PRESENTED BY FEBRUARY 22, 2020 FLATS WEST BANK I CLEVELAND, OH BOARD OF DIRECTORS On February 22, 2020, Brite Winter hosted its 11th annual Doni Bulea, Board Chair, Giffen & Kaminski, LLC outdoor festival in the Flats West Bank neighborhood of Cleveland. Loren Anthes The event remains free and open to the public, but for the first time Julie Brown Brandon Fairless ever this year, Brite was a ticketed event. This relatively small change Archie Green allows us to communicate with our guests more effectively, making sure Scott Hubay Jul Huntley they know about all of the amazing programming Brite is involved in Krista Macomber throughout the year. Michael McMahon Sunny Nixon The world has changed dramatically since our February event, Morgan Passek Damon Taseff particularly in the arts, culture, and events industries. We are grateful that we had the opportunity to host 15,000 guests for some camaraderie BRITE CLEVELAND STAFF Emily Hornack, Managing Director & Co-Founder and fun, and look forward to the day when we can all rock out together Brian Horsburgh, Festival Director again. In the meantime, we continue to seek ways in which we can Emily Appelbaum, Artistic Director contribute to the welfare of our community by bringing art and music to Mariah Becker, Festival Operations Manager Music Liaisons: Candice Hardin, Brent Kirby, Jason Clevelanders during our most challenging times. Patrick Meyers Looking forward to seeing you all again soon, whether it be in person, through virtual programming, or out and about. Stay safe, and rock on! MUSIC Once again, Brite Winter brought the best of local, regional, and national music out to play! We continued our "Brite Winter work to recruit the most talented and diverse group of applicants ever, with over 400 bands submitting an was INCREDIBLE. application to play Brite. Each band was reviewed at least five times by our 50-member music review committee. Our expectations Highlights this year included all-female drum line B*&ch, Thunder!, regional powerhouse The Vindys and soulful Honey and Blue. We welcomed over seventy percent of our 2020 lineup to the Brite Winter stage for were already very the first time. high, but somehow The night rounded out with hip hop act Red Rose Panic on the Adcom Stage Under the Bridge, and culminated it still exceeded with a stellar performance by indie rock mainstay Ra Ra Riot. Guests danced and celebrated into the wee hours with DJ’s in our art experience areas. our expectations. The staff, the layout, the stages, the crowd...the list goes on in regards to care and professionalism. We were honored we were chosen to play such a renowned and respected event." — SEAN MCDERMOTT, TAKE OFF CHARLIE. ART Brite brings Clevelanders together outside to fight the coldest and darkest months of the "Being part of the Brite year! This year’s theme of Ka-Blizzard! was all about busting through those wintertime Winter team is always a great blues. Inspired by comic books, superheros, and scrapbook-style memories, Brite Winter created more than a dozen immersive art experiences, built by the Brite Art Crew, the experience. I especially like the Ingenuity Cleveland Ingeneers, and volunteer community members from across Cleveland. brainstorming and fabrication Guests followed in the footsteps of Fluri and Friends as they fought the Winter Doldrums sessions, along with watching with Adventure, a Pinch of Chaos, and plenty of Fun! Folks visited The Living Room, a cozy abode turned a-tumble with cooped-up indoor antics, and The Campfire Tent, full of people enjoying the projects starry skies and snowy shenanigans, and recorded their memories in a life-size interactive that we all helped to create." scrapbook programmed with a special prize to reward those who solved a scavenger-hunt style puzzle hidden among the installations. — IAN KEATING-MULLANEY, BRITE ART CREW ART Your 2020 Brite Memories Created By: John Kasunich ^ Osman Chesterton INSTALLATIONS Amanda Nyx Michael Harms Art Leads: Susie Underwood & Haley Morris Michael McFarland Trevor Rapp Kitchen Mayhem! Russa Wenzel Moy Aguirre Party Time: Grandpa’s Bar & Grandma’s Knitting! Art Leads: Michael McFarland & Amanda Nyx Kix Williams Dave Garza Jessica Sheehan Matheson Kamin Boudoir Break In! Art Leads: Melissa Moon & Leah Brow Leah Brow Diane Koski Paul Beaver Phil Reed Bathtub Bubbles Galore! Art Leads: Leah Brow & Paul Beaver Ross Bochneck Jose Moy Aguirre Robert Olexa Blanket Fort Bedlam! Art Leads: Tom Stoll & Matt Koballa David Perez Matt Hummel Tim Moon Sneaking Around Slippery Slope! Art Leads: Sade Wolfkitten & Arron Bound Nate Clark Alex Theroux Bex Moss Eric Eisenberg Snow Critters and Full Moon Forest Art Leads: Jess Sheeran and Bex Moss Ian Keating-Mullaney Glen Paumier Sam Harmon maynard payumo Slushy Bottoms Speedway Art Leads: Brett Woods-Hill, Trevor Rapp, Tim Halsmer & Maynard Payuma Melissa Moon Jacci Hammer Ice Fishing Expedition Art Leads: Nate Clark, Matt Hummel, John Kasunich, Sam Harmon, Ian Keating-Mullaney Arron Bound Meganne Stepka Sade WolfKitten Fern Enley Walk-in on a Winter Weather Lab Art Leads: Ross Bochnek, Robert Olexa, Sam Harmon, Alex Therous, Ian Keating- Andrew Kaletta Katherine Connors Mullaney, Eric Eisenberg, Glen Paumier Ryan Kinney Heather Hayes Susie Underwood Diane Christine Fluri’s Sensational Wintertime Scrapbook Art Leads: John Kasunich, Kirsten Williams, Amanda Nyx, Michael McFarland Haley Morris Sophia Christine Tom Stoll Patsy Kline Matt Koballa Kim Crowl Brett Woods-Hill Thomas Kublickas Tim Halsmer — IAN KEATING-MULLANEY, BRITE ART CREW Bill Metzger And The Bill McReynolds Ingenuity Cleveland Orville Brown Ingeneers BY THE NUMBERS MARKETING TV: 12 -15K 97% 60% FOX8, WOIO, WKYC, WEWS, WFMJ unique visitors specifically for of festival goers would of respondents donated some RADIO: Brite Winter recommend Brite to a friend amount of money to Brite WMJI, WDOK, WEOL, WCPN, WRUW, WKAL PRINT/ONLINE: Cleveland Scene Magazine, Cleveland Magazine, thisiscleveland.com, Crains Cleveland, Fresh Water Cleveland, Edible Cleveland, Cleveland. com, Cool Cleveland, Ideastream, Cleveland "[The best thing was] the positive energy that Jewish News, The Vindicator flowed throughout. The atmosphere that the BLOGGERS/INFLUENCERS: music and art created was awesome, and it Cleveland Vibes, The Cleveland Bucket List, Courtney Covers Cleveland, Greatest Escapist, provided an amazing experience for connecting and Why CLE, Crave CLE, Cleveland Music City reconnecting with friends and family." 2020 MEDIA PARTNERS: — BRITE 2020 GUEST Ohio Irish American News, Scene Magazine, Cleveland Magazine, Engage! Cleveland, WJCU, Ohio City Incorporated, Detroit Shoreway Community Development Organization, Tremont West Development Corporation, Edible Cleveland, Yelp Cleveland, Cleveland International Film Festival, Cleveland Metropolitan Housing HOW OLD ARE YOU? Authority, Black Girl in the CLE, Canvas, WBWC, 1% – Under 18 14% – 45-54 2-4 Rock and Roll Hall of Fame 12% – 18-24 15% – 55-64 average number of hours guests spent at the festival 33% – 25-34 5% – 65-74 2O20 MEDIA IMPRESSIONS: 54,199,378 (Estimated media value: $545,510) 20% – 35-44 FACEBOOK: • 17,000 post engagements (up 46%) 76% 61% 71% • 8,400 followers, 444 new likes of respondents said they got a of guests got a free ticket (23% got said their check in process was TWITTER: ticket ahead of time on Eventbrite a free ticket but also donated $10) seamless and quick • 3,645 followers • 352.5K impressions (up 116%) • 4,700 profile visits • 491 mentions (up 20%) INSTAGRAM: HOW MUCH DID YOU SPEND? • 3,839 followers, 645 new followers (up 20%) • 9,429 engagements (up 99.5%) 5% – $0 • 166,463 impressions (up 120%) 8% – $1-10 14% – $11-20 44% – $21-50 "It was very well 21% – $51-100 organized. Great 8% – Over $100 venue. Loved the artsy vibe - especially the living room. Our group spanned in ages from 11 43% 75% 46% to 58 and we all of respondents said Brite helped of respondents said Brite helped of respondents said this was their them discover a new visual artists them discover a new band/musician first Brite Winter thoroughly enjoyed the event!" — BRITE 2020 GUEST SUPPORTERS A SPECIAL THANKS TO THE FOLLOWING: $5,000+ Craig Bulea and Kerry Lanigan Derek Standish Sound/Lights: Vertical Sound Anonymous Eric Grosso Christine & David Hannon Stages: Flyspace Productions Michael McMahon Jonathan LaRosa Tents: Sportsplex Rentals $2,500+ Kurt and Chris Treu Rachel Peterson Traffic Control/Barricade: North Coast Aaron Cornell and Sunny Nixon Zak Tutino and Alyssa Frake Katie Reed Event Services Spadafore Kaisers $1,000+ $100+ SPECIAL THANKS TO Allegro Realty Loren Anthes and his friendship PREFERRED VENDORS Baldwin Wallace University Arts Great Lakes Financing Craig and Nancy Bulea Apparel: Pulse Promotions Management Program Vocon Mary Maloney and Shane Conroy Backline: Woodsy’s Music Cleveland Division of Building and Brandon Fairless Housing Johanna Gregory Cleaning: JV Janitorial Damon and Ashley Taseff Janice Hornack Communication: Communication Rental Cleveland Division of Fire Kip and Jean Horsburgh Tom and Terri Pasadyn Service Cleveland Division of Police Morgan Passek Electrical: Finley Electric Cleveland Division of Special Events $500+ Thom and Martee Passek Firepits: Spindrift Management and Cleveland Improv Joan Chase and Jonathan Wehner Andrew Singer Steve Manka Design Studio Cleveland Lumber Jimmy Harris Fuel: Ports Petroleum Cleveland Ward 3 Councilman Kerry Emily Hornack $50+ Insurance: Evarts Tremaine McCormack Julien Huntley Kim Aldridge Office