Central Avenue S.I.D. Mgmt Corp. PRSRT STD 366 Central Ave., Suite 201 U.S. POSTAGE PAID Jersey City, NJ 07307 MAILED FROM ZIP CODE 07102 www.JCHeights.com PERMIT No. 6708 JERSEY CITY heights news Official Newsletter of the Central Avenue Special Improvement District Management Corporation Special 2012 Festival Edition LAST EVERYTHING FESTIVAL? Without support from the City, both sidewalk sweeping and Everything JC Festival will end.

The City of Jersey City must step up. Without immediate financial While sidewalk sweeping is one of the CASID’s hallmark programs, the support, the Central Avenue Special Improvement District will have to Everything Festival is the the Heights’ and Central Avenue’s crowning suspend its long-standing sidewalk sweeping program and thus cancel achievement each Spring and is a major advertisement for Hudson the annual Everything Jersey City Festival, one of North Jersey’s County, Jersey City and the Heights. The loss of these fundamentally largest Main Street festivals. Since the organization was founded in important programs shows that the City’s priorities do not include its 1992, Central Avenue business and property owners will have invested core Main Street commercial districts. more than 1.87 million dollars into Central Avenue through the SID program. These monies were collected on top of commercial property Central Avenue needs your help to make sure our Main Street taxes to supplement but not substitute the work of the City of Jersey community receives the attention it deserves from City Hall. In the City. The SID assessment and the establishment of the public-private weeks and months to follow it is important that the Mayor, City Council partnership between the CASID and Jersey City has been crucial to know how important clean streets and community events are for Jersey the growth of Central Avenue over the past two decades but without City. The deprioritization of small businesses and Main Street districts matching funds it is not enough to continue the CASID’s work. will have dire consequences for Central Avenue businesses and will undermine Jersey City’s already shaky business-friendly reputation. As the Everything Festival has made clear each of the past five As Jersey City continues to grow and evolve, new investment and years, main streets are the most visible parts of a city and have the entrepreneurship must be encouraged, not discouraged, and clean, well- unrivaled ability to unite communities and bring people together. maintained streets with strong, viable businesses are paramount. Page 2 HEIGHTS NEWS Festival 2012 www.JCHeights.com A Message from the Board

Dear Reader, Avenue business corridor and Heights commu- nity as a whole. We all coexist in our little slice of This year’s Everything Jersey City Festival was Hudson County and the Festival brought out the

MANAGEMENT CORPORATIO N a stellar event that showed the best of Jersey best in us and made our community even stronger City and the people who live and work here. More by building lasting friendships and partnerships. 366 Central Ave., Suite 201 than 39,000 neighbors, friends and visitors joined Jersey City, NJ 07307 Ph: (201) 656-1366 us on Central Avenue for a fun-filled day of fam- This year’s Everything Festival was our biggest Email: [email protected] ily friendly entertainment, outstanding deals at yet and we have been astounded by the Festival’s the Avenue’s businesses and an incredible mix of growth and evolution. As residents of Hudson BOARD OF TRUSTEES foods from around the world. County and members of its business community, we have been proud to work with so many tal- Michael Yun President It was a great day for Central Avenue, a great ented and visionary artists, entrepreneurs and Garden State News, day for the Heights and a great day for Jersey activists committed to make positive change in 366 Central Ave. City, and we are proud to give back to the neigh- our community. Ph: 201.659.0648 borhood and community that we love and we are Gilbert Mendez saddened that our organization will be unable to Without support from the City of Jersey City the Vice President South plan and organize another Everything Festival in CASID has been forced to make painful decisions Mendez Agency 2013. to reduce services and staff, including to cease 263 Central Ave. Ph: 201.792.4188 our long-standing Street Management Operation Well before our inaugural Festival in 2008 the (slated to end in January). Without a full staff Joseph Nachbaur Central Avenue business community envisioned the organization will not have the manpower or Vice President North State Farm Insurance an event the entire community could be part of resources to plan and execute the Everything 505 Central Ave. and where parents, children, grandparents and Festival this year. Ph: 201.222.8866 young adults could all feel welcome and safe. We Sanford Fishman wanted to contribute to the civic life of Jersey We have been thrilled to host the Everything Treasurer City and give our many neighbors the opportunity Jersey City Festival for the past five years and Bond Drugs to spend time here on Central Avenue and get to despite the Festival’s upcoming hiatus, we look 371 Central Ave. know everyone else who makes up our commu- forward to working with the Heights and Jersey Ph: 201.656.3900 nity. Jersey City’s greatest wealth is the people City community to make our neighborhoods even Gary Solomon who live here, and the Everything Festival was greater in the months and years ahead. Secretary created with that in mind. Hauptman Carpets 307 Central Ave. Sincerely, Ph: 201.659.5195 This effort to promote the local community grows from the CASID’s mission to help advance the President Michael Yun and the Board of Trustees Grace Cutri Trustee economic and social development of the Central DC Travel Bureau 341 Central Ave. Ph: 201.653.1600 Legend Award Winners at the Everything Jersey City Festival Sergio Ferreira Trustee Eye Contact Vision Center 368 Central Ave. Ph: 201.659.2774

David Diaz District Manager

William C. Clarke Director Editor-in-Chief Heights News

Irwin M. Rosen, Esq. Corporation Counsel

Cynthia Hadjiyannis, Esq. Corporation Co-counsel

Gilbert Sunshine, CPA Credit: R. Yun Board Accountant

Oliwa & Company, CPA Auditor CASID President Michael Yun presents Legend Awards at the Everything Festival to Sun Kim, Grandmaster Jang oand Mark Rabson (standing in for LibertyHealth president Joe Scott). ( L to R): Michael Yun, Joan Quigley of Hoboken Medical Center, Sun Paid for in part by the Jersey City Kim of Bethel Industries, Mayor Healy, Grandmaster Sook-Kil Jang of Jangstarr Taekwondo, Councilman Bill Gaughan, Freeholder Urban Enterprise Zone Program Anthony Romano, Mark Rabson of Jersey City Medical Center and Hyun Tack lee of the Korean-American Association of . www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 3 The Everything Festival: Culture, Commerce and Community

Lincoln Street Stage, “Our students rarely get the opportunity to perform in front of such a big crowd so it was a great experience for them. It gave us a lot of positive exposure and let our students see other dance styles and cultures, which was a treat.” Photo: R. Yun The Everything In just five short years the Everything Festival gives the Jersey City Festival has become one of residents of the Heights the opportunity Jersey City’s best and most fun-filled to hang out and spend quality time with traditions. All of Central Avenue comes their neighbors, meet Central Avenue alive with music, dancing, eating and, business owners and merchants, and get of course, shopping. Since its inception to know their main street community and Credit: K. Osto and R. Faris the focus of the event has been on local commercial district and all of the great residents, businesses, and organizations so services, products and restaurants that that what makes Jersey City such a special their community has to offer. place is the same thing that makes the Everything Jersey City Festival a special “The WPA has always been extremely event that is family-friendly, free and open happy with our participation in the to the everyone and anyone. Everything JC Festival,” says WPA interim-President Nick Caballero. “It is One way the Everything Jersey City a great chance for the WPA to interact with Festival committee maintains the strong the community and thousands of visitors grassroots feel for such a large event is to to share our Community Engagement deliberately seek out and involve residents programming. Our participation grew from of Jersey City and Hudson County at a single booth raffling indigenous trees to Photo Credit: K. Osto/R. Faris every level of the event. More than half partnerships with our sister organizations of the bands that took the stage at this in the Heights and creating an open Green year’s Festival were Hudson County based, Space in the Middle of Central Ave. This including a host of Jersey city-based awareness is a good thing when synthetic performers, including a-cappella group fields are sprouting up all around us. CHOICE, Afrobeat multi-instrumentalist Chico Mann, blues musician Christine Heights resident and Lincoln Street Santelli and pop-punk band Go Falcon!, Stage host DJ Pastiche was experiencing whose guitarist Ed Solomon is a Heights his first festival as a participant. Asked resident. “The band and I look forward to afterwards what he thought, he said the playing the Everything Festival every year,” Festival has “real value to the community. says Ed. “There is always a huge turnout The ability to bring so many people together of people and something about the Festival at one time is priceless.” really seems to bring everyone together. Credit: MJED Whether it’s the live music or the great Whether or not this was the last Everything food, people have a great time and we love Festival, Heights residents should be proud rocking out and it feels great to see so many that this unique event became such a people smiling on Central Ave.” success. With more than 39,000 attendees this past May, the Festival was a marquee In addition to those groups, many dance event for the City of Jersey City and showed organizations from around Hudson County how much is possible in our community. participated, including North Bergen based My Passion Dance School, Jersey City’s Festival Chairman Michael Yun is Bembe Dance Collective, the Heights’ proud of what the Heights and Central own Hope Center for Performing Arts Avenue have accomplished, “When we first and County Prep High School’s dance proposed the festival people said we were program. Heather Warfel Sandler, a crazy and that it would never happen. We Jersey City resident and Director of County might be crazy, but for the last five years Prep High School’s dance and performing we’ve proved everyone wrong. It’s been a arts program, brought about twenty of good run.” Photo Credit: R. Yun her students to perform at the Festival’s Page 4 HEIGHTS NEWS Festival 2012 www.JCHeights.com Community Groups & Local Events Match Made in Heaven

Park Association, the Pershing Field Gar- den Friends, The Reservoir Preservation Alliance, the East Pershing Field Neigh- borhood Association, the Nelson Avenue Block Assocation and the Heights Com- munity Coalition, all work to address the concerns of local residents and improve quality of life in the Heights.

These efforts take different forms. Long- time neighborhood group the Riverview Neighorhood Association has recently expanded their programs from park Helen Whitehead (left) and Laura Skolar (right) at cleanups, plantings and advocacy work Washington Park Live. (Credit: May Young) into social activities. As RNA Secretary Members of the Riverview Neighborhood Association and Taste of the Heights Chair Jenna residents work hard every day and the and Washington Park Association at the 2011 Every- Firshein explains, “RNA wanted to bring Central Avenue SID is proud to team up thing Jersey City Festival. (File Photo) people together in a more social atmosphere with them all year long to help make Jersey Go to any event in the Heights and its a involving good food and fun. It’s been a City and the Heights an even better place good bet lots of volunteers helped make it great way to meet other neighbors and build to build a life. As the saying goes, it takes a happen. From the Everything Jersey City friendships and so far has been good mix of village, and Jersey City is fortunate to have Festival to park cleanups, the Big Dig, Save RNA regulars and new faces.” a lot of good, dedicated people who go the Christ Hospital and even the Riverview extra mile. Farmer’s Market, all these great activities and events depend on people using their free time to give back to the community.

Heights residents view a mock-up of a renovated Reservoir #3 at a demonstration by architecture and park design firm Van Valkenberg and Associates. (Credit: W. Clarke) RNA president Becky Hoffman and volunteer Anne Lepore at the kid’s craft table at the RNA Fest and Meeting new people is one of the best of- Fleamarket in September. (Credit: W. Clarke) shoots of community organizing, something that lifelong Jersey City resident Ron Last year the Everything Festival relied Face painting at Pershing Field. (Credit: W. Clarke) Clemente points out. “There was a time on more than 150 volunteers in the lead-up here when you could not find any organiza- and during the event itself, not to mention President of the Jersey City Parks Coali- tions or city agencies to help you with spe- the dozens of community members who vol- tion, volunteer-extraordinair, organizer of cific issues. Now there are so many groups unteered at other organizations throughout the super successful Big Dig project and that I can immerse myself in activities that the day. As the Festival and all the other avid supporter of the Central Avenue SID, correspond to my daily life. What makes it events throughout Jersey City shore, we are Laura Skolar, is one such person. “Com- so rewarding is that it gives me the oppor- blessed to have wonderful, dedicated neigh- munity service is about taking charge of our tunity to connect with new residents across bors. For all their hard work throughout the parks [and] our neighborhood,” she says. Jersey City who share my interests and con- year, we thank and salute them! cerns. We share knowledge and gain new But Laura isn’t alone. Other organizations insights.” based in the Heights like the Washington Heights resident and active commun- tiy activist Lynn Mullins praises local community groups, “We benefit greatly from so many organizations that push for a better Jersey City: preserving the res- ervoir, fighting to keep the embankment, or the restoring of the Loew’s theater in Journal Square. These groups help Jersey City flourish.”

“I want Jersey City to stay on the Patricia O’Halloran of the Pershing Field Garden Entertainers at Washington Park Live this past Sep- map,” says Clemente. Committed Friends serves popcorn at a Spring 2012 Pershing tember. (Credit: May Young) Field event. (Credit: W. Clarke) www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 5 Great Sponsors Crucial to Everything Festival’s Success

and connect with potential custom- ers, consumers, and supporters at the event. To get in the spirit of things many sponsors devise creative ways to engage Festival attendees. Metro Honda, for instance, brought several brand new Hondas to the Festival and

Above: One of the banners featuring EJCF sponsors also had a iPad3 giveaway. Metro Honda owner Anton Semprevivo, Above: One of Metro Honda’s vehicles at the Fest. The Everything Festival has grown “We had a wonderful time participating (Credit: Korey Osto and Ramsey Faris) significantly over the past fives years in the Everything Jersey City Festival. but the philosophy that first inspired We love giving back as much as possible state of the art mobile showroom that the event remains the same – a day of to our community, so giving our fellow featured many of the company’s out- affordable, family-friendly fun and en- Jersey City residents that chance to win standing products and curious bystand- tertainment for the entire Heights and a cool, new iPad is the least we could do!” ers could have their questions answered Jersey City community. by a full team of knowledgeable sales personnel. But the Everything Jersey City Festival is only possible because of the contribu- In each of the past two years, Festival tions of its more than 40 sponsors. These sponsors LibertyHealth have provided a fi sponsors range in size from local small rst age station and some of their award fi businesses and non-profits, to healthcare winning rst responders to patrol the companies, hospitals and even Fortune event just in case of any health emergen- 500 companies. What they have in com- cies. In addition, LibertyHealth supplied mon is that they know the importance a full service on-site mobile trauma and value of the festival as a positive center while also showing off some of venue for Jersey City residents, business their shiny new mobile testing units that owners and other stakeholders to come allow them to provide premier health together. care services at sites across Hudson Above: Councilman Bill Gaughan and Joan Quig- County. ley of Hoboken University Medical Center.

Around 600 people entered the giveaway contest, with Jersey City resident Zefi Gikas win- ning the grand prize. Gikas could scarcely contain her glee and she laughed as she described find- ing out about her win: “I couldn’t believe I had won! I had entered the drawing at the Jersey City Festival and then went to their MDW event the next weekend Above: Metro Honda’s iPad3 giveaway. (Credit: Baldwin Above: LibertyHealth First Responders at the Festival. Yun) because I knew you had to be pres- (Credit: Baldwin Yun) ent in order to win and since I live With both of the past two Festivals sur- in Jersey City, it was easy for me Longtime sponsor Christ Hospital, who passing 30,000 attendees, the event has get to Metro Honda. It was super excit- were recently purchased by the owners grown into one of the most largest and ing when I heard my name because I’ve of Bayonne Medical Center and Hoboken significant Main Street festivals in New never won anything! I bragged about it University Medical Center, once again Jersey., and none of it would be possible to all my friends and had to ask my son provided free blood pressure and health without many generous sponsors. to show me how to use it. Now, I watch screenings to residents throughout the all my shows, and movies on it. Thank Festival. All Everything Festival sponsors enjoy a you, Metro Honda!” number of benefits, including marketing We thank all of our sponsors for helping exposure, recognition for their gener- Metro Honda wasn’t the only festival make the Everything Jersey City Festi- ous support on promotional materials sponsor who planned something special. val possible! and recognition throughout the Festival. Amway, a Fortune 500 direct-selling They also get the opportunity to engage company based in Michigan, brought a Page 6 HEIGHTS NEWS Festival 2012 www.JCHeights.com Events & Venues Help Art & Culture Expand Reach “Being a Heights Resident and But the Everything Jersey City Fes- a Photographer, the place to see tival is at risk due to changes in the and sell art was always Down- UEZ program that has kept UEZ funds town Jersey City. Recently with in the State of New Jersey’s budget, the revival of the Riverview rather than distributed throughout Arts District, I was able to in- the state to UEZ zones and, in the case troduce my photography locally of Jersey City, Special Improvement and meet so many wonderful Districts. The reduction in the CASID’s people within my community. budget will force the organization to cut Through this renaissance, many services and will make planning and have come to recognize me and implementing the Everything Jersey my work,” says Alexis Rot- City Festival all but impossible, unless ter. “We’ve been able to bring the City of Jersey City makes up for the the same caliber of artists from lost funding itself. downtown up into the Heights Jersey City might be one of the oldest thanks to organizations like cities in the nation, but living in the RNA and Not Yo Mama’ Parks shadow of its massive neighbor to the and Crafts. They were able to East has also made it one of the most open up art venues like Trolley underrated. Jersey City’s close proxim- Car Bar and Grill, the pop up ity has made it a hotbed for the fine and cafe and art space, craft fairs performing arts, and in recent years the in Riverview Park, and the Jersey City Heights has been getting in Distillery so that more artists on the act through a number of venues are able to be exposed to new and events. audiences, and vice versa.”

Locations such as The Distillery Gal- The annual Everything Jersey lery, The Hope Center for Performing City Festival has also proven Arts, The Trolley Car Bar, and events to be a source of great op- such as the Everything Jersey City portunity for local artists and Festival, Washington Park Live, the performers. On the stages, Riverview Fest and Fleamarket and, groups such as the McNair RNA’s pop-up gallery on 433 Palisade Avenue most recently, the Jersey City land of Glee Club and the County Prep (Photo courtesy of RNA) the Freeform Festival have given the Dance Program had the op- Jersey City portunity to perform for their These developments may cause the op- Heights an friends, families, peers and neighbors. portunities created by the Everything impressive And Festival organizers partnered with Jersey City Festival for local residents, critical mass Jersey City-based groups like Not Yo artists, and entrepreneurs to disap- of places to Mama’s Affairs and Creative Grove, pear, leaving a considerable gap in the see live mu- and brought several dozen local artists Heights cultural and community pro- sic, attend and artisans were able to gain exposure gramming calendar while also under- art openings, and sell their work. mining the momentum that has been buy unique generated over the past several years. crafts and Potter Drew Brown and his Great Progess has been made, but in an envi- participate in Bowl Afire brand of pots and bowls is a ronment like Jersey City, progress can the creative Not Yo Mama’s Fair regular, but this quickly be erased and the Heights, for economy. was his first Everything Festival: “It all its virtues, remains a town in transi- was one of the best shows of the year tion. Uta Brauser of Creative Grove While for for me, and I do shows all over New Jer- at the 2011 Everything Festi- years many sey. The Festival had a very val. (File photo) artists, danc- big, very enthusiastic, “buy- ers, actors, ing” crowd who appreciated and musicians have been lived in the my handmade items.” Heights, the amount of artistic activi- ties and programs is a relatively recent The work of dedicated, en- development. Owing their existence to a trepreneurial individuals, number for visionary business owners, business owners and neigh- dedicated residents, artists and commu- borhood groups around the nity groups, these programs and events Heights has been crucial in have given the Heights a fresh buzz building an expanding sense that has resulted increased opportuni- of community pride, civic ties for Jersey City Heights residents to commitment and cooperation gain important exposure. that has created an environ- (L to R) Greg Brickey of the JC Division of Cultural Affairs, The ment friendly to sustainable Distillery’s Irene Borngraeber and Gabriel Pacheco, and Norrice cultural programs and events. Raymaker . (Credit: DDM, LLC) www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 7

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1101022 State Farm, Home Office, Bloomington, IL www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 9 Heights Artist Spotlight: Q and A with Ann Lepore and community programming. Right after my baby was born, I was trying Q: What do you see in the Jersey City to balance my studio practice with Heights’s future in terms of art and motherhood. Christine Goodman culture? offered to let me try out a new turntable video performance at Art Jersey City’s burgeoning art scene draws House Productions, and at the same on world-class talent available through time I got feedback on another project our proximity to NYC and yet we are our at the Distillery. I was fortunate to own, intimate, energetic, people-powered have the opportunity to experiment community. with new work right here where I live. The JCU printshop is an amazing RNA’s Riverview Arts District popup facility, even more impressive than gallery this past summer was a very the Elizabeth Foundation for the Arts successful experiment that demonstrated in NYC where I had been printing very clearly that the neighborhood can previously. I keep meeting more and sustain a second art gallery (and if a LePore at work in her studio. (Photo courtesy of the artist.) more creative people, and I’m inspired coffee shop were to open on Palisade Ave, by organizations like Art House, Pro it would have no shortage of patrons). Artist Ann LePore was raised in the Arts, the Distillery, and the RNA. garage under her father’s car and We have a lot of potential here. If space continued tinkering with analog video Q. How did your stays affordable and flexible, if the and kinetics in Western New York and involvement with Riverview Arts District designation later with computer- driven electronics groups like RNA can get translated to zoning, then we and animation in New York City. come about and could very well see more galleries, what kind of positive more cultural events, outreach and A New Leonardo artist (2003) and changes have you community involvement. This is the Geraldine R Dodge Foundation grant noticed in the kind of mobilization that could support recipient (2002), Ann has exhibited at neighborhood and further innovation, small businesses, events such as Digital Salon, the Free the area during your and strengthen our schools. I’m happy Biennial, and La Superette, in New time here? to live here with my family. I love my York City and Internationally. She has neighbors. Right after I Ann Lepore (Photo cour- completed residencies at Engine 27 tesy of the artist) Sound Space (2003), the Taliesin Artist moved here I I hope I can stay. Residency Program (2006, 2007) and was found an RNA awarded a year-long studio residency at flyer and attended a meeting. It was Q: Last but not least: What do you think Gallery Aferro in Newark (2010-2011). great to have an introduction and about the possibility of the Everything conduit to the police department and Jersey City Festival being this year She received her BFA from Alfred other government agencies which discontinued due to a lack of funding? University and her MFA from the School are often inaccessible in bigger cities. of Visual Arts. She is currently Assistant The community garden made the A: I love the Everything Jersey Professor of 3D Design and Animation at farmer’s market seem possible, and City Festival. We have so few social Ramapo College of New Jersey. the market is a great source for kale opportunities to meet our neighbors and radishes, but it’s an even better so I’d really hate to see the festival go Q: When did you initially move to the forum for meeting your neighbors and when it’s so needed. Heights? starting conversations that lead to larger community efforts. I first came to the Heights in ‘05. I had been living in Hoboken but it was hard Having people like Becky Hoffman, to imagine living there long-term. The Brendan Carroll, Christine Goodman, Heights had more of a down-to-earth Megan Gulick, Michelle Mumoli, Sean vibe and was still close to everything. Hollingsworth, Mo Kinberg, Bhavin Once I was here, I didn’t have a reason Patel, Irene Borngraeber, and others to leave. who are passionate, have a vision, and take on projects on their own time, Q: How has living in the Heights and makes a big impact. This is the right Jersey City more generally contributed to kind of neighborhood improvement. Its your life as an artist? not a faceless corporation developing properties for unidentified future In the last seven years I’ve seen a occupants. These are people helping each LePore volunteering at the Riverview Fest and dramatic increase in grassroots arts other for the good of the neighborhood. Fleamarket in Sept. 2012 (Credit: W. Clarke) Page 10 HEIGHTS NEWS Festival 2012 www.JCHeights.com

               

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Photo Credit: R. Yun

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Hudson County Office of Cultural & Heritage Affairs/ Tourism Development Congratulates Everything Jersey City Festival 2012 THOMAS A. DEGISE HUDSON & HUDSON COUNTY BOARD OF CHOSEN FREEHOLDERS

ELIU RIVERA, CHAIRPERSON Jersey City, District 4 ANTHONY ROMANO, VICE CHAIRMAN Hoboken, Jersey City, District 5 JOSE MUNOZ, CHAIRMAN PRO TEMPORE Guttenberg, Weehawken, West New York, District 7 DOREEN MCANDREW DIDOMENICO Bayonne, Jersey City, District 1 WILLIAM O’DEA Jersey City, District 2 JEFFREY DUBLIN Jersey City, District 3 TILO RIVAS, Jersey City, Union City, District 6 THOMAS F. LIGGIO North Bergen, District 8 ALBERT CIFELLI East Newark, Harrison, Kearny, Secaucus, District 9 Page 18 HEIGHTS NEWS Festival 2012 www.JCHeights.com

The Central Avenue S.I.D. and Councilman Ward D Bill Gaughan THANK YOU For Joining the Epic 5th Annual Everything Jersey City Festival Saturday May 19, 2012 In the Central Ave Shopping District Blessed with perfect weather nearly 40,000 people joined the fifth annual festival on Central Avenue to celebrate community pride and harmony. Filled with artists, musicians, local businesses, community groups, and other exhibitors, this festival is one of New Jersey’s largest main street events and would not have been possible without the help of numerous supporters. The CASID is proud to have organized this ten block festival in our business district and we wish to congratulate our sponsors, participating businesses, and the many generous and civic minded people who helped plan and staff the event. We Want to Especially Thank: All American Gold Buyers (277 Central Ave) El Sabroso Restaurant (414 Central Ave) Jersey City Economic Development Corp. Papa John’s Pizza (340 Central Ave) American Flag Company, The Field Station: Dinosaurs Jersey City Incinerator Authority PSE&G Amway Goehrig's Bakery (475 Central Ave) Jersey City Independent Rite Aid Pharmacy (337 Central Ave) Bayonne Medical Center Hauptman Carpets (307 Central Ave) Jersey City Parking Authority Spectra Energy Blimpie (397 Central Ave) Hoboken University Medical Center Jersey City UEZ Program, The State Farm Insurance (505 Central Ave) Bond Drugs, Inc (371 Central Ave) Horizon Blue Cross Blue Shield of NJ Jersey Journal, The Stop & Shop Supermarkets (232 Central) Capital One Bank (357 Central Ave) Hudson County Community College Liberty Health/ Jersey City Medical Center Subway (413 Central Ave) Christ Hospital Hudson County Cultural Affairs & Tourism Luxe Furnishing & Design (320 Central Ave) Susan Newman Design, Inc. City of Jersey City Division of Cultural Affairs Hudson Reporter, The Metro Honda United Water Dunkin’ Donuts (318 Central Ave) Infinite Productions, Robert Pracht Not Yo Mama’s Affairs, LLC Wells Fargo Bank (357 Central Ave) Duncan Properties (Franklin Development Group) Jang Star Taekwondo (299 Central Ave) Panepinto Properties Yelp! Congressman Steven Rothman; Senator Sandra Cunningham; Senator Brian P. Stack; Assemblyman Ruben Ramos; Assemblyman Sean Connors; Assemblyman Jason O’Donnell; Assemblyman Charles Mainor; Hudson County Executive Thomas DeGise and Board of Chosen Freeholders; Freeholder William O’Dea; Freeholder Eliu Rivera; Freeholder Anthony Romano; Mayor Jerramiah Healy and City of Jersey City Municipal Council.

Chief Thomas Comey and the Jersey John McGrath, DPW Ed Solomon & Go Falcon! Sea of Otters Hermione King, Snyder H.S. City Police Department Crystal Fonseca, JCIA Rumba Con Son Sleepy Wizard Barbara McGrath, McNair Academic Deputy Chief H. Donaghue, JCPD Joe Zazzarino, JCIA CHOICE Zone Kay Kenny, JC Pro Arts Debbie Harris, Mayor’s Office Fran Paterson, Crossing Guards Woodfish Vows Creative Grove St. Artists Maryanne Kelleher, JC Cultural Aff. Jack Coyne, Commerce Dept. Ray Rodriguez y Swing Sabroso Samantha Morales, JC Belly Dancers Betty Casiano Director Armando Roman and the H. James Boor, Division of Health Leah Le Grace JC Children’s Theater Grace Hwang Jersey City Fire Department Dennis Nuber, FDJC McLean Avenue JBM Modeling Maritza & Jon Tooke CED Mary Spinello-Paretti, JCPA Mary Watson, FDJC Emerald Fire Dance Bembe Dance Collective The Kapadia Family CEO Oren K. Dabney, JCIA Patricia Barrett, FDJC The Manhattan Dolls McNair Glee Club Laura Skolar, JC Parks Coalition Bill LaRosa, HC Cultural Affairs D.J. Wise, JCPA Outside the Box Runway Fashion Show Vincent McNamara, Heights Hope E. “Beanie” Gaughan, HC Cultural Affairs DJ Pastiche The Audiobodies 407 Moves from County Prep Riverview Neighborhood Association Captain Phil Zacche, JCPD MC Benjamin Yun Christine Santelli My Passion Dance School The Reservoir Preservation Alliance Lt. Robert Gutch, JCPD MC Paul Lee Jaysin The Magician The Hope Center The Washington Park Association Officer David Calton, JCPD Field Station: Dinosaurs Oxygen Box Waking Lights Sun Kim, Bethel Industries Lance Jackson, JC Cultural Affairs Chico Mann Nalani and Sarina Kari Signs (455 Central Ave) Victoria Cho, C2 Education Alex Perez, JC Cultural Affairs Heasun Jung Korean Trad. Dance Dogfood Mayling Chong, Dickinson H.S. ... and we salute the 150 volunteers who joined together on Central Avenue on 5/19/12 to further move Jersey City forward. For Everything Jersey City Heights, visit www.JCHeights.com

Photo Credit: B. Yun Photo Credit: MJED www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 19 Highest Hospital Safety Score in Hudson County!*

For Award- Winning Care Close to Home –

Lincoln Choose Tunnel JERSEY CITY

Holland Tunnel MEDICAL CENTER

State-Designated Regional Trauma Center Manhattan State-Designated Regional Heart Center State-Designated Stroke Center State-Designated Regional Neonatal Center State-Designated Regional Perinatal Center

*Jersey City Medical Center was the only hospital in Hudson County to receive an “A” rating in an independent national non-profit study.

libertyhealth.org 1.855.JCMC.DOCS For patients, not For profit.

A Primary Teaching Affiliate of the Mount Sinai School of Medicine and your Quality Regional Healthcare Provider. The only hospital in Hudson, Essex, and Union counties to be recognized with the prestigious Magnet Award for Nursing Excellence! 2010 & 2011 #1 Overall NJ Hospital (fewer than 350 beds) by the Castle Connolly Medical Ltd.’s Survey of NJ Doctors. Page 20 HEIGHTS NEWS Festival 2012 www.JCHeights.com Councilman,Ward D Bill Gaughan Welcome to the Jersey City Heights!

The Jersey City Heights is a great place to live, shop, dine and work. As councilman for Ward D, I am committed to expanding access to first-class open space, afford- able housing and a vibrant Central Avenue business district for all Heights resi- dents and visitors. Constituents can contact me at (201) 547-5485. Together we can move the Heights forward.

City of Jersey City Contact Information City of Jersey City (201) 547-5000 Dept. of Public Works (201) 547-4402 Dept. of Recreation (201) 547-5003 Mayor’s Action Bureau (201) 547-4900 JC Board of Education (201) 915-6000 Office of the Muncipal Council (201) 547-5204 JC Free Public Library (201) 547-4500 Office of the City Clerck (201) 547-5150 JC Incinerator Authroity (201) 432-4645 JC Housing Authority (201) 547-6600 Dept. of Fire & Emergency (201) 547-4239 JC Municipal Utilites Authority (201) 432-1150 Dept. of Health & Human Services (201) 547-6800 JC Parking Authority (201) 653-6969 Dept. of Police (non-emergency) (201) 547-5477 Tax Collector’s Office (201) 547-4809 North District (201) 547-5350 For Full City Directory, Visit: www.CityofJerseyCity.com

Best Wishes on the 5th Annual THE Everything Jersey City Festival HUDSON REPORTER Festival Committee Chairman Michael Yun „Nine weekly newspapers serving Hudson County.‰ Festival Committee Co-Chairman Mayor Jerramiah T. Healy Finance Committee Chairman Bill Gaughan Planning Committee Chairman David Diaz 1400 Washington St. PO BOX 3069 Hoboken, NJ 07030 Ph: (201) 798-7800 CONGRESSMANCONG STEVE ROTHMAN www.hudsonreporter.com Paid for by Rothman for New Jersey, Inc. Bart Mongelli, Treasurer Bond Drugs

Urban 371 Central Avenue Enterprise Zone

Jersey City, %

Sales Tax

Authorized Business New Jersey New Jersey Urban Enterprise Zone Authority PHARMACY (201) 656-3900 Pay Only 3.5 % Sales Tax Prescriptions, Cosmetics, Liquor and Lottery Service With a Smile Since 1939. Delivery Available. www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 21 Page 22 HEIGHTS NEWS Festival 2012 www.JCHeights.com YOUR LOCAL NEWSPAPER SINCE 1867

30 Journal Square, Jersey City, NJ 07306 Ph: (201) 653-1000

www.jjournal.com www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 23 The Jersey City Urban Enterprise Zone: Great for Shoppers...Great for Businesses... Great for the Community!

„The Jersey City UEZ benefits everyone! It helps attract businesses, bring jobs, save shopping dollars, and fund programs like policing, CCTV and „clean-and-green‰ without increasing property taxpayersÊ burden.‰ – Mayor Jerramiah T. Healy UEZ Shoppers SAVE

by paying just 3 1/2% sales tax·half the normal tax* (*at participating locations) UEZ-Certi�f ed Businesses SAVE by· • Advertising and charging just 31/2% sales tax·half the normal tax • Purchasing items for their business, tax-free • Being eligible for tax credits on new hires and unemployment insurance-based awards • Being eligible for Façade Rehabilitation & Relocation grants • Taking advantage of NJ State grants and incentive programs And UEZ funds are reinvested to make neighborhoods cleaner, safer, more beautiful and more prosperous!

Jersey City Economic Development Corporation

Urban Building Businesses. Building Lives. Enterprise Zone Authorized Business 601 Pavonia Avenue, Suite 303 Jersey City, New Jersey 07306 Proud Member of the New Jersey UEZ Reduced Sales 201.333.7797 Visit us online at www.jcedc.org Tax Program

Jersey City Economic Development Corporation Building Businesses. Building Lives. Paid for by the City of Jersey City Urban Enterprise Zone Program Paid for by the Jersey City Urban Enterprise Zone Program Page 24 HEIGHTS NEWS Festival 2012 www.JCHeights.com

Photo Credit: R. Yun Photo Credit: R. Yun

PhotoPhoto Credit: Credit: R. R. Yun Yun Photo Credit: R. Yun

Photo Credit: B. Yun Photo Credit: MJED

Photo Credit: R. Yun Photo Credit: B. Yun

Photo Credit: R. Yun Photo Credit: DDM,LLC