1 When Individual Goal Pursuit Turns Competitive: How We Sabotage and Coast SZU-CHI HUANG STEPHANIE C. LIN YING ZHANG Szu-chi Huang (
[email protected]) is an associate professor of marketing and Graduate School of Business Trust Faculty Scholar for 2018-2019 at the Stanford Graduate School of Business, 655 Knight Way, Stanford, CA 94305. Stephanie C. Lin (
[email protected]) is an assistant professor of marketing at the Lee Kong Chian School of Business, Singapore Management University, 50 Samford Road, #05-01, Singapore 178899. Ying Zhang (
[email protected]) is a professor of marketing and behavioral science at Guanghua School of Management, Peking University, 5 Yiheyuan Rd, Beijing, 100871. Correspondence: Szu-chi Huang. © 2018, American Psychological Association. This paper is not the copy of record and may not exactly replicate the final, authoritative version of the article. Please do not copy or cite without authors' permission. The final article will be available, upon publication, via its DOI: 10.1037/pspi0000170 2 ABSTRACT People working toward individual goals often find themselves surrounded by others who are pursuing similar goals, such as at school, in fitness classes, and through goal-oriented network devices like Fitbit. This research explores when these individual goal pursuits can turn into competitions, why it happens, and the downstream consequences of this pseudo-competition on goal pursuers. We found that people were more likely to treat their goal pursuit as a competition when they were near the end (vs. at the beginning) of their individual goal and thus prioritized relative positional gain (i.e., performing better than others sharing similar pursuits) over making objective progress on their own goal, sabotaging others when they had the opportunity to do so (Studies 1–3B).