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GFINITY Confidential Deck 19TH OCTOBER 2019

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GFINITY Confidential Deck 19TH OCTOBER 2019 A World Leading Esports Solution Provider Company Presentation October 2018 1. IMPORTANT NOTICE The information contained in these slides and the presentation made to you verbally has been prepared by Gfinity plc (Company) solely for your information in connection with the proposed placing (Placing) of ordinary shares in the capital of the Company (Ordinary Shares). The information in these slides and the presentation made to you verbally is confidential and is supplied to you solely for your information and may not be redistributed or passed in whole or in part to any other person or published in whole or in part in any form, for any reason or purpose, and is subject to updating, completion, revision, further verification and amendment without notice. These slides and this presentation have not been approved by the United Kingdom Listing Authority as a prospectus under the Prospectus Rules (made under part VI of the Financial Services and Markets Act 2000 (FSMA 2000)) or by the London Stock Exchange. These slides and this presentation do not constitute or form part of any prospectus, invitation or offer for sale or solicitation or any offer to buy or subscribe for, underwrite, otherwise acquire, or dispose of any securities nor will they or any part of them form the basis of, or be relied on in connection with, or act as any inducement to enter into, any contract or commitment. Recipients of these slides who are considering acquiring Ordinary Shares are reminded that in relation to any such purchase or subscription no reliance may be placed for any purpose on the information or opinions contained in these slides or the presentation or on their completeness, accuracy or fairness. These slides are presented purely for information purposes. No undertaking, representation, warranty or other assurance, express or implied, is made or given by or on behalf of the Company or Allenby Capital Limited (Allenby) or Pareto Securities Limited (Pareto) or any of their respective directors, officers, partners, employees, agents or advisers, or any other person, as to the accuracy or completeness of the information or opinions contained in these slides or the presentation. Accordingly, no responsibility or liability is accepted by any of them for any such information or opinions or for any errors, omissions, misstatements, negligence or otherwise for any other communication, written or otherwise, but except that nothing in this paragraph will exclude liability for any undertaking, representation, warranty or other assurance made fraudulently. The information in these slides is subject to updating, revision and amendment. In particular this document anticipates events that have not occurred and in respect of which there are currently no commitments for them to so occur. Neither Allenby nor Pareto nor their officers, employees, advisers, agents and affiliates nor any person acting on their behalf has or shall have any liability for any information, representation or statement contained in this presentation or any information previously or concurrently published by or on behalf of the Company and will not be liable for any decision to invest based on any information, representation or statement contained in this presentation or otherwise. Allenby and Pareto are both authorised and regulated by the Financial Conduct Authority and are acting for the Company in connection with the Placing and no one else and will not be responsible to anyone other than the Company for providing the protections afforded to clients nor for providing advice in relation to the Placing or any other matter referred to in this Presentation. The distribution of this document in jurisdictions other than the United Kingdom may be restricted by law and persons into whose possession this document comes should inform themselves about and observe any such restrictions. By accepting this presentation you represent and warrant to Allenby and Pareto that you are eligible to receive this information under local applicable laws Neither Allenby nor Pareto has authorised the contents of these slides or any of them. These slides are for distribution in or from the UK only to persons authorised or exempted within the meaning of those expressions under FSMA 2000 or any order made under it or to those persons to whom these slides may be lawfully distributed pursuant to the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (Financial Promotion Order) as amended, including Investment Professionals as defined in article 19(5) and high net worth entities as defined in article 49(2) of the Financial Promotion Order. Persons who do not fall within any of these definitions should not rely on nor take any action upon these slides but should return them immediately to Allenby. Neither these slides nor any copy of them may be taken or transmitted into the United States of America or its territories or possessions (United States), or distributed, directly or indirectly, in the United States, or to any U.S. Person as defined in Regulation S under the Securities Act 1933 as amended, including U.S. resident corporations, or other entities organised under the laws of the United States or any state of the United States, or non-U.S. branches or agencies of such corporations or entities. Neither these slides nor any copy of them may be taken or transmitted into or distributed in Canada, Australia, Japan, South Africa or the Republic of Ireland, or any other jurisdiction which prohibits such taking in, transmission or distribution, except in compliance with applicable securities laws. Any failure to comply with this restriction may constitute a violation of United States or other national securities laws. These slides and this presentation contain certain forward looking statements that involve risks and uncertainties. All statements other than statements of historical facts contained in this document, including statements regarding the Company’s future financial position, business strategy and plans, business model and approach and objectives of management for future operations, are forward-looking statements. Generally, the forward-looking statements in this document use words like “anticipate”, “believe”, “could”, “estimate”, “expect”, “future”, “intend”, “may”, “opportunity”, “plan”, “potential”, “project”, “seek”, “will” and similar terms. The Company’s actual results could differ materially from those anticipated in the forward looking statements as a result of many factors. The forward looking statements in these slides and this presentation are based on the beliefs and assumptions of the Company’s directors and information only as of the date of this document, and the forward looking events discussed in this document might not occur. Therefore, investors should not place any reliance on any forward looking statements. The Directors undertake no obligation to publicly update any forward looking statements, whether as a result of new information, future earnings, or otherwise. By accepting receipt of this document, you agree to be bound by the limitations and restrictions set out above. 2. Key investment highlights INTRODUCTION Unique opportunity in fast growing media sector with World leading and independent Esports solutions provider expected TAM(1) of $1.65bn in 2021(2) Connecting publishers, rights holders, brands and media partners with digital, Publisher partnerships, a significant proof of capability and large monetisation engaged and growing Esports community opportunity for both managed and owned solutions Trusted by partners such as EA, Microsoft, Formula 1, Facebook and HT&E Opportunity to leverage large existing audience and commercial structures from FIFA, Formula 1 and other rights holders to achieve scale quickly Building Esports community of consumers playing, watching and socialising on the Gfinity platform and engaging with publishers, rights holders and brands Monetisation driven by shared and owned Esports content New and seasoned management team to execute new Leading end-to-end solutions for B2B and B2C opportunities and next growth phase "Powered by Gfinity", B2B managed services: Esports solutions and content Solid foundation for growth through strategic partnerships with leading services for publishers, rights holders and brands publishers and rights holders attracting brands and consumers Gfinity owned B2C content and community: Owned formats, leagues, events Investing to build managed partner solutions and to integrate our Gfinity Elite and user community integrated with managed services Series format to create leading community platform for monetisation Underpinned by proprietary, scalable and flexible tournament platform, Target break-even next few years driven by managed services, shared and Esports studio and broadcast platform owned content on a consistent Opex base (1) “Total addressable market” (2) Newzoo 2017 Global Esports Market report 3. The Team INTRODUCTION Graham Wallace Jonathan Hall Amanda Lawson Global Chief Operating Officer Chief Financial Officer Global Head of Content Ex-MTV, IMG Media, Ex- Saracens Rugby, Ex-UFC, ITV Sport Manchester City FC, Rangers PA Consulting, Arthur Andersen Executive Producer FC Garry Cook Executive Chairman Ex- Global Brand Officer, UFC CEO, Manchester City FC President, Michael Jordan Brand, NIKE Paul Kent Eric Ping Bryan Healy Global Head of Esports Solutions Chief Technology Officer Global Head of Client Services 20+ years in Esports CTO CEVO 13+ years Ex-UFC, WMG, NBC Sports, FIFA 2010 World Cup 4. Over 2bn gamers
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