State-Of-The-Art
State-of-the-Art Hyperlocal Mobile Advertising Charles Woodward, VTT NEXT MEDIA - A TIVIT PROGRAMME 21.5.2012 1 Scope of the Study Sources Mobile World Congress, Barcelona, 27-29 March 2012 Others: ARE 2011, ISMAR 2011, Google, Web Update from previous study NextMedia / Ubimedia State-of-the-Art report 2011 Further technical information available at Liite: Mika Hakkarainen (VTT): Lisätyn todellisuuden alustat NEXT MEDIA - A TIVIT PROGRAMME 21.5.2012 2 Application Categories Categories Geo located, World Browsing (WB) Image based, Close Range (CR) Main applications Layar CR commercial, WB free Wikitude, WB, commercial / free Metaio CR, WB, SDK, commercial Aurasma, CR, commercial BlippAR, CR, commercial T-Immersion (D-Fusion), CR, commercial Qualcomm (Vuforia), CR, SDK, free NEXT MEDIA - A TIVIT PROGRAMME 21.5.2012 3 Layar Layar http://layar.com/ World’s first commercial AR World Browser, 2009 Received €14 Million VC investment in 2010 Over 10 Million installs of Layar Reality Browser Comes preinstalled on Samsung Galaxy tablets Free for developers Commercial product: Layar Vision See video http://www.youtube.com/watch?v=AsD0DuPT1GI&feature=youtu.be Layar Vision Pricing http://www.layar.com/browser/pricing/ 0,01 € per match, first 10,000 free, max €1000 per month Also: Layar Stiktu Enables image based content creation by end-users See video http://www.stiktu.com/ NEXT MEDIA - A TIVIT PROGRAMME 21.5.2012 4 Metaio Metaio http://www.metaio.com Offers both location based & close range solutions See examples, http://www.metaio.com/software/junaio-plugin/ etc. Success Stories, see http://www.junaio.com/publish/success-stories/ Products Metaio Design 2,5 – high end PC based functionality Metaio Mobile SDK v.
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