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BANGOR UNIVERSITY Transfer Abroad Undergraduate Programme Module Implementation Plan

MODULE: BUS-100 Business Communication (BUS-102 Practical Business LECTURER: Gareth Jones Communication & BUS-101 Written Business Communication) INTAKE: 2010 SEMESTER: Autumn, 2011 ACTIVITY TYPES: Lectures, assignment, presentation, examination

Start Date: 29th August 2011 End: 30th September 2011

Assessment: Students must complete and pass (>40%) each assessment criteria in order to pass the class. Attendance grades in tutorials require the student to PARTICIPATE: simply attending will get nothing.

Assessment Schedule BUS-102 Assessment Value Assessment Schedule BUS-101 Assessment Value

Tutorial Attendance + 5% Tutorial Attendance + Participation 5% Participation 2-hour written examination 95% Oral Presentation 5 person group 45% task Written Group Assignment 5 person group 50% task

Topics to be covered: - Business Report Format - Cover Letter Writing - Referencing your work - Reference Letter Writing - The Harvard Reference System - Editing techniques - Communication Strategies - Interview Skills - The Writing Process - Giving a presentation (visual, oral, nonverbal skills) - The Basics of Business Writing - Running a meeting - Formatting, increasing readability of work - Navigating Job Postings/Networking - Memo and letter formats - Active listening and note taking - Message types (routine, bad news, persuasive) - Business Etiquette - CV Writing - Cross Cultural Business - New media business communication Week Activity Scheduled Activity Details Core Reading + Learning Outcomes Tutorial Preparation Assessment Type Contact Additional Reading Hours + Practice Material Week 1 – Writing skills and reports

-Course introduction -Go over course expectations and Lecture 1a 2.5hr -Grading Scheme, expectations and requirements Course Introduction, basic Monday Thill and Bovee: requirements -Go over the parts of a business writing skills and Business (Aug 29) Appendix A -Mediums of communication report Report Format -The parts of a Business Report - Answer simple questions based Lecture 1b 2.5hr -The importance of the Executive on basic writing skills Summary

Lecture 2a 2.5hr -Composition Process - Answer questions based on the -gathering, stages of the composition process Tuesday Core, pp. 36 – 43 -organizing - Ensure students understand the The writing process (Aug 30) -focusing gathering and to drafting -drafting processes well Lecture 2b 2.5hr -editing

Lecture 3a 2.5hr -Why should we reference? -Review Paraphrasing and direct Online Resources: -Avoiding plagiarism quotations Wednesday Referencing, quotations, http://www.harvardge -Paraphrasing -Be sure they understand the (Aug 31) paraphrasing, summarizing nerator.com -Quotations reasons not to plagiarize http://skillsforlearnin -Standard format for references Lecture 3b 2.5hr g.leedsmet.ac.uk/Quo te_Unquote.pdf

-“High Skim Value” Lecture 4a 2.5hr -White Space, headings, openings, - Discuss direct & indirect closings, organization Thursday communication Students given Editing your report Core, pp. 52 – 61 -Structural Signposts (Sep 1) - Answer questions pertaining to Assignment -Effective Sections editing reports Lecture 4b 2.5hr -Editing tips -Introduction and conclusion

Lecture 5a 2.5hr

Friday Writing skills review & quiz (Sep 2) Lecture 5b 2.5hr Week 2 – Presentation Skills

Online Resources: Lecture 6a 2.5hr http://owl.english.pur due.edu/handouts/esl/ Monday -Function of academic essays Academic Essays eslaudience.html - Students will discuss the (Sep 5) -Components of academic essays http://www.studygs.n composition of academic essays et/fiveparag.htm - Students will practice writing Lecture 6b 2.5hr components of these essays

Lecture 7a 2.5hr -Preparing what to say -Group discussion on effective -Preparing notes Tuesday Presentations: Verbal oral reports Core, pp. 86-96 -Practicing (Sep 6) Strategies -Students will practice techniques -Tips on giving an effective oral report highlighted in lectures - Relevance to students assignment Lecture 7b 2.5hr

Lecture 8a 2.5hr -Discuss the effectiveness of -Designing the presentation Core, pp. 108-141 visuals and what makes a good Wednesday Presentations: Visual Aids and -Creating effective visual aids visual aid (Sep 7) PowerPoint -Using PowerPoint effectively -Examine and rate different visual -Different visual equipment Lecture 8b 2.5hr aids

- Effective public speaking - Analyse and discuss a given Lecture 9a 2.5hr - Effective posture public speech in English Thursday Presentations: Public speaking - Effective listening (Sep 8) & body language Core, pp. 142-160

Lecture 9b 2.5hr

Lecture 10a 2.5hr

Friday Presentations review & quiz (Sep 9) Lecture 10b 2.5hr Week 3 – Communication Skills

-Review different Lecture 11a 2.5hr objectives, -Communication Circle communicator Tuesday Communication Strategies Core, pp. 3-7; 10-13; -Communicator strategies styles, audience (Sep 13) Choosing objective, audience, media, etc. 23-28 -Audience strategies strategies, -Channel Selection channels Lecture 11b 2.5hr -Pros and cons of different channels

- Choosing the right new media - Review different Online Resources: Lecture12a 2.5hr channel types of new http://socialmediatoda - Advantages & disadvantages of media Wednesday y.com New Media Communication using new media for business communication (Sep 14) http://www.ducttapem communication strategies arketing.com/socialme - Facebook, Twitter, Foursquare, -Pros and cons of Lecture 12b 2.5hr diaforbusiness.pdf Weibo different channels

-Formatting a memo -Formatting a letter Lecture 13a 2.5hr -Use writing process from Chapter II - Students will to write routine business messages learn to utilise Thill and Bovee -Complaint Letters Thursday different writing Routine Messages & Bad news Messages -Requesting a Reference (Sep 15) techniques for pp. 190 – 205 -Writing process for bad news routine and bed -Strategies Lecture 13b 2.5hr news messages -Buffers -Types of bad news requests

-Writing Process for persuasive Lecture 14a 2.5hr messages - Students will Thill and Bovee -Strategies for messages learn to utilise Friday -Dealing with resistance different writing Persuasive Messages (Sep 16) pp. 220 – 240 -Sales Messages techniques for pp. 266-280 -Persuasive Requests persuasive Lecture 14b 2.5hr -Features and Benefits messages -Bad and good ethics -Ethical Dilemmas

Lecture 15a 2.5hr Saturday Communication skills review & quiz (Sep 17) Lecture 15b 2.5hr Week 4 – Careers & Presentations

Presentations 5 minutes A each

Monday Oral Presentations Oral Presentation (Sep 19) Presentations 5 minutes B each

Lecture1 16a 2.5hr -Guidelines to writing a good CV -Different types of CV - Students should Thill and Bovee -Adapting your CV to different jobs put together a CV Tuesday CV Writing -Do’s and Don’ts of CV’s based on their (Sep 20) pp. 475 - 501 -Writing a targeted CV skills, experience Lecture 16b 2.5hr -Differences between acceptable info and interests in China and Internationally

Lecture 17a 2.5hr - Students should -How to write a cover letter prepare a cover Thill and Bovee Wednesday -The parts of a cover letter letter based on a Cover Letter Writing (Sep 21) -Writing an effective cover letter choice of jobs pp. 475 - 501 Lecture 17b 2.5hr -Opening, body, closing listed in the tutorial

- Students should Lecture 18a 2.5hr role play interview roles and prepare Thill and Bovee -Interview preparation Thursday sets of questions Written Assignment Interviews -Function of interviews (Sep 22) for each other and Submission pp. 518-545 -Verbal and non-verbal strategies Lecture 18b 2.5hr alternative roles of interviewer and interviewee

Lecture 19a 2.5hr

Friday Finding a job review & quiz (Sep 23) Lecture 19b 2.5hr

Week 5 – Practical business & Final Examination - Students will Lecture 20a 2.5hr discuss the Thill and Bovee -International business differences of Monday Cross-Cultural Business Communication -Communication Barriers business in (Sep 26) pp. 66-80 -Cultural Differences cultures and how to overcome Lecture 20b 2.5hr cultural barriers

- Students will Lecture 21a 2.5hr -Working in Teams discuss the Thill and Bovee -Collaborating Tuesday Teamwork, nonverbal communication and importance of -Delegating (Sep 27) business etiquette teamwork and pp. 33-50 -Listening Skills non-verbal -Etiquette and Manners Lecture 21b 2.5hr communication

-Students will Thill and Bovee -Preparation before the meeting Wednesday practice organising Lecture 22a 2.5hr Meetings -Participation during the meeting (Sep 28) and running pp. 97-107 -Decision making, follow up meetings

Lecture 22b 2.5hr

Exam 2.5hr Review - Students will Lecture Notes 1 – 22 prepare using Thursday Final Exam Review plus previous Review all course materials exam style (Sep 29) recommended reading questions Exam 2.5hr Review

Friday 2hr Final Examination (Sep 30) Reading List Core Text: Munter, M. (2010) Guide to Managerial Communication: Effective Business Writing and Speaking 8th Ed, 管理沟通指南：有效商务写作与演讲（汉英对照第八版）. Beijing 北京, Tsinghua University Press 清华大学出版社 . (ISBN:9787302227731) Supplementary Reading:

Thill, J.V. & Bovee, C.L. (2004) Excellence in Business Communication 6th Ed., 卓越的商务沟通（English Version. 第 6 版）. Beijing 北京, Peking University Press 北京大学出版社. (ISBN:7-301-05424-6)