Refreshed Optima Sedans Join Kia Model Line-Up
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REFRESHEDREFRESHED KIAKIA OPTIMAOPTIMA SEDANSEDAN
Press Information General Markets
September 2013
1 REFRESHED KIA OPTIMA GENERAL MARKETS
Contents
1 Introduction Refreshed Optima sedans join Kia model line-up
2 Comfort & Convenience Extra touches of luxury refresh the cabin
3 Infotainment & Driving Aids Introducing new features and technologies
4 Engines & Transmissions High performance and low emissions from upgraded powertrain
5 Equipment Specifications Optima continues to offer generous equipment levels
6 Technical Specifications Full technical details of model range
2 1. INTRODUCTION
Refreshed Optima sedans join Kia model line-up
Since 2010, the Kia Optima mid-size sedan has been transforming the company’s market share in its segment – achieving a global total of 815,000 sales so far – while inspiring and challenging many consumers to consider a bold and dynamically-styled Kia for the first time.
Now, responding to customer feedback and developments in the ever-competitive automotive marketplace, Kia is introducing a ‘refreshed‘ Optima with an enhanced design, new infotainment, convenience and safety features, increased refinement, improved quality and a more premium finish.
“With the refreshed Kia Optima, our global design team has created a sedan with even more distinctive styling that stands apart from everything else in its segment,” comments Soon-Nam Lee, Vice President of Overseas Marketing, Kia Motors Corporation.
“The original Optima was very well-received when it was launched in overseas markets in 2010 and we are confident that the refreshed model, with its new range of high-tech features usually associated with premium brand vehicles, will greatly boost our presence in this sector in marketplaces all around the world,” adds Mr Lee.
Created under the direction of Kia’s Chief Design Officer Peter Schreyer, the new-look Optima features new headlights, front grille, fog lamps, rear lights, bumpers and alloy wheels. At the front, the LED daytime running lights are moved from the bumper into the headlights – consistent with other Kia models – and the fog lamps are set into a sporty body-colour panel rather than the transverse black panel of the original design.
New optional four-point LED fog lamps generate a truly distinctive appearance and echo the dramatic appearance of the fog lamps fitted to the Kia pro_cee’d GT model in Europe, as well as the headlamps of the Kia Quoris flagship luxury sedan.
The refreshed Optima range receives three new 17-inch and 18-inch alloy wheel designs and a new sharper-edged trunk lid which reduces drag. At the rear, the new larger rear light clusters are available with surface-emitting LEDs, while the twin red reflectors set into the bumper are now raised and set on a horizontal plane. The surface-emitting LEDs echo Kia’s family look, as seen in other models like Cerato and Cadenza, and add luxurious elements to its design.
Customers keen to boost the visual impact of their vehicle still further can also specify a special optional ‘Sport Pack’, which comes with a black high-gloss honeycomb front grille, 3 chrome trim around the lower front air-intake, unique machine-finished 18-inch, five double-spoke alloy wheels and a matt-black diffuser beneath the rear bumper with twin tailpipes. Mechanical upgrades with the Sport Pack include larger diameter front disc brakes and high-performance dampers.
The new Optima’s key exterior and interior dimensions are unchanged. Its smooth contours enhance its aerodynamic efficiency and result in a drag figure of just Cd 0.29, minimising wind noise, while boosting performance and fuel economy at high speeds.
In Korea, the refreshed Optima is manufactured in a range of nine exterior colors. However, depending on local customers’ preferences the line-up of colors may vary in individual markets. The colors include six metallic and two pearl, plus the newly introduced Smoky Blue (metallic) paint finishes.
Global demand for the Optima sedan is supplied from Kia’s Hwa-Sung factory in Korea, while cars for the US and Chinese markets are manufactured in the USA and China.
*General Market For Kia’s global marketing program, General Market countries include the regions of Central and South America, the Caribbean, Asia (excluding China and Korea), the Pacific, Middle East and Africa
4 2. COMFORT & CONVENIENCE
Extra touches of luxury refresh the cabin
The driver-oriented interior design of the 2011 Optima is retained, with detailed changes to the instrument cluster, steering wheel, center stack, gear selector, door armrests and the seats – refreshing the cabin’s appearance and adding an extra touch of luxury.
Like the current model, the refreshed Optima’s cabin can be specified with beige two-tone, grey two-tone or black monotone Double Rachel cloth upholstery – depending on market - and a full leather interior is also available as an option on EX models.
All interior bright chrome accents are changed to satin chrome finish, while buyers of left- hand-drive Optima cars can also choose interior trim accents in black high gloss or light metal brush finishes.
The new Supervision Cluster features a larger TFT LCD screen (4.3-inch, up from 3.5- inch), delivering more information with improved graphics. The new three-spoke steering wheel, which has a flat bottom on models fitted with the automatic transmission, has a circular center boss and remote controls located on the horizontal spokes. This sporty looking steering wheel features those buttons that drivers are most likely to use and are positioned for ease of operation.
The new center stack houses a 7-inch or 8-inch information screen (depending on market) and is finished in black high-gloss, while the switch panels in the armrests come with satin metal or black high-gloss accents, depending on model. Interior door handles are now finished in satin metal, rather than chrome.
Front seats feature cushions with raised side bolsters and a higher leading edge, increasing lateral and under-thigh support for enhanced comfort. Ventilated front seats, heated front seats and heated rear seats – with both low and high temperature settings – are available, once again depending on market.
Driver and passengers will appreciate the higher levels of refinement in the refreshed Optima – one of the key areas for improvement targeted by Kia engineers. Measures adopted to reduce road noise in the new model include fitting a dynamic damper to the rear suspension cross member, changing the rear wheel arch covers to a BCF (bulked continuous filament) material for improved sound-proofing and fitting stronger alloy wheels. Combined, these measures have reduced road noise by up to 3.3 dB.
Further noise reducing modifications include the use of additional sealants in the dashboard bulkhead and fitting a cover to the man wiring junction box
5 3. INFOTAINMENT & DRIVING AIDS
Introducing new features and technologies
The already generous standard equipment of the original 2011 model is boosted by the introduction of additional standard and optional premium features for the refreshed Optima.
Drivers of automatic models can use Drive-Mode-Select to choose between three driving modes: the default Normal mode, Active ECO mode (which enhances fuel economy) and Sport mode, which delivers more immediate engine responses, holds each gear for longer and increases the weight of the steering.
Both the audio and navigation systems for the Optima have been improved. The new Gen 3.0A and Gen 3.0B audio systems now allow customers to connect an iPod to the car via Apple’s regular USB cable. The Gen 3.0A is equivalent the the current model’s standard audio system. The Gen3.0B replaces the current 6-CDC head unit with a 4.3- inch TFT LCD screen for the rearview camera and features a premium Infinity sound system.
The interior of the upgraded Optima, featuring satellite navigation, has been refreshed with a larger screen and more functions (not available in right-hand drive markets). The new navigation system, which features a 7-inch screen, is available on models in Europe (for LHD and RHD markets) and Australia. An 8-inch screen (AVN 3.0 or AVN 4.0 system) can also be ordered in Europe (for LHD) and the Middle East.
As an option, Kia’s Blind Spot Detection system is available. As well as alerting the driver to motorcycles and cars approaching closely – by triggering a warning light in the door mirror – the BSD system incorporates Lane Change Assist (LCA) and Rear Cross Traffic Alert (RCTA).
Operational at speeds from 15-to-250 kph, LCA monitors following traffic up to 70 meters behind and alerts the driver if changing lane might be hazardous. Designed to improve safety in car parks, RCTA is activated when reverse gear is selected and monitors the zone at 90 degrees to the car, on both sides up to 20 meters away, sounding a warning if approaching vehicles are detected. Both front and rear parking sensors are available.
6 4. ENGINES & TRANSMISSIONS
High performance and low emissions from upgraded powertrain
The refreshed Optima is available in General Markets and the Middle East with a choice of four-cylinder gasoline engines carried over from the previous model, 2.4-liter and 2.0- liter MPI units. In five other countries (see below) Optima is powered by GDI (gasoline direct injection) engines of a similar capacity.
A number of measures designed to enhance engine efficiency have been adopted for the new Optima, including an overrunning alternator decoupler and an innovative battery management system. The result is highly competitive CO2 emissions for its class.
The 2.4-liter MPI engine is the proven and popular Theta 2 unit which produces 180 ps @ 6,000 rpm and 231 Nm of torque at 4,000 rpm. With this engine, the Optima can accelerate to 100 kph in 9.5 seconds and reach a top speed of 210 kph.
The 2.0-liter MPI powerplant is a ‘Nu’ lightweight engine which generates 162 ps @ 6,500 rpm and 194 Nm of torque at 4,800 rpm. With this engine new Optima accelerates to 100 kph in 11.0 seconds and reaches a top speed of 202 kph.
Another 2.0-liter MPI engine, ‘Nu’, based on CVVL technology is also available in some countries, generating 165 ps @ 6,500 rpm and 196 Nm of torque at 4,800 rpm.
To increase engine efficiency, Kia’s engineers specified a two-stage variable induction system, an electronic throttle body, an off-set crankshaft and Continuously Variable Valve Timing (CVVT) for both Optima engines.
Both engines are offered with a choice of six-speed manual or six-speed automatic transmissions, with high top-gear ratios providing greater refinement and efficiency while cruising at higher speeds.
For the Australian and South African markets, the Kia Optima is powered by a Theta 2, 2.4-liter GDI engine generating 201 ps @ 6,300 rpm and 250 Nm @ 4,250 rpm.
Exclusively for the UAE, Oman and Egyptian markets, Optima comes with a turbo- charged Theta 2, 2.0-liter GDI powerunit developing 271 ps @ 6,000 rpm and 365 Nm at 1,650-4,500 rpm.
7 5. EQUIPMENT SPECIFICATIONS
Optima continues to offer generous equipment levels
True to Kia’s philosophy of producing cars that present excellent value for money, the refreshed Optima carries over the generous levels of standard specification found on the 2011 model, while also offering buyers a number of new optional premium features, particularly on models with automatic transmission.
Most markets will offer the new Optima with a choice of LX (GL) or EX (GLS) specifications, but some markets may offer some of the factory-fitted options as standard to suit local consumer preferences
Please confirm the final equipment specifications in your country with your local Kia PR representative.
Exterior features available include: Halogen or Xenon headlights LED Daytime Running Lights Static Bending Lights Single bulb or four-point LED front fog lamps Bulb or LED rear combination lights 16, 17 and 18-inch alloy wheels LED turn signal outside mirrors
Convenience features available include: Panoramic glass sunroof Dot matrix type LCD or 4.3-inch TFT LCD embedded cluster Smart key and start button Keyless entry with escort lights (remain illuminated for 15 seconds after engine shut down), anti-theft alarm and security indicator Electric folding door mirrors Electric windows, front and rear ECM rear view mirror Electronic parking brake Manual air-conditioning Dual-zone climate control air-conditioning Cabin rear-ventilation Chilled glove box Powered lumbar support for driver’s seat Powered eight-way for driver’s seat including the driver memory function Powered four-way for passenger seat Ventilated front seats
8 Heated front and rear seats Interior mood lamps Heated steering wheel Windscreen auto-defogging system Rain sensor Folding rear seat center armrest with twin cup-holders 60/40 split folding rear seat backrest Child anchors Bluetooth® hands-free system Infinity premium sound system 7 or 8-inch navigation
Safety features available include: Driver and passenger air bags Side air bags Curtain airbags Front active headrests BAS (brake assist) ESC (electronic stability control) HAC (hill start assist control) VSM (vehicle stability management) system Rear-view camera Front and rear parking sensors Blind spot detection including RCTA
9 6. TECHNICAL SPECIFICATIONS / GENERAL MARKETS
Refreshed Kia Optima Body and chassis Four-door, five-seater sedan with all-steel unitary construction bodyshell. Choice of transversely-mounted four cylinder gasoline engines (depending on market) driving the front wheels via a six-speed manual or six-speed automatic transmission.
Engines / Gasoline
General Markets & Middle East 2.4-liter 180 ps Name Theta 2 MPI Type (4-in-line), DOHC, four-cylinder with Dual CVVT Capacity 2359 cc (2.4-liters) Power 180 ps (132 kW) @ 6,000 rpm Torque 231 Nm (23.6 kg.m) @ 4,000 rpm Fuelling Multi-point injection
2.0-liter 162 ps Name Nu MPI Type (4-in-line), DOHC, four-cylinder with Dual CVVT Capacity 1999 cc (2.0-liters) Power 162 ps (119 kW) @ 6,500rpm Torque 194 Nm (19.8 kg.m) @ 4,800rpm Fuelling Multi-point injection
2.0-liter 165 ps (with CVVL technology) Name Nu CVVL Type (4-in-line), DOHC, four-cylinder with Dual CVVT Capacity 1999 cc (2.0-liters) Power 165 ps (121 kW) @ 6,500rpm Torque 196 Nm (20.0 kg.m) @ 4,800rpm Fuelling Multi-point injection
Australia and South Africa 2.4-liter 201 ps Name Theta 2 GDI Type (4-in-line), DOHC, four-cylinder with Dual CVVT Capacity 2359 cc (2.4-liters) Power 201 ps (148 kW) @ 6,300 rpm Torque 250 Nm (25.5 kg.m) @ 4,250 rpm Fuelling Direct injection
UAE, Oman and Egypt 2.0-liter gasoline 271 ps Name Theta 2 T-GDI Type (4-in-line), DOHC, turbocharged four-cylinder with Dual CVVT Capacity 1998 cc (2.0-liters) Power 271 ps (199 kW) @ 6,000 rpm Torque 365 Nm (37.2 kg.m) @ 1,650-4,500 rpm Fuelling Direct injection
10 Transmissions 2.4 G 2.0 G 2.0T G Manual 6-sp 6-sp - Automatic 6-sp 6-sp 6-sp
Suspension and damping Front Fully independent by MacPherson struts, with coil springs and twin- tube gas-filled shock absorbers. Anti-roll 22 mm stabiliser bar Rear Fully independent multi-link, with coil springs and twin-tube gas- filled shock absorbers. Anti-roll 18 mm stabiliser bar
Steering Type Hydraulic or Electric motor driven power-assisted rack and pinion Gearing 2.94 turns lock-to-lock Turning circle 10.9 meters
Brakes Front 300 x 28 mm ventilated discs (320 x 28 mm for 18-inch wheels or the electronic parking brake) Rear 262 x 10 mm solid discs (284 x 10 mm solid discs for the electronic parking brake) Assistance Single 11.0-inch booster (LHD) Tandem 8+9 inch booster (RHD)
Wheels and tires Standard, steel 16 inch x 6.5J 205/65 R16 tires Options, alloy 16 inch x 6.5J 205/65 R16 tires 17 inch x 6.5J 215/55 R17 tires 18 inch x 7.5J 225/45 R18 tires
Dimensions (mm) Exterior Overall length 4845 Overall width 1830 (excluding door mirrors) Overall height 1455 Wheelbase 2795 Front overhang 965 Rear overhang 1085 Front track 1591-to-1601 (depending on wheels/tires) Rear track 1591-to-1601 (depending on wheels/tires) Ground clearance 135 (145 with the optional high suspensions)
Interior Front Rear Headroom 1028 965 Legroom 1155 880 Shoulder room 1455 1415 Hip room 1388 1384
Capacities Fuel tank (liters) 70.0 Luggage (SAE / VDA) 437 / 505 liters
11 General Markets and Middle East
Curb Weights 2.4 G MPI MT/AT 2.0 G MPI MT/AT 2.0 G CVVL MT/AT Minimum (kg) 1428 / 1436 1404 / 1417 1423 / 1450 Maximum (kg) 1522 / 1551 1515 / 1529 1535 / 1550 Performance Top speed / kph 210 / 210 206 / 202 210 / 208 0-to-100 kph / sec 9.1 / 9.5 10.1 / 11.0 9.5 / 10.6 Economy and emissions Combined (l / 100 km) 8.1 7.8 / 7.6 7.0 / 7.6 CO2 (g/km) 192 / 194 186 / 182 162 / 177
Australia* and South Africa
Weights 2.4 G GDI AT Minimum (kg) 1502 Maximum (kg) 1591 Performance Top speed / kph 210 0-to-100 kph / sec 9.0 Economy and emissions Combined (l / 100 km) 7.9 CO2 (g/km) 189 *Automatic transmission only
UAE, Oman and Egypt
Weights 2.0 T AT Minimum (kg) 1502 Maximum (kg) 1591 Performance Top speed / kph 235 0-to-100 kph / sec 7.0 Economy and emissions Combined (l / 100 km) TBD CO2 (g/km) TBD
SEPTEMBER 2013
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