2018 Rochester A Philanthropic Resource Charitable giving can be good for your bottom line too When hearts and wallets don’t match Scenes from the past year’s nonprofit fundraisers Plus: n 2018 Charitable Events Calendar n Profiles of local nonprofits n The region’s top 50 grant makers Sponsored by ROCHESTER BUSINESS JOURNAL ROCHESTER GIVING 2018 1 LOOK TO AFP GENESEE VALLEY TO Connect. Educate. Inspire. INVEST IN AFPGV Regional Conference: Wednesday, May 2, 2018 “Invest in Joy” at the Holiday Inn Downtown Rochester. National speaker Marcy Heim and local fundraising expert Carol DeMoulin will help you infuse energy and passion into your fundraising work. National Philanthropy Day 2018: Friday, November 2, 2018 Celebrate philanthropy in the greater Rochester community with AFPGV! Nominations in ten categories are due May 25, 2018. Networking Events Share fundraising news and ideas with your colleagues. AFPGV has four different networking groups to match your needs. See a great line-up of events at www.afpgv.org. Educational Programs Whether you are new to fundraising or a seasoned veteran, take advantage of compelling education opportunities. See www.afpgv.org for details and to register. Connect with a chapter leader, find membership information and learn more about fundraising resources. Contact the AFP Genesee Valley office at: [email protected] • 585.586.7810 • www.afpgv.org • PO Box 425, Spencerport, NY 14559 The Association of Fundraising Professionals (AFP) represents more than 28,000 fundraisers in more than 180 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The Association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. ROCHESTER BUSINESS JOURNAL ROCHESTER GIVING 2018 1 ROCHESTER BUSINESS JOURNAL ROCHESTER GIVING 2018 1 Rochester Giving 2018 . A Philanthropic Resource CONTENTS 4.........Giving can be good for your bottom line too 5.........Americans and charities: When hearts and wallets don’t match 10........Greater Rochester’s top 50 grant makers 12........Nonprofit profiles 12. AutismUp 14. Catholic Charities of the Diocese of Rochester 16. Foodlink 18. Mary Cariola Children’s Center 20........Seen: Snapshots of a year in nonprofit fundraisers 23........2018 Charitable Events Calendar 35........Index of organizations (for the Charitable Events Calendar) Suzanne Fischer-Huettner … Publisher Ben Jacobs … Editor Lisa Granite … Associated Editor Colin Hogan … Special Products Editor Kuda Munyawiri …. Graphic Design Kelly Plessinger … Digital Content Manager Bill Alden … Copy Editor Andrew Green … Research Director Robert Teitgen … Advertising Director Jean Moorhouse … Account Manager Michelle Sanfilippo … Account Manager John Sousa … Account Manager Jessica Sims … Sales Coordinator Stephanie Sulfaro … Event and Marketing Manager Melissa Adams … Event and Marketing Coordinator ©2018 by Rochester Business Journal. All rights reserved. 2 ROCHESTER GIVING 2018 ROCHESTER BUSINESS JOURNAL ROCHESTER BUSINESS JOURNAL ROCHESTER GIVING 2018 3 Rochester Giving 2018 . A Philanthropic Resource Giving can be good for your bottom line too Charitable trusts benefits they confer, and the schedules under which they are parceled out. Those who donate assets to a CRT reduce income taxes receive a tax deduction upfront. Af- ter that, the trust provides income while benefiting others payments to its non-charitable ben- eficiary or beneficiaries. By MIKE COSTANZA “The individual is receiving an in- come stream either during his or her hose who set up charitable lifetime or for a term of years—not trusts often have a double mo- to exceed 20 years,” Peartree says. T tive—but in a good way. The non-charitable beneficiary, “People want to make charitable who often is also the grantor, does gifts, but they want the benefit of pay taxes on the income from the their money,” says Audrey Peart- trust. When that beneficiary dies or ree, a partner at Harris Beach PLLC. the trust’s term ends, the amount Such vehicles can only serve the that remains in it goes to the charity. heart and pocketbook if they meet A CLT’s charitable beneficiary convoluted federal and state tax begins gaining from the trust right codes, have the right components off the bat. and are properly administered. “They get an annual payout, typi- All charitable trusts have the same cally,” says Nicole Marro, a senior essential elements: an individu- counsel at Bond, Schoeneck & King al that creates the trust, the assets PLLC. “It’s really the reverse…of a within it, the trustee who adminis- charitable remainder trust.” ters it and one or more beneficiaries. Though a CLT does not give its In this state, the person who creates grantor an upfront tax write-off, it the trust is called the “grantor.” All does offer other benefits. such trusts are also irrevocable— Photo provided “The greater benefit is typically they can’t be changed after they’re Nicole Marro, senior counsel at Bond, Schoeneck & King PLLC. the transfer of a large asset that may created. teristic—both must have two types or’s child and a nonprofit that helps be growing in value, (or) anticipated Charitable remainder trusts of beneficiaries, a non-charitable homeless veterans as beneficiaries. to grow in value over the time, out (CRTs) and charitable lead trusts entity and a charity. For example, Beyond that similarity, the two of your taxable estate,” Marro says. (CLTs) share one important charac- a CLT or CRT might list the grant- types of trusts differ in the kinds of Continued on page 6 4 ROCHESTER GIVING 2018 ROCHESTER BUSINESS JOURNAL Rochester Giving 2018 . A Philanthropic Resource Americans and charities: When hearts and wallets don’t match Givers should be sure Walkerly recommends individuals check the site, and each organiza- they know where the tion’s individual website, to see how the organization uses its funds. Most dollars are going states also regulate charities and re- quire them to be registered through their Secretary of State’s office. By CHRISTINE HANSEN Putnam-Walkerly warns that al- his is a story about two recent though it is smart to learn how a surveys. charity uses its funds, you shouldn’t T In one, conducted by the put too much focus on its overhead World Giving Index and published costs. Overhead, she says, is not a by the Charities Aid Foundation, bad word, as it costs money and re- Americans were found to be among sources to run an organization and the most charitable people in the to effectively help others. world. So how does that square with an- Broader definition other survey, conducted by RBC For Melanie Ulle, a Denver-based Wealth Management in 2016, that philanthropy adviser, charitable do- found most Americans say donating Stock photo nations don’t always necessarily to charity is important to them but mean monetary donations. only one in four contribute consis- says. als may also be wary not knowing In her business, Putnam-Walkerly exactly where their money goes. “We limit ourselves by defining tently throughout the year? charitable giving solely as a mon- There may be quite a few answers has helped over 60 foundations and “You want to make sure funds philanthropists strategically allo- are going to the causes you choose, etary contribution,” she says. She to that question, philanthropy ex- points out that even if Americans perts say. cate and assess over $350 million and having the impact you want it aren’t sending a monetary donation For starters, giving often depends in grants and gifts. to have—making sure the benefits directly to an organization, many on the time of the year, says Kris Individuals, she says, may also of your contribution are being used donate their time by volunteering, Putnam-Walkerly, a philanthropy be overwhelmed by the volume of for its intended cause,” she says. or choose to buy products where adviser and owner of Putnam Con- requests that come through the mail Online resources such as Charity sulting Group in Westlake, Ohio. or by phone, or through friends and Navigator and GuideStar provide portions of the proceeds go to an “Most people give at the end of family members asking for funds. financial information about a char- intended charity. the year when charitable donation It’s hard to determine which causes ity, including its rating, its ranking Putnam-Walkerly calls this time, requests tend to come in more,” she are the most meaningful. Individu- and how money is used. Putnam- Continued on page 8 ROCHESTER BUSINESS JOURNAL ROCHESTER GIVING 2018 5 Rochester Giving 2018 . A Philanthropic Resource used to guide the creation of some worthwhile. the individual to do that.” CHARITABLE TRUSTS types of trusts, but it is hazardous “You need to be super-wealthy The trust’s payment scheme must Continued from page 4 to take on the job alone. in order to think about setting up a also meet the grantor’s desires, as “The first thing is to work with charitable lead trust,” Peartree ex- well as IRS requirements. “You would not have had to pay qualified professionals,” Muck as- plains. “It just doesn’t make eco- “There are pitfalls, in terms of for any of the income tax conse- serts. “Have a good team in place— nomic sense to do it unless you’re making sure we’re selecting the quence of that increase in value a good attorney, accountant, finan- making at least a million, $2 mil- right payout rate,” Peartree says. while it’s outside of your estate.” cial adviser.” lion gift.” “The payout for charitable remain- When the trust ends, the asset When Peartree sits down with a The grantor also needs to decide der trusts can be between 5 percent goes to the non-charitable benefi- client to discuss setting up a trust, how much control of a donated asset and 50 percent of the value of the ciary.