CMR16 telecoms section charts Industry metrics and summary

1 Figure 4.1

UK telecoms industry: key statistics UK Telecoms Industry 2010 2011 2012 2013 2014 2015 Total operator-reported revenue (£bn) 40.6 39.5 39.4 38.2 37.3 37.5 Operator-reported retail revenue (£bn) 27.8 27.9 28.3 28.1 28.2 28.7 (excl. CDS) Operator-reported wholesale revenue 10.1 8.9 8.3 7.5 6.5 6.2 (£bn) Average monthly household telecoms 86.06 84.13 83.16 80.43 79.65 82.17 spend (£, 2015 prices)

Fixed access and call revenue (£bn) 9.3 9.0 8.7 8.7 8.4 8.4 Fixed internet revenue (£bn) 3.3 3.5 3.7 4.0 4.6 5.1 Fixed lines (millions) 33.4 33.3 33.4 33.4 33.5 33.2 Fixed broadband connections (millions) 19.6 20.7 21.8 22.8 23.7 24.7 Superfast broadband connections 0.2 1.0 3.1 5.3 7.1 9.2 (≥30Mbit/s, millions) Fixed voice call minutes (billions) 123 111 102 93 82 74 Average actual residential fixed 6.2 7.6 12.0 17.8 22.8 28.9 broadband download speeds (Mbit/s) UK Superfast broadband premises - - - - 75 83 coverage (%)

Mobile retail revenues (£bn) 15.1 15.4 15.9 15.5 15.2 15.2 Mobile voice call minutes (billions) 131 131 132 134 137 142.8 SMS & MMS messages sent (billions) 129 150 151 129 110 101.3 Mobile data volumes (PB) - - - 283 533 873 Active mobile subscribers (millions) 81.5 82.2 83.2 82.7 83.7 84.8 4G subscribers (millions) - - - 2.7 23.6 39.5 4G UK outdoor premises coverage, by - - - - - 90.5 at least one operator (%) M2M subscribers (millions) 3.2 4.1 5.0 5.7 6.3 6.7 Source: / operators Notes: CDS refers to corporate data services; connection figures are at year-end; all revenue data excludes VAT and is in nominal terms except for average monthly household spend; fixed voice minutes show n here are likely to be understated as they do not fully capture the use of VoIP services. 2 Figure 4.2 Examples of promotional tariffs from BT, Sky, and Ta l k Ta l k for July 2016

Tariff per month (£) Discount received by Service provider Plan Standard Including promotion new customers (%) Unlimited ADSL broadband BT 38.99 31.99 18.0% + Free Weekend Calls

Sky Sky BB Unlimited 27.40 22.40 18.2%

TalkTalk SimplyBroadband 25.20 21.45 14.9%

Virgin Media SuperFibre 50 and calls 36.99 31.74 14.2%

Source: Operator websites, PurePricing Note: Tariff including promotional discounts are only for the duration of the promotion and not calculated across minimum contractual term

3 Figure 4.3 Plans with promotions as percentage of total plans for dual/triple-play services

Proportion of promoted plans (%)

100%

80% Dual-play 60%

40% Triple-play 20%

0% Q2 Q3 Q4 Q2 Q3 Q4 Q2 Q3 Q4 2013 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Source: Simplify Digital Note: Includes tariffs for the four largest providers – BT, Sky, Virgin Media and TalkTalk.

4 Figure 4.4

Average monthly standard and discounted tariffs for dual-play bundles

Average monthly price (£) 50

40 Standard 30

20 Including 10 promotions

0 Q2 Q3 Q4 Q2 Q3 Q4 Q2 Q3 Q4 2013 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Source: Simplify Digital Note: The average monthly cost is calculated across each service’s minimum contractual term. Includes tariffs for the four largest providers – BT, Sky, Virgin Media and TalkTalk.

5 Figure 4.5 Promotions as a proportion of total monthly price for dual-play and triple- play bundles

Average depth of promotions (%) 35% 30% Dual-play 25% 20% Triple-play 15% 10% 5% 0% Q2 Q3 Q4 Q2 Q3 Q4 Q2 Q3 Q4 2013 Q1 2013 Q1 2014 Q1 2015 Q1 2016 Source: Simplify Digital Note: The average monthly price is calculated across each service’s minimum contractual term. Includes tariffs for the four largest providers – BT, Sky, Virgin Media and TalkTalk.

6 Figure 4.6

Summary of UK telecoms revenues Revenue (£bn) 2015 5yr change CAGR 50 40.6 39.5 39.4 Total 0.5% -1.5% 40 38.2 37.3 37.5 2.7 2.8 2.7 2.7 2.6 2.6 Corporate data 0.1% -1.1% 30 15.1 15.4 15.9 15.5 15.2 15.2 services Retail mobile -0.4% 0.1% 20 12.6 12.5 12.5 12.6 13.0 13.5 Retail fixed 4.2% 1.4% 10 10.1 8.9 8.3 7.5 6.5 6.2 Wholesale services -4.2% -9.2% 0 2010 2011 2012 2013 2014 2015 Source: Ofcom / operators, with the exception of corporate data services, sourced from IDC. Notes: ‘Corporate data services’ comprises web hosting, Ethernet, IP VPN, digital leased line, corporate VoIP and frame relay/ATM services; wholesale mobile comprises wholesale mobile voice, messaging and data services, mobile voice and SMS termination revenue and wholesale inbound roaming revenue (i.e. revenue from overseas operators when their subscribers use UK networks).

7 Figure 4.7

Outgoing fixed and mobile voice call volumes Billions of minutes 300 2015 5yr change CAGR 254 242 234 226 219 217 200 Total -1.0% -3.1% 131 131 132 134 137 143 Mobile 3.9% 1.7% 100

123 111 102 Fixed -9.2% -9.6% 93 82 74 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

8 Figure 4.8

Fixed lines and mobile subscriptions Millions 100 2015 5yr 88.4 89.9 91.5 84.7 86.3 88.2 change CAGR 80

Fixed lines -1.0% -0.1% 60

Mobile 1.8% 1.6% 40 33.4 33.3 33.4 33.4 33.5 33.2 subscriptions

20

0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Mobile subscriptions include M2M

9 Figure 4.9

Average monthly retail voice revenue per fixed line £ per month 2015 5yr change CAGR 25 23.22 22.42 21.89 21.63 20.99 20.97 Total -0.1% -2.0% 2.82 2.44 20 2.22 2.19 2.13 2.04 3.63 3.07 2.58 2.24 1.90 1.65 Other calls -4.1% -6.3% 1.11 0.95 0.82 0.68 0.58 0.54 15 2.47 2.26 1.95 1.72 3.10 2.72 Calls to mobiles -13.1% -14.6%

10 International -8.2% -13.6% calls 14.44 15.03 12.55 13.24 13.79 14.26 UK geographic -12.0% -11.2% 5 calls Line rental & 4.1% 3.7% 0 bundled calls 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Figures exclude VAT

10 Figure 4.10

Fixed voice call volumes, by type of call Billions of minutes 2015 5yr change CAGR 150 123.0 Total -9.2% -9.6% 111.1 21.7 102.2 100 19.7 92.5 Other calls -8.3% -9.1% 11.8 17.9 81.6 6.7 10.3 17.2 74.2 6.5 9.4 5.9 8.6 14.6 Calls to mobiles -5.6% -9.4% 5.0 7.6 13.4 4.4 7.2 50 4.0 International calls -8.1% -9.7% 82.8 74.6 69.0 61.7 55.0 49.5 UK geographic -10.0% -9.8% calls 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: VoIP call volumes are not fully captured in this chart and so totals may be understated

11 Figure 4.11

Number of fixed lines Millions

40 2015 5yr 33.4 33.3 33.4 33.4 33.5 33.2 change CAGR 30 9.7 9.4 8.9 8.5 8.0 7.6 Total -1.0% -0.1%

20 Business -4.3% -4.6%

23.8 23.9 24.5 25.0 25.5 25.6 10 Residential 0.1% 1.5%

0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

12 Figure 4.12

Retail residential and SME fixed internet revenues

£billions

6 2015 5yr 5.1 change CAGR 5 4.6 4.0 4 3.7 Total 12.6% 9.2% 3.3 3.5

3 Broadband 12.6% 9.6% 5.1 4.6 2 3.7 4.0 3.2 3.5 Narrowband -65.7% -61.8% 1

0 2010 2011 2012 2013 2014 2015 Source: Ofcom / operator data

13 Figure 4.13

Retail fixed broadband lines

Millions 2015 5yr

24.7 change CAGR 25 22.8 23.7 21.8 20.7 Total 3.9% 4.7% 19.6 1.1 2.3 3.6 5.4 20 0.4 4.1 4.3 4.4 4.5 Others 0.0% 0.0% 4.0 4.7 15 Fibre 49.8% n/a 7.9 8.7 7.5 8.9 8.9 10 8.6 Cable 3.5% 3.1%

5 LLU-ADSL -4.2% 2.7% 8.0 8.2 7.7 7.1 6.6 5.9 Non-LLU ADSL -10.1% -5.7% 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operator data

14 Figure 4.14 UK residential broadband lines, by headline speed Per cent

100 1 2 5 8 14 'Up to' 30Mbit/s and 20 24 28 32 higher 80 42 41 45 53 60 60 Over 'up to' 10Mbit/s 63 and less than 'up to' 66 64 40 61 59 30Mbit/s 54 52 51 'Up to' and including 41 20 31 8Mbit/s to 10Mbit/s 23 13 12 10 9 0 4 2 1 1 1 7 Less than 'up to' 8Mbit/s Nov-10 Nov-11 Nov-12 Nov-13 Nov-14 Nov-15 May-11 May-12 May-13 May-14

Source: Ofcom, based on data provided by the UK’s largest ISPs by retail market share (representing over 90% of the total market). Note: The above ‘up to’ 10Mbit/s and less than ‘up to’ 30Mbit/s category includes ADSL2+ lines which are not marketed using a connection speed. 15 Figure 4.15 Superfast fixed broadband lines

Source: Ofcom / operators Notes: Includes estimates where Ofcom does not receive data from operators; includes Ofcom adjustment to exclude FTTC connections delivering less than 30Mbit/s.

16 Figure 4.16 Average actual residential fixed broadband download speeds and real average revenue per connection

Speed (Mbit/s) ARPU (£) 40 18.6 20 17.2 16.6 16.6 16.5 16.4

30 28.9 15 All connections including 'up to' 22.8 2Mbit/s and less 20 17.8 10 Average revenue per 12.0 user 10 5 6.2 7.6

0 0 2010 2011 2012 2013 2014 2015

Source: Ofcom, using data provided by SamKnows Note: November 2010 data are for Nov/Dec 2010; average speed data are for November of each year; average revenue per user includes VAT and is adjusted for CPI 17 Figure 4.17

Retail fixed broadband market shares Per cent 2015 pp 5 year pp 100 10 10 10 9 8 8 change change 4 3 3 3 4 4 80 16 14 13 0.1 -2.1 20 18 17 Others 0.2 -0.1 20 20 19 EE 60 21 21 22 TalkTalk -1.3 -7.2 23 40 19 21 22 15 18 Virgin Media -0.5 -2.8 Sky 0.9 8.1 20 32 32 28 30 30 31 BT 0.4 4.2 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operator data Note: BT and EE are shown separately, as the merger between these two organisations not completed until 2016

18 Figure 4.18 Mobile retail revenue, by service

£billions 2015 5yr change CAGR 20

15.9 Total -0.4% 0.1% 15.1 15.4 15.5 15.2 15.2 15 2.5 1.8 2.1 2.7 2.7 1.8 Out-of bundle 0.8 data 2.6 2.5 2.4 1.8 1.3 2.4 Out-of-bundle 10 3.2 2.9 4.3 3.9 3.7 messaging Out-of-bundle 5 10.3 calls 7.8 8.3 6.4 6.8 7.3 Access and bundled services 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

19 Figure 4.19

Average monthly retail revenue per mobile subscription

£ per month 2015 pp 5 year pp 30 28.15 27.50 26.71 change change 24.38 23.12 22.11 Post-pay -4.4% -4.7% 20 16.14 Blended -2.6% -0.8% 15.60 15.74 15.60 15.37 14.97

10 Pre-pay -4.9% -5.3%

6.23 5.91 5.81 5.38 5.00 4.75 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators All figures are nominal.

20 Figure 4.20

Mobile subscriptions, by pre-pay and post-pay Millions 2015 5yr 100 88.4 89.9 91.5 change CAGR 84.7 86.3 88.2 80 1.8% 1.6% 39.9 43.9 48.5 Total 60 52.5 55.6 58.0

4.4% 7.8% 40 Post-pay

44.8 42.5 20 39.7 35.9 34.3 33.5 Pre-pay -2.4% -5.7%

0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Includes M2M

21 Figure 4.21

Retail mobile subscription shares, by provider: Q4 2015

15% 19% (inc. )

O2 (inc. ) 11% EE (inc. Orange and T-Mobile)

27% Three 29% Others

Source: Ofcom / operators Note: Excludes M2M subscriptions

22 Figure 4.22

Outgoing mobile call minutes, by type of call

Billions 2015 5yr 143 150 137 change CAGR 131 131 132 134 7 7 7 8 8 8 7 7 Total 3.9% 1.7% 6 7 8 8 100 56 Other calls 0.6% -1.7% 38 42 43 47 52 International -4.6% 1.5%

46 50 43 42 40 39 40 Off-net mobile 8.4% 7.9% On-net mobile 0.6% -3.1% 32 32 31 32 32 33 UK geographic 3.4% 0.5% 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

23 Figure 4.23

Outgoing SMS and MMS messages: 2010-2015 Billions 200

150 151 150 2015 5yr 129 129 change CAGR 110 101 Total -7.6% -4.8% 100 108 115 88 103 Post-pay -11.7% 7.7% 91 83 50 Pre-pay -29.6% -15.4% 42 42 36 26 18 18 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

24 Figure 4.24

Mobile subscriptions, by connection type: 2010-2015 Millions 2015 5yr 100 89.9 91.5 change CAGR 86.3 88.2 88.4 84.7 6.7 3.2 4.1 5.0 5.7 6.3 80 4.9 5.2 5.1 4.9 5.2 5.6 Total 1.8% 1.6% 60 M2M 6.8% 15.9% 40 76.7 77.0 78.1 77.8 78.5 79.3 Dedicated mobile 7.5% 2.9% 20 data

Mobile handset 1.0% 0.7% 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

25 Figure 4.25

Total 4G subscription numbers

Source: Operator data Note: Includes all consumers whose tariff allows them to access 4G mobile services, even those without a 4G-enabled device or in areas where their provider has no 4G coverage.

26 Figure 4.26 Outdoor 4G premises mobile coverage, by number of operators

Proportion of premises (per cent) 97.8 98.8 99.3 99.2 100 92.0 90.1 88.9

80 21.0 43.9 59.9 60 71.3 74.7 58.4 79.3 38.7 40 17.2 22.6 13.2 32.1 14.7 20 17.8 16.9 14.5 4.7 4.1 5.4 15.8 4.7 14.6 0 4.0 3.1 5.6 2.6 UK England Scotland Wales N Ireland UK urban UK rural Four Three Two One

Source: Ofcom / operators, May 2016 data Note: Coverage is based on 100m² pixels covering the UK

27 Figure 4.27

Retail business telecoms revenues, by service 2015 5yr £billions change CAGR 9.9 9.8 10 9.7 9.4 9.4 9.1 Total -2.4% -1.5% 2.7 2.7 8 2.8 2.7 2.6 2.6 Corporate data 0.1% -1.1% services 6 3.3 Mobile -5.4% 0.1% 3.4 3.6 3.5 3.5 3.3 4 0.7 Non-corporate 14.0% 11.2% 0.7 0.7 0.7 1.0 1.1 internet 2 3.2 2.9 Fixed voice -7.6% -7.8% 2.8 2.5 2.3 2.1 0 2010 2011 2012 2013 2014 2015 Source: Ofcom / operator data, with the exception of corporate data services, sourced from IDC Note: Fixed voice figures exclude revenues from non-geographic voice calls; corporate data services compromises web hosting, Ethernet, IP VPN, digital leased line and frame relay/ATM services. Business VoIP call volumes increased 19.1% year on year, while fixed and mobile call volumes fell in 2015 28 Figure 4.28 Business voice call minutes

Business fixed and mobile voice call minutes Business VoIP voice call minutes Billions of minutes Billions of minutes 60 20

15 40 28.5 26.3 24.2 23.4 24.8 24.1 10 17.9 15.1 20 12.5 28.6 26.3 5 10.1 24.3 22.3 20.3 18.8 6.4 8.1 0 0 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

Fixed Mobile Source: Ofcom / operator data / IDC for VoIP data only Note: VoIP volumes are not fully captured in the business fixed and mobile voice call minutes chart. It is not possible to sum the totals of both charts to calculate total business call volumes as some VoIP minutes may be included in the business fixed and mobile voice call minutes data.

29 Figure 4.29

Business fixed voice and SME fixed broadband lines Millions of connections

6 2015 5yr 5.9 5.8 change CAGR 5.4 5.1 4.8 4 4.6 PSTN lines -4.0% -4.8% 3.8 3.6 3.5 3.4 3.1 3.0 ISDN -4.7% -4.4% channels 2.6 2 2.4 2.4 2.5 SME 5.2% 5.4% 2.0 2.2 broadband

0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operator data Note: Mobile voice revenues include revenues from bundled messaging and data services.

30 Figure 4.30

Average monthly retail revenue per business fixed line £ per month 2015 5yr change CAGR 30 25.43 25.09 24.37 24.07 Total -2.7% -2.1% 23.25 22.62 5.46 4.84 4.24 3.92 3.37 3.12 Calls to mobiles -7.5% -10.6% 20 1.24 1.20 1.11 1.03 0.97 1.31 2.63 2.23 2.92 2.41 2.09 1.93 International calls -5.9% -5.9%

10 UK geographic -8.0% -8.0% 15.39 16.72 16.52 16.80 16.75 16.60 calls Line rental & -0.9% 1.5% bundled calls 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Excludes revenues from non-geographic voice calls.

31 Figure 4.31

Breakdown of business mobile revenues £billions 2015 5yr 4 3.6 3.5 3.5 change CAGR 3.3 3.4 3.3 3 Total -5.4% 0.1% 1.4 1.4 1.3 0.8 1.2 1.3

2 Out-of-bundle data and messaging 2.5 1 2.1 2.1 2.1 2.2 2.2 Voice and bundled services

0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators

32 Figure 4.32

Business mobile voice and dedicated mobile data connections

Subscriptions (millions) 0.0

9.5 Residential 3.6 Business M2M 6.7 2.0

69.7

Subscriptions including voice Dedicated data subscriptions

Source: Ofcom / operators Note: Mobile broadband excludes smartphone data use.

33 Figure 4.33 Breakdown of corporate data services’ revenues

2015 5yr £billions change CAGR

3 2.7 2.8 2.7 2.7 2.6 2.6 Total 0.1% -1.1%

IP-VPN services -0.8% -1.6% 2 1.4 1.4 1.4 1.3 1.3 1.3

Ethernet/Digital leased 1.5% 0.1% line services 1 0.7 0.7 0.7 0.7 0.7 0.7 Web hosting 1.3% 0.4%

0.6 0.6 0.6 0.6 0.6 0.6 Frame/cell services -53.5% -40.1% 0 0.1 0.0 0.0 0.0 0.0 0.0 2010 2011 2012 2013 2014 2015

Source: IDC

34 Figure 4.34

Average household spend on telecoms services £ per month (2015 prices) 120 4% 4% 4% 0.04 Fixed internet 4% 3% 4% 100 86.06 84.13 83.16 80.43 79.65 82.17 0.03 Mobile voice & 80 11.15 11.51 11.85 data 12.26 13.44 15.05 60 0.02 49.64 Fixed voice 48.93 48.37 45.68 44.47 40 44.08 0.01 20 As a proportion 25.28 23.69 22.94 22.49 22.14 22.66 of total 0 0 household 2010 2011 2012 2013 2014 2015 spend

Source: Ofcom / operators / ONS Notes: Includes estimates where Ofcom does not receive data from operators; adjusted to CPI; includes VAT.

35 Figure 4.35 Household take-up of communications services Proportion of households/ adults (%)

100 95 95 95 Mobile telephony 93 93 92 92 93 94 94 90 90 90 88 87 85 85 85 84 84 84 84 86 76 79 80 82 80 81 Fixed telephony 80 73 77 76 75 78 79 70 71 74 67 68 73 66 64 72 72 61 Internet connection 60 67 60 58 65 65 57 52 49 Total broadband 40 41 39 32 Fixed broadband 20 21 20 Internet on mobile 15 17 (personal) 12 13 8 6 Mobile broadband 0 5 4 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 dongle or datacard

Source: Ofcom Technology Tracker. Data from Q1 of each year 2007-2014, then H1 2015-2016. Base: All adults aged 16+ (2016 n=3737). Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016. QC1: Is there a landline phone in your home that can be used to make and receive calls? QE1: Does your household have a PC or laptop computer? / QE2: Do you or does anyone in your household have access to the internet at home (via any device, e.g. PC, laptop, mobile phone etc.)? / QE9: Which of these methods does your household use to connect to the internet at home? Note: Use of internet on mobile is personal take-up measure, w hereas the other data relate to household take-up. 36 Figure 4.36 Average actual fixed and mobile data speeds: 2015

Speed (Mbit/s) 40

28.9 30

20 17.0

10 6.0

0 Fixed broadband 3G mobile 4G mobile Source Ofcom: UK fixed-line broadband performance, November 2015 (http://stakeholders.ofcom.org.uk/market-data-research/other/telecoms-research/broadband-speeds/UK- home-broadband-performance-Nov-15/) and Smartphone Cities, fieldwork in November and December 2015 (http://stakeholders.ofcom.org.uk/binaries/research/broadband-research/smartphone- cities/chartpack.pdf)

37 Figure 4.37 Use of methods of communication other than traditional voice telephony

Proportion of respondents (%) 2014 2015 2016 100 83 83 82 78 80 79 80 58 60 53 55 42 44 40 37 40 35 32 22 17 20 14

0 Mobile messaging Email Social networking VoIP (voice call Mobile instant Video calls sites only) messaging

Source: Ofcom Technology Tracker. Data from Q1 2014, then H1 2015-2016 Base: All adults 16+ (2016=3737) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016. QD28A: Which, if any, of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? / QE5A: Which, if any, of these do you use the internet for? / QE30: Have you or anyone in your household ever used one of these services to make voice calls using the internet at home? (answ ers used relate to current use)

38 Figure 4.38

Overall satisfaction with residential fixed voice services Proportion of adults with service (%) 100 89 89 90 89 89 88 80 32 34 34 30 32 Fairly 36 satisfied 60 Very 40 satisfied 57 56 56 59 57 52 20

0 2011 2012 2013 2014 2015 2016

Source: Ofcom Technology Tracker. Data from Q1 2011-2014, then H1 2015-2016 Note: Show s the proportion of users with each service, includes only those w ho expressed an opinion. Thinking about your home phone service only, please use this card to say how satisfied you are w ith the overall service provided by (main supplier)?

39 Figure 4.39

Average fixed broadband data use GB per month 100

80

60 Average data use (GB per month) 40 82 58 20 30 17 23 0 March 2011 June 2012 June 2013 June 2014 June 2015 6.8 Mbit/s 9.0 Mbit/s 14.7 Mbit/s 18.7 Mbit/s Average actual N/A (May 2011) (May 2012) (May 2013) (May 2014) download speed

Source: Ofcom Infrastructure Reports 2011-2015, Connected Nations Report 2015 Note: No speed data were available for May 2015. 40 Figure 4.40 Satisfaction with aspects of fixed broadband service

Proportion of all adults with service (%)

100 86 87 88 88 86 87 80 80 81 84 80 82 80 Fairly 41 44 40 39 41 44 37 60 41 41 39 38 42 satisfied

40 Very 46 43 48 49 45 43 47 43 20 39 39 41 40 satisfied 0 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016 Overall Speed of service

Source: Ofcom Technology Tracker. Data from Q1 2009-2014, then H1 2015-2016 Base: All adults aged 16+ w ith a fixed broadband connection (2016=2774) Note: Includes only those w ho expressed an opinion. Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016. QE8A/B: Thinking about your fixed broadband internet service, please use this card to say how satisfied you are w ith your main supplier for... The overall service/ The speed of your service w hile online (not just the connection) provided by [main provider]? 41 Figure 4.41 Average monthly outbound mobile call minutes, by subscription type

Minutes per month 2015 5yr 300 change CAGR 252 240 228 220 217 219 Pay monthly 0.7% -13.3% 200

Blended 2.9% 5.7% 143 142 142 143 147 151 100 Pre-pay 2.0% -10.8% 61 57 57 54 54 55 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Includes estimates where Ofcom does not receive data from operators.

42 Figure 4.42 Average monthly outbound mobile messages per subscriber, by subscription type Messages per month 250 235 231 2015 5yr change CAGR 210 191 200 171 -12.5% -28.4% 150 Pay monthly 150 163 162 141 138 Blended -8.4% -24.0% 100 117 107 80 Pre-pay 50 75 72 2.0% -38.7% 58 45 46 0 2010 2011 2012 2013 2014 2015

Source: Ofcom / operators Note: Includes estimates where Ofcom does not receive data from operators.

43 Figure 4.43

Satisfaction with aspects of mobile service

Proportion of all adults with service (%)

100 93 95 94 93 91 91 88 89 88 87 86 87 Total 80 32 37 35 33 33 36 30 35 36 31 33 35 60 Fairly 40 satisfied 61 58 60 60 58 55 58 55 52 56 53 52 20 Very satisfied 0 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016 Overall Accessing the network Source: Ofcom Technology Tracker. Data from Q1 2009-2014, then H1 2015-2016 Base: All adults aged 16+ w ith a mobile phone (2016=3425) Note: Includes only those w ho expressed an opinion. Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016. QD21A/J: Thinking about your mobile phone service, please use this card to say how satisfied you are w ith your main supplier for... The overall service/ Reception/ accessing netw ork provided by [main provider]?

44 Figure 4.44 4G take-up overall, by age, gender and socio-economic group % of respondents 2015 2016 80% 71 65 60% 51 52 48 48 48 45 42 42 40% 34 31 30 28 28 25 20 20% 11

0% Total 16-24 25-44 45-54 55+ Male Female ABC1 C2DE Socio-economic Age Gender group

Source: Ofcom Technology Tracker. Data from H1 2015-2016 Base: UK adults 16+ 2016 (3737), 16-24 (519), 25-44 (1206), 44-54 (570) , 55+ (1442) , male (1790), female (1947) , ABC1 (1919), C2DE (1813) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016, betw een each age group in 2015 and 2016, betw een each gender in 2015 and 2016 and betw een each socio-economic group in 2015 and 2016. QD41: Do you have a 4G service? 45 Figure 4.45 Use of data services on mobile phones, by age and socio-economic group

Proportion of adults (%) 2014 2015 2016 100 89 89 89 86 85 81 80 75 77 69 70 66 66 66 64 61 58 60 57 54 57 50 49 39 41 40 34 21 20 14 9 0 Total 16-24 25-34 35-54 55-64 65+ ABC1 C2 DE

Source: Ofcom Technology Tracker. Data from Q1 2014, then H1 2015-2016 Base: All adults aged 16+ (2016 n=3737) Note: Internet use includes accessing the internet, dow nloading and streaming content, connecting using Wi-Fi and using VoIP. Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016, betw een each age group in 2015 and 2016 and betw een each socio-economic group in 2015 and 2016. QD28A: Which if any, of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? 46 Figure 4.46

Use of mobile data services among mobile users

Proportion of mobile users using service (%)

2014 2015 2016 70 61 60 56 57 52 51 49 48 49 47 50 45 44 43 42 41 39 40 38 35 40 34 32 33 29 2526 30 24 22 22 18 19 20 20 15 17 14 1213 13 8 10 0

Source: Ofcom Technology Tracker. Data from Quarter 1 2014, then Half 1 2015-2016 Base: All mobile users aged 16+ (2016 = 3425) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een UK 2015 and UK 2016. QD28A: Which if any of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? * New code for 2016 47