PRODUCT The French Tennis Open, watched by an FedEx International Priority® (IP) estimated three billion TV viewers and 113 A time-definite, customs-cleared, door-to-door television channels throughout the world, is an delivery service. Shipments with a maximum excellent platform to promote the FedEx brand. weight per piece of 68 kg (50 kg inbound in Egypt) FedEx’s association with the global sports like can be delivered to 215 countries worldwide tennis closely reflects FedEx’s core values of between one and three days following pick-up. precision, anticipation and service. FedEx® 10 kg and 25 kg Box In Egypt, some country specific offers are A convenient service solution with a flat rate provided during festivals and holiday seasons, like for items weighing up to 10 kg and 25 kg (over Eid, Ramadan, Mother’s Day and Valentines day, for these weights shipments incur a per kilogram shipments being dropped off at any of the FedEx charge). This service provides an enhancement World Service Centers in the country. to International Priority service, allowing customers to use specific FedEx packaging for BRAND VALUES their IP shipments across the world. By inventing the overnight delivery category, undergraduate at Yale University. The company FedEx International Economy® (IE) FedEx® Express has revolutionized the promise initiated operations in April 1973, when a fleet of A time-definite, customs-cleared service for of tomorrow and simplified the coordination 14 Falcon jets delivered 186 packages to 25 US inbound shipments. This door-to-door package of space and time. Its standard operating cities. This small operation was the beginning of service is for shipments containing single pieces procedures have changed the world’s ideas about a new era in global transportation that was to weighing 68 kg (50 kg inbound in Egypt) or efficiency and reliability. FedEx Express continues change the way the world does business. less. The service is a cost-effective option for to innovate, using sophisticated air, ground and US expansion shipments that do not require express delivery. information networks to connect more than two Air cargo deregulation in 1977 meant Federal For additional product and service information, million customers every business day. Express was able to expand its fleet Falcon please visit fedex.com. FedEx Express is an important part of the Jet with Boeing 727 and McDonnell Douglas global FedEx brand - one of the most recognized DC-10 aircraft. In 1978, the company became RECENT DEVELOPMENTS and respected brands in the world. To people publicly held and was listed on the New York In a move to integrate the company’s portfolio everywhere, our familiar colors, design and logo Stock exchange as FDX. Ten years after it began of services, FDX Corp. was renamed FedEx further improve customer service. FedEx Supply are a promise of consistency and excellence. operations, the company reached US$1 billion in Corporation in January 2000. In addition, Federal Chain Services became part of FedEx Services revenues - the first US business to do so without Express became FedEx Express, RPS became and Caribbean Transportation Services was www.fedex.com mergers or acquisitions. FedEx Ground, Roberts Express became FedEx integrated into FedEx Trade Networks. FedEx International expansion Custom Critical, and Caliber Logistics and Caliber Corp. then finalised the acquisition of American Following the first of several international Technology were combined to make up FedEx Freightways, a leading LTL freight carrier serving acquisitions, international operations began in Global Logistics. To centralise the sales, marketing, 40 states in the eastern two-thirds of the U.S., 1984 with service to Europe and Asia. In 1987, customer service and information technology and rebranded American Freightways and Viking Federal Express purchased its Canadian licensee, support for FedEx Express and FedEx Ground, Freight as FedEx Freight. Cansica Inc. and began operating as Federal a new subsidiary named FedEx Corporate In December 2003, FedEx Corp. announced it Express Canada Ltd. The first regularly scheduled Services (FedEx Services) was formed and began would acquire privately held Kinko’s Inc., a move flights to Europe started in 1985, and in 1988, operations in June 2000. that was mutually beneficial for both companies. the company initiated direct, scheduled cargo Over the next year, a number of acquisitions For FedEx, it meant expanded retail access to services to Japan. and realignments changed the size and scope of all of the 1,200 Kinko’s stores, enhanced FedEx MARKET ACHIEVEMENTS Federal Express acquired Tiger International Inc. various FedEx operating companies. In February document management services and a broader FedEx Express, a subsidiary of FedEx Corp, offers Innovations that have become industry standards in 1989, and integrated its international network 2000, FedEx Corp. announced the acquisition reach to customers of all sizes. For Kinko’s, the a diverse portfolio of solutions at all levels of the • FedEx has been an industry leader in into the FedEx system. The Flying Tiger Line of Tower Group International, a leader in the move gained the resources and expertise needed supply chain, including many services unmatched developing new services for customers, illustrated network included routes to over 21 countries, business of international logistics and trade to continue expansion of its corporate document in the industry. FedEx has the world’s most by the fact that it was: facilities throughout the world, expertise in information technology. Tower Group became outsourcing business and international operations. advanced and reliable service network to over • The first company dedicated to overnight international freight and a fleet of Boeing 747s the foundation of a new FedEx Corp. subsidiary, All 1,200 Kinko’s locations worldwide offer new 215 countries worldwide, offering door-to-door, package delivery and 727s. FedEx Trade Networks, which in turn acquired or expanded FedEx shipping options for greater customs-cleared service. • The first air express company to introduce Federal Express services to the Middle WorldTariff, a customs duty and tax information customer convenience, including more than 400 The company’s unmatched air route authorities the Overnight Letter East began in 1989 and, in 1991 the company company. Today, FedEx Trade Networks is the stores that operate 24 hours a day, seven days and infrastructure make it the world’s largest • The first to offer 10.30 am next-day delivery established the Global Service Participant (GSP) largest customs broker in North America and a week. express transportation company, connecting areas • The first to offer Saturday delivery relationship in southern Africa. Since that time, a leader in international freight forwarding and All the companies obtained through FedEx that generate 90% of the world’s gross domestic • The first air express company to offer time- FedEx has continued to expand its direct-served trade facilitation. Corp. acquisitions, in addition to diversifying the product in 24-48 hours. definite service for freight and agent network throughout the Europe, In January 2001, FedEx Global Logistics was FedEx services portfolio, also exhibited the same In the region, FedEx provides fast and reliable • The first in the industry with free proof of Middle East and Africa (EMEA) region. realigned to streamline the organisation and “absolutely, positively” spirit that FedEx is known services to 65 countries in the Middle East, performance - service that is now offered by its for possessing—which made the companies a Indian Subcontinent and Africa. FedEx began worldwide network good fit. operations in the Middle East in 1989 when Quality Assurance - ISO 9001 Today, FedEx Corporation is the premier its regional headquarters and gateway facility In 1994, FedEx added to its impressive list of provider of shipping and information services were established in Dubai. FedEx is now well ‘firsts’ when the company was awarded ISO 9001 worldwide, and its company’s function under established in the Middle East and its presence is certification for its entire network and in 1997 the motto of “operate independently, compete growing in the region. The Middle East operation, and 2000 was successful in passing the rigorous collectively.” By operating independently, each coordinated through the regional facility in Dubai re-certification process. This made FedEx the company can focus exclusively on delivering the stretches from Cyprus to Bangladesh and Jordan first express transportation company to receive best service for its specific market. Competing Things you didn’t know about to South Africa. simultaneous system-wide certification. ISO collectively under the trusted FedEx banner FedEx is pioneering customer service 9001 is the most comprehensive of the ISO ensures that all of the companies benefit from FedEx application opportunities created by new series, which covers quality assurance and quality one of the world’s most recognized brands. technology and especially the Internet. All FedEx management. In September 2003, FedEx was PROMOTION The business was founded in June 1971 as Federal customers on the successfully re-certified to the revised ISO 9001: Express Corporation. Internet can link 2000 international quality management standard. FedEx invests in top, global sports as part of its into the company’s Awards marketing and communication strategy. FedEx Current worldwide turnover is $17.5 billion. own tracking FedEx has been the recipient of many prestigious has been involved with Formula One for the past (includes FedEx Trade Networks). system COSMOS“ awards, both globally, and in the EMEA region. 6 years and is an Official Sponsor of the French (Customer FedEx has been recognised for achievements Tennis Open. Fedex employs more than 136,000 employees Oriented Services for being among the world’s most respected The association with the BMW WilliamsF1 worldwide. and Management companies and a world-class employer, and for team reflects the company’s core values of speed, Fedex handles more than 3.1 million shipments daily. Operating System)- providing outstanding service. FedEx has also reliability, cutting edge technology and teamwork, a satellite and been awarded in the areas of Quality/Service, hence directly supporting the positioning of the Fedex serves 215 countries around the world and computer-controlled Environmental Awareness and Technology. FedEx brand. After Formula One announced that delivers to every address in the United States. network- allowing Bahrain had been added to its racing circuit for HISTORY Fedex has over 645 aircraft and serves 378 customers access 2004, FedEx Express, was there as sponsor of the airports worldwide. to immediate, real- Federal Express Corporation was founded by BMW WilliamsF1 Team. This is the first time that time status on their Frederick W. Smith, who conceived the idea F1 came to the Middle East and FedEx shipped The Fedex fleet includes approximately 42,000 shipments. of an overnight delivery business while an the show car over for the launch event. motorized vehicles.

34 SUPERBRANDS PRODUCT The French Tennis Open, watched by an FedEx International Priority® (IP) estimated three billion TV viewers and 113 A time-definite, customs-cleared, door-to-door television channels throughout the world, is an delivery service. Shipments with a maximum excellent platform to promote the FedEx brand. weight per piece of 68 kg (50 kg inbound in Egypt) FedEx’s association with the global sports like can be delivered to 215 countries worldwide tennis closely reflects FedEx’s core values of between one and three days following pick-up. precision, anticipation and service. FedEx® 10 kg and 25 kg Box In Egypt, some country specific offers are A convenient service solution with a flat rate provided during festivals and holiday seasons, like for items weighing up to 10 kg and 25 kg (over Eid, Ramadan, Mother’s Day and Valentines day, for these weights shipments incur a per kilogram shipments being dropped off at any of the FedEx charge). This service provides an enhancement World Service Centers in the country. to International Priority service, allowing customers to use specific FedEx packaging for BRAND VALUES their IP shipments across the world. By inventing the overnight delivery category, undergraduate at Yale University. The company FedEx International Economy® (IE) FedEx® Express has revolutionized the promise initiated operations in April 1973, when a fleet of A time-definite, customs-cleared service for of tomorrow and simplified the coordination 14 Falcon jets delivered 186 packages to 25 US inbound shipments. This door-to-door package of space and time. Its standard operating cities. This small operation was the beginning of service is for shipments containing single pieces procedures have changed the world’s ideas about a new era in global transportation that was to weighing 68 kg (50 kg inbound in Egypt) or efficiency and reliability. FedEx Express continues change the way the world does business. less. The service is a cost-effective option for to innovate, using sophisticated air, ground and US expansion shipments that do not require express delivery. information networks to connect more than two Air cargo deregulation in 1977 meant Federal For additional product and service information, million customers every business day. Express was able to expand its fleet Falcon please visit fedex.com. FedEx Express is an important part of the Jet with Boeing 727 and McDonnell Douglas global FedEx brand - one of the most recognized DC-10 aircraft. In 1978, the company became RECENT DEVELOPMENTS and respected brands in the world. To people publicly held and was listed on the New York In a move to integrate the company’s portfolio everywhere, our familiar colors, design and logo Stock exchange as FDX. Ten years after it began of services, FDX Corp. was renamed FedEx further improve customer service. FedEx Supply are a promise of consistency and excellence. operations, the company reached US$1 billion in Corporation in January 2000. In addition, Federal Chain Services became part of FedEx Services revenues - the first US business to do so without Express became FedEx Express, RPS became and Caribbean Transportation Services was www.fedex.com mergers or acquisitions. FedEx Ground, Roberts Express became FedEx integrated into FedEx Trade Networks. FedEx International expansion Custom Critical, and Caliber Logistics and Caliber Corp. then finalised the acquisition of American Following the first of several international Technology were combined to make up FedEx Freightways, a leading LTL freight carrier serving acquisitions, international operations began in Global Logistics. To centralise the sales, marketing, 40 states in the eastern two-thirds of the U.S., 1984 with service to Europe and Asia. In 1987, customer service and information technology and rebranded American Freightways and Viking Federal Express purchased its Canadian licensee, support for FedEx Express and FedEx Ground, Freight as FedEx Freight. Cansica Inc. and began operating as Federal a new subsidiary named FedEx Corporate In December 2003, FedEx Corp. announced it Express Canada Ltd. The first regularly scheduled Services (FedEx Services) was formed and began would acquire privately held Kinko’s Inc., a move flights to Europe started in 1985, and in 1988, operations in June 2000. that was mutually beneficial for both companies. the company initiated direct, scheduled cargo Over the next year, a number of acquisitions For FedEx, it meant expanded retail access to services to Japan. and realignments changed the size and scope of all of the 1,200 Kinko’s stores, enhanced FedEx MARKET ACHIEVEMENTS Federal Express acquired Tiger International Inc. various FedEx operating companies. In February document management services and a broader FedEx Express, a subsidiary of FedEx Corp, offers Innovations that have become industry standards in 1989, and integrated its international network 2000, FedEx Corp. announced the acquisition reach to customers of all sizes. For Kinko’s, the a diverse portfolio of solutions at all levels of the • FedEx has been an industry leader in into the FedEx system. The Flying Tiger Line of Tower Group International, a leader in the move gained the resources and expertise needed supply chain, including many services unmatched developing new services for customers, illustrated network included routes to over 21 countries, business of international logistics and trade to continue expansion of its corporate document in the industry. FedEx has the world’s most by the fact that it was: facilities throughout the world, expertise in information technology. Tower Group became outsourcing business and international operations. advanced and reliable service network to over • The first company dedicated to overnight international freight and a fleet of Boeing 747s the foundation of a new FedEx Corp. subsidiary, All 1,200 Kinko’s locations worldwide offer new 215 countries worldwide, offering door-to-door, package delivery and 727s. FedEx Trade Networks, which in turn acquired or expanded FedEx shipping options for greater customs-cleared service. • The first air express company to introduce Federal Express services to the Middle WorldTariff, a customs duty and tax information customer convenience, including more than 400 The company’s unmatched air route authorities the Overnight Letter East began in 1989 and, in 1991 the company company. Today, FedEx Trade Networks is the stores that operate 24 hours a day, seven days and infrastructure make it the world’s largest • The first to offer 10.30 am next-day delivery established the Global Service Participant (GSP) largest customs broker in North America and a week. express transportation company, connecting areas • The first to offer Saturday delivery relationship in southern Africa. Since that time, a leader in international freight forwarding and All the companies obtained through FedEx that generate 90% of the world’s gross domestic • The first air express company to offer time- FedEx has continued to expand its direct-served trade facilitation. Corp. acquisitions, in addition to diversifying the product in 24-48 hours. definite service for freight and agent network throughout the Europe, In January 2001, FedEx Global Logistics was FedEx services portfolio, also exhibited the same In the region, FedEx provides fast and reliable • The first in the industry with free proof of Middle East and Africa (EMEA) region. realigned to streamline the organisation and “absolutely, positively” spirit that FedEx is known services to 65 countries in the Middle East, performance - service that is now offered by its for possessing—which made the companies a Indian Subcontinent and Africa. FedEx began worldwide network good fit. operations in the Middle East in 1989 when Quality Assurance - ISO 9001 Today, FedEx Corporation is the premier its regional headquarters and gateway facility In 1994, FedEx added to its impressive list of provider of shipping and information services were established in Dubai. FedEx is now well ‘firsts’ when the company was awarded ISO 9001 worldwide, and its company’s function under established in the Middle East and its presence is certification for its entire network and in 1997 the motto of “operate independently, compete growing in the region. The Middle East operation, and 2000 was successful in passing the rigorous collectively.” By operating independently, each coordinated through the regional facility in Dubai re-certification process. This made FedEx the company can focus exclusively on delivering the stretches from Cyprus to Bangladesh and Jordan first express transportation company to receive best service for its specific market. Competing Things you didn’t know about to South Africa. simultaneous system-wide certification. ISO collectively under the trusted FedEx banner FedEx is pioneering customer service 9001 is the most comprehensive of the ISO ensures that all of the companies benefit from FedEx application opportunities created by new series, which covers quality assurance and quality one of the world’s most recognized brands. technology and especially the Internet. All FedEx management. In September 2003, FedEx was PROMOTION The business was founded in June 1971 as Federal customers on the successfully re-certified to the revised ISO 9001: Express Corporation. Internet can link 2000 international quality management standard. FedEx invests in top, global sports as part of its into the company’s Awards marketing and communication strategy. FedEx Current worldwide turnover is $17.5 billion. own tracking FedEx has been the recipient of many prestigious has been involved with Formula One for the past (includes FedEx Trade Networks). system COSMOS“ awards, both globally, and in the EMEA region. 6 years and is an Official Sponsor of the French (Customer FedEx has been recognised for achievements Tennis Open. Fedex employs more than 136,000 employees Oriented Services for being among the world’s most respected The association with the BMW WilliamsF1 worldwide. and Management companies and a world-class employer, and for team reflects the company’s core values of speed, Fedex handles more than 3.1 million shipments daily. Operating System)- providing outstanding service. FedEx has also reliability, cutting edge technology and teamwork, a satellite and been awarded in the areas of Quality/Service, hence directly supporting the positioning of the Fedex serves 215 countries around the world and computer-controlled Environmental Awareness and Technology. FedEx brand. After Formula One announced that delivers to every address in the United States. network- allowing Bahrain had been added to its racing circuit for HISTORY Fedex has over 645 aircraft and serves 378 customers access 2004, FedEx Express, was there as sponsor of the airports worldwide. to immediate, real- Federal Express Corporation was founded by BMW WilliamsF1 Team. This is the first time that time status on their Frederick W. Smith, who conceived the idea F1 came to the Middle East and FedEx shipped The Fedex fleet includes approximately 42,000 shipments. of an overnight delivery business while an the show car over for the launch event. motorized vehicles.

34 SUPERBRANDS