2014 Stark Poll
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2014 Stark Poll Prepared for: Stark County Health Department 1 1. TABLE OF CONTENTS Page SURVEY QUESTIONS 2 EXECUTIVE SUMMARY/KEY FINDINGS 3 SURVEY RESULTS 4 Awareness of and Seriousness of Concussions or Head Injuries 4 Awareness of Safe Kids Stark County 8 Appendices 10 Quality of Life 10 Respondent Demographics 20 Research Methodology 31 2014 Stark Poll 2. www.CMOResearch.com 2 1. Survey Questions 1. In the last 30 days, have you heard or read anything about concussions or head injuries? 2. On a scale in which 1 is ‘not at all serious’ and 10 is ‘very serious’, How serious of an issue do you think concussions are for children? 3. Have you ever heard of Safe Kids Stark County, a coalition of injury prevention advocates working to reduce injuries in Stark County? 2014 Stark Poll 2. www.CMOResearch.com 3 1. Executive Summary Concussion Awareness and Seriousness Less than half of respondents, 44.6%, indicated they had heard or read anything about concussions or head injuries in the past 30 days. When asked to rate how serious they thought concussions were to children on a 10-point scale is which 1= not at all serious and 10= very serious, more than three-quarters of respondents, 78.0%, felt that concussions were a very serious concern for children rating the seriousness as an 8 or higher. The average seriousness rating for all respondents was 8.61 Awareness of Safe Kids Stark County Only a small portion of respondents, 12.1%, indicated they had heard of Safe Kids Stark County, a coalition of injury prevention advocates working to reduce injuries in Stark County. Groups of respondents that were more likely to have heard of Safe Kids Stark County include females, college graduates and respondents with children in the home. Summary Results % of # of respondents respondents Heard about concussions Yes 44.6% N=800 in past 30 days No 55.4% Very serious 78.0% Rating of how serious Somewhat serious 18.8% concussions are to N=788 Not serious 3.2% children Average seriousness* 8.61 Heard of Safe Kids Yes 12.1% N=257 Stark County No 87.9% *Average seriousness is based on a scale from 1=not at all serious to 10=very serious 2014 Stark Poll 2. www.CMOResearch.com 4 1. Survey Results Awareness of and Seriousness of Concussions or Head Injuries Less than half of respondents, 44.6%, indicated they had heard or read anything about concussions or head injuries in the past 30 days. Groups of respondents that were more likely to have heard or read something about concussions or head injuries in the past 30 days include respondents ages 35 and over, married respondents, those with an annual income of $49,000 or more, respondents who are employed or retired, college graduates, residents of the county’s suburban areas, homeowners, and white respondents. Heard or Read about Concussions or Head Injuries in Past 30 Days 45% 55% Yes No 2014 Stark Poll 2. www.CMOResearch.com 5 1. Heard or Read Anything about Concussions by select demographics Number of Yes No Respondents All respondents 44.6% 55.4% 800 Demographic Subgroup Male 45.8% 54.2% Gender 800 Female 43.7% 56.3% 18-24 28.4% 71.6% 25-34 25.4% 74.6% 35-44 48.7% 51.3% Age* 788 45-54 48.4% 51.6% 55-64 47.7% 52.3% 65 and over 48.3% 51.7% Married 54.5% 45.5% Marital Status* 792 Not married 33.0% 67.0% Under $25,000 31.0% 69.0% $25-$50,000 38.8% 61.2% Income* 708 $49 -$75,000 50.0% 50.0% Over $75,000 61.2% 38.8% Employed full-time 48.2% 51.8% Employed part-time 47.1% 52.9% Employment Retired 47.5% 52.5% 797 Status* Unemployed 32.5% 67.5% Other 36.0% 64.0% High School Grad or less 29.2% 70.8% Education Some college/Associate’s 44.4% 55.6% 792 Attainment* College Grad or more 66.5% 33.5% Yes 48.3% 51.7% Children in home 796 No 43.1% 56.9% Alliance 33.3% 66.7% Canton 32.2% 67.8% General location* 791 Massillon 42.5% 57.5% Other 51.0% 49.0% Own 51.6% 48.4% Home ownership* 789 Rent/Other 30.3% 69.7% White 46.2% 53.8% Race* 785 Non-white 31.6% 68.4% In the last 30 days, have you heard or read anything about concussions or head injuries? 2014 Stark Poll 2. www.CMOResearch.com 6 1. All respondents were asked to rate how serious they thought concussions were to children on a 10-point scale is which 1= not at all serious and 10= very serious. More than three-quarters of respondents, 78.0%, felt that concussions were a very serious concern for children rating the seriousness as an 8 or higher. Less than a fifth of respondents, 18.8%, rated the seriousness as somewhat of a concern, rating the seriousness 4 to 7. Only a small percentage of respondents, 3.2%, felt that concussions in children was not a serious concern (rating of 1 to 3). The average seriousness rating for all respondents was 8.61. Groups of respondents who were more likely to rate concussions as a very serious concern for children include females, those ages 25 to 34, and respondents with a high school diploma or less education. Seriousness of Issue- Concussions in Children 3% 19% 78% Very serious (rating 8-10) Somewhat serious (rating of 4 to 7) Not serious (rating 1 to 3) 2014 Stark Poll 2. www.CMOResearch.com 7 1. Seriousness of Concussions in Children by select demographics Very Somewhat Not Serious All respondents 78.0% 18.8% 3.2% Demographic Subgroup Male 72.5% 22.5% 5.0% Gender* Female 82.3% 15.9% 1.8% 18-24 69.9% 28.8% 1.4% 25-34 89.6% 6.0% 4.5% 35-44 73.5% 24.8% 1.8% Age* 45-54 77.3% 20.7% 2.0% 55-64 81.2% 16.5% 2.4% 65 and over 77.3% 17.2% 5.4% Married 79.5% 17.9% 2.6% Marital Status Not married 75.9% 20.2% 3.9% Under $25,000 78.5% 16.9% 4.6% $25-$50,000 80.1% 15.5% 4.4% Income $49 -$75,000 79.1% 20.1% .7% Over $75,000 72.4% 25.4% 2.2% Employed full-time 73.4% 23.2% 3.4% Employed part-time 80.8% 18.3% 1.0% Employment Retired 80.0% 17.4% 2.6% Status Unemployed 82.6% 13.0% 4.3% Other 79.7% 14.9% 5.4% High School Grad or less 82.3% 13.9% 3.8% Education Some college/Associate’s 79.1% 18.4% 2.5% Attainment* College Grad or more 71.3% 25.5% 3.2% Yes 76.9% 21.1% 2.1% Children in home No 78.8% 17.5% 3.7% Alliance 80.0% 15.0% 5.0% Canton 80.2% 16.9% 2.9% General location Massillon 80.0% 17.1% 2.9% Other 76.3% 20.5% 3.1% Own 77.4% 19.4% 3.2% Home ownership Rent/Other 79.4% 17.8% 2.8% White 77.3% 19.8% 2.9% Race Non-white 81.5% 14.1% 4.3% On a scale in which 1 is ‘not at all serious’ and 10 is ‘very serious’, How serious of an issue do you think concussions are for children? 2014 Stark Poll 2. www.CMOResearch.com 8 1. Awareness of Safe Kids Stark County Only a small portion of respondents, 12.1%, indicated they had heard of Safe Kids Stark County, a coalition of injury prevention advocates working to reduce injuries in Stark County. Groups of respondents that were more likely to have heard of Safe Kids Stark County include females, college graduates and respondents with children in the home. Heard of Safe Kids Stark County 12% 88% Yes No 2014 Stark Poll 2. www.CMOResearch.com 9 1. Heard of Safe Kids Stark County by select demographics Yes No # of Respondents All respondents 12.1% 87.9% 799 Demographic Subgroup Male 9.2% 90.8% Gender* 799 Female 14.4% 85.6% 18-24 10.8% 89.2% 25-34 14.9% 85.1% 35-44 15.9% 84.1% Age 787 45-54 14.4% 85.6% 55-64 9.9% 90.1% 65 and over 10.0% 90.0% Married 13.5% 86.5% Marital Status 791 Not married 10.8% 89.2% Under $25,000 7.6% 92.4% $25-$50,000 13.7% 86.3% Income 708 $49 -$75,000 10.0% 90.0% Over $75,000 14.9% 85.1% Employed full-time 14.0% 86.0% Employed part-time 16.3% 83.7% Employment Retired 8.5% 91.5% 796 Status Unemployed 8.5% 91.5% Other 14.7% 85.3% High School Grad or less 9.2% 90.8% Education Some college/Associate’s 12.9% 87.1% 791 Attainment* College Grad or more 15.7% 84.3% Yes 19.8% 80.2% Children in home* 795 No 8.9% 91.1% Alliance 16.7% 83.3% Canton 12.6% 87.4% General location 790 Massillon 6.8% 93.2% Other 12.4% 87.6% Own 12.7% 87.3% Home ownership 788 Rent/Other 11.4% 88.6% White 12.0% 88.0% Race 784 Non-white 13.7% 86.3% Have you ever heard of Safe Kids Stark County, a coalition of injury prevention advocates working to reduce injuries in Stark County? 2014 Stark Poll 2.