Catalogue 2013
Catalogue 2013 www.edding.com Dear customers, At the start of a new year it is always good to look back on the previous 12 months, take stock and reflect on the colour 001. Because at edding 001 is not only our colour reference for Black - our bestselling colour; but it also denotes our trading and financial situation, which since our foundation in 1960, has without exception always been in the "Black". This achievement is thanks to our 600 or so employees, from all around the world. When so many diverse cultures and talents come together, differences in terms of concepts, approaches and ideas, are inevitable. Yet we never disagree about quality. Instead, we make it! We not only apply our high standards to our products, but also to the criteria which are critical for your success. These include, for example, order processing, sales support, customer care, sales policies, and the value for money offered. You, our customers, never fail to reward our commitment. We would like to take this opportunity to thank you again for your trust and loyalty! 2 edding – a top(-selling) brand Our strong brand is our biggest asset and our greatest obligation. That’s why we regard the preservation and protection of the edding brand (and the quality associated with it), as one of the biggest challenges for the future. Current consumer behaviour makes it clear why a strong, likeable and reliable brand is so important. The number of consumers who make deliberate, quality-guided decisions, and opt in favour of brand-name products in order to reduce the purchase risk, is on the increase.
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