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Got Game? „ in Its 25Th Year, the Iowa Lottery Is Reinventing Its Products to Appeal to a New Generation PHOTO by DUANE TINKEY by JOE GARDYASZ Veterans Trust Fund

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Got Game? „ in Its 25Th Year, the Iowa Lottery Is Reinventing Its Products to Appeal to a New Generation PHOTO by DUANE TINKEY by JOE GARDYASZ Veterans Trust Fund OCTOBER 4, 2010 Central Iowa’s premier source for business news Price: $1.75 Executive director Chevonne Dodge leads the Deerfield senior living community in Urbandale. Got Page 7 game Bulldog booster Peggy Fisher serves as a ? co-chair for the distinctlyDrake fund-raising campaign. Page 11 ‘Yes’ man Gary Palmer is trying to make sure voters flip the ballot and re-approve Prairie Meadows. Page 13 In its 25th year, the Iowa Lottery reinvents itself to appeal to a new generation [ Page 9 ] Better Care for Our Western Communities A Celebration of Iowa’s Immigrants and Refugees Saturday, October 9, 2010 6:00 p.m.—Reception 7:00 p.m.—Dinner, Awards and Entertainment Olmsted Center, Drake University (Native or Semi-Formal Attire) JOIN US AS WE HONOR: Methodist West Hospital is the newest CyndiC Chen — Taiwan Ms.M Chen, the fi rst Administrator of the Iowa Com- member of the Iowa Health – Des Moines missionm on the Status of Iowans of Asian and Pacifi c family. Built to offer the latest, most advanced IslanderI Heritage, was born in Taiwan and graduated medical technology in an environment that puts patient service first, we offer fromf Soochow University. She was a social worker in a full complement of medical care. refugeer camps in Thailand, providing language, voca- tional and resettlement resettl assistance programs to over 10,000 Cambodian Patient Care Facilitators serve as a patient advocate. Methodist West refugees. She has volunteered thousands of hours, developing programs is the first and only hospital in Iowa offering this unique bridge to better for and working with diverse populations. care, clearer communication and better outcomes. Orthopaedic Services with all private rooms, cutting edge treatment and the most experienced staff to restore your mobility fully and quickly ZeljkaZ Krvavica — Bosnia BornB and raised in Sarajevo, Ms. Krvavica studied at Emergency Room offering immediate, compassionate care to get you OxfordO and Cambridge Universities. She became back home faster a professor of English Language and Literature at Maternity Services with 24/7 neonatal on-staff support in partnership SaravejoS Community College, but when the 1982 war with Blank Children’s Hospital erupted,e Ms. Krvavica fl ed to a refugee camp before being reunited with her husband in Iowa. She is currently a Refugee Surgical Care including cardiac catherization, in an environment Specialist with the Bureau of Refugee Services. dedicated to patient safety, comfort and respect Methodist West Hospital 1660 60th Street – West Des Moines ShaziaS Manus — Bangladesh Ms.M Manus began her career in the micro-fi nancing 515-343-1000 industry.i After family hardships interrupted her studies ini Bangladesh, she graduated from Iowa State Univer- sity.s She is one of the national leaders in the credit unionu industry, and President and CEO of the Greater iowahealth.org IowaI CreditC dit Union.U i Ms. Manus devotes countless hours to working with underserved communities, teaching about fi nancial literacy and IOWA HEALTH – DES MOINES FAMILY fi ghting predatory lending. IOWA METHODIST MEDICAL CENTER ■ BLANK CHILDREN’S HOSPITAL IOWA LUTHERAN HOSPITAL ■ METHODIST WEST HOSPITAL JOHN STODDARD CANCER CENTER ■ PHYSICIANS AND CLINICS Tickets are $50 per person, and include a delicious ethnic dinner and amazing entertainment. For more information, the better choice. contact ICIU at 515.282.8269 x13 or at www.iciu.org. Methodist West Hospital is a service of Iowa Methodist Medical Center. 2 Business Record | www.businessrecord.com OCTOBER 4 , 2010 Business Record Staff Contact us at: (515) 288-3336 VOLUME 28 • NUMBER 40 • OCTOBER 4, 2010 [email protected] ThisWeek [email protected] [email protected] Editor Jim Pollock Copy Editor Stephen McIntire Senior Staff Writers Joe Gardyasz, Kent Darr UP front features fixtures Staff Writers Todd Razor, Kyle Oppenhuizen Photographer Duane Tinkey 3 Briefs 10 Itchy times ahead 32 Opinion Apartment complexes are bearing Guest Opinion Art Director Ariane Criger Looking Ahead the brunt of a bedbug onslaught. by Jann Freed Graphic Designer II/Web Designer Shelley Hernandez 6 Sales Manager Carole Chambers 7 A Closer Look 11 Still on board 33 Transitions Senior Account Executives Chevonne Dodge Grimes decides to stick with DART; By Jim Pollock Lori Bratrud, Sara Brown, Katherine Harrington it’s good news for all of the cities in the region. For the Record 33 Investing Director of Operations Jason Swanson 8 Technology Learning Center By Malcolm Berko Customer Service Sales Associate Laura Stegemann focus 11 Metatag wars Customer Service Renee Courtney Two local fitness chains battle over Sales GAMING the tricks of steering people to 34 Business Manager Ron Milne ON THE COVER: company websites. By Jeffrey Gitomer Accountant Eileen Jackson 9 It’s a winner Accounting PN Coordinator Susie Soma With Terry Rich at the helm, the 12 Going for an A+ now 34 Marketing Chairman Connie Wimer Iowa Lottery marks its 25th year in Drake University kicks off the public By Drew McLellan Publisher Janette Larkin operation. phase of distinctlyDrake, a campaign Administrative Assistant Jeanne Hammerstrom to raise $200 million by May 2014. 35 On the Move Business Record® (USPS 154-740, ISSN 1068-6681) is published by 13 A ‘yes’ man Business Publications LLC, The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309, (515) 288-3336. Contents © 2010 Business Gary Palmer wants to make sure Classifieds Record. Published weekly. Annual subscriptions $69.95. Single copy 35 price is $1.75. Copies of past issues, as available, may be purchased every voter flips the ballot and gives for $4.50 each. Periodicals Postage Paid at Des Moines, Iowa. POST- Prairie Meadows the OK. MASTER: Send address changes to Business Publications, The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309. PHOTO BY DUANE TINKEY Powerballs from the Iowa Lottery. Briefs Link Associates moves IowaBiz.com toward fund-raising goal REPORT: Link Associates, a nonprofi t organization IowaBiz.com is a business blog that helps people with varying degrees of men- written by Central Iowa experts, I-JOBS development exceeds $1.5 billion tal disabilities live their lives with as few limita- each focusing on a specific industry, tions as possible, has received more than $1.8 As of July 31, total infrastructure development committed providing fresh content relevant to million in pledges toward the $4.5 million pur- and useful for small businesses. through the I-JOBS program statewide was $1.548 billion, repre- chase and renovation of the former Vatterott senting $587.32 million in I-JOBS funding combined with $960.95 College building at 6100 Thornton Ave. million in other project funding since the program’s inception. Those Link, currently located in a former ware- HEALTH/ additional leveraged funds include other state funds, federal funds, house on Northeast 14th Street, will pay $1 mil- WELLNESS local funds and private-sector funds. Created in 2009 in response lion of the project’s cost with its own funds. Bill Leaver to the historic fl ooding of 2008, the I-JOBS program generates the Sept. 30, 2010 Here is a list of major contributors: majority of its funding from state revenue bonds that will be repaid Polk County Board of Supervisors . $500,000 from gaming revenues. Dahl’s Trust . $200,000 In the same Community Foundation way our bodies aree I-JOBS grants by county of Greater Des Moines . $75,000 fueled by healthy food, our Bankers Trust Co./John Ruan Trust . $50,000 organizations are fueled by NO. OF TOTAL TOTAL Principal Foundation . $50,000 the individuals who work in COUNTY Wellmark Blue Cross and Blue Shield. $50,000 GRANTS AWARDED LEVERAGED operations and production. These Hy-Vee Inc. $30,000 are the people who produce the Dallas 20 $7,179,652 $5,847,278 EFCO Corp. $25,000 John Deere Foundation . $25,000 goods we provide, carry out the Polk 57 $81,931,181 $35,186,292 EMC Insurance Cos. $20,000 services we offer or make sure ITAGroup Inc. $15,000 our workplaces run effi ciently. Warren 10 $876,761 $110,143 Variety – The Children’s Charity . $50,000 But we may not always be very State total 2,091 $587,316,532 $960,945,101 Casey’s General Stores Inc. $10,000 connected with them. Renaissance Group. $5,000 SOURCE: IOWA DEPARTMENT OF MANAGEMENT Anonymous corporate donor . $100,000 To read more of this blog or others, go to www.IowaBiz.com OCTOBER 4 , 2010 www.businessrecord.com | Business Record 3 Briefs Blank Children’s Hospital gains EMC Insurance offers to buy Hub Tower Hub Tower, essentially vacant after Walnut to the Davis Brown Tower. new doctors, specialties Aviva USA moved to its new headquarters EMC was one of the fi rst businesses to Blank Children’s Hospital has added three new medi- in West Des Moines, might be bought by tour the building after it was placed in receiv- cal specialties and increased its physician group to more EMC Insurance Cos. ership, according to the receiver’s report. than 80 doctors. The 20-story building had been under “We see this as an opportunity to ac- With the hiring of three new physicians, the Des receivership after a group of investors al- quire a fi rst-class property adjacent to our Moines-based children’s hospital now offers specialty care lowed U.S. Bank to foreclose on a mort- headquarters, giving us the space we need in pediatric infectious diseases, pediatric physical medicine gage in November 2009. The foreclosure for current employees and future expan- and rehabilitation and pediatric orthopedics, increasing its was completed in early September. sion, as well as for current and potential list of specialties offered to 23. The physicians are among EMC said in a statement last week that tenants,” Robert Link, EMC vice president 11 doctors the hospital has hired this year.
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