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NRTA Year Round Bus Service Study-Phase 2

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I 7“ - K ‘ - 5' ‘ <’ _ {ii} __.4;..* ~22” ‘TiIt K ' I \.1\>\ i? gii -Photo by Susan Richards, SR Concepts I . - Photo by SusanK‘ Richards," SR Concepts Photo by Susan Richards, SR Concepts 4 Q , § =\__§__ \ V ‘ I-1‘ 1 llflllilifilfil HODIOMI U888“fllllflfifill NRTA Year-Round Bus Service Study Phase II Report: Fare Policy Review and Development of Innovative Funding Options Nantucket Regional Transit Authority December 2016 NRTA Year-Round Bus Service Study Phase II Report TABLE OF CONTENTS Executive Summary ................................................................................................................ ES-1 Local Outreach ................................................................................................................... ES-1 Innovative Funding Options ................................................................................................ ES-1 Fare Policy Analysis ............................................................................................................. ES-2 Fare Collection Technology Analysis.................................................................................... ES-2 Next Steps .......................................................................................................................... ES-2 Introduction ............................................................................................................................... 1 Preferred Alternative .................................................................................................................. 1 Local Outreach ........................................................................................................................... 2 Innovative Funding Options ........................................................................................................ 2 National Review of Innovative Funding Options/Local Match Generation ............................... 3 Innovative Funding Options for NRTA an Potential Revenues .................................................. 8 Recommendations for Innovative Funding Options ................................................................12 Fare Policy Analysis ...................................................................................................................13 Current Fare Policy ................................................................................................................13 Identification of Issues ...........................................................................................................14 Goals for the Fare Policy ........................................................................................................15 Fare Policy Alternatives and Analysis .....................................................................................16 Comparative Analysis.............................................................................................................18 Other Fare Elements ..............................................................................................................18 Multi-Year Fare Changes ........................................................................................................19 Recommended Fare Policy .....................................................................................................22 Fare Collection Technology Options ...........................................................................................24 Benefits of Advanced Fare Collection Technology ..................................................................24 Technologies .........................................................................................................................25 Peer Survey ...........................................................................................................................33 Vendor Review ......................................................................................................................39 Fare Collection Technology Recommendations ......................................................................41 Appendix A – Peer Analysis Tables Appendix B – Fare Technology Survey Responses Appendix C – Vendor Interview Summary Appendix D – Presentation to the NRTA Advisory Board and NP & EDC AICOM i NRTA Year-Round Bus Service Study Phase II Report LIST OF TABLES Table 1: Managed Parking Options and Potential Revenue ...................................................................... 9 Table 2: Embarkation Fee ...................................................................................................................... 11 Table 3: Town of Nantucket Sales by Sector ........................................................................................... 12 Table 4: Fares and Passes ...................................................................................................................... 13 Table 5: May Through August 2016 Fare Payment Characteristics ......................................................... 14 Table 6: Sample Flat Fare Policy ............................................................................................................. 17 Table 7: Sample Distance Based Fare Policy ........................................................................................... 18 Table 8: Fare Alternatives Comparative Analysis .................................................................................... 18 Table 9: Comparison of Total Ridership and Revenue Associated with Potential Fare Change Sample Scenarios ............................................................................................................................................... 20 Table 10: Recommended Fare Levels over 10 Years ............................................................................... 22 Table 11: Ridership and Revenue Impacts of the Recommended Fare Policy.......................................... 23 Table 12: Pros and Cons of Smart Cards ................................................................................................. 27 Table 13: Pros and Cons of Open Payments ........................................................................................... 30 Table 14: Pros and Cons of Mobile Payment .......................................................................................... 33 Table 15: Why Providers Implemented Fare Technology ........................................................................ 34 Table 16: Unforeseen Issues With Technology ....................................................................................... 35 Table 17: Technology Benefits Reported by Providers............................................................................ 36 Table 18: Mobile Technology Deployment ............................................................................................. 39 LIST OF FIGURES Figure 1: Preferred Alternative from Phase I of the Year-Round Bus Service Study ................................... 2 Figure 2: Example of Zonal Based Fare for Nantucket ............................................................................ 17 Figure 3: Map of Providers with Advanced Fare Technology .................................................................. 24 Figure 4: Contactless Smart Card Example ............................................................................................. 26 Figure 5: Transit Providers Using Smart Cards ....................................................................................... 26 Figure 6: Transit Open Payment System Process Diagram ...................................................................... 28 Figure 7: Transit Providers Who Have Used Contactless Enabled Credit Cards ....................................... 29 Figure 8: Providers Who Use Mobile Payments ...................................................................................... 31 Figure 9: Security Feature for TriMET Visual Validation. The Screen Changes Color When Touched ....... 31 Figure 10: Capital Metro Mobile Barcode Scanner ................................................................................. 32 Figure 11: Mobile NFC Technology Deployed in Russia .......................................................................... 32 Figure 12: Map of Survey Respondents .................................................................................................. 33 Figure 13: Fare Technology Utilization ................................................................................................... 34 Figure 14: Public Response to Technology ............................................................................................. 36 Figure 15: Capital Cost per Vehicle......................................................................................................... 38 Figure 16: Cost Savings .......................................................................................................................... 38 AICOM ii NRTA Year-Round Bus Service Study Phase II Report EXECUTIVE SUMMARY The purpose of Phase I of the Nantucket Year-Round Bus Service Study was to evaluate the
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