DEFINING PLACE on 6TH AVENUE Weaving Together Diverse Voices Through Public Art
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UN NUEVO AMANECER DEFINING PLACE ON 6TH AVENUE Weaving Together Diverse Voices through Public Art The revitalization of the 6th Avenue Corridor provides an excellent opportunity for Public Art to activate compelling and productive community growth. Public Art may be expressed functionally through bus shelters and park benches. It may be expressed artistically through sculpture and murals. It may also be expressed through street festivals and music events. Fundamental to the use of public art on the 6th Avenue Corridor is community pride and revitalization though economic vitality. AUTHORS / Jean Danielson, Chaden Halfhill 9205 SWANSON BLVD / CLIVE, IOWA 50325 EXECUTIVE LETTER 5 TO THE 6TH AVENUE CORRIDOR NEIGHBORHOODS & THE STREETSCAPE COMMITTEE Central to community vibrancy and a sustainable Working with 6th Avenue Corridor’s Executive future for the 6th Avenue area are the voices of the Director, we supported and incorporated the voice of people who live there. These voices are pivotal to the community in all stages of these conversations. understanding the depth and breadth of personal Building rapport with residents and listening to the and community history as woven through the many focus groups enabled a robust dialogue. It generations. It is in these voices that we heard what became evident that the neighborhoods were deeply public art means for residents of the 6th Avenue involved and hopeful for the initiatives before us. Corridor. The effort to expand the creative conversation In this light, Indigo Dawn partnered with 6th provided us grassroots information from which to Avenue Corridor to create public art concepts and make recommendations. This approach continues to to facilitate conversations on place-making with the reinforce the importance of connection with public many neighborhood and cultural groups throughout art and its capacity as a tool for revitalization and this area. What resulted was a public art assessment economic development. tool intended to amplify the collective voice of the Corridor and empower neighborhood leadership with The sustained efforts of 6th Avenue Corridor to strategies that embrace and enhance the community include its community in the development of this fabric. public art discussion – and hence in the artistic process – generate a resonance that energizes The streetscape design team found that a deeply engagement throughout all areas. This participation rich and unique composition of perspectives in public art not only amplifies community investment, characterizes the community. As a public artist and it provides a rich and unique environment in which community developer, I was particularly inspired by revitalization efforts surpass expected outcomes. the surprising variety of personal and community 6th Avenue Corridor will model effective urban histories from around the world that have converged development, integration, and diversity, with the at the 6th Avenue Corridor. public art process essential to this success. Chaden Halfhill / Entrepreneur / Public Artist Indigo Dawn, LLC. UN NUEVO AMANECER 7 ACKNOWLEDGEMENTS INDIGO DAWN PARTNERS Chaden Halfhill, LEED AP, President Cheatom Park Jean Danielson, Operations Director River Bend Johanna Hoffman, Administration King-Irving Jonathan DeLima, General Manager Chautauqua Parkway Mondamin Presidential 6TH AVENUE CORRIDOR Alecia Kates, Executive Director CITY OF DES MOINES City of Des Moines Engineering Department BOARD OF DIRECTORS City of Des Moines Planning Department Aaron Todd, President Brian Douglas, Secretary GREEN BEAN LANDSCAPING Terry Vorbich, Treasurer Zach Heitzman, President Heidi Wessels Aaron Thackman, ASLA See Rodari Carl Rogers PLASTIC A DESIGNS Diane McClanahan Jeremiah Elbel, Creative Director Alex Orozco Vince Lintz SILENT RIVERS DESIGN + BUILD Steve Wilke-Shapiro, Designer FUNDING Greater Des Moines Public Art Foundation January 2012 This project has been created for the 6th Avenue Corridor Streetscape Improvement Plan in partnership with the City of Des Moines. Table Of 09 SCOPE OF THE PROJECT / ONE Background of 6th Avenue Corridor, Inc. / The Role of Indigo Dawn, LLC Streetscape Design & Public Art as an Economic Vitality Initiative CONTENTS Conceptualizing 6th Avenue Corridor with Complete Streets 21 HISTORY OF THE COMMUNITY / TWO History of the Area to the Early 1900s / The Surrounding Areas and Neighborhood Today / The Urban Core 31 CURRENT STATUS OF THE 6TH AVENUE CORRIDOR / THREE 6th Avenue Corridor Organization / Vision Development / National and State Main Street Program Current Buildings on the Historical Registry / Generating the Discussions: Starting Points 41 COMMUNITY VOICE THROUGH FOCUS GROUPS / FOUR Overview / Speci!c Themes / Common Threads and Strategy for Public Art Un Nuevo Amanecer – A New Dawn 48 STREETSCAPE REDESIGN / FIVE A View on Public Art in the United States Regarding Public Art: Overview of Considerations / Greater Des Moines Public Art Foundation The 6th Avenue Corridor’s Potential for Public Art 59 REGIONAL VISIONING / SIX Des Moines: A Regional Perspective / The Tomorrow Plan Capital Crossroads / Bravo Greater Des Moines Community Cultural Plan 67 CONCEPTS TO CONSIDER / SEVEN Gateways to the Corridor / Streetscape Nodes: Primary and Secondary Expanding Art into the Neighborhood Fabric / The River Bridge Concepts Streetscape Concepts: Planters, Benches and Creative Expression EXECUTIVE SUMMARY / EIGHT 105 Streetscape Focus Group Recruitment Script Summer 2011 / APPENDIX A Streetscape Focus Group Screener Questions Summer 2011 / APPENDIX B Focus Groups: Streetscape Focus Group Discussion Guide Summer 2011 / APPENDIX C Construction Drawings for Bridge Railing / APPENDIX D Construction Drawings for Planters / APPENDIX E END NOTES SCOPE of di THE PROJECT ver one si ty Planter Concept 015 12 SECTION_01 UN NUEVO AMANECER 13 Background Of The 6TH AVENUE CORRIDOR, INC. 6TH AVENUE CORRIDOR, INC. is a nonprofit organization Improve the social and THERE ARE 45 Iowa Main Street Communities CALCULATION POINTS created to invigorate the 6th Avenue transportation throughout the state. These communities include Valley corridor specifically through commercial revitalization. economic well-being Junction in West Des Moines, Ames, Manning, Cedar Subsequently, the organization also seeks to invigorate Falls, West Branch, Fort Madison, Osceola, Spencer, A / The number of improvement projects the neighborhood through greater business stability, of Iowa’s communities Woodbine and West Union. As a participant in the Iowa B / The amount of capital investment increased resident participation and a solid reputation Main Street program, the 6th Avenue neighborhood C / The number of new businesses created by assisting selected D / The number of jobs created as a destination place that honors the breadth of benefits from a state-wide and nation-wide networking. E / The level of vacancy rates diverse races and ethnicities that live and work in and communities to capitalize Though more will be discussed about the Iowa Main around the neighborhoods. on the unique identity, Street Communities in Section Three, it is interesting to note that the 6th Avenue Corridor is only one of three THREE OVERARCHING DESIGN GOALS Geographically, the corridor is “bookended by downtown assets and character of their urban commercial neighborhoods throughout the state on the south and Birdland Park to the north ... [and] that have the Iowa Main Street designation, with the is the historic center of North Des Moines and the historic commercial district. other two urban areas in Cedar Rapids and Davenport. 3 01 Complete the Streetscape Plan 1 Northern Gateway to the City’s central business district.” Main Street is economic 02 Outreach and Education for Design At 1.2 miles, the length between I-235 to Hickman The 6th Avenue Corridor organization’s pinpoint focus Improvements for Business Avenue is one of the most economically deprived areas development within the of commercial revitalization is a unique effort within 03 Initiate and Implement Corridor in the city of Des Moines. Iowa’s Enterprise Communities – communities that Beautification Projects. context of historical are considered the lowest income area in relation In 2009, this historically diverse and culturally rich preservation. 2 to national median household income standards. As neighborhood was designated an Iowa Main Street economic indicators are central to the growth and Community. An economic revitalization program housed stability of a neighborhood, the 6th Avenue Corridor within the Iowa Department of Economic Development, uses five points (upper right} in its calculations on the mission of Iowa Main Street Community is to: neighborhood vitality: 14 SECTION_01 UN NUEVO AMANECER 15 It is useful to think of this multifaceted integration as a mosaic of independent and unique elements that come together to create a speci!c, yet complex, message. The overall message is one of economic and community vibrancy. Streetscapes are visual reminders of a community’s past, present and future. As such, they are not to be treated merely as addenda of color The Role Of and patterns, but as intimately communal INDIGO DAWN, LLC expressions of the people who live there. 6th Avenue Corridor asked artist and developer Artistic and streetscape considerations Chaden Halfhill of Indigo Dawn, LLC to prepare did not end there. A framework for schematic design ideas for streetscape improvements additional installations and methods to and to consider multi-phase public art installations.