Tv: a Solid Way to Target Holiday Shoppers

Spots N Dots The Daily News Of TV Sales October 31, 2017 TV: A SOLID WAY TO TARGET HOLIDAY SHOPPERS STRONG HOLIDAY SEASON AHEAD FOR RETAIL? The Halloween candy will in the clearance bins in a matter of hours and there won’t be anything in the way of the retailer’s barrage of holiday advertising. The National Retail Federation forecasts holiday sales will grow 4% compared to last year to $680.4 billion. And the TVB says the holiday shopping season plays to local TV’s strengths. TVB has analyzed the holiday-related data and, according to its 2017 Holiday Shopping analysis, local broadcast television remains a solid way for retailers to target shoppers based on geography, demographics and retail categories. “Television continues to be the most used media and have the highest influence on shoppers over all other media platforms,” the TVB says. Analysts point to the most recent GfK-TVB survey that asked people how much time they spent with TV the day before, and the average answer was 4 hours and 54 minutes. That’s four-times as much time as spent looking at a smartphone or listening to the radio. The numbers mirror similar domination tracked by Nielsen. A separate GfK study conducted earlier this year found that TV did far better than all other mediums raising awareness of a product and leading to its eventual purchase. And 62% of TV viewers could recall half or more of the ads their watched. That’s a sizable lead on digital platforms. It’s not just shoppers spending more this year. Retailers seem willing to spend more on marketing. A RetailMeNot survey of retailers by finds 85% plan to boost their holiday marketing efforts compared to a year ago. Three-quarters (77%) say they’re changing their holiday market strategy. And while 79% said they’ll begin marketing efforts earlier this year, 40% said they plan to set aside more than a quarter of their overall marketing budget for last-minute promotional activity. The TVB report shows how well television advertising complements web shoppers with 71% of TV viewers reporting they took some online action in response to a television spot. That includes a quarter who visited a store in-person and a quarter who said they visited a website to get more information about the product. TVB also points to GfK data that shows ads on local TV station websites and mobile apps add about 4% in awareness, interest and consideration—and about a 3% lift in actual sales. NRF president Matthew Shay credits “steady momentum” in the economy for the rosy holiday outlook. “We believe that a longer shopping season and strong consumer confidence will deliver retailers a strong holiday season,” he said. The calendar also plays to retailers’ advantage. Christmas falls 32 days after Thanksgiving this year, one day more than last year, and is on a Monday instead of Sunday. That gives consumers an extra weekend day to complete their shopping —and stations an extra day to book retailers’ ads. Sales reps can download the TVB’s holiday presentation that will come in handy when preparing to talk to clients HERE.

ADVERTISER NEWS Automotive News reports Ram has a plan it hopes will displace the Chevrolet Silverado as number two in the full-size pickup segment by continuing to build the current generation Ram 1500 (likely backed by attractive discounts, according to the publication) while also building the next generation 1500. Production of the new truck begins in January and one owner of several dealerships said, “I think this is a brilliant plan. We can certainly use more trucks”……BJ’s Restaurants is the latest to claim the hurricanes hurt quarterly results for both sales and profits after a 1.7% decline in same-store sales. But the chain also notes business has picked up lately with October comps up 2% so far……Red Lobster is kicking off a new loyalty program this week, the first step in the chain’s mobile strategy. Customers get one point for every dollar they spend and get their first rewards at $125, but there’s a 75-point bonus for signing up, bringing the initial reward down to $50 of spending. The new app will be expanded over time to allow customers to get on the wait list or to order takeout……Also citing the hurricanes, Aaron’s had a 9.1% increase in third quarter revenue but a 14% drop in net income. Total company-owned same store sales were down 5.6%, and even if hurricane-impacted stores were deleted, the others were still down 5%. The good news came from Aaron’s Progressive Leasing unit, which provides financing in third-party stores. Revenue for Progressive was up 29% with profit up 12%...... The True Religion apparel chain made a quick exit from bankruptcy. The company had a debt of almost a half billion dollars that forced it into bankruptcy, but a debt-for-equity swap will lower debt and keep the chain in operation……A new study from Market Force International has found that 23% of respondents are dissatisfied with their current bank and more people are considering switching banks than the year-ago study identified. Some banks are seen as more vulnerable than others to possibly losing customers with 22% of Wells Fargo customers reported to be considering switching and 19% of Bank of America customers also thinking about making a move to a competitor. On the positive side, Capital One has the highest Composite Loyalty Index at 48%, followed by Regions Bank and U.S. Bank (each at 47%), PNC at 46%, and Chase at 45%. Bank of America and Wells Fargo each are well behind in this measure at 33% and 32% respectively. Market Force International points out that although Wells Fargo lost the most ground year-to-year., all bank brands were down.... Constellation Brands, the beer distributor that owns Corona, has agreed to buy a 10 percent stake in Canopy Growth Corp, the world’s largest publicly traded cannabis company. Constellation will work with the grower to develop, market and sell cannabis-infused beverages. Constellation Brands CEO Rob Sands says the move is in anticipation of a nationwide legalization of marijuana in the U.S.

NETWORK NEWS ABC and dick clark productions announced this week that singer, songwriter and actress Christina Aguilera will pay tribute to Whitney Houston at the 2017 American Music Awards. Aguilera will perform songs from the film The Bodyguard when the award show airs on ABC Sunday, November 19th at 8 PM (ET). The tribute coincides with the release of The Bodyguard: Original Soundtrack Album that will become available on the eve of the 25th anniversary of the film. Aguilera will be introduced by actress Viola Davis……NBC’s Saturday Night Live has released the list of hosts and musical guests for upcoming episodes. Larry David will host the show this weekend with Miley Cyrus booked as the musical guest. On November 11th, Tiffany Haddish will host the show and Taylor Swift will be the musical guest for that telecast. The November 18th installment of SNL will feature Chance the Rapper as host and Eminem providing the musical entertainment……ABC gave a straight-to-series order to a new project with Nathan Fillion (Castle, Firefly) on board as star and executive producer. The network came out the winner in a competitive situation for The Rookie. It’s based on a true story that centers on a forty-something man who makes a radical career turn that makes him the oldest rookie in the LAPD. The Rookie will be Fillion’s first regular series role since the 2016 conclusion of Castle…….According to a network announcement, Grammy-nominated country star Kelsea Ballerini will perform during the Thanksgiving Day Parade coverage on CBS. In addition to Ballerini, the casts of Come From Away and Waitress, featuring Jason Marz are also set to perform. Kevin Frazier and Keltie Knight are confirmed as the hosts of the live broadcast which begins on CBS at 9 AM (ET) …….Advertising sales are described as “brisk” for NBCUniversal’s coverage of Super Bowl LII, and The Winter Olympics from Pyeongchang, South Korea. Both will air in February on NBC. Dan Lovinger, executive vice president of ad sales for NBC Sports Group said recently that the Comcast-owned company expects to take in around $350 million in ad revenue for the Super Bowl and anticipates getting revenue increases in “the low double digit” percentage range above the $800 million it secured for its coverage of the Sochi Winter Olympics in 2014. Only a few 30-second spots remain in the Super Bowl. He pointed out that executives “are asking and getting north of $5 million dollars” for 30-second spots in the game.

ACCOUNT ACTIONS Adobe confirmed to Adweek that it has begun its first U.S. agency review in more than a decade, seeking a new partner to handle its media planning and buying. Goodby Silverstein & Partners has handled both creative agency duties and also oversees its $55 million annual media spending account……Liberty Mutual has named Goodby Silverstein & Partners as creative agency for its U.S. Consumer Markets business, succeeding Havas New York. Kantar Media says the insurance company spent $340 million on advertising in 2016.

SHOPPING LOANS—A NEW PAYMENT OPTION? Marketwatch is reporting some online sites have started to offer a new payment option, the shopping loan. Currently, it says, sites selling some big ticket items are offering shoppers the chance to get a personal loan with fixed monthly payments from lenders such as Affirm, Bread, Klarna, and Acima Credit. The practice could become big quickly—The Wall Street Journal has reported Walmart is considering using Affirm for sales of items over $200. Using shopping loans offers convenience—at a price. While some retailers might offer zero- interest promotions, in most cases interest rates will be high, as much as 30%. If a site is offering the shopper loan option, a link will appear at checkout, bringing the customer to the lender’s website, where they apply for approval and are offered various payment terms. Marketwatch adds the process takes anywhere from a few seconds to a few minutes.

BUSINESS BYTES - Ally Financial (which is the direct descendent of the former General Motors Acceptance Corporation) that does most of its business with GM and Chrysler, cut back its auto loans and leases in the third quarter, while shifting its interest into doing more with other automakers. Automotive News reports Ally’s lease originations were down 10% and used-vehicle originations fell 5.2%. New vehicle loans were about flat at $3.5 billion, but the amount lent to buyers of makes other than GM and Chrysler grew by 15%. Ally traces its close relationship with Chrysler to the middle of the last decade when it and the manufacturer were each partially owned by Cerberus Capital Management. - This Week In Consumer Electronics reports Amazon Pop-Ups are “popping up all over,” as the company that essentially declared physical storefronts dead has been increasing its 300-500 square foot spaces into malls around the country. Currently estimated to have over 60 such locations including presence in some Kohl’s stores, the units mostly feature Amazon’s electronics devices including Echo, Fire TV, Fire tablets and Kindle devices, including smart-home display and services. - And in yet another category, the St. Louis Post-Dispatch reports that Amazon now has wholesale pharmacy licenses in at least a dozen states, which could put it in competition with companies such as Missouri-based Express Scripts. The licenses do not allow Amazon to sell prescription drugs or devices yet—it would need to obtain retail pharmacy licenses first, but one analyst commented obtaining wholesale pharmacy licenses “strengthens our conviction on the likely entry into the drug supply chain.” Another possibility; operating physical pharmacies at its acquired Whole Foods Market stores. Amazon’s Chief Financial Officer declined to comment on whether the company has plans to open pharmacies in the supermarkets. Brian Olsavsky added, “I can’t confirm or deny...the rumors related to pharmacy or anything else. I will say we see a lot of opportunity with Whole Foods. PROGRAMMATIC GOES IN-HOUSE 32% of marketers plan to bring programmatic buying in-house, and more than 50% of marketers and agencies believe this complex job will ultimately become the responsibility of the brand, per Mediapost.com. Most advertisers see the benefits of programmatic buying in improved targeting, data, time and cost efficiencies -- but concerns over fraud, brand safety and verification continue to rise.

AVAILS

Small privately-held broadcast company is looking for a progressive and hands-on General Manager who is not afraid of change and is willing to roll up his/her sleeves to get the job done. Our right candidate will be an experienced broadcast manager who likes to be actively involved in all facets of the operation. General Manager experience preferred however experienced news directors or sales managers looking to move into a GM role are also welcome to apply. Send resume, cover letter and salary requirements to [email protected]. EOE.

New Media Digital Advertising Specialist - Raleigh, NC: The Digital Advertising Specialist will manage the media buying and execution for a number of different clients and campaigns within multiple divisions of Capitol Broadcasting Company. The ideal candidate will have 1-2 years of digital ad operations experience, preferably in an agency setting. All candidates must CLICK HERE to get details or apply. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

KUBE 57 TV, Houston, is looking for a self- motivated, and passionate Local Sales Manager. Are you ready to love what you do and have fun doing it? The right person for this job understands leadership by example & sells and trains with passion. This person understands the value of relationships. Solid references and a history of sales performance are critical. Prior broadcast management preferred. Send resume, references and cover letter explaining why you are the right candidate to [email protected]. EOE.

Account Executive: WWSB TV, in sunny Sarasota FL, is seeking a dynamic, self-motivated individual to join our winning sales team! This is an outside sales position covering the Tampa DMA. The AE is responsible for growing existing accounts and developing new business by providing excellent customer service and offering multi-platform advertising solutions including digital, banners, pre-roll, google ad words and websites. CLICK HERE to apply. Be prepared to attach resume with cover letter. No calls please. Pre-employment drug screen and MVR check. EOE- M/F/D/V

WJCL 22, the Hearst Television owned ABC affiliate in beautiful Savannah, GA, seeks a Digital Sales Manager to lead our team in developing, selling, and executing successful online marketing solutions. The ideal candidate possesses a passion for digital media and has the abilities to develop and monetize both local and agency relationships, plan strategically, and provide continual training to our Account Executives. Qualified applicants can CLICK HERE to apply online. EOE

SNN - Suncoast News Network, located in beautiful Sarasota, FL is looking for an experienced Account Executive. The ideal candidate is a motivated self-starter who enjoys the challenge of developing new business in a competitive environment, as well as being a consultative partner with existing clients. Must have strong organizational, written and presentation skills, be proficient in Word, Excel and PowerPoint. Please send cover letter and resume to Charles Cusimano, Station Manager at [email protected]. EOE. Media Sales Consultant-Regional - WWBT/NBC12-Richmond, VA has a specially tailored sales opportunity for an experienced key account specialist. This person is responsible for growing agency accounts currently advertising with the station and securing large shares for new agency and regional accounts advertising in the market. Proven track record of success in media is required. Wide Orbit and Matrix experience a plus Drug Screen and MVR check required. CLICK HERE to apply. EOE M/F/H/V

The FOX affiliate in Kansas City, WDAF Fox4, seeks an experienced and highly motivated Multi- platform Account Executive to grow our core broadcast business, interactive platforms and digital TV. The AE must develop new business across all platforms. The AE will negotiate rates, prepare and present avails and sales packages to agencies and direct advertisers. Use of Wide Orbit, Excel, Microsoft Word, Power Point and other technology is a plus. Media sales experience and college degree preferred. CLICK HERE to apply (job # 2017-46257). EOE M/F/D/V

Woody Allen’s newest movie features a middle-aged man who is sleeping with a 15- year-old girl. The movie will premiere at Cannes in May, and be entered into evidence in June. – Conan O’Brien

My wife said we would save money on Halloween candy if we bought it at Aldi so I guess we’re handing out Twicks, Skattles, and 4 Musketeers. – FunnyTweeter.com

------SPOTS N DOTS The Daily News Of TV Sales October 31, 2017 Phone: 888-884-2630