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Aspen Ranger District Visitor Center Interpretive & Education Plan United States Department of for the Agriculture Forest Service Region 2 Aspen Ranger District White River National Forest Visitor Center January 2012 Inviting people to EXPLORE 8 CONNECT 8 ACT Aspen RD Visitor Center Interpretive and Education Plan Acknowledgments Planning Team »» Mateo»Sandate,»Visitor»Information»Specialist»(Aspen»Ranger»District) »» Martha»Moran,»Recreation»Manager»(Aspen»Ranger»District) »» Kevin»Warner,»Conveyance»Program»Manager»(White»River»National»Forest) »» Rich»Doak,»Forest»Recreation»Program»Staff»(White»River»National»Forest) »» Donna»Sullenger,»Visual»Information»Specialist»(Center»for»Design»and»Interpretation) »» Cheryl»Hazlitt,»Interpretive»Planner»(Center»for»Design»and»Interpretation) »» Lois»Ziemann,»Interpretive»Planner»(Center»for»Design»and»Interpretation) »» Marcella»Wells,»Consultant»(Wells»Resources,»Inc.) Reviewers »» Terry»Wong,»Contractor»(Aspen»RD»Redevelopment»Liaison) »» Pat»Thrasher»(Forest»Public»Affairs»Office) Approved by ___________________________________________________________________ Scott»Snelson,»Aspen»District»Ranger» » » » »» Date ii | Page Contents Background • 1 Purpose and Need • 1 Planning Assumptions • 1 1 Related Plans • 1 Current Conditions • 3 Staffing • 3 Use Patterns • 3 Demographics • 3 Visitor Information Requests • 3 Forest Website Use • 4 2 Local Media • 4 Other Sources of Information • 4 Unmet Needs • 5 Implications • 5 Goals & Interpretive Objectives • 7 Visitor Center Site Goals • 7 3 Objectives and Desired Outcomes • 7 Themes & Subthemes • 9 Telling Our Story • 9 Themes and Subthemes • 9 4 Top of the Rockies Scenic Byway Theme • 11 Exhibit Recommendations • 13 General Design Guidelines • 13 Entry Plaza and Vestibule • 13 Visitor Center Interior • 16 5 Conference Room • 22 Amphitheatre • 22 Education Programs & Partnerships • 23 Education Programs • 24 6 Partnerships and Funding Options • 24 Evaluation & Monitoring • 27 7 Exhibit Approval Process • 31 8 Appendix A - Visitor Demographics • 33 Appendix B - Evaluation & Monitoring • 41 iii | Page Aspen RD Visitor Center Interpretive and Education Plan It is the mission of the Forest Service to sustain the health, diversity, and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’s TARGET Center at (202) 720-2600 (voice and TDD). To file a complaint of discrimination, write to USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, or call (800) 795-3272 (voice) or (202) 720- 6382 (TDD). USDA is an equal opportunity provider and employer. iv | Page Purpose and Need for»obtaining»approval»of»large»exhibit» 1 proposals The»Aspen»Ranger»District»Visitor»Center» Interpretive»and»Education»Plan»guides»the» Planning Assumptions development»of»the»visitor»center»portion»of» the»office»redevelopment.» This»plan»is»based»on»a»number»of» assumptions»about»the»current»and» The»Interpretive»and»Education»Plan»provides» anticipated»future»use»and»projected» the»following:» management»of»the»Aspen»RD»Visitor»Center.» » Chapter 2: Current Conditions»-»an» 1.» The»Aspen»Ranger»District»will»continue» assessment»of»our»current»situation— to»be»a»popular»recreation»destination» including»the»current»audiences—to» for»local,»state,»regional,»national,»and» provide»the»basis»for»»anticipated»trends» international»visitors,»particularly»as»the» » Chapter 3: Goals and Interpretive Maroon»Bells»Scenic»Area»continues»to» Objectives -»primary»and»secondary» receive»more»publicity,»the»five»Wilderness» Background site»goals»provide»the»overall»direction;» Areas»see»increased»visitation,»the»Aspen» objectives»and»desired»outcomes»guide» Ski»Areas»continue»to»develop,»and»the» product»and»program»development»by» Top»of»the»Rockies»Scenic»Byway»becomes» describing»what»we»want»visitors»to»know,» well»known. feel,»and»do»while»visiting»or»upon»their» return»home 2.» The»Aspen»Ranger»District»will»continue» » Chapter 4: Themes and Subthemes»-» to»recruit»and»work»cooperatively»with» provides»the»messaging»framework»for»all» various»partners»to»provide»quality»visitor» interpretive»media information»and»services.»» » Chapter 5: Exhibit Recommendations»-» 3.» The»Aspen»Ranger» Interpretation»is... describes»both»physical» District»Visitor»Center»will» and»electronic»media» continue»to»contribute» for»the»visitor»center»» to»the»community’s» » Chapter 6: Education »» A»teaching»technique »» A»service»provided»to» vitality»as»a»highly»visible» Programs and visitors»that»entertains» and»utilized»community» Partnerships -» and»provides»meanings resource. describes»educational» »» A»management»tool»that» programming»beyond» can»be»used»to»increase» visitors’»appreciation» 4.» The»Aspen»Visitor»Center» the»physical»Visitor» for,»and»sensitivity»to,» and»Ranger»Station»will» Center,»and»the» the»natural»and»cultural» serve»as»a»gateway»to» potential»partnerships» resources»of»the»area» the»White»River»National» to»make»them»happen (FSM2390) Forest,»four»ski»areas,»and» » Chapter 7: the»Top»of»the»Rockies» In»his»landmark»book» Evaluation and Scenic»Byway. Monitoring»-»gives» "Interpreting»our»Heritage"» (1957),»Freeman»Tilden» suggestions»for»ways»of» shows»how»effective» 5.» Future»development»of» measuring»our»success,» interpretation»relates»to»the» interpretive»media»beyond» visitor,»reveals»new»ways»of» based»on»our»stated» the»office»redevelopment» desired»outcomes seeing»things,»and»provokes the»visitor»into»deeper» should»be»consistent»with» Chapter 8: Exhibit » contemplation. this»plan»and»evaluated» Approval Process against»the»goals»and» -»shows»the»process» objectives»shown»herein. 1 | Page Aspen RD Visitor Center Interpretive and Education Plan Related Plans This»plan»is»consistent»with:» U White River National Forest Plan (2002) U All Wilderness Education Plans for the White River National Forest (2005) U The Maroon Valley Corridor Interpretation and Exhibit Plan (2001) U Top of the Rockies Scenic Byway Corridor Management Plan and Interpretive Plan (in progress) 2 | Page Staffing Demographics 2 Currently,»the»Aspen»District»Office»has» According»to»the»recent»National»Visitor»Use» one»permanent»full-time»Visitor»Information» Monitoring»(NVUM)»figures,»the Specialist»(VIS)»and»expands»in»the»summer» White»River»NF»receives»approximately»10.5» with»one»additional»VIS.»Both»are»funded» million»visitors»annually»which»ranks»it»as»the» through»a»national»forest»fund»for»recreation,» most»visited»national»forest»in»the»nation.» heritage»resources,»and»Wilderness.»In»past» Other»statistics»include»the»following: years,»active»recruiting»has»resulted»in»a» Current Conditions small»volunteer»and»intern»staff,»expanding» »» Average»group»size»-»3.7»people»per» the»summer»VIS»staffing»to»five.»This»is»the» vehicle minimum»level»needed»to»adequately»meet» »» Age»-»The»largest»age»groups»are»those» our»visitors’»needs.» between»30-50»years»old» »» Distance»traveled»-»Visitors»tend»to»be» However,»with»the»staff»focused»on»filling» either»local»(23%»travel»less»than»25» information»requests,»there»is»virtually»no»time» miles)»or»from»over»200»miles»away»(50%) left»for»interpretive»and»education»efforts,» and»the»Aspen»RD»relies»heavily»on»partners» Visitor»Information»Specialists»on»the»district» to»meet»those»needs.»District»staff»would» report»that»visitors»to»the»Aspen»Ranger» like»to»be»able»to»provide»interpretation»and» District»have»varying»degrees»of»knowledge» education»while»they»are»at»the»visitor»center,» and»expertise»in»outdoor»recreation»and» either»through»media»or»personal»programs.» skills,»including»Wilderness»ethics.»Visitors» can»be»particularly»unfamiliar»with»the» The»current»hours»of»operation»for»the»Aspen» Rocky»Mountain»altitude»and»climate,»and» Visitor»Center»are»(8:00»am–»4:30»pm,»5» the»dangers»they»present»(Aspen RD staff, days»per»week,»261»days»per»year).»»An» personal communication). experiment»with»opening»over»Labor»Day» weekend»in»2011»resulted»in»a»enough»walk- Detailed»demographic»information»may»be» in»traffic»to»warrent»the»expense.»However,» found»in»Appendix»A.» future»national»forest»recreation»funding»is»not» expected»to»increase.» Visitor Information Requests Use Patterns A»majority»of»visitor»inquires»at»the»existing» visitor»center»are»recreation-related,»as»shown» Current»visitation»to»the»Aspen»Ranger»Station» below:»» averages»over»800»people»per»month,» ranging»from»1,800»in»July»to»less»than»200» Summer: May - October in»December.»Peak»walk-in»visitation»generally» »» Maroon»Bells»Scenic»Area»information occurs»from»June»through»September.»During» »» Recreation»information this»time,»peak»daily»contacts»can»reach»over» U Day hiking opportunities 300»per»day»(phone»and»in»person).» U Backpacking opportunities U Wilderness use and permits Phone»calls»average»over»1,100»per»month,» U Campground camping U Climbing 14ers ranging»from»2,200»in»July»to»120»in»
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