Week 8 Assignment

WEEK 8 ASSIGNMENT

Information and other vital facts used by managers and supervisors can be easily collected for effective procedures of executive information system (EIS). The information may be closely related to financial plans in the form of future sales and marketing objectives, sales predictions, inventory details and profit reporting. On the other hand, decision support system or DSS is more comprehensive and has precise information that can be used for analysis. The details will comprise the property’s room sales not in single property but nationally and area wise also. Information of guests and worker production can be gathered with decision support system.

A manager or an executive of a hotel may be able to devise and implement effective management polices with the help from executive information system or decision support system for predicting market trends, guest patterns and contest in the hotel industry as well as staff output. The details can be used effectively for the overall analysis of both the affirmatives and other negative aspects of how the property is operating to help in problem solving techniques.

The details can be utilized for viable benefit as the marketing and sales division may have access to favorable future forecasts that their rivals may not have. This may comprise future events and happenings, marketplace business predictions and customer inclinations. It has been noticed that the uniqueness and innovative techniques may be the criteria to choose or differentiate a hotel from the rest. Having advantage over your competitors may not necessarily mean additional spending but being creative and innovative. DSS and EIS mechanisms can be very advantageous in obtaining an edge over your competitors.

The details can be utilized for monetary benefit by enhancing productivity of the entire departments, bargaining for discounts, enhancing supplies, increasing production and primarily targeting advertising campaigns to obtain the maximum revenue. The truth is a hotel that works efficiently may result in enhanced sales. Determining from where the expenditure is extra and from where the revenue is more can prove to be very decisive. This can be easily facilitated with DSS and EIS. By obtaining the capacity to accumulate general and precise details in a simple to read set-up that can be virtually implemented, the monetary benefits will obviously occur.

The information can be used by a hotel manager to understand the overall working scenario of the property comprising all the departments, workers, inside and outside influences also. Enhanced staff efficiency will help in reviews and future preparations along with the incentive and acknowledgment of the job well done. The comprehensive details of the guests are very vital for overall marketing and sales procedures along with the effective techniques that can be used for guest retentions. The manager can also employ the methods of DSS and EIS to generate an exclusive sustainable product for the guest.

A flourishing hotel needs an exceptional viewpoint and a planned decision towards staff satisfaction and overall cust5omer products. DSS and EIS can be very instrumental in obtaining the accurate information and securing the resources.

References –

Nyheim, P. D., McFadden, F. M., & Connolly, D. J. (2005). Technology strategies for the hospitality industry. Upper Saddle River, NJ: Pearson Prentice Hall.