<p> BANGOR UNIVERSITY Transfer Abroad Undergraduate Programme Module Implementation Plan</p><p>MODULE: BUS-100 Business Communication (BUS-102 Practical Business LECTURER: Gareth Jones Communication & BUS-101 Written Business Communication) INTAKE: 2010 SEMESTER: Autumn, 2011 ACTIVITY TYPES: Lectures, assignment, presentation, examination</p><p>Start Date: 29th August 2011 End: 30th September 2011</p><p>Assessment: Students must complete and pass (>40%) each assessment criteria in order to pass the class. Attendance grades in tutorials require the student to PARTICIPATE: simply attending will get nothing.</p><p>Assessment Schedule BUS-102 Assessment Value Assessment Schedule BUS-101 Assessment Value</p><p>Tutorial Attendance + 5% Tutorial Attendance + Participation 5% Participation 2-hour written examination 95% Oral Presentation 5 person group 45% task Written Group Assignment 5 person group 50% task</p><p>Topics to be covered: - Business Report Format - Cover Letter Writing - Referencing your work - Reference Letter Writing - The Harvard Reference System - Editing techniques - Communication Strategies - Interview Skills - The Writing Process - Giving a presentation (visual, oral, nonverbal skills) - The Basics of Business Writing - Running a meeting - Formatting, increasing readability of work - Navigating Job Postings/Networking - Memo and letter formats - Active listening and note taking - Message types (routine, bad news, persuasive) - Business Etiquette - CV Writing - Cross Cultural Business - New media business communication Week Activity Scheduled Activity Details Core Reading + Learning Outcomes Tutorial Preparation Assessment Type Contact Additional Reading Hours + Practice Material Week 1 – Writing skills and reports</p><p>-Course introduction -Go over course expectations and Lecture 1a 2.5hr -Grading Scheme, expectations and requirements Course Introduction, basic Monday Thill and Bovee: requirements -Go over the parts of a business writing skills and Business (Aug 29) Appendix A -Mediums of communication report Report Format -The parts of a Business Report - Answer simple questions based Lecture 1b 2.5hr -The importance of the Executive on basic writing skills Summary</p><p>Lecture 2a 2.5hr -Composition Process - Answer questions based on the -gathering, stages of the composition process Tuesday Core, pp. 36 – 43 -organizing - Ensure students understand the The writing process (Aug 30) -focusing gathering and to drafting -drafting processes well Lecture 2b 2.5hr -editing</p><p>Lecture 3a 2.5hr -Why should we reference? -Review Paraphrasing and direct Online Resources: -Avoiding plagiarism quotations Wednesday Referencing, quotations, http://www.harvardge -Paraphrasing -Be sure they understand the (Aug 31) paraphrasing, summarizing nerator.com -Quotations reasons not to plagiarize http://skillsforlearnin -Standard format for references Lecture 3b 2.5hr g.leedsmet.ac.uk/Quo te_Unquote.pdf</p><p>-“High Skim Value” Lecture 4a 2.5hr -White Space, headings, openings, - Discuss direct & indirect closings, organization Thursday communication Students given Editing your report Core, pp. 52 – 61 -Structural Signposts (Sep 1) - Answer questions pertaining to Assignment -Effective Sections editing reports Lecture 4b 2.5hr -Editing tips -Introduction and conclusion</p><p>Lecture 5a 2.5hr</p><p>Friday Writing skills review & quiz (Sep 2) Lecture 5b 2.5hr Week 2 – Presentation Skills</p><p>Online Resources: Lecture 6a 2.5hr http://owl.english.pur due.edu/handouts/esl/ Monday -Function of academic essays Academic Essays eslaudience.html - Students will discuss the (Sep 5) -Components of academic essays http://www.studygs.n composition of academic essays et/fiveparag.htm - Students will practice writing Lecture 6b 2.5hr components of these essays</p><p>Lecture 7a 2.5hr -Preparing what to say -Group discussion on effective -Preparing notes Tuesday Presentations: Verbal oral reports Core, pp. 86-96 -Practicing (Sep 6) Strategies -Students will practice techniques -Tips on giving an effective oral report highlighted in lectures - Relevance to students assignment Lecture 7b 2.5hr</p><p>Lecture 8a 2.5hr -Discuss the effectiveness of -Designing the presentation Core, pp. 108-141 visuals and what makes a good Wednesday Presentations: Visual Aids and -Creating effective visual aids visual aid (Sep 7) PowerPoint -Using PowerPoint effectively -Examine and rate different visual -Different visual equipment Lecture 8b 2.5hr aids</p><p>- Effective public speaking - Analyse and discuss a given Lecture 9a 2.5hr - Effective posture public speech in English Thursday Presentations: Public speaking - Effective listening (Sep 8) & body language Core, pp. 142-160</p><p>Lecture 9b 2.5hr</p><p>Lecture 10a 2.5hr</p><p>Friday Presentations review & quiz (Sep 9) Lecture 10b 2.5hr Week 3 – Communication Skills</p><p>-Review different Lecture 11a 2.5hr objectives, -Communication Circle communicator Tuesday Communication Strategies Core, pp. 3-7; 10-13; -Communicator strategies styles, audience (Sep 13) Choosing objective, audience, media, etc. 23-28 -Audience strategies strategies, -Channel Selection channels Lecture 11b 2.5hr -Pros and cons of different channels</p><p>- Choosing the right new media - Review different Online Resources: Lecture12a 2.5hr channel types of new http://socialmediatoda - Advantages & disadvantages of media Wednesday y.com New Media Communication using new media for business communication (Sep 14) http://www.ducttapem communication strategies arketing.com/socialme - Facebook, Twitter, Foursquare, -Pros and cons of Lecture 12b 2.5hr diaforbusiness.pdf Weibo different channels</p><p>-Formatting a memo -Formatting a letter Lecture 13a 2.5hr -Use writing process from Chapter II - Students will to write routine business messages learn to utilise Thill and Bovee -Complaint Letters Thursday different writing Routine Messages & Bad news Messages -Requesting a Reference (Sep 15) techniques for pp. 190 – 205 -Writing process for bad news routine and bed -Strategies Lecture 13b 2.5hr news messages -Buffers -Types of bad news requests</p><p>-Writing Process for persuasive Lecture 14a 2.5hr messages - Students will Thill and Bovee -Strategies for messages learn to utilise Friday -Dealing with resistance different writing Persuasive Messages (Sep 16) pp. 220 – 240 -Sales Messages techniques for pp. 266-280 -Persuasive Requests persuasive Lecture 14b 2.5hr -Features and Benefits messages -Bad and good ethics -Ethical Dilemmas</p><p>Lecture 15a 2.5hr Saturday Communication skills review & quiz (Sep 17) Lecture 15b 2.5hr Week 4 – Careers & Presentations</p><p>Presentations 5 minutes A each</p><p>Monday Oral Presentations Oral Presentation (Sep 19) Presentations 5 minutes B each</p><p>Lecture1 16a 2.5hr -Guidelines to writing a good CV -Different types of CV - Students should Thill and Bovee -Adapting your CV to different jobs put together a CV Tuesday CV Writing -Do’s and Don’ts of CV’s based on their (Sep 20) pp. 475 - 501 -Writing a targeted CV skills, experience Lecture 16b 2.5hr -Differences between acceptable info and interests in China and Internationally</p><p>Lecture 17a 2.5hr - Students should -How to write a cover letter prepare a cover Thill and Bovee Wednesday -The parts of a cover letter letter based on a Cover Letter Writing (Sep 21) -Writing an effective cover letter choice of jobs pp. 475 - 501 Lecture 17b 2.5hr -Opening, body, closing listed in the tutorial</p><p>- Students should Lecture 18a 2.5hr role play interview roles and prepare Thill and Bovee -Interview preparation Thursday sets of questions Written Assignment Interviews -Function of interviews (Sep 22) for each other and Submission pp. 518-545 -Verbal and non-verbal strategies Lecture 18b 2.5hr alternative roles of interviewer and interviewee</p><p>Lecture 19a 2.5hr</p><p>Friday Finding a job review & quiz (Sep 23) Lecture 19b 2.5hr</p><p>Week 5 – Practical business & Final Examination - Students will Lecture 20a 2.5hr discuss the Thill and Bovee -International business differences of Monday Cross-Cultural Business Communication -Communication Barriers business in (Sep 26) pp. 66-80 -Cultural Differences cultures and how to overcome Lecture 20b 2.5hr cultural barriers</p><p>- Students will Lecture 21a 2.5hr -Working in Teams discuss the Thill and Bovee -Collaborating Tuesday Teamwork, nonverbal communication and importance of -Delegating (Sep 27) business etiquette teamwork and pp. 33-50 -Listening Skills non-verbal -Etiquette and Manners Lecture 21b 2.5hr communication</p><p>-Students will Thill and Bovee -Preparation before the meeting Wednesday practice organising Lecture 22a 2.5hr Meetings -Participation during the meeting (Sep 28) and running pp. 97-107 -Decision making, follow up meetings</p><p>Lecture 22b 2.5hr</p><p>Exam 2.5hr Review - Students will Lecture Notes 1 – 22 prepare using Thursday Final Exam Review plus previous Review all course materials exam style (Sep 29) recommended reading questions Exam 2.5hr Review</p><p>Friday 2hr Final Examination (Sep 30) Reading List Core Text: Munter, M. (2010) Guide to Managerial Communication: Effective Business Writing and Speaking 8th Ed, 管理沟通指南：有效商务写作与演讲 （汉英对照 第八版）. Beijing 北京, Tsinghua University Press 清华大学出版社 . (ISBN:9787302227731) Supplementary Reading:</p><p>Thill, J.V. & Bovee, C.L. (2004) Excellence in Business Communication 6th Ed., 卓越的商务沟通（English Version. 第 6 版）. Beijing 北京, Peking University Press 北京大学出版社. (ISBN:7-301-05424-6)</p>