TGJ 3M Assignment 1 TV Commercial

TGJ 3M Assignment 1 – TV Commercial Due September 17, 2013

Group Member Names:

 In groups of 3-4, select a television commercial of your choice from the internet/TV. Your task is to mimic and recreate the commercial. You are encouraged to re-use the concept, the cinematography, the soundtrack, and other concepts from the original commercial.

 We will watch both the original and new commercials in class.

 You will be evaluated on the following:

Pre-Production

Activity Limited Some Considerable Thorough Does not explain the Explains only a general Shows the details of the Thoroughly explains in project focus or represent plan for the video project. project including all great detail all the Pitch/Plan the final outcome. requested components. requested components of the project. Demonstrates limited Demonstrates some Demonstrates Demonstrates detailed planning on the video planning on the video considerable planning on planning on the video shot sequence, scene shot sequence, scene the video shot sequence, shot sequence, scene Storyboard/Script descriptions, audio and descriptions, audio and scene descriptions, audio descriptions, audio and effects notes, and effects notes, and and effects notes, and effects notes, and dialogue for every scene. dialogue for every scene. dialogue for every scene. dialogue for every scene. Message is unclear. Message is vaguely Message is clearly Strong message. Covers Includes limited essential communicated. Includes communicated Includes topic completely and in Content information. some essential essential information. depth. Includes complete information with few and thorough facts. information. Production

Activity Limited Some Considerable Thorough Limited or no Some digital Considerable digital Thorough use of digital enhancements add enhancements but little enhancements are used enhancements that are interest to the video, or sign of reinforcement. and combine smoothly planned and purposeful, Editing/Effects excessive use of random Some tendency toward and effectively with the adding impact to the enhancements detracts randomness with effects. video. storyline or focus. from the video. Limited evidence of Some evidence of Considerable evidence of Thorough evidence of cinematography cinematography cinematography cinematography techniques. Many shots techniques. Some shots techniques. Most shots techniques. All shots are Cinematography are unfocused or poorly are unfocused or poorly are clearly focused and clearly focused and framed/excessive framed/excessive framed. framed. panning/zooming. panning/zooming. Audio is cut-off and The audio is inconsistent The audio is clear and The audio is clear and inconsistent or in clarity (too loud/too assists in communicating effectively assists in overpowering soft/garbled) at times the main idea. communicating the main Audio and/or the background idea. Background audio audio overpowers the is kept in balance. primary audio. Demonstrates limited Demonstrates some Demonstrates a Thoroughly demonstrates understanding of and understanding of and considerable an understanding of and applies limited applies some of the understanding of and applies the interpersonal Cooperative Group interpersonal and interpersonal and applies considerable and communications Work communications skills communications skills interpersonal and skills necessary to work necessary to work in a necessary to work in a communications skills in a team environment. team environment. team environment. necessary to work in a team environment.

COMMENTS: OVERALL: