06/02/2015

And the winner is…The Theory of Everything and The Imitation Game

Whether or not they win a BAFTA the main locations for this year’s two leading BAFTA contenders are already winners in terms of house price rises

To coincide with the 2015 BAFTA awards on Sunday 8 February, Halifax looked at the house prices in the main locations for 20 major UK films to see who’s scooped the gong for best performance and who’s picked up the award for best supporting role.

In the past five years house prices around where this year’s two main contenders for film awards were set saw the biggest house prices rises of all 20 locations analysed.

Prices in Cambridge (The Theory of Everything) have risen 26% and prices in Milton Keynes (The Imitation Game) have gone up 25%. Having a film associated with where you live is no guarantee of high house prices though as while both top performers have seen prices rise by more than their regional averages since 2009 only seven of the 20 locations analysed have done the same [Table 1].

House price rises in film locations over the last 10 years (2004-2014)

1983 classic Local Hero, which was largely filmed in Aberdeenshire, has been the strongest performing film location over the past ten years. The 86% rise in house prices largely reflects the strength of the local oil and gas based economy, which was featured in the film.

Both The Theory of Everything (39%) and The Imitation Game (26%) again feature in the top five. And all five top performing locations since 2004 registered house price gains in excess of their regional averages but only nine of the 20 did so [Table 2].

House price rises in film locations over the last 20 years (1994-2014)

Prices have at least doubled in all 20 film locations over the past 20 years. There has, however, been a very wide range in house price growth among the 20 locations. Shaun of the Dead (based in London) has recorded the biggest price gains (426%) while Gregory’s Girl (filmed in Cumbernauld in Scotland) has seen the smallest rise (107%).

The Theory of Everything (295%) and The Imitation Game (293%) have both experienced significant house price increases since 1994 and both feature in the top four.

Overall, the nine best performing film locations have all outperformed their regional averages in terms of house price gains in the past 20 years, although only six have seen prices rises more quickly than the national average of 236% since 1994 [Table 3].

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]

06/02/2015

Martin Ellis, housing economist at Halifax, commented: “This light-hearted look at property prices around the settings of some of the UK’s best known films of the past few decades shows that this year’s two leading contenders for awards are also outstanding in terms of house price performance. The two have outperformed all others in the past five years and are in the top five over both the last ten and 20 years.

“More generally, there is a mixed picture with some of the Scottish locations faring less well although the area that formed the setting of Local Hero is number one over the past decade.”

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]

06/02/2015

Table 1: Film House Prices 2009-2014 Average Average House House Area Region House Prices Prices 2009 Prices 2014 5 Year % 5 Year % Film based on area Region £ £ change change The Theory of Everything Cambridge East Anglia 254,205 320,228 26% 17%

Imitation Game Milton Keynes South East 196,181 245,072 25% 22% Shaun of the London SE14, Dead London N8 Greater London 358,923 446,101 24% 42% Glasgow G20, Trainspotting Glasgow G46 Scotland 135,651 163,109 20% 8%

Local Hero Aberdeenshire Scotland 181,067 216,749 20% 8% Saturday Night Sunday Morning Nottingham East Midlands 125,364 145,570 16% 15% Yorkshire & the Full Monty Sheffield Humber 130,001 147,492 13% 13% Nottingham NG3, Grantham This is England NG33 East Midlands 120,908 135,613 12% 15%

Human Traffic 158,328 177,559 12% 10%

Quadrophenia Brighton BN2 South East 237,464 262,843 11% 22% Newcastle Upon Get Carter Tyne North 139,669 154,360 11% 13%

Shirley Valentine Liverpool North West 132,187 145,689 10% 13% St Andrews Anstruther Chariots of Fire Leven KY9 Scotland 193,741 212,818 10% 8%

Submarine Swansea Wales 132,815 144,259 9% 10% Wish You Were Worthing Here Bognor Regis South East 200,310 215,752 8% 22% Yorkshire & the Kes Barnsley Humber 107,134 114,050 6% 13% Yorkshire & the Railway Children Keighley BD22 Humber 132,592 131,047 -1% 13% Blue Juice /Saving Grace Cornwall South West 195,648 192,408 -2% 9% Thornhill, Sanquhar, 39 Steps Dumfries Scotland 127,395 121,396 -5% 8% Glasgow_G67, Gregory's Girl Glasgow_G68 Scotland 119,831 111,734 -7% 8% UK 173,871 210,242 21%

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]

06/02/2015

Table 2: Film House Prices 2004-2014 Average Average Area House House 10 Year Region House Prices Prices 2004 Prices 2014 % 10 Year % Film based on area Region £ £ change change

Local Hero Aberdeenshire Scotland 116,379 216,749 86% 29% London SE14, Shaun of the Dead London N8 Greater London 261,887 446,101 70% 43% The Theory of Everything Cambridge East Anglia 230,108 320,228 39% 13%

Quadrophenia Brighton BN2 South East 203,883 262,843 29% 18%

Imitation Game Milton Keynes South East 194,953 245,072 26% 18% Worthing Wish You Were Here Bognor Regis South East 190,595 215,752 13% 18% St Andrews Anstruther Chariots of Fire Leven KY9 Scotland 188,408 212,818 13% 29% Yorkshire & the Full Monty Sheffield Humber 133,252 147,492 11% 8%

Shirley Valentine Liverpool North West 134,116 145,689 9% 7%

Human Traffic Cardiff Wales 164,787 177,559 8% 5% Yorkshire & the Railway Children Keighley BD22 Humber 122,979 131,047 7% 8%

Submarine Swansea Wales 136,468 144,259 6% 5% Glasgow G67, Gregory's Girl Glasgow G68 Scotland 106,039 111,734 5% 29% Yorkshire & the Kes Barnsley Humber 108,499 114,050 5% 8% Thornhill, Sanquhar, 39 Steps Dumfries Scotland 115,761 121,396 5% 29% Saturday Night Sunday Morning Nottingham East Midlands 140,966 145,570 3% 6% Nottingham NG3, Grantham This is England NG33 East Midlands 134,939 135,613 0% 6% Glasgow G20, Trainspotting Glasgow G46 Scotland 163,638 163,109 0% 29% Newcastle Upon Get Carter Tyne North 156,200 154,360 -1% 6% Blue Juice / Saving Grace Cornwall South West 195,959 192,408 -2% 8%

UK 177,981 210,242 18%

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]

06/02/2015

Table 3: Film House Prices 1994-2014 Average Average Area House House 20 Year Region House Prices Prices 1994 Prices 2014 % 20 Year % Film based on area Region £ £ change change London SE14, Shaun of the Dead London N8 Greater London 84,792 446,101 426% 349%

Quadrophenia Brighton BN2 South East 57,845 262,843 354% 265% The Theory of Everything Cambridge East Anglia 81,144 320,228 295% 243%

Imitation Game Milton Keynes South East 62,376 245,072 293% 265% Worthing Wish You Were Here Bognor Regis South East 58,783 215,752 267% 265% Blue Juice /Saving Grace Cornwall South West 53,090 192,408 262% 251%

Local Hero Aberdeenshire Scotland 68,534 216,749 216% 170%

Human Traffic Cardiff Wales 57,731 177,559 208% 195% Newcastle Upon Get Carter Tyne North 52,332 154,360 195% 191%

Submarine Swansea Wales 49,769 144,259 190% 195% Yorkshire & the Full Monty Sheffield Humber 52,258 147,492 182% 186%

Shirley Valentine Liverpool North West 52,947 145,689 175% 176% St Andrews Anstruther Chariots of Fire Leven KY9 Scotland 77,354 212,818 175% 170% Saturday Night Sunday Morning Nottingham East Midlands 53,835 145,570 170% 203% Nottingham NG3, Grantham This is England NG33 East Midlands 52,068 135,613 160% 203% Glasgow G20, Trainspotting Glasgow G46 Scotland 62,870 163,109 159% 170% Yorkshire & the Railway Children Keighley BD22 Humber 51,215 131,047 156% 186% Yorkshire & the Kes Barnsley Humber 44,591 114,050 156% 186% Thornhill, Sanquhar, 39 Steps Dumfries Scotland 52,888 121,396 130% 170% Glasgow G67, Gregory's Girl Glasgow G68 Scotland 54,009 111,734 107% 170% UK 62,527 210,242 236%

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]

06/02/2015

Notes to editors:

Source: Halifax, 12 months to December

All price figures refer to the arithmetic average of house prices. These prices are not standardised and therefore can be affected by changes in the sample from year to year. The data has been extracted from the Halifax House Price database.

Many of the films featured in this release have been filmed in several locations. We have typically concentrated on a predominant or best known location for the analysis in this report. Chariots of Fire, for example, has been based on property prices in and around St Andrews as this was the location for both the famous scene featuring running on the beach and for the closing scene.

"This report is prepared from information that we believe is collated with care, however, it is only intended to highlight issues and it is not intended to be comprehensive. We reserve the right to vary our methodology and to edit or discontinue/withdraw this, or any other report. Any use of this report for an individual's own or third party commercial purposes is done entirely at the risk of the person making such use and solely the responsibility of the person or persons making such reliance."

For further information please contact Helpline No: 08456 045404 Email: [email protected]

For further information please contact:

Halifax Press Team: Ben Marquand: 020 73561838 / 07881 311199 [email protected] Clare Mortimer: 0207 574 8648 / 07768541555 [email protected]