RANDOMRANDOM HOUSEHOUSE PremiumPremium SalesSales && CustomCustom PublishingPublishing Build Your Next Promotion with THE Powerhouse in Publishing . . . Random House nside you’ll discover a family of books unlike any other publisher. Of course, it helps to be the largest consumer book publisher in the world, but we wouldn’t be successful in coming up with creative premium book offers if we didn’t have Ipeople who understand what marketers need. Drop in and together we’ll design your blueprint for success.
Health & Well-Being
You’re in good hands with a medical staff that includes the American Heart Association, American Medical Association, American Academy of Pediatrics, American Cancer Society, Dr. Andrew Weil and Deepak Chopra. Millions of consumers have received our health books through programs sponsored by pharmaceutical, health insurance and food companies.
Travel
Targeting the consumer or business traveler in a future promotion? Want the #1 brand name in travel information? Then Fodor’s, with its ever-expanding database to destina- tions worldwide, is the place to be. Talk to us about how to use Fodor’s books for your next convention or meeting and even about cross-marketing opportunities and state-of- the-art custom websites. If you need beauti- fully illustrated travel books, we also publish the Knopf Guides, Photographic Journey and other picture book titles.
Call 1.800.800.3246 Visit us on the Web at www.randomhouse.com 2 Cooking & Lifestyle
Imagine a party with Julia Child, Martha Stewart, Jean-Georges, and Wolfgang Puck catering the affair. In our house, we have these and many more award winning chefs and designers to handle all the details of good living. We have helped appliance, housewares, and consumer goods accounts bundle these types of books with their products and implement gift-with-purchase programs.
Business & Reference
What does managing your 401K plan, preparing for the SAT, and doing the Sunday crossword all have in common? You can find all the answers through our business/reference publishing imprints. Our readers get expert information from people like Tom Peters and Charles Schwab, and from premier organizations like The Princeton Review and The Discovery Channel. We also have the leading dictionary publishing program, featuring the Random House Webster’s College Dictionary.
Custom Publishing
We take great pride in the diversity of our customers. We’ve sold books to companies that make cereal, coffee makers, and sell insurance. What really makes us proud is when we create a new title for a client who uses it successfully in a promotion, while we distribute it to bookstores and other places where books are sold. Companies like Ocean Spray, Freixenet, Celestial Seasonings and Home Depot have all discovered the value of custom publishing.
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CLIENT PRODUCT Calvin Klein packaged a custom-made pocket Calvin Klein Escape Fragrance Fodor’s calendar with their Escape brand fragrance. The calendar and fragrance were then Custom Fodor’s merchandised in a hand- Pocket Calendar some gift box.
CLIENT PRODUCT General Motor’s Cadillac division offered Great General Cadillac Motors American Vacations as a traffic builder to attract consumers to their dealers Fodor’s showcasing the Cadillac Great American Deville. Vacations
CLIENT PRODUCT The California Cheese Board offered this Fodor’s California California Cheese Cheese Board title to consumers who purchased cheese made in California. The book Fodor’s also contained coupons California’s Best toward future purchases. Bed & Breakfasts
CLIENT PRODUCT Cellular One implemented a direct mail campaign to Cellular One Cellular its subscriber base in an Telephone effort to retain subscrip- Service tions. Included was a free copy of a customized NYC Flashmap, which Fodor’s New York also contained a map City Flashmaps highlighting Cellular One’s calling region.
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CLIENT PRODUCT Both of these pharma- ceutical companies Astra Merck Plendil & Lotrel used the Random House & Ciba-Geigy Health & Medicine Dictionary as a door opener for their sales Health & Medicine forces calling on physicians Dictionary
CLIENT PRODUCT Source One Mortgage gave away 100 Questions Source One Mortgages Every Homebuyer Should Ask to applicants who received approval on 100 Questions their loans. Every Homebuyer Should Ask
CLIENT PRODUCT Sunoco offered the Random House Webster’s Desk Reference Set with Sunoco Petroleum purchase of their petroleum products. The slipcase was designed specifically for the promotion, and rebate Desk coupons for Sunoco prod- Reference Set ucts were also packed in the set.
CLIENT PRODUCT Morton Salt utilized Solve it with Salt throughout its Morton Salt Salt 150th anniversary year by giving it away in their trade, as well as direct to consumers. Solve it with Salt
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CLIENT PRODUCT New parents who joined Publix’ Baby Publix Supermarkets Club received a compli- mentary copy of the book, as well as a newsletter with baby Caring For Your Baby and care tips and product Young Child information.
CLIENT PRODUCT The book, which con- tains proven ways to Kids II Educational Toys enhance a baby’s natural development, was pack- aged with three soft blocks to stimulate the How to Have a child’s sense of sight, Smarter Baby sound and touch.
CLIENT PRODUCT Books were given away to seniors who responded Blue Shield Health Insurance of California to Blue Shield’s mailing called “65 Plus”,a program designed to assist this age segment with a wide array Doctor’s Book of of health issues. Home Remedies
CLIENT PRODUCT William Styron’s best-sell- Mead Johnson Desyrel Dividose ing account of his battle with depression was packaged in a special gift box and distributed to psychiatrists nationally. Darkness Visible
6 Call 1.800.800.3246 Visit us on the Web at www.randomhouse.com Health & Well Being
CLIENT PRODUCT We created a 64-page book in which each recipe contained the Coca-Cola Minute Maid Foods Lemon Juice brand name Minute Maid Lemon Juice. Books were used in Custom American a mail-in offer. Uncle Heart Association Ben’s Rice and Recipe Book Farmland Foods also utilized this format.
CLIENT PRODUCT The key selling point for Nature’s Own Water Nature’s Own Water Softener Softener Crystals is that Water Crystals they do not contain salt. Softener The American Heart Association Low-Salt American Heart Cookbook was the Association Low- perfect solution for a Salt Cookbook self-liquidating premium.
CLIENT PRODUCT Quaker Oats used the back of the box to give Quaker Oats Oatmeal Squares the consumer a chance to take a fitness test. The book was then American Heart offered with proofs Association of purchase. Fitting in Fitness
CLIENT PRODUCT Utilizing photographs and recipes from the American Bristol-Myers Monopril Heart Association Quick & Squibb Easy Cookbook, we created a wall calendar for Bristol- Myers Squibb. Copies were Custom American distributed to physicians Heart Association by the sales force and at Calendar medical conventions.
7 Call 1.800.800.3246 Visit us on the Web at www.randomhouse.com Custom Publishing
CLIENT PRODUCT We took the best-selling Michael Jordan autobi- Jewel Osco Supermarkets ography and made a Stores smaller two-volume set that Jewel Osco offered to its customers. For the Love of the Game
CLIENT PRODUCT This lavish full-color cookbook was distributed Celestial Teas Seasonings to booksellers nationally and was used by Celestial Seasonings to promote its full line of teas. Cooking With Tea
CLIENT PRODUCT The successful line of Chic Simple books led us to Levi Strauss Clothing Levi Strauss where we pro- duced an edition dedicated to casual dress in the work- place. Copies were sold by Chic Simple booksellers and given away Work Clothes by the client to human resource managers.
CLIENT PRODUCT Working with the test Ocean Spray Cranberries kitchens at Ocean Spray, & Juices we developed this hard- cover cookbook for dis- tribution in bookstores. The client offered it to A Favorite Recipe customers who called in Collection on their toll-free line.
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CLIENT PRODUCT Freixenet, in two sepa- rate programs, packaged Freixenet Sparkling Wine books with two bottles of their sparkling wine. Both book covers were customized with their Toasts and New Year’s Eve famous black & gold Compendium colors.
CLIENT PRODUCT We took Julee Rosso’s big hardcover cookbook and General Light Bulbs Electric created a custom 64-page edition that General Electric bundled with its light bulbs. The book Fresh Start also contained cents-off coupons.
CLIENT PRODUCT Progresso offered a choice of four best-selling Pillsbury Progresso Soups Random House audios free with multiple proofs of purchase on all of their Selection of soups. Audio packaging Random House was customized with the Audio Tapes client’s message.
CLIENT PRODUCT Johnnie Walker wanted to Johnnie Scotch send a thank-you gift to Walker people who participated in scotch tastings. We sup- plied a paperback edition of The Gentleman’s Guide The Gentleman’s to Life, which was packed Guide to Life in a stylish gift box.
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CLIENT PRODUCT From the renowned Department Holiday Villages Everyman’s Library 56 Collection of classics, Great Expectations became the cornerstone for the launch of Dept. Great 56’s Dickens’ Village. Expectations
CLIENT PRODUCT Random House has Cigna Insurance been a proud supplier of fiction and non-fiction bestsellers to Cigna for many years. Each selection is used in a customer- Hardcover loyalty program aimed Bestsellers at corporate accounts.
CLIENT PRODUCT Baby Orajel offered the Del Baby Orajel Sesame Street title Wait Laboratories for Elmo free with proofs of purchase. Offer was promoted on the package exclusively. Wait for Elmo
CLIENT PRODUCT This is the perfect book for Procter Formula 44 the pediatrician’s waiting & Gamble room. Procter & Gamble’s sales force distributed copies of it to doctors The Berenstain nationwide. Bears Go to the Doctor
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CLIENT PRODUCT Kix has been a strong General Mills Kix Cereal supporter of children’s books. In this promotion, they offered a choice of 3 Richard Scarry Workbooks free with purchase. Richard Scarry Workbooks
CLIENT PRODUCT PAAS developed an Schering PAAS Egg Easter egg decorating kit Plough Decorating Kit based on the character P.J. Funny Bunny. A paperback edition of It’s Not Easy Being a Bunny It’s Not Easy was included as a free gift. Being a Bunny
CLIENT PRODUCT This is an example of Pepperidge Goldfish a well executed movie tie-in Farm premium offer. Pepperidge Farm did a straightforward, self-liquidating program utilizing the book’s won- James and the derful art on-package. Giant Peach
CLIENT PRODUCT These books were offered Hormel Dinty Moore free with proofs of pur- chase. Each package also included cents-off coupons for other Hormel food products. Berenstain Bears First Time Books
11 Call 1.800.800.3246 Visit us on the Web at www.randomhouse.com Find out why Procter & Gamble, Kellogg’s, Bristol-Myers Squibb, General Motors, Calvin Klein, and other leading companies think our books and audios are more than just great entertainment…
Call us at (800) 800-3246 and we’ll tell you how these companies sold more of their products by using ours. Visit us at www.randomhouse.com, which features a full catalog of our books and audios. E-mail us at [email protected].
Random House Premium Sales and Custom Publishing 1745 Broadway, New York, New York 10019 Telephone: (800) 800-3246 Fax: (212) 572-4961
RANDOM HOUSE, INC. Anchor Books Harmony Books Random House Large Print Ballantine Books Alfred A. Knopf Random House Reference Bantam Books Listening Library Random House Broadway Books Living Language Value Publishing Clarkson Potter Modern Library Schocken Books Crown Pantheon Books Shambhala Publications Crown Business The Princeton Review Three Rivers Press Delacorte Press Random House Villard Books Dell Publishing Random House Vintage Books Doubleday Audio Publishing Group Waterbrook Press Everyman’s Library Random House Children’s Publishing Fodor’s Travel Publications