What Is Management s5

CRITICAL THINKING EXERCISES

CRITICAL THINKING EXERCISE 9-5 Choosing a Brand Name

Suggest an appropriate band name for each of the following consumer products.

1. A cable TV network targeted at new parents with features on babies and toddlers

2. A chocolate flavored vitamin drink

3. A sporty car targeted at middle-aged women

4. A glow-in-the-dark light switch

5. A breakthrough prescription drug to treat childhood diabetes

6. A restaurant serving Japanese and Chinese food

7. An easy-to-use hand-held e-mail device targeted at technology-phobic senior citizens

8. An inexpensive line of cosmetics featuring vibrant bold colors

9. A magazine targeted toward single career women

10. A high-end all-natural cat food

11. An exclusive line of children’s sports shoes

12. A banana-flavored breakfast cereal

13. A mobile dental clinic

9.1 14. A digital camera/GPS (global positioning satellite) combination preloaded with maps of North America

9.2 INTRODUCTION TO BUSINESS: Instructor’s Resource Manual