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Annexure4.Pdf 260 172826/2018/SO(COMPUTER CELL) File No.21(8)/2016-Comp No.21(8)/2016-Comp. Cell Government of India Ministries of Consumer Affairs,Food & Public Distribution Department of Food & Public Distribution ******** Krishi Bhavan, New Delhi Dated 11Th May, 2018 To Secretary/Principal Secretary, Department of Food & Civil Supplies, All States fUTs. Subject:-Publicizing of MDR waiver and revised BHIM incentive Schemes-reg. Madam/Sir, Please find enclose herewith a copy of D.O.letter No.12(23)/2017-DPD dated 26.4.2018 received from Ministry of Electronics and Information Technology (MeitY) on the subject mentioned above. As per information, GOI vide Gazette Notification No.6(19)/2017-DPD-1 dated 27.12.2017 has waived off Merchant Discount Rate (MDR) applicable on Debit Card/BHIM UPI/ Aadhaar-Pay transactions less than or equal to Rs. 2000/- in value for a period of two years with effect from 1st January, 2018. In the matter this Department has already written to all States/U'Is for adoption/promote digital transactions in PDS vide D.O. letter of even number dated 13/03/2018 (attached). It has further intimated by MeitY that GOIhas recently revised and extended the following incentive schemes w.eJ. 1st April, 2018 till 31st March, 2019 for promotion and wider adoption of digital payment:- (i) BHIM cashback scheme for individuals. (ii) BHIM incentive scheme for merchants. (iii) BHIM Aadhhar merchant incentive scheme. 2. It is requested that waiver of MDR charges and revised BHIM incentivization schemes may be disseminated and widely publicized in your State/U'I' through States PDS portal to promote and adoption of digital cashless transactions. Yours faithfully, Signature valid ~ Digitallysignedby 01NESHKU R. PTA Date: 2018_05 11 10:18:45 1ST _._ Reason Approved (D.K.Gupta) Director (PD) Tel. NO.23070429 Copy to: - DDG, NIC, CGO complex, New Delhi with request to display the above information in the Departmental website as well as annavitran portal. 261 172826/2018/SO(COMPUTER CELL) Gopalakrishnan S., lAS Joint Secretary ~/Tele: Tel.:24363075 a:r."'" '13"'" Email:[email protected] D.O.No .•................... N.o_.l..2(23J/20 17-DPD Sub.: Publicizing of MDRWaiver and revised BHIMincentive schemes Sir/Madam, Ministry of Electronics & IT (MeitY)has been mandated to promote digital transactions in the country. MeitYhas been co-coordinating with all the Ministries / Departments / States to achieve the target of 2500 Crore digital payment transaction, set for FY2017-18, by Hon'ble Finance Minister. 2. The efforts made by all Ministries/Departments/States for promotion of digital ~ ,...tl payments are appreciated, which resulted in significant growth in digital payment ~''''' ':» transactions from 1003 Cr. in 2016-17 to 2060 Cr. in 2017-18. The details of mode• Y' \I ~\(wise growthin digital payments have been enclosed as AnnexureA. 3. MeitYis now working with renewed focus to further strengthen the digital payment ecosystem in the country. Recently, Government of India Vide Gazette Notification No. 6(19)/2017-DPD-1. dated 27.12.2017 (attached) has waived off Merchant Discount Rate (MDR)applicable on Debit Card/BHIM UPI/Aadhaar-Pay transactions less than or equal to Rs. 2000/- in value for a period of two years with effectfrom 1st January, 2018. This will help to promote small value transactions upto Rs.2000/-. 4. Further, Government of India has recently revised and extended the following incentive schemes with effect from 1st April 2018 till 31st March 2019 for promotion and wider adoption ofdigital payment. • BHIMcashback scheme for individuals • BHIMincentive scheme for merchants • BHIMAadhaar merchant incentive scheme tJPowerTO~ Dig;toIlndioEmpower 262 172826/2018/SO(COMPUTER CELL) 5. Co-operation of all Ministries/Departments/States is expected to further improve the adoption of Digital Payments. It is requested that information regarding MDR waiver and BHIM incentive schemes, as mentioned above may be disseminated and widely publicized in all organizations (Attached Offices/ Affiliated bodies/ Autonomous Societies/Public Sector Enterprises/ Section 8 companies/ Section 25 companies/ Statutory Organizations/ Company registered under Company Act 1956 etc.) under your Ministry / Department / States. It is further requested to appropriately display the above information in websites of your Ministry / Department / States and all concerned organizations. With regards, Yours faithfully, ~ (Gopalakrishnan S.t Encl.: As above To: • All Secretaries, Government of India • Chief Secretaries of all States/UTs Copy To: • IT Secretaries of all States/UTs 263 172826/2018/SO(COMPUTER CELL) Annexure A: Growth of Digital Transactions in Last Five Years Modes/Year Growth Units rate Source Note: 1. *Above mentioned modes are included in Digital Payment 2. Cash / Cheque / Demand Draft (DO) are not considered as Digital mode of payment. 264 172826/2018/SO(COMPUTER CELL) .f ~ ~o "ito ~o-33004/99 REGD. NO. D. 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[\WT I-"l9[1JG 1] 3 xii. t1<1I~"'1( m<rr ~ 3lTffi3lTt ~ 3ih: ~ ~~ ~ ~ lIT~<:fl1iTltir 'fi1f~ ~~;:ff ~ ~~ if ~ c=i?r ~ fcf;<rr ~ I ~ ~ ~ 3ITUR:lR ~am: ofr ~ ~ ~~~~m<rr~ofr~ crqr~fcf~if-mm.rn-mft~"'I'1'flI£l it~1 7. ~ iT~ ~~'flT ~~ fcf;<rr "1TIfT~ fol; 01.01.2018 iT'fi1f~~ ~ ~ ~~am: ~ ofr~ ~ ~ if ~ f.{fcf~ ~ iTfcf;<rr ~I MINISTRY OF ELECTRONICS AND INFORMATION TECHNOLOGY NOTIFICATION New Delhi, the 27th December, 2017 Subject: Subsidizing MDR charges on Debit Cards/BHIM UPIIAePS transactions of value less than or equal to Rs. 2000/-. No. 6(19)/2017-DPD-1.- 1) The Digital India Programme envisions transforming India into a digitally empowered society and knowledge economy by making available digital infrastructure, digital governance and digital services to every citizen. Promotion of digital payments ecosystem is an essential aspect of the Digital India programme and has the potential to transform India's economy and extend inclusion of financial services to all those who remain excluded.
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