National Frappé Day LSM Ideas

National Frappé Day LSM Ideas Wednesday, October 7

While we feel that you will find these ideas to be a fun way to take part in National Frappé Day, why stop there? With the introduction of our delicious Salted Caramel Frappé for the fall, this is a great time to place an extra emphasis on marketing this tasty product line. Using National Frappé Day as a kick-off, we challenge you and your crew to implement these tactics for the month of October to drive traffic and increase mid-afternoon daypart transactions! Use BAM and the other Frappé resources on KTEC to support these efforts.

In-Store Sampling Sample Frappés in the days leading up to National Frappé Day and hand out a bounceback coupon for a special National Frappé Day offer with each sample to draw them back to your store for a pick-me-up on 10/7. Remember that up to 10% of your LSM budget can be used for product reimbursement (at 25% food cost). Support Materials: - Reference the “How To Sample Drinks” overview located on KTEC for the best way to sample drinks in your store. (http://www.kahalaops.com/ktec/files/csc/REF_HowToSample_DrinksAndShakes.pdf) - Download the editable $1 Off or BOGO Frappé bounceback coupon from KTEC. Complete the editable fields and print the coupons, so you have them on hand when sampling. ($1 Off: http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_1%20Off%20Frappe%204-up_8.5x11_FL.pdf ; BOGO: http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_BOGO%20Frappe%204-up_8.5x11_FL.pdf)

Product Drops In the days leading up to National Frappé Day, drop off Frappé samples and bounceback coupons to office buildings or businesses around your store and encourage them to come back on National Frappé Day to celebrate. Support Materials: - Reference the “Ice Cream Sampling Script” located on KTEC for ideas on the best ways to approach businesses. (http://www.kahalaops.com/ktec/files/csc/Script_CakeSampling.pdf) - Download the editable $1 Off or BOGO Frappé bounceback coupon from KTEC. Complete the editable fields and print the coupons, so you have them on hand when making product drops. ($1 Off: http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_1%20Off%20Frappe%204-up_8.5x11_FL.pdf ; BOGO: http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_BOGO%20Frappe%204-up_8.5x11_FL.pdf)

Facebook/Twitter Posts For stores that have Facebook and Twitter pages, promote National Frappé Day on your page. This is a good opportunity to remind customers that we offer Frappés. Generate extra excitement by telling them how you are celebrating National Frappé Day in your store (e.g. sampling, in-store special, My Cold Stone Club™ offer, etc.). Make sure you are clearly stating that your post applies to your store only in order to eliminate customer confusion and ensure that they are visiting your store to celebrate. Support Materials: - Download the National Frappé Day Facebook graphic from KTEC. (http://www.kahalaops.com/ktec/files/csc/16.5014-National-Frappe-Day-Materials_Facebook- Post_FL.jpg) - Download the National Frappé Day Twitter graphic from KTEC. (http://www.kahalaops.com/ktec/files/csc/16.5014-National-Frappe-Day-Materials_Twitter- Post_FL.jpg)

My LSM/Fishbowl Offer Using the existing Frappé Template on Fishbowl, send a mailing 2-3 days prior to National Frappé Day. Use the “Body Copy” section to talk about National Frappé Day and any in-store events that you are doing. As always, be sure to include an offer! Support Materials: - Create an offer using BAM or download one of our editable Frappé Fishbowl offers from KTEC. Complete the editable fields and convert the file to a JPEG in order to upload it to Fishbowl. Contact your National Marketing Manager if you need help converting the editable PDF to a JPEG. (http://www.kahalaops.com/ktec/files/csc/Frappé%20$1%20OFF%20Editable %20Fishbowl%20Coupon%20-%20Promotional.pdf, http://www.kahalaops.com/ktec/files/csc/Frappé%202%20FOR%20$5%20Editable%20Fishbowl %20Coupon%20-%20Promotional.pdf, http://www.kahalaops.com/ktec/files/csc/Frappé %20BOGO%20Editable%20Fishbowl%20Coupon%20-%20Promotional.pdf, http://www.kahalaops.com/ktec/files/csc/16.4874%20Free%20Frappé%20Fishbowl %20Editable_568x216_FL%202.pdf)

“ Frapp-y Hour” This is a fun and festive play on Happy Hour for National Frappé Day. Host a “Frapp-y Hour” in your store on National Frappé Day and offer a discount on Frappés during a certain timeframe. Promote this event in the days leading up to National Frappé Day to make the most impact. Support Materials: - Download the editable Frapp-y Hour Counter Card from KTEC. Complete the editable fields, print it and display it in your store leading up to National Frappé Day. (http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_Frapp-y%20Hour%20Counter%20Talker_8.5x11_FL.pdf) - Download the editable Frapp-y Hour Flyer from KTEC. Complete the editable fields, print them and distribute them to customers and local businesses leading up to National Frappé Day. (http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_Frapp-y%20Hour%204-up_8.5x11_FL.pdf) - Download the editable Frapp-y Hour Fishbowl Graphic from KTEC. Complete the editable fields and convert the file to a JPEG in order to upload it to Fishbowl. Contact your National Marketing Manager if you need help converting the editable PDF to a JPEG. Send the mailing using the Frappé Template 2-3 days prior to National Frappé Day. (http://www.kahalaops.com/ktec/files/csc/16.5014%20National%20Frappe%20Day %20Materials_Fishbowl_568x216_FL.pdf) - Download the National Frappé Day Facebook and Twitter graphics from KTEC. Post them on Twitter/Facebook and use the copy area to tell customers about Frapp-y Hour in your store. Make sure you are clearly stating that your post applies to your store only in order to eliminate customer confusion and ensure that they are visiting your store to celebrate. (Facebook: http://www.kahalaops.com/ktec/files/csc/16.5014-National-Frappe-Day-Materials_Facebook- Post_FL.jpg ; Twitter: http://www.kahalaops.com/ktec/files/csc/16.5014-National-Frappe-Day- Materials_Twitter-Post_FL.jpg)

For questions on how to execute these ideas in your store, contact your National Marketing Manager.