to achieve the level of employment growth required. We also need to be clear about exactly what needs to be done to create the best conditions to enable this employment growth to take place, ranging from the allocation of sufficient land, through to managing transportation challenges and creating all the right conditions for business growth. It will also provide the framework for securing contributions and activity from other partners to help deliver the activity required to achieve the vision for developing the economy. 3.14 The associated delivery plan needs to demonstrate the link between the ambition; how this will be achieved, by when and who is responsible for taking this forward. It will also include an employment trajectory, which will estimate the timing of when the new employment sites are likely to be developed. 3.15 It is suggested that the Vale’s economy should be based around creating a thriving entrepreneurial business culture by continuing to help grow and expand existing business; supporting new start ups and attracting a few

D3 significant larger employers to generate the range of jobs required. The role and contribution of the rural areas to the local economy should also feature as a key element. 3.16 It is important to note however that we are not starting from a blank sheet – we already have number of projects that provide a solid foundation on which to build the new plan around and a number of these are listed in Appendix 2. 3.17 Whilst we do not want to pre-empt the outcome from the consultation process, it is likely that the updated strategy and delivery plan will continue to focus activity on the main themes of supporting new start ups, assisting existing employers and attracting a few major employers The Proposed Programme to develop the ED Strategy and Delivery Plan 3.18 In order to take this work forward and develop the strategy and delivery plan, there are a wide range of partners and stakeholders that need to be involved. It is proposed that we carry out a consultation exercise to involve key businesses and other partners, to seek their comments and views. The outline programme for this activity is as follows:

Initial discussion at AVDC’s Economy Scrutiny Committee 10th December 2008

Consultation with key businesses and partners January- February 2008

Draft ED Strategy & delivery plan considered by AVDC’s Cabinet 13th January 2009

Draft ED Strategy and delivery plan considered by AVDC’s 20th Jan 2009 Economy Scrutiny Committee

Report back to AVDC’s Cabinet 10th February 2009

AVDC’s Council considers ED Strategy and Delivery Plan 25th February 2009

Finalise and Publish Strategy and Delivery Plan By end of March 2009

Monitoring and progress reports Six monthly

3.19 As the ED Strategy is a policy framework document, Cabinet’s initial proposals will be reported to economy scrutiny for comment, which must be considered by Cabinet before the final document is recommended to full Council for approval. Sub National Review of Economic Development and Regeneration 3.20 In the summer of 2007 the Government published its review of sub-national economic development and regeneration. In essence the review proposes a number of key changes:

D4 Strengthen the local authority role in economic development, including a statutory duty for upper tier LAs to carry out an assessment of the economic circumstances and challenges of their local economy; delegating more responsibility for funding for ED from SEEDA to LAs (probably at upper tier level); reforming the LABGI scheme and the proposed introduction of a Supplementary Business Rate to be levied by upper tier authorities. The revised LABGI scheme has been subject to a recent consultation and AVDC responded to this outlining the Council’s objections to the proposed LABGI allocation, with 65% of the fund being proposed for county level and 35% for districts, reversing the current arrangement. No further progress has been made with the arrangements for introducing a Supplementary Business Rate.

Supporting more work at a sub-regional level including use of Multi Area Agreements to set targets for economic development issues and exploring the potential to allow groups of LAs to establish statutory sub-regional arrangements which enable pooling of responsibilities on a permanent basis for economic development policy and strengthening the sub regional management of transport, with greater certainty over long term transport funding.

Strengthening the regional level, and the development of a single integrated regional strategy, which sets out the economic, social and environmental objectives for each region. This is a new document which will be prepared by the RDA, (SEEDA in our region) who will take over the planning responsibilities from SEERA, which will cease to exist from 2010. New scrutiny arrangements for RDAs will be put in place, which will involve LAs scrutinising RDAs performance. These proposals are still being discussed.

Reform central government relations with regions and localities by appointing a minister for each of the regions (Jonathan Shaw is the Minister for the South East) and to give the Department for Business, Enterprise and Regulatory Reform responsibility for performance management of the RDAs.

3.21 A number of these reforms will require changes to primary legislation and the Government is working on a programme to deliver this as soon as possible, with a particular focus on the changes to the responsibilities of RDAs as the regional planning body.

4 Resource implications 4.1 None immediately rising from this report, although it is proposed that the ED Strategy and Delivery Plan will provide the basis for future bids for the remaining unallocated LABGI funds in the next report to be considered by Cabinet. The Strategy will also help to identify projects/issues that require additional funding from partners and used to inform future bidding for additional resources, for example, the next bids to Government for Growth Area Funds.

D5 5 Response to the Key Aims and Outcomes 5.1 This relates to the key objective of taking the lead place shaping role to deliver economic growth in the Vale and contributes to the overall mission statement of making Aylesbury Vale the best possible place to live and work. Contact Officer Tracey Aldworth, 01296 585003 Background Documents EDS files Employment Land Study 2008, Roger Tym & Partners ta-eds-gw-scrutiny dec 08 – greens may 2003 economy10122008

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Appendix 1 The Current Economic Profile of Aylesbury Vale 1. In 2006, the total number of jobs provided in the Vale was 78,500, including 12,600 people in self employment. The profile of employment in the Vale in the last few years is indicated in the table below:

Employment In Aylesbury Vale 2001-2006 2001 2002 2003 2004 2005 2006 Employment 64,485 63,851 65,303 69,572 70,078 65,900 Self-employment (Jan-Dec) 12,713 10,343 11,573 13,100 13,700 12,600 Total Employment 77,198 74,194 76,876 82,672 83,778 78,500+ * Source: Annual Business Inquiry 2006

+ Unfortunately the format and basis of the employment data for 2006 has changed from previous years, so it is not possible to do a direct comparison with employment data from previous years to be able to say whether the apparent decrease of 5,278 from 2005 is real. The advice from the ONS is that the estimates of change across this period are now unreliable. Therefore the figure of 78,500 will be used as the new baseline to measure growth and the ONS indicate that these new changes introduced should improve the reliability of the information moving forward. 2. This latest information does however establish the baseline for measuring future employment growth as part of the new Corporate Plan target, to achieve the annual increase in employment of 1,075. 3. The next update to this series of employment figures for 2007 will be available at the end of 2008, and will provide an indication of how the local employment position is developing. However, the self employment figures are available at more frequent intervals and the latest update shows that self employment has increased to 14,100 for the Oct 06-Sept 07 period – an increase of 1,500 from the 2006 figures. 4. In terms of the overall type and nature of this employment by industry type, the structure of the local economy is as follows:

Aylesbury Vale Jobs by Industry - 2006 figures

2006 A Vale % South East% Manufacturing 6,100 9.2 8.8 Construction 2,800 4.2 4.5 Distribution, hotels and restaurants 15,900 24.5 24.6 Transport and communications 2,600 3.9 6 Finance, IT and other business activities 13,700 20.7 24.1 Other Services 4,000 6 6.6 Public Admin, education and Health 20,800 31.5 25.4

Total (excludes self employment figures) 65,900 ONS ABI employee analysis 2006

D7 5. With regards to business stock, there were 7,785 VAT registered businesses in the Vale in 2006 and this has steadily increased over time. The formation of VAT registrations in the Vale is higher than the South East average and de- registrations are at a lower rate than the South East average. The time series for VAT businesses in the last 5 years is indicated below: Businesses In Aylesbury Vale 2001-2006 2001 2002 2003 2004 2005 2006 Business Stock 7,035 7,180 7,300 7,445 7,575 7,785 DTI SBS Vat Info 2006 The graph below shows VAT-registered companies per 10,000 population, which is a recognised indicator of entrepreneurship.

VAT Registered Companies per 10,000 Resident Population, 1995 -2005

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Stock per 10,000 residents 150

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0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

England South East M40 corridor M1 corridor Aylesbury Vale

Source: NOMIS, Mid-Year Population Estimates 6. Aylesbury Vale has high levels of entrepreneurship, much higher than the national and regional economies and the M1 and M40 corridors. This advantage has been maintained since at least 1995 and likely results from the rural nature of much of the district. Rural areas typically have high levels of entrepreneurship and is a strength that needs to be nurtured.

Knowledge Based Growth 7. Employment in knowledge-based sectors is currently recognised as a key measure of economic competitiveness, which in turn is a determinant of current and future prosperity. The graph below shows employment in knowledge-based sectors, as defined by the Organisation for Economic Co- operation and Development (OECD). It groups the knowledge-based sectors into five categories as follows: • High-tech Manufacturing

D8 • Financial and Business Services (FBS) • Communications • Computing and Research and Development (R&D) • Media Jobs in Knowledge-Based Industries, 2005

25%

20%

15% % of total jobs 10%

5%

0%

d e an gl Val n th East E ury Sou M1 corridor sb M40 corridor le Ay Communication Computing Finance, Banking & Business services Hi tech manufacturing Media

Source: Annual Business Inquiry, 2005 8. Compared to the national economy, Aylesbury Vale has an average proportion of jobs in knowledge-based sectors. But the South East Region, M1 and M40 corridors are strong in knowledge based sectors. So Aylesbury Vale is under- performing compared to the wider region and neighbours. 9. The largest knowledge-based sector is Finance and Business Services. Aylesbury Vale is home to one major financial institution, HBOS (previously Equitable Life), but it has proportionally fewer jobs in Finance and Business Services than the comparator areas. High-tech manufacturing is the only high- tech sector which has a higher share of employment in the district than in comparator areas, but this is a small sector and the differences are insignificant.

Workplace Earnings 10. At £561, gross average weekly earnings in Aylesbury Vale are slightly above the national average and slightly below the regional average. Amongst the surrounding districts, jobs in Wycombe and Dacorum are the best paid with average weekly earnings 7–8 % higher than in Aylesbury Vale. Cherwell, South and Luton on the other hand fare less well.

D9 Gross Weekly Workplace Earnings, 2006

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450 £ Gross weekly earnings earnings weekly £ Gross 400

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300 d s st ire rd a h o ne xf y rds O Englan Ke fo Cherwell n Dacorum South E Wycombe x outh Beds O S h Milto Aylesbury Vale ut o S

Source: Annual Survey of Hours and Earnings, 2006 11. The economic analysis so far has been about the workplace economy, considering those who work in the district, regardless of where they live. In this section, we consider the workers who live in Aylesbury Vale, regardless of where they work. The Residents Qualifications 12. The figure below shows the proportions of the resident working-age population which has the highest qualifications – NVQ 4 and 5 (equivalent to first and higher degrees) – and the lowest - no qualifications or NVQ 1 (entry- level qualifications). 13. Compared to , Aylesbury Vale has more highly skilled residents and fewer low skilled residents. Compared to the South East, the district is average. But compared to the M40 corridor (which includes ), Aylesbury Vale’s residents are poorly skilled. Over 25% of residents living in the M40 corridor are highly skilled. Compared to the M1 corridor Aylesbury Vale’s residents are highly skilled but there are large variations amongst the districts making up Aylesbury & the Vale’s surroundings: • The share of residents with Level 4/5 qualifications ranges from 15% in Luton to 37% in Oxford; • The share of residents with Level 1 qualifications or none ranges from 50% in Luton to 28% in Oxford.

D10 Residents’ Qualifications, 2001

50%

45%

40%

35%

30%

25%

20%

% of working age population 15%

10%

5%

0%

d r le an ast ido gl E rr Va n th y E u co ur 1 b So M les M40 corridor y A No quals. / Level 1 Level 4/5 Source: Census 2001 Residents Earnings 14. In the graph below, the earnings of people who work in the Vale are compared to the average earnings of people who live in Aylesbury Vale. Workplace earnings are not the same as residents’ earnings, because people do not necessarily work in the district in which they live. Gross Weekly Earnings, Workplace and Residents, 2006

700

650

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450 £ Gross weekly earnings earnings weekly £ Gross

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300 e e d s s be r ell w for ed rum Val shi x B Luton y om d O yc Keyne aco England for Cher n uth D South East W x o o O ilt S Aylesbur M South

Columns to the right: residents' earnings / Columns to the left: workers' earnings

Source: Annual Survey of Hours and Earnings, 2006

D11 15. Aylesbury Vale residents earn slightly more then the national average but slightly less than the South East average. They earn much more than some of their rural neighbours, including South Oxfordshire and Cherwell, but much less than others. Residents’ earnings in Dacorum and Wycombe (both much closer to ) are very high. 16. Residents’ earnings in Aylesbury Vale exceed workplace earnings by some £50 per week. The likely main reason is that higher-skilled, higher-paid residents commute to work outside the district, including to London. It is common among South East districts for residents’ earnings to be above workplace earnings. There are just two districts in the M1 and M40 corridors where this relationship is reversed, Luton and Milton Keynes. Unemployment 17. The claimant unemployment rate (January 2007) is 2.6% for England and 1.6% for the South East region. Aylesbury Vale’s unemployment, at 1%, is well below these benchmarks, as it has been for at least 10 years. The M40 corridor has very low unemployment, similar to Aylesbury’s, and the M1 corridor slightly higher, similar to the South East’s. Claimant Count Unemployment, 1997-2007 6.0

5.0

4.0

3.0 % unemployment

2.0

1.0

0.0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

England South East M40 corridor M1 corridor Aylesbury Vale

Source: Claimant Count, ONS, 1997-2007 18. For residents, low unemployment is an indication of economic well-being. For businesses, it may cause difficulties in retaining labour and discourage more businesses who would otherwise locate and grow in the district. For the wider economy, this is not necessarily a problem, because it is efficient for jobs to locate in places where there are workers to fill them.

D12 Travel To Work 19. Aylesbury Vale is a net exporter of labour, with some 17,000 more resident workers than workplace jobs1. Some 33,000 Aylesbury Vale residents work outside the district. Most of these only commute to neighbouring districts. The main out-commuting destinations are Milton Keynes (which accounts for 14% of out-commuters), Wycombe (12%) and Dacorum (10%). 11% of out- commuters work in London (all boroughs).

Aylesbury Vale Residents who Work outside the District, 2001 Number of out- % of total out- commuters commuters

Milton Keynes 4,619 14% Wycombe 3,858 12% Dacorum 3,263 10% South Oxfordshire 2,554 8% Chiltern 1,887 6% Cherwell 1,639 5% South Bedfordshire 1,512 5% Westminster 1,249 4% Oxford 1,020 3% Hillingdon 899 3%

Source: Census 2001. The table only includes the top 10 destinations. 20. Conversely, 16,000 residents of other districts commute into Aylesbury Vale to work. These in-commuters also mostly travel from neighbouring districts. There are no in-commuters from London. 21. The above analysis suggests that both the district’s residents and its workers have relatively short journeys to work. Most of the people who commute out of the district live near its edges, close to the districts in which they work. This is most noticeable near the boundary with Milton Keynes, where some Aylesbury Vale wards lose half of their working residents to the City. Many of these wards are closer to Milton Keynes than to Aylesbury town, so their journeys to work are probably shorter, and hence more sustainable, than if they worked in their home district. In contrast, of the working residents of Aylesbury town three quarters work in the district; those who do commute beyond the district boundary are dispersed across many destinations.

Land and Property Markets 22. The analysis undertaken as part of the 2008 Roger Tym Employment Land Study suggests that the industrial/warehouse market in the district is currently oversupplied, especially in small units (below 460 sq m/5,000 sq ft), which tend to be older 1970s stock. However, this oversupply is due to older premises, which account for a high proportion of the stock, especially in Aylesbury Town. However the market for modern space seems undersupplied. New developments, such as Pitstone, Anglo Business Park and more recently the Premus scheme, have done well, as occupiers tend to look for modern

1 Commuting figures relate to 2001, the latest date for which the information is available.

D13 design elements such as high headroom, better insulation/ lower maintenance etc. 23. The key conclusions regarding industrial and warehousing market suggests: a. There is market potential for a significant increase in the take-up of new industrial/warehouse space in Aylesbury Vale. b. Supply deficiencies are for modern space throughout the District, but perhaps especially outside Aylesbury town, and for strategic warehousing close to the A41 c. If more land was identified in attractive locations in the District, it would be readily taken up. 24. In terms of office space, the report notes that Aylesbury has suffered for some time from a lack of good quality office supply. The suggestion in the report is that Aylesbury and the Vale in general concentrates on creating smaller, good quality office developments to attract and retain the SME’s that form the backbone of the local office market. It also suggests that efforts are focused on helping start-ups and small businesses with some growth potential to encourage organic growth within the Vale. This should be deliverable and spreads the economic risk from over reliance on a few larger occupiers.

Employment Forecasts

25. The 2008 employment Land Study includes forecasts and modelling for the future growth in employment, based on the level of population growth expected.

Employment Change Preferred Employment Change Preferred Scenario

2006-2026 Primary -948 Manufacturing 434 Construction 1,107 Retail 1,274 Wholesale 569 Hotels & Catering 2,608 Transport & Comms 1,986 Financial & Business Services 8,693 Public Admin, Health, Edtn 3,374 Other Services 2,534 Total change 21,631 Change per annum 1,082

Source: Experian, Aylesbury Vale Employment Site Audit, RTP, 2008

26. This forecast suggests that the most new jobs are expected in the Financial and Business services sector, and has a major role to play if the Vale is to achieve the growth target. Estimates of the additional land required to accommodate this job growth are also included in the report and this is estimated to be an additional 70 hectares. This is being factored into the new Local Development Framework.

D14 27. The report concludes that Aylesbury Vale cannot meet its ambitious employment growth targets just by encouraging its indigenous businesses. It will also need to attract inward investment on a large scale as it is competing with locations such as Milton Keynes and Northampton.

28. Aylesbury Vale’s is a broad-based economy with no obvious specialist strengths (or indeed specialist weaknesses). It will not achieve its growth targets if it focuses on specialist sectors and clusters. Rather, the district needs to attract new jobs across a wide range of sectors. While our analysis confirms that the largest share of new jobs needs to be in Financial and Business Services, many new jobs will also be in comparatively low-value sectors like warehouse distribution and non-B services. One source of demand may be overspill from prosperous, highly skilled and supply-constrained M40 corridor districts that adjoin Aylesbury Vale to the west.

29. The report also acknowledges that the Council should aim to encourage firms located in the District to expand in situ and relocated within the District and as a growth are it needs to retain and grow existing businesses as much as attract new ones. One of the advantages of the Vale over competitors is that it will provide new employment allocations and will be an important advantage to market and promote.

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Key Highlights of Existing Economic Development Activity

• The existing support and programmes aimed at existing and start up businesses – eg business grants scheme –over 50 businesses assisted to date providing nearly £200k of funding assistance to local businesses, together with the advice and assistance provided by the economic development team

• The commitment to develop a pilot Enterprise and Innovation Centre, currently being progressed and proposed to open by 2009

• The existing employment allocations in the current Local Plan and the opportunities they provide for employment growth eg Berryfields and Aston Clinton Road and Haddenham, which we can help to promote

• The work with the emerging LDF to identify future employment land allocations and preparation of employment land trajectory to understand what needs to happen to help bring forward development

• The existing Enterprise Hub, which has to date recruited 80 client businesses in the Vale and provided intensive support to 22 of them, helping to secure £1.6m of investment for these businesses. It plans to enhance this offer with the proposed Innovation and Growth teams from SEEDA to increase the level of support and assistance, hence encouraging high growth businesses

• The significant investment in Aylesbury town, including the new theatre and the Waterside development

• The proposed Academy for Entrepreneurship at Green Park being promoted by entrepreneur Peter Jones

• The work with the Further Education and Higher Education providers to create the University Centre for Aylesbury Vale- the multiversity concept where University providers from across the region run courses from Aylesbury college

• A very strong place marketing and branding strategy, that helps to promote the Vale and the opportunities to come and invest in the area.

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