Q2 2017 Quarterly Report
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Town of Stony Plain Q2 2017 Quarterly Report Photo Courtesy of Gabe Hill Page 1 of 43 Table of Contents OFFICE OF THE CAO .......................................................................................................................................... 3 Corporate Communications ......................................................................................................................... 3 Cultural & Tourism ....................................................................................................................................... 7 Economic Development ............................................................................................................................... 9 MUNICIPAL PLANNING & INFRASTRUCTURE ................................................................................................. 13 Planning and Development ........................................................................................................................ 13 COMMUNITY AND PROTECTIVE SERVICES ..................................................................................................... 15 Stony Plain Fire Department ...................................................................................................................... 15 Municipal Peace Officers ........................................................................................................................... 18 Community Programs ................................................................................................................................ 22 CORPORATE SERVICES ................................................................................................................................... 30 Financial Services ....................................................................................................................................... 30 TRI Region Comparable Overview ............................................................................................................. 40 Human Resources ...................................................................................................................................... 42 Legislative Services..................................................................................................................................... 43 Page 2 of 43 Introduction The quarterly report provides a consolidated overview of statistical reports and financial summaries that move towards the goals and priorities identified by Council through the budget process. A review of selected performance indicators and a financial summary for 2017 are presented in Quarter 2. OFFICE OF THE CAO Corporate Communications Annual Treasure Hunt & Large Item Pick Up The Town’s Annual Treasure Hunt and Large Item Pickup occurred at the beginning of May. A new visual brand was created for the events and more capital was spent on promotion than previous years. Promotion focussed on educating residents on the “rules” of the events. The social media campaign garnered 853 link clicks and a reach of 8,047—which is exceptional for a smaller campaign. Arbour Day Every May, the Town hosts a community barbeque and tree planting celebration to commemorate Arbour Day. This year, the event took place on Saturday, May 27 from 1 – 2:30 p.m. Corporate Communications promoted the event with social media, newspaper, radio, and portable sign advertising. The social media campaign garnered 74 link clicks and a reach of 2,923. Approximately 50 people attended the event. Page 3 of 43 Don’t Just Trash It! Expo Booth As part of the year-long Household Waste campaign, the Corporate Communications turned the Town booth at the annual Expo into a “Don’t Just Trash It!” booth. Residents from Stony Plain and surrounding regions learned a great deal about our household waste program. Many took part in a fun game of sorting through everyday household items and some were surprised how many items could be recycled or composted. The goal of the booth was to educate and to encourage residents to download the “My Waste” app. The campaign was a huge success! In the first quarter 1,508 people were using the app. In the second quarter that number increased to 1,687 an increase of 179 users. Don’t Just Trash It! School Presentations Also as part of the “Don’t Just Trash It!” campaign, the Corporate Communications team visited and presented in six Stony Plain schools: St. John Paul II, École Meridian Heights, High Park, Forest Green, Stony Plain Central, and St. Matthew Lutheran Christian Academy. Each visit included a presentation, game, and a chance to see a GFL waste truck. In total, the team presented to more than 450 students in grades 4 to 6. Councillors Pat Hansard and Judy Bennett participating in select presentations. Signage Strategy The Signage Strategy is phase I of a multi-year project. It will serve to give the Town a design and strategy to improve the signage within the Town of Stony Plain for both residents and visitors. The tender for the project was recently awarded to Bond Creative, an environmental signage company from Calgary. Starting a few months ago, Communications began meeting with senior leadership in the Town to gain an understanding for the project scope and priorities. Bond Creative has visited Stony Plain once and is currently working on the overall design for the signage strategy. Online Communication The Town’s online presence continues to strengthen. Our two key means of connecting with stakeholders online are the stonyplain.com website and our social media platforms (Facebook, Twitter, Instagram, and LinkedIn). Page 4 of 43 Website Corporate Communications continues to work with various Town functions to ensure all pages of the website are up-to-date and easy to read. In Q2, we finished meeting with every department to update the website. Below are a few new statistics: What pages on the website are viewers visiting the most? Webpage Sessions (# of visits) Farmers’ Days 15,782 Homepage 11,126 Work for Us 5,083 Outdoor Pool 4,386 Household Waste 2,831 Three of the campaigns Communications worked diligently on are included in the top five. Are people satisfied with the links we’re directing them too? After analyzing the behavior of the people who visited our top five most popular sites, Communications can confirm that individuals are being directed to the correct landing page. Only those who visited our homepage and our Outdoor Pool page visited other sites after visiting the initial site they chose. Social Media Below are a few interesting statistics comparing 2017’s Q1 success with 2017 Q2’s. Facebook Statistics Statistic Q1 (2017) Q2 (2017) Engagement 5,300 14,700 (Up 9,400) The sum of reactions, comments and shares received by content associated with your Pages. Fans 4390 4749 (Up 350) The total number of fans (people who liked the Page). Page 5 of 43 Twitter Statistics Statistic Q1 (2017) Q2 (2017) Engagement 464 747 (Up 283) The sum of interactions received for all your tweets: retweets, replies, quotes and likes. Followers 4899 5003 (Up 104) Instagram o We recently switched our Instagram account to a business account, so next quarter we will be able to collect statistics. o The only notable statistic currently is our increase in followers. Last quarter, we had 868 followers and, now we have 986. LinkedIn o Last quarter, Corporate Communications acquired the Town’s existing LinkedIn page. We use the page regularly to share updates about Economic Development and current employment opportunities. o The page currently has 61 followers. o Employment posts and economic development posts are most successful on this medium. Page 6 of 43 Cultural & Tourism CultureFWD The 2nd CultureFWD evening of the year was held at the studio of local artist Robert Bailey on June 8th, with over 30 attendees. Speakers included the host location, Al Dixon Photography, Aradia Fitness, and Mira Timber Frame. Summer Sessions in Stony The Summer Sessions in Stony kicked off on June 21th with Craig Cardiff and Joey Landreth performed the second concert June 28th. Both events were well received with an average of 100 attendees. This free music series, hosted in Shikaoi Park, will continue until August 9th on Wednesday evenings. The series highlights Canadian talent and provides the opportunity for a quick family outing including the chance to have a picnic in the park, or partake in the fundraising BBQ being run by the Stony Plain Youth Centre. Page 7 of 43 Aboriginal Day Youth Ambassador Program June 23th marked the 18th annual Aboriginal Day here in Stony Plain and once again the Town participated through honouring 20 young people with the distinction of being a Youth Ambassador. The youth participated in the set-up of the events Tipi’s and Métis tents learning the traditions of their ancestors. On the day of the event they were awarded with a ribbon shirt or dress, an eagle feather or Métis sash and the honour of participating in the Grand Entry. Outdoor Piano Project The Outdoor Piano Project is an initiative of the Cultural Master Plan and the Public Art Program. Both plan and program were created to strengthen Stony Plain's cultural sector. In 2016 three donated pianos, previously en route to the landfill, were painted or decorated by visual artists and then temporarily placed in outdoor locations in Stony Plain. The pianos painted in 2016 are once again on display and available for the public to play at the Visitor Information Centre, Multicultural Heritage Centre and Stony Plain Public