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Heights News Central Avenue S.I.D. Mgmt Corp. PRSRT STD 366 Central Ave., Suite 201 U.S. POSTAGE PAID Jersey City, NJ 07307 MAILED FROM ZIP CODE 07102 www.JCHeights.com PERMIT No. 6708 JERSEY CITY heights news Official Newsletter of the Central Avenue Special Improvement District Management Corporation Special 2012 Festival Edition LAST EVERYTHING FESTIVAL? Without support from the City, both sidewalk sweeping and Everything JC Festival will end. The City of Jersey City must step up. Without immediate financial While sidewalk sweeping is one of the CASID’s hallmark programs, the support, the Central Avenue Special Improvement District will have to Everything Festival is the the Heights’ and Central Avenue’s crowning suspend its long-standing sidewalk sweeping program and thus cancel achievement each Spring and is a major advertisement for Hudson the annual Everything Jersey City Festival, one of North Jersey’s County, Jersey City and the Heights. The loss of these fundamentally largest Main Street festivals. Since the organization was founded in important programs shows that the City’s priorities do not include its 1992, Central Avenue business and property owners will have invested core Main Street commercial districts. more than 1.87 million dollars into Central Avenue through the SID program. These monies were collected on top of commercial property Central Avenue needs your help to make sure our Main Street taxes to supplement but not substitute the work of the City of Jersey community receives the attention it deserves from City Hall. In the City. The SID assessment and the establishment of the public-private weeks and months to follow it is important that the Mayor, City Council partnership between the CASID and Jersey City has been crucial to know how important clean streets and community events are for Jersey the growth of Central Avenue over the past two decades but without City. The deprioritization of small businesses and Main Street districts matching funds it is not enough to continue the CASID’s work. will have dire consequences for Central Avenue businesses and will undermine Jersey City’s already shaky business-friendly reputation. As the Everything Festival has made clear each of the past five As Jersey City continues to grow and evolve, new investment and years, main streets are the most visible parts of a city and have the entrepreneurship must be encouraged, not discouraged, and clean, well- unrivaled ability to unite communities and bring people together. maintained streets with strong, viable businesses are paramount. Page 2 HEIGHTS NEWS Festival 2012 www.JCHeights.com A Message from the Board Dear Reader, Avenue business corridor and Heights commu- nity as a whole. We all coexist in our little slice of This year’s Everything Jersey City Festival was Hudson County and the Festival brought out the MANAGEMENT CORPORATIO N a stellar event that showed the best of Jersey best in us and made our community even stronger City and the people who live and work here. More by building lasting friendships and partnerships. 366 Central Ave., Suite 201 than 39,000 neighbors, friends and visitors joined Jersey City, NJ 07307 Ph: (201) 656-1366 us on Central Avenue for a fun-filled day of fam- This year’s Everything Festival was our biggest Email: [email protected] ily friendly entertainment, outstanding deals at yet and we have been astounded by the Festival’s the Avenue’s businesses and an incredible mix of growth and evolution. As residents of Hudson BOARD OF TRUSTEES foods from around the world. County and members of its business community, we have been proud to work with so many tal- Michael Yun President It was a great day for Central Avenue, a great ented and visionary artists, entrepreneurs and Garden State News, day for the Heights and a great day for Jersey activists committed to make positive change in 366 Central Ave. City, and we are proud to give back to the neigh- our community. Ph: 201.659.0648 borhood and community that we love and we are Gilbert Mendez saddened that our organization will be unable to Without support from the City of Jersey City the Vice President South plan and organize another Everything Festival in CASID has been forced to make painful decisions Mendez Agency 2013. to reduce services and staff, including to cease 263 Central Ave. Ph: 201.792.4188 our long-standing Street Management Operation Well before our inaugural Festival in 2008 the (slated to end in January). Without a full staff Joseph Nachbaur Central Avenue business community envisioned the organization will not have the manpower or Vice President North State Farm Insurance an event the entire community could be part of resources to plan and execute the Everything 505 Central Ave. and where parents, children, grandparents and Festival this year. Ph: 201.222.8866 young adults could all feel welcome and safe. We Sanford Fishman wanted to contribute to the civic life of Jersey We have been thrilled to host the Everything Treasurer City and give our many neighbors the opportunity Jersey City Festival for the past five years and Bond Drugs to spend time here on Central Avenue and get to despite the Festival’s upcoming hiatus, we look 371 Central Ave. know everyone else who makes up our commu- forward to working with the Heights and Jersey Ph: 201.656.3900 nity. Jersey City’s greatest wealth is the people City community to make our neighborhoods even Gary Solomon who live here, and the Everything Festival was greater in the months and years ahead. Secretary created with that in mind. Hauptman Carpets 307 Central Ave. Sincerely, Ph: 201.659.5195 This effort to promote the local community grows from the CASID’s mission to help advance the President Michael Yun and the Board of Trustees Grace Cutri Trustee economic and social development of the Central DC Travel Bureau 341 Central Ave. Ph: 201.653.1600 Legend Award Winners at the Everything Jersey City Festival Sergio Ferreira Trustee Eye Contact Vision Center 368 Central Ave. Ph: 201.659.2774 David Diaz District Manager William C. Clarke Director Editor-in-Chief Heights News Irwin M. Rosen, Esq. Corporation Counsel Cynthia Hadjiyannis, Esq. Corporation Co-counsel Gilbert Sunshine, CPA Credit: R. Yun Board Accountant Oliwa & Company, CPA Auditor CASID President Michael Yun presents Legend Awards at the Everything Festival to Sun Kim, Grandmaster Jang oand Mark Rabson (standing in for LibertyHealth president Joe Scott). ( L to R): Michael Yun, Joan Quigley of Hoboken Medical Center, Sun Paid for in part by the Jersey City Kim of Bethel Industries, Mayor Healy, Grandmaster Sook-Kil Jang of Jangstarr Taekwondo, Councilman Bill Gaughan, Freeholder Urban Enterprise Zone Program Anthony Romano, Mark Rabson of Jersey City Medical Center and Hyun Tack lee of the Korean-American Association of New Jersey. www.CentralAveSID.org Festival 2012 HEIGHTS NEWS Page 3 The Everything Festival: Culture, Commerce and Community Lincoln Street Stage, “Our students rarely get the opportunity to perform in front of such a big crowd so it was a great experience for them. It gave us a lot of positive exposure and let our students see other dance styles and cultures, which was a treat.” Photo: R. Yun The Everything In just five short years the Everything Festival gives the Jersey City Festival has become one of residents of the Heights the opportunity Jersey City’s best and most fun-filled to hang out and spend quality time with traditions. All of Central Avenue comes their neighbors, meet Central Avenue alive with music, dancing, eating and, business owners and merchants, and get of course, shopping. Since its inception to know their main street community and Credit: K. Osto and R. Faris the focus of the event has been on local commercial district and all of the great residents, businesses, and organizations so services, products and restaurants that that what makes Jersey City such a special their community has to offer. place is the same thing that makes the Everything Jersey City Festival a special “The WPA has always been extremely event that is family-friendly, free and open happy with our participation in the to the everyone and anyone. Everything JC Festival,” says WPA interim-President Nick Caballero. “It is One way the Everything Jersey City a great chance for the WPA to interact with Festival committee maintains the strong the community and thousands of visitors grassroots feel for such a large event is to to share our Community Engagement deliberately seek out and involve residents programming. Our participation grew from of Jersey City and Hudson County at a single booth raffling indigenous trees to Photo Credit: K. Osto/R. Faris every level of the event. More than half partnerships with our sister organizations of the bands that took the stage at this in the Heights and creating an open Green year’s Festival were Hudson County based, Space in the Middle of Central Ave. This including a host of Jersey city-based awareness is a good thing when synthetic performers, including a-cappella group fields are sprouting up all around us. CHOICE, Afrobeat multi-instrumentalist Chico Mann, blues musician Christine Heights resident and Lincoln Street Santelli and pop-punk band Go Falcon!, Stage host DJ Pastiche was experiencing whose guitarist Ed Solomon is a Heights his first festival as a participant. Asked resident. “The band and I look forward to afterwards what he thought, he said the playing the Everything Festival every year,” Festival has “real value to the community. says Ed. “There is always a huge turnout The ability to bring so many people together of people and something about the Festival at one time is priceless.” really seems to bring everyone together.
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