A Business Plan Checklist
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Business Plan Checklist Key Questions to Answer
Organization Executive Summary Who will manage the business? Why will the business succeed? What qualifications do you have? What do you want to start (or change)? How many employees will you need? How much money is required? How will you structure your organization? Why is the venture a good risk? What are your plans for employee salaries, wages and benefits? Business Description What consultants or specialists will you need? What type of business are you planning? How will you use them? What products or services will you sell? What legal form or ownership will you choose? What type of opportunity is it (new, part-time, Why? expansion, seasonal, year-round)? What licenses and permits will you need? Why does it promise to be successful? What is the growth potential? Critical Risks How is it unique? What potential problems could arise? How likely are they? Marketing How do you plan to manage these potential Who are your potential customers? problems? How large is the market? Who are your competitors? How are their Financial businesses positioned? What is your total estimated business income for How will you price the product or service? the first year? Monthly for the first year? Quarterly What advertising and promotional strategies will for the second and third years? you use? What will it cost you to open (expand) the business? Research, Design, and Development What will your personal monthly financial needs Have you carefully described your design or be? development? What sales volume will you need in order to make What technical assistance have you received? a profit during the first three years? What development needs do you anticipate? What will be the break-even point? What are the costs of development? What will be your projected assets, liabilities, and net worth on the day before you expect to open? Manufacturing/Operations What are your total financial needs? Where will the business be located? Why? What are your potential funding sources? How will What are your facilities needs? you spend it? What are your equipment needs? How will the loans be secured? Are there other needs for production? What activities are required to produce your Milestone Schedule product or service? What timing have you projected for this project? Who will be your suppliers? How have you set your objectives? What type of transportation is available? Have you set up your deadlines for each stage of What is the supply of available labor? your venture? What will it cost to produce your product or Is there a relationship between events in this service? Per unit? venture? Appendix Have you included all important documents, drawings, agreements, and references? Demystifying the Business Plan Process: An Introductory Guide Donald F. Kuratko, Ph.D. Small Business Forum, Winter 1990 Business Plan Checklist
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1 BALANCE SHEET (Date)
Current Assets
Cash $______Accounts Receivable $______Inventory $______Supplies $______Prepaid Expenses (insurance) $______Other Currents $______
Long-term Assets
Land/Buildings $______Equipment $______Machinery Furniture & Fixtures $______Other Long-term Assets (less depreciation) $______
TOTAL ASSETS $______
Current Liabilities
Accounts Payable $______Salaries Payable $______Taxes Payable $______Interest Payable $______Notes Payable (due within 12 months) $______Other Current Liabilities $______
Long-term Liabilities
Notes Payable to Stockholders $______Mortgage Notes Payable $______Other Long-term Liabilities $______
TOTAL LIABILITIES $______
Owner's Net Worth
Invested $______Retained Earnings $______Drawing $______
TOTAL NET WORTH $______
TOTAL LIABILITIES AND NET WORTH $______
Assets = Liabilities + Net Worth
2 Projected Income Statement: Year 1 (By Month) and Changes to Cash
Yearly 1 2 3 4 5 6 7 8 9 10 11 12 Total Income Sales
Changes to Cash Less Soc Sec & Income Tax Less Principal on Loan Less Owner’s Draw (take home) Plus Depreciation Total Changes to Cash *Cost of Goods: Costs associated with the units sold such as cost of inventory, raw material, shipping, storage, packaging and production-related labor. *Depreciation: For tax purposes, an allowable deduction made for a loss in assets’ value (wear, age).
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Sources and Uses Statement
Sources of Financing
Investment of cash by owner #1 $______
Investment of cash by owner #2 $______
Investment of non-cash assets by owner #1 $______
Investment of non-cash assets by owner #2 $______
Bank loans to business (short term) $______
Bank loans to business (long term) $______
Bank loans (personal) $______
Small Business Administration loans $______
Other: ______
Total Sources of Financing $______
Uses of Financing
Land $______
Buildings $______
Equipment $______
Remodeling $______
Initial inventory $______
Working capital to pay operating expenses $______
Non-cash assets contributed by owners $______(Use same amount as in Sources)
Other assets: ______
Total Uses of Financing $______
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