TDWI's Best of Business Intelligence Volume 8
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VOLUME 8 THE VERY BEST OF TDWI’S BI ARtiCLES, RESEARCH, AND NEWSLEttERS 2010 IN REVIEW: PLUS 2011 FORECAST: Anything Analytics— A New Nexus for Goes Business Intelligence but the Status Quo RESEARCH EXCERPTS INsiGHTful ARTICLES Transforming Finance Agile Data Integration BI on a Limited Budget Advanced Analytics VOLUME 8 TABLE OF CONTENTS FEATURES 5 2010 in Review: Anything Goes but the Status Quo STEPHEN SWOYER 9 2011 Forecast: Analytics—A New Nexus for Business Intelligence PHILIP RUssOM SPONsoR INdeX 2010 BEST PRACTICES REPORTS Acxius 14 Transforming Finance WAYNE ECKERSON Birst 18 BI on a Limited Budget WAYNE ECKERSON DataFlux TEN MISTAKES TO AVOID SERIES Information Builders 22 Ten Mistakes to Avoid When Driving BI Adoption and Managing Change Jaspersoft TONY LOPYKINSKI PivotLink TDWI FLASHPOINT 28 Do You Know Your BI Costs? Spotfire, TIBCO Software Inc. BILL COLLINS 30 Five Dysfunctions of a Business Intelligence Team Tableau Software MAUREEN CLARRY Talend BUSINESS INTELLIGENCE JOURNAL 34 Educating the Next-Generation BI Workforce BARBARA H. WIXOM, HUGH J. WATSON, OLIVERA MARJANOVIC, THILINI ARIYACHANDRA 40 Learning Competitive Intelligence from a Bunch of Screwballs TROY HILTBRAND BI THIS WEEK 49 Using BI to Assess BI: The Efficacy Conundrum STEPHEN SWOYER 52 Business User's Power, Influence over BI Decisions Growing STEPHEN SWOYER 54 Hashing out an Architecture for Advanced Analytics STEPHEN SWOYER TDWI EXPERTS 57 Can Data Integration Be Agile? PHILIP RUssOM 59 BEST PRACTICES AWARDS 2010 65 BI SOLUTIONS 70 ABOUT TDWI TDWI’S BEST OF BI VOL. 8 1 tdwi.org Birst gives us the autonomy we “ need. With Birst’s flexibility, we can easily configure and control everything. ” — Steve Collins President, Analytics Division Altair Customer Intelligence Better business intelligence. WWW.BIRST.COM TDWI’S BEST OF BI VOL. 8 2 tdwi.org VOLUME 8 Editorial Director’S note tdwi.org Editorial Director Denelle Hanlon Welcome to the eighth annual TDWI’s Best of Business Intelligence: A Year Managing Editor Jennifer Agee in Review. Each year we select a few of TDWI’s best, most well-received, Senior Production Editor Roxanne Cooke hard-hitting articles, research, and information, and present them to you in Graphic Designer Rod Gosser this publication. Stephen Swoyer kicks off this issue with a review of major business intelligence (BI) developments. “2010 in Review: Anything Goes but the President Richard Zbylut Status Quo” names insurgent BI and a return to end-user-oriented BI Director of Education Paul Kautza offerings as some of 2010’s trends. Swoyer says that 2010 was “the year in Director, Online Melissa Parrish which frustrated users started sharpening their pitchforks.” Products & Marketing In “2011 Forecast: Analytics—A New Nexus for Business Intelligence,” TDWI Research analyst Philip Russom shares his predictions for the coming year. President & Neal Vitale Russom asserts that advanced analytics has become a nexus for BI and data Chief Executive Officer Senior Vice President & Richard Vitale warehousing, and discusses how it affects current trends. Chief Financial Officer Executive Vice President Michael J. Valenti To further represent TDWI Research, we’ve provided excerpts from two of the Senior Vice President, Abraham M. Langer past year’s Best Practices Reports. Wayne Eckerson’s “Transforming Finance” Audience Development explains how forward-thinking finance departments are transforming into & Digital Media Vice President, Finance Christopher M. Coates strategic advisors to the business, and “BI on a Limited Budget,” also by & Administration Eckerson, offers BI teams innovative strategies for doing more with less. Vice President, Information Erik A. Lindgren Technology & Application Development This volume’s Ten Mistakes to Avoid will help you avoid some common pitfalls Vice President, Carmel McDonagh in driving BI adoption and managing change. And thanks to articles from Attendee Marketing Vice President, David F. Meyers TDWI’s e-newsletters, you’ll learn more about BI costs, BI team management, Event Operations advanced analytics, and agile data integration. Chairman of the Board Jeffrey S. Klein In “Educating the Next-Generation BI Workforce,” one of our selections from REACHING THE STAFF the Business Intelligence Journal, Barbara H. Wixom, Hugh J. Watson, Olivera Staff may be reached via e-mail, telephone, fax, or mail. Marjanovic, and Thilini Ariyachandra discuss the increasing interest in BI E-mail: To e-mail any member of the staff, please use the following form: [email protected] education and suggest that BI practitioners become involved to help shape ReNtoN office (weekdays, 8:30 a.m.–5:00 p.m. PT) it. Our second Journal piece, “Learning Competitive Intelligence from a Bunch Telephone 425.277.9126; Fax 425.687.2842 1201 Monster Road SW, Suite 250, Renton, WA 98057 of Screwballs” by Troy Hiltbrand, uses a historical event from World War II to CORPORate office (weekdays, 8:30 a.m.–5:30 p.m. PT) demonstrate competitive intelligence techniques. Telephone 818.814.5200; Fax 818.734.1522 9201 Oakdale Avenue, Suite 101, Chatsworth, CA 91311 TDWI is committed to providing industry professionals with information that ADVERTISING OPPORTUNITIES is educational, enlightening, and immediately applicable. Enjoy, and we look Scott Geissler, [email protected], 248.658.6365 forward to your feedback on the Best of Business Intelligence, Volume 8. RePRINts AND E-PRINts: For single article reprints (in minimum quantities of 250–500), e-prints, plaques, and posters, contact PARS International. Phone 212.221.9595; E-mail [email protected]; Web www.magreprints.com/QuickQuote.asp ©Copyright 2011 by TDWI (The Data Warehousing Institute™), a division of 1105 Media, Inc. All rights reserved. Reproduc- tions in whole or in part are prohibited except by written permission. Mail requests to “Permissions Editor,” c/o Best of BI 2011, 1201 Monster Road SW, Ste. 250, Renton, WA 98057. The information in this magazine has not undergone any formal testing by 1105 Media and is distributed without any warranty expressed or implied. Implementation Denelle Hanlon or use of any information contained herein is the reader’s sole Editorial Director, TDWI’s Best of Business Intelligence responsibility. While the information has been reviewed for accuracy, there is no guarantee that the same or similar The Data Warehousing Institute results may be achieved in all environments. Technical inac- [email protected] curacies may result from printing errors, new developments in the industry, and/or changes or enhancements to either hardware or software components. Produced in the USA. TDWI is a trademark of 1105 Media, Inc. Other product and company names mentioned herein may be trademarks and/ or registered trademarks of their respective companies. TDWI’S BEST OF BI VOL. 8 3 tdwi.org Where will your data take you? Your data. info.us@datafl ux.com Your business. www.datafl ux.com (877) 846-3589 One solution. TDWI’S BEST OF BI VOL. 8 4 tdwi.org featuRE Where will your data take you? 2010 in Review Anything Goes but the Status Quo BY STEPHEN SWOYER It's that time of year again. Every winter, we look back at the year just past, highlight some of its most intriguing trends, and hazard a few guesses about what the New Year will have in store. Join us as we take a look at the year that was 2010—as well as the year that could well be 2011. Hint: it’s full of iPods and iPads. As the Specialty Data Warehouse World Turns At last ... at long last. After more than a few false starts, Your data. starting with Microsoft’s acquisition of the former info.us@datafl ux.com Your business. www.datafl ux.com DATAllegro in July of 2008, the data warehous- (877) 846-3589 One solution. ing (DW) space experienced something very like consolidation this year. First, in June, SAP AG picked up Sybase, proprietor of—among other assets—the suddenly resurgent Sybase IQ columnar database. Then, in July, storage giant EMC picked up veteran analytic database specialist Greenplum Software. TDWI’S BEST OF BI VOL. 8 5 tdwi.org Finally, in September, IBM nabbed the grand- A Dream Deferred—Again daddy of them all—data warehouse appliance To most of us, the benefits of BI are so obvious specialist Netezza—for a cool $1.7 billion. that the enthusiastic adoption of BI technologies by users at every level in an organization seems IF anYthing, and in spite of the best-laid like a no-brainer—like something that must and will come to pass. Eventually. Inevitably. go-to-market efforts of the BI suite “Inevitably” is certainly taking a long time, plaYers, adoption has held steadY. however. If anything, and in spite of the best-laid go-to-market efforts of the BI suite players, adop- tion has held steady. Specialty data warehouse players started getting gobbled up because big name players started In our end-of-year wrap-up last year, for example, paying attention—or a lot more attention—to big we saw that BI adoption actually regressed. This data, but in and of itself big data wasn’t enough year, several interests sought to draw new atten- to move hardware. Netezza (and its competitors tion to this trend. DATAllegro and Dataupia) had tried that, with mixed results. First, there was the Business Application Research Council (BARC), which continues to publish the It wasn’t until big-data-the-technology- BI Survey that OLAP market oracle Nigel Pendse prescription got hitched to advanced- first made famous. In the ninth edition of the BI analytics-the-killer-application that the specialty Survey, BARC found that only about 10 percent data warehouse express really got going. In of enterprises have managed to deploy BI to a 2010, nearly everybody was talking about big majority of their users. data, usually in connection with some kind of advanced analytic application.