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Prof. Dr. Stephanie Teufel Iimt Universität Fribourg Digitale Soziale Medien – ihre grosse Bedeutung für E-Government Prof. Dr. Stephanie Teufel iimt Universität Fribourg iimt Bd de Pérolles 90 1700 Fribourg Switzerland chair.iimt.ch [email protected] Digitale Soziale Medien – ihre grosse Bedeutung für E-Government • Wo stehen wir ? • Wovon reden wir ? • Einflussgrössen & Auswirkungen • Paradigmenwechsel – quo vadis ? eGovernment-Symposium 2010 2 © Prof. Dr. Stephanie Teufel, iimt 2010 Wo stehen wir ? – Bereitstellung von Information G2C (e-information sharing), – Interaktion mit allen Anspruchsgruppen (e-consultation) – Prozesse zur Enstcheidungsfindung (e-decision making) Quelle: United Nations Department of Economic and Social Affairs. United Nations E-Government Survey 2010 - Leveraging e-govern- ment at a time of financial and economic crisis. United nations, 2010 eGovernment-Symposium 2010 3 © Prof. Dr. Stephanie Teufel, iimt 2010 Ist-Analyse I - Verfügbare Plattformen Advogato Amie Street ANobii aSmallWorld Athlinks The Auteurs WIKIPEDIA listet Avatars United BabyCenter Badoo Bebo Bigadda BigTent Biip BlackPlanet Blogster Bolt.com Books iRead Buzznet CafeMom ca. 200 Cake Financial Care2 Cellufun Classmates.com Cloob CollegeBlender CouchSurfing CozyCot Crunchyroll Cyworld DailyBooth DailyStrength unterschiedliche Decayenne delicious deviantART Disaboom Dol2day DontStayIn Draugiem.lv Elftown Epernicus Eons.com eSnips Experience Project SN-Plattformen Exploroo Facebook Faceparty Faces.com Fetlife Fillos de Galicia (Stand November FilmAffinity FitFinder FledgeWing Flixster Flickr Fotolog Foursquare Friends Reunited Friendster Frühstückstreff Fubar Gaia Online 2010) GamerDNA Gather.com Gays.com Geni.com Gogoyoko Goodreads Google Buzz Gossipreport.com Grono.net Habbo hi5 Hospitality Club Hotlist Hyves Ibibo imeem Indaba Music IRC -Galleria italki.com InterNations Itsmy iWiW Jaiku JammerDirect.com kaioo Kaixin001 Kiwibox Last.fm LibraryThing lifeknot LinkedIn Listography LiveJournal Livemocha LunarStorm MEETin Meetup.com Meettheboss Mixi mobikade MocoSpace MOG MouthShut.com Multiply Muxlim MyAnimeList MyChurch MyHeritage MyLife My Opera MySpace myYearbook Nasza-klasa.pl Netlog Nettby Nexopia NGO Post Ning Odnoklassniki OneClimate OneWorldTV Open Diary Orkut OUTeverywhere PartnerUp Passportstamp Pingsta Plaxo Playahead Plurk Present.ly Qapacity quarterlife Qzone Raptr Ravelry Renren ResearchGATE ReverbNation.com Ryze ScienceStage Scispace.net ShareTheMusic Shelfari Skyrock SocialVibe Something Awful Sonico.com Stickam StudiVZ StumbleUpon Tagged TalentTrove Talkbiznow Taltopia Taringa! TeachStreet TravBuddy.com Travellerspoint tribe.net Trombi.com Tuenti Tumblr Twitter Vkontakte Vampirefreaks.com Viadeo Vox Wakoopa Wattpad Wasabi WAYN WebBiographies WeeWorld WeOurFamily Wer-kennt-wen Windows Live Spaces WiserEarth Xanga XING Xt3 Yahoo! 360°plus Vietnam Yammer Yelp, Inc. Youmeo Zoo.gr Zooppa Quelle: http://en.wikipedia.org/wiki/List_of_social_networking_websites eGovernment-Symposium 2010 4 © Prof. Dr. Stephanie Teufel, iimt 2010 Ist-Analyse II - Top 30 Plattformen Registered Users - Top 30 SN Platforms 400'000'000 Facebook Aktuelle Facebook-Statistik – More than 500 million active users 350'000'000 – 50% of our active users log on to Facebook in any given day 300'000'000 – Average user has 130 friends – People spend over 700 billion minutes per month on Facebook 250'000'000 Quelle: http://www.facebook.com/press/info.php?statistics November 2010 200'000'000 Qzone Habbo 150'000'000 MySpace Windows Live Spaces Spaces Live Live Windows Windows Orkut 100'000'000 Friendster hi5 Vkontakte Twitter LinkedIn Tagged Badoo Flixster Netlog MyLife Classmates.com Odnoklassniki 50'000'000 Flickr WeeWorld Xanga Last.fm MyHeritage Viadeo Mixi imeem Skyrock Cyworld myYearbook BlackPlanet 0 Basiert auf: http://en.wikipedia.org/wiki/List_of_social_networking_websites#cite_note-2 eGovernment-Symposium 2010 5 © Prof. Dr. Stephanie Teufel, iimt 2010 Begriffswirrwarr – wovon reden wir ? Web 2.0 m:n Interaktions- / Kommunikationsplattform Web 1.0: 1:1 oder 1:n Soziale Kommunikations- / Kollaborationsunterstützende Software Software des Web 2.0 internetbasierte Software-Tools zur Interaktionsunterstützung Digitale Soziale internetbasierte Software -Applikationen des Web 2.0 Medien Erzeugung / Verbreitung von nutzergenerierten Inhalten User Generated Content Digitale Soziale Netzwerke Die an einer Sozialen Software Plattform angemeldeten Nutzer bilden die Knoten des Graphen, die Verknüpfungen der Nutzer untereinander mittels Funktionen der Sozialen Software Plattform (deren Interaktion) bilden die Kanten des Graphen Interdisziplinarität eGovernment-Symposium 2010 6 © Prof. Dr. Stephanie Teufel, iimt 2010 Social Media – Marketing-Instrument in der Wirtschaft Beispiel Migros: Migros-Ice-Tea bald in der PET-Flasche Fans des Migros Ice-Tea‘s dürfen sich freuen: Noch vor Weih- nachten gibt es das Getränk auch in der PET-Flasche zu kaufen. Den Stein ins Rollen gebracht hat ein User auf der Migros -Dialog - Plattform migipedia.ch, der sich den Ice Tea in der PET-Flasche wünschte. Die zahlreichen positiven Reaktionen auf den Eintrag zeigten, dass das Getränk in der Online-Community Kult-Status geniesst. Allein zwei Facebook-Seiten mit über 54000 respektive 33 000 Fans widmen sich dem Thema Migros-Ice-Tea. Die daraufhin durchgeführte Umfrage war mit über 80Bookmarking: Prozent Zustimmung eindeutig und überzeugte schlussendlichdelicious auch & diedigg Migros-Verantwortlichen. >> Migros-Ice-Tea auf Facebook >> Migros: Dialogplattform: www.migipedia.ch Diese Seite basiert auf einer nicht repräsentativen Ad-hoc Analyse der Homepages von Schweizer/Internationalen Unternehmen. Bewertet wurde nur, ob ein Hinweis auf Digitale Soziale Medien relativQuelle: leicht http://petrecycling.ch/de/migros-ice-tea-ba zu finden ist. ld-der-pet-flasche.html eGovernment-Symposium 2010 7 © Prof. Dr. Stephanie Teufel, iimt 2010 Social Media – Gemeinden/Kantone: Tourismus-Sektor Diese Seite basiert auf einer nicht repräsentativen Ad-hoc Analyse der Homepages von Schweizer Gemeinden. Bewertet wurde nur, ob ein Hinweis auf Digitale Soziale Medien relativ leicht zu finden ist. eGovernment-Symposium 2010 8 © Prof. Dr. Stephanie Teufel, iimt 2010 Social Media – Gemeinden - Kantone - Bund VILLE DE GENÉVE Kanton Bern EDA EFD EVD UVEK Gemeinde Utzenstorf Pontresina Diese Seite basiert auf einer nicht repräsentativen Ad-hoc Analyse der Homepages von Schweizer Gemeinden, Kantone, Bund. Bewertet wurde nur, ob ein Hinweis auf Digitale Soziale Medien relativ leicht zu finden ist. eGovernment-Symposium 2010 9 © Prof. Dr. Stephanie Teufel, iimt 2010 Quelle: www.fredcavazza.net Quelle: eGovernment-Symposium 2010 eGovernment-Symposium Funktional Funktional – Art und Nutzung Klassifikation I Beispiel Klassifikation Hauptnutzung PLATTFORMEN Den Kontakt mitDen Leuten anderen zu pflegen und zu breichern zu und pflegen zu SOCIAL NETZWERK SOCIAL facebook, Privat- PLATTFORMEN Netlog,Usgang freundschaftlich Xing, LinkedIn, Geschäftlich- Twitter freundschaftlich Twitter, Government- Facebook FedSpace Politisch PLATTFORMEN Kollaborative Text Text Kollaborative SOCIAL WIKI SOCIAL Verarbeitung 10 Twiki, PMWiki,Xwiki Enterprise Wiki Projektbezogene Wikipedia Wikis Bereitstellung und Tausch den Bereitstellung Tauschund den MSN Messenger, SHARING SOCIAL PLATTFORMEN MSN Space Windows Live digitalen Inhalten Slideshare, Google Docs Dokumente Youtube, Facebook Video Flicker, Picasa Grafiken Ablegen von Notizen in einem Notizen Ablegen von und Erfahrungen als der auch Erfahrungen und Informationen,Gedanken von Zettelkasten, dem Austausch Der Blog dient sowohl Blog sowohl Der dient blogger.com Individuen Kommunikation. © Prof. Prof. Stephanie Teufel,Dr. iimt© 2010 BLOG wordpress.com Körperschaften Quelle: SWING-Projekt, iimt,Quelle: 2010 BOOKMARKING PLATTFORMEN Links und Gemeinschaftliches del.icio.us, google SOCIAL SOCIAL bookmark Nachrichtenmeldun Indexieren gen digg.com, flickr Mediendateien Austausch und Archivierung von von Archivierung Austausch und Gedanken, Meinungen und und Gedanken, Meinungen ignoranz.ch Diskussionsforen Erfahrungen google groups Standartsforen FOREN swissmomforum Spezifische Foren Fragen-Antworten wer-weiss-was Foren Klassifikation II e-Government - Sicht Quelle: SWING-Projekt, iimt, 2010 eGovernment-Symposium 2010 11 © Prof. Dr. Stephanie Teufel, iimt 2010 Einflussgrössen & Auswirkungen Die grössten Vorteile Die grössten Risiken Quelle: S. Fink, A. Zerfaß: Social Media Governance 2010, Ergebnisse einer Studie bei Kommunikationsverantwortlichen in Unternehmen, Behörden,Verbänden und Non-Profit-Organisationen in Deutschland. Universität Leipzig 2010 eGovernment-Symposium 2010 12 © Prof. Dr. Stephanie Teufel, iimt 2010 E-Government – jetzt und in Zukunft • Online-Dienstleistungen sind – möglich, – vorhanden und – können/müssen noch ausgebaut werden • aber: – Digitale Soziale Medien überrollen uns und werden zukünftig E-Government prägen. • Paradigmenwechsel «Gov-To-You» «Gov-With-You» Quelle: http://www.state.gov/opinionspace/ Quelle: eGovernment-Symposium 2010 13 © Prof. Dr. Stephanie Teufel, iimt 2010 Gov-To-You Gov-With-You Transparenz der Verwaltungsprozesse Partizipation bei Verwaltungsprozessen gestützt auf Digitalen Sozialen Medien Kollaboration bei Verwaltungsprozessen Verwaltungen müssen Sozialen Medien “vorleben” Anpassung inner - und zwischenbehördlicher Strukturen Digitale Soziale Medien Kultur Vernetzung mit dem Bürger zur aktiven Partizipation Nutzung von Sozialen Medien als Stimmungsbarometer / Ideengeber Erfordert hohes
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