Brochure Contrefa‡On-3

The Third Global Congress on Combating Counterfeiting and Piracy is convened by the World Intellectual Property Organization (WIPO), Interpol, and the World Customs Organization (WCO), in cooperation with the Global Business Leaders Alliance Against Counterfeiting (GBLAAC), the International Chamber of Commerce (the BASCAP initiative), the International Security Management Association (ISMA), and the International Trademark Association (INTA). The Congress wishes to thank the following organizations for their generous sponsorship: Event sponsor: Global Business Leaders Alliance Against Counterfeiting (GBLAAC) Gold sponsors: Baker & McKenzie; International Trademark Association (INTA); Business Action to Stop Counterfeiting and Piracy (BASCAP) – an initiative of the International Chamber of Commerce (ICC) Bronze sponsors: Fulbright & Jaworski L.L.P.; the International Anticounterfeiting Coalition (IACC); the International Security Management Association (ISMA); Rouse & Co. International Third 2 Messages from Global Congress the Convenors of the Congress 8 Program on Combating Speaker Biographies: 16 Day One Counterfeiting 33 Day Two 50 Sponsors and Piracy 54 Exhibitors CONTENTS TABLES DES MATIÈRES 3 Messages des coorganisateurs 12 Programme Biographies des conférenciers: 16 Première journée 33 Deuxième journée Troisième50 Sponsors Congrès54 ExposantsMondial de la Lutte contre la Contrefaçon et le Piratage Welcome Messages from the Convenors of the Congress 2 From Dr. Kamil Idris Director General of the World Intellectual Property Organization We find ourselves today facing massive escalation in the theft and abuse of intellectual property (IP). The same technologies which have spawned great commercial opportunities, opened new creative channels and revolutionized the business arena, have also provided unparalleled opportunities for pirates and counterfeiters. Implementing effective enforcement strategies to tackle the new challenges is now of pivotal importance for governments and businesses alike. Fuelling the problem is a common perception that counterfeiting and piracy do no more than dent the profits of big brand-owners or music stars. This is not so. The scale and sophistication of counterfeiting and piracy has a huge economic impact. It threatens employment, innovation, investment, tax revenues and all the social services that they support. In the end, ordinary people suffer the knock-on effects. Add to this the direct threats to health and safety which arise from the distribution of counterfeit medicines, foodstuffs and mechanical spare parts, and we begin to see the extent of the damage. The World Intellectual Property Organization (WIPO) responds to requests from governments for legal advice on the protection and enforcement of IP rights, as well as for training programs for law enforcement agencies and administrative authorities. WIPO’s 183 Member States and some 250 observer organizations address current IP enforcement issues within the framework of the Advisory Committee on Enforcement. We see governments increasingly adopting the view that it is in their national interests to pass laws that protect IP and to provide efficient mechanisms for enforcing these laws. No business, organization or government can combat the global problems of piracy and counterfeiting in isolation. The shared challenges demand a concerted approach to achieve our common goals. That is the purpose of the Global Congress on Combating Counterfeiting and Piracy. It complements and enhances the efforts undertaken in other fora to coordinate activities at the international level and to strengthen public-private sector cooperation. This Third Congress will bring government and business leaders together with a wide spectrum of stakeholders to pool their expertise and chart a way forward. There is much to discuss. Together during this Congress let us focus on identifying practical strategies which will have a real impact. The challenges are considerable. But the signs of changing public perceptions and growing political determination suggest that the time is ripe for concerted action. Messages de bienvenue des coorganisateurs du congrès De la part de M. Kamil Idris, 3 directeur général de l’Organisation Mondiale de la Propriété Intellectuelle Le nombre de vols et de violations des droits de propriété intellectuelle ne cesse d’augmenter. En effet, ce sont précisément les techniques qui ont fait naître des possibilités commerciales, créé de nouveaux courants créatifs et révolutionné le monde des affaires qui fournissent aux pirates et aux contrefacteurs des moyens sans précédent. Il est donc crucial, aussi bien pour les gouvernements que pour les entreprises, de mettre en œuvre des stratégies efficaces d’application des droits de propriété intellectuelle pour venir à bout de ces nouveaux problèmes. La situation est d’autant plus difficile qu’une idée répandue veut que la contrefaçon et le piratage n’aient pas d’autres conséquences que de ponctionner les bénéfices des grands propriétaires de marques ou des vedettes de la musique. Mais la réalité est différente. La contrefaçon et le piratage constituent une menace pour l’emploi, l’innovation, les investissements, les recettes fiscales et pour tous les services sociaux qui en dépendent. Finalement, c’est le commun des mortels qui souffre de ces répercussions en chaîne. L’Organisation Mondiale de la Propriété Intellectuelle (OMPI), à la demande des pays qui le souhaitent, fournit des conseils juridiques sur la protection et l’application des droits de propriété intellectuelle et offre des programmes de formation aux organismes chargés de faire appliquer la loi et aux administrations. Les 183 États membres de l’OMPI et environ 250 organisations ayant le statut d’observateur auprès de l’Organisation examinent des questions d’actualité portant sur l’application des droits de propriété intellectuelle, dans le cadre du Comité consultatif sur l’application des droits. Les gouvernements sont toujours plus nombreux à partager l’avis selon lequel il est dans l’intérêt national d’adopter des lois qui protègent la propriété intellectuelle et de mettre à disposition des mécanismes efficaces d’application de ces lois. La lutte contre le piratage et la contrefaçon exige une approche commune qui permettra d’atteindre des objectifs communs: c’est la raison d’être de ce Congrès mondial. Le Congrès complète les efforts déployés dans d’autres instances pour coordonner les activités au niveau international et pour renforcer la coopération entre le secteur public et le secteur privé. Ce Troisième congrès mondial permettra de rassembler des responsables gouvernementaux et des chefs d’entreprise ainsi qu’un large éventail de parties prenantes, qui mettront ainsi en commun leurs connaissances spécialisées et définiront la voie à suivre. Les questions à examiner sont nombreuses. Ensemble, concentrons-nous sur les stratégies pratiques qui auront une incidence concrète. Les défis sont considérables. Mais si l’on en croit les signes d’évolution de la façon de penser dans la population et de volonté politique grandissante, le moment est venu d’engager une action concertée. WORLD ORGANISATION INTELLECTUAL MONDIALE PROPERTY DE LA PROPRIÉTÉ ORGANIZATION INTELLECTUELLE 4 From Michel Danet, Secretary General of the World Customs Organization (WCO) Counterfeiting is the hidden face of the “Globalization Iceberg”. You do not need me to tell you that a great deal remains to be done in the field of combating counterfeiting. Intellectual Property Rights (IPR) offences now affect everything that is manufactured and has a commercial value. IPR offences touch all commercial sectors from horticulture to the auto industry to pharmaceuticals. The phenomenon is by no means confined to the counterfeiting of trademarked goods; all kinds of rights are targeted. Patents, designs and models, as well as copyright, are all falling victim to attacks which are difficult to counter. The impact of the traffic in counterfeit goods on the world economy grows larger each year, and this is undoubtedly having a damaging effect on all participants in the global economy. Faced with this deadly industry, the only response is to mobilize all the anticounterfeiting players. New possibilities for combating counterfeiting have opened up thanks to the work of the G8 which recommended tangible steps including, in particular, greater international co-operation, better information on seizures, the introduction of risk analysis, targeted technical assistance, officer exchanges, and setting up a dedicated Web site in each G8 country. Throughout 2006, the WCO and its Members have committed themselves wholeheartedly to the task of strengthening the Customs position in this area, given that Customs provides an effective defence against IPR violations. As I announced on International Customs Day (26 January 2006) the theme, if not the rallying call, for 2007 will be “No to Counterfeiting and Piracy”. On the basis that it is not possible to be effective in isolation, a whole series of innovative anti-counterfeiting initiatives have been taken by the WCO in partnership with WIPO, Interpol, OECD, the European Commission, WHO, WTO and the Council of Europe. These initiatives will be continued and improved during the year. The WCO will recognize the most innovative and effective anti-counterfeiting procedures with the WCO Anti-counterfeiting Trophy to be awarded at the Council Sessions in June 2007. It is essential that the fight against counterfeiting receives full and unconditional

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