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The Home Depot Canada STYLE SHEET FOR PRODUCT MARKETING CONTENT

CONTENTS CHECKLIST FOR ONLINE SKU REQUIREMENTS...... 2 ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)...... 3 NUMBER AND MEASUREMENT GUIDELINES...... 4 PRODUCT NAME AND MARKETING COPY...... 6 PRODUCT FEATURE / BENEFIT BULLET STATEMENTS...... 8 PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA...... 8 HTML COLOUR TABLES...... 9 PRODUCT FILE FORMAT AND REQUIRED ASSETS...... 9

Last Updated: January 2017 Data Standard: Shower Doors Page 1 of 10 CHECKLIST FOR ONLINE SKU REQUIREMENTS

SHOWER DOORS – ALL PRODUCTS REQUIRED Accessories

Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.

Collections

Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer. Coordinating Items Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer. Images and Assets The preferred number of alternate images for this category is 3. 1 Alternate Image is required, and 3 images are recommended for this category. Video Product videos detailing model-specific features preferred. Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.

Last Updated: January 2017 Data Standard: Shower Doors Page 2 of 10 ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.

As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.

Last Updated: January 2017 Data Standard: Shower Doors Page 3 of 10 NUMBER AND MEASUREMENT GUIDELINES GUIDE DES NOMBRES ET DES UNITÉS DE MESURES

Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions. Veuillez garder le système des mesures conforme à la version originale du fournisseur (système métrique ou système impérial). Rédiger les unités de mesure de façon uniforme, en nombres décimaux ou fractions dans les catégories de produits, les noms de produits, la description marketing et les puces. Ne pas alterner ces deux versions.

Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).

Épeler les nombres – Ne pas épeler les nombres dans la liste des puces, sauf si un nombre est suivi par un autre (par exemple : quatre ampoules de 100 W). Exception : les phrases qui contiennent un nombre n'exprimant pas une unité de mesure (par exemple : tolérance zéro).

Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).

Nombres précédés par d’autres nombres – Pour indiquer un nombre d'éléments précédés par une unité en chiffres (par exemple : ampoule de 100 W), épeler le nombre qui précède l'unité de mesure (exemple : quatre ampoules de 100 W), sauf si ce nombre est supérieur à 10 (exemple : 60 canettes de 12 oz).

Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).

Chiffres entiers avec fractions – Un chiffre entier avec une fraction doit être rédigé avec le chiffre entier suivi du numérateur, de la barre oblique et du dénominateur. Pour indiquer une échelle, veuillez utiliser le terme «à» entre les unités de mesure (par exemple : 3 1/2 po à 5 1/2 po).

Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).

Nombres à 4 chiffres et plus – Les nombres à 4 chiffres et plus doivent inclure un espacement entre le premier et la tranche de trois chiffres pour indiquer un nombre en mille (par exemple : 1 500 W). Il en est de même pour les nombres plus grands (espacement entre le premier nombre suivi de nombres en tranches de trois chiffres, tant dans la partie des entiers que dans celle des décimales). Ne pas utiliser «K» pour indiquer un nombre à 5 chiffres et plus (par exemple : 15 K doit être rédigé 15 000).

Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).

[Not applicable in French]

Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”. Unités de mesure – Les rédiger en minuscules, en abrégé et sans point à la fin du mot (exemple : 2 pi et non 2 pi.). Ne pas les épeler en toutes lettres.

Unit of Measure (UOM) Description Example Unités de mesure Description Exemples Englis Inches and Feet Always use “-inch” or “-inches” for inch/inches when the 7 ft. 10-inch x 10 ft. Evanston h measurement is used as an adjective Saturn Ivory Area Rug Use “inches” when simply listing a measurement Use “ft.” for foot/feet Use a period after the abbreviation Do not use hash marks (”or “) to represent inches and

Last Updated: January 2017 Data Standard: Shower Doors Page 4 of 10 feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”) Always use “cu. ft.” for cubic feet French Pouces et pieds Utiliser «po» pour indiquer une unité de mesure en Carpette Evanston, 10 po x 10 pi, pouce/pouces ivoire Saturne Utiliser «pouces» comme mention d'unité de mesure Utiliser «pi» pour pied/pieds Ne pas mettre de point après une abréviation [Not applicable in French] [Not applicable in French] Toujours mettre «pi3» superposé pour pieds cubes Englis Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” h “D” or “Dia” when indicating length, width, height, depth or diameter 72-inches H x 96-inches W They should always be capitalized (“Dia” should have an Essential Plus Closet Kit in Classic initial cap) White The “x” between dimensions should always be lowercase with a single space on either side of it French Abréviations des Utiliser un espacement et ensuite les abréviations «H», Kit de rangement, 72 po H x 96 L, dimensions «L», «P», ou «D» pour indiquer la longueur, la largeur, la blanc classique hauteur ou le diamètre Toujours utiliser l'initiale majuscule Le signe de multiplication en «x» doit toujours être écrit en minuscule, avec un espacement à droite et à gauche Englis Metric Measurements Always use lowercase abbreviations, except for litres, Space between boards is 2 cm h which is signified by an uppercase “L”. Always put a 20-mm gap space between the number and unit of measure (except Stain and scale remover (1L) for litres). Use a hyphen if the measurement is used as an adjective (except for litres). ● Length: mm, cm, m, km ● Mass: g, kg ● Liquid Volume: mL, L French Unités métriques Toujours utiliser des abréviations en minuscules sauf L'espace entre les tablettes est pour litre qui doit être rédigé avec un «L» majuscule. de 2 cm Toujours ajouter un espace entre les chiffres et l'unité de Espace de 20 mm mesure, y compris les litres Détachant, 1 L ● Longueur : mm, cm, m, km ● Masse : g, kg ● Volume liquide : mL, L Englis Pounds Do not use the pound sign (#) to represent pounds when 600 lb. Capacity Heavy Duty h referring to weight Folding Platform Cart Use “lb.” or “lbs.” with the period French Livres Ne pas utiliser le signe # pour indiquer la livre comme Chariot à plateforme robuste unité de poids. pliant, capacité de 600 lb Utiliser «lb» sans faire suivre d'un point Englis Milliliter Always use mL or L (milliliter or litre). Canadian 236 mL Compact Black Sensor h consumer market is not used to ounces and fluid ounces Pump for Soap Lotion or Sanitizer French Millilitres Utiliser mL ou L pour millilitre/millilitres. NB : Les unités Distributeur de savon liquide et en onces/once liquides ne sont pas employées au assainisseur à main compacte Canada. avec senseur, 236 mL, noir Englis Litre Always use L (liter). Canadian consumer market is not 1.4 L Liquid Laundry Detergent h used to Gallon and Quart Original Scent Bottle

Last Updated: January 2017 Data Standard: Shower Doors Page 5 of 10 French Litre Utiliser la lettre L pour litre/litres. NB : Les unités en Détergent à lessive liquide, 1,4 L, gallon/quart ne sont pas employées au Canada. senteur Original

Englis Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” 12-inch 20V Electric Cordless h options (amp should be capitalised in a product Trimmer/Edger headline) 10-inch 2.2 Amp Corded Electric Always use “Ah” for Amp Hours String Trimmer Use a space and “kW” for kilowatt and “kWh” for 75W Equivalent Soft White kilowatt hours Circline CFL Light Bulb French Watt, volt, ampère, hertz Utiliser l'initiale majuscule pour «60 W», «9 V», «20 A» Taille-bordures/taille-haies ou «60 Hz» pour watt, volt, ampère ou hertz électrique, 11 po, 20 V Utiliser «Ah» pour ampère-heure Taille-bordures électrique à fil, 10 Ajouter un espacement avant «kW» pour kilowatt et po, 2,2 A «kWh» pour kilowatt heure Ampoule CFL Equivalent Circline, 75 W, blanc doux Englis Horsepower Always use "HP" 10,000 Watt 16 HP Gasoline h Never use a period after the abbreviation Powered Electric Start Portable Never use a hyphen between the number and "HP" Generator with Wheel Kit Included French Cheval-vapeur Utiliser «ch» et non pas «CV» Génératrice à démarrage Ne pas ajouter de point après l'abréviation électrique, 10 000 W, 16 ch Génératrice portative avec ensemble de roues Englis Temperature and Use the degree symbol and not the word “degree(s)” Outdoor temp range down to h Degrees when indicating degrees, either in temperature or for -39.8°F angles Super sharp 23° Streaker Point Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius French Température et degrés Utiliser le symbole o du degré et non le mot «degré» Température extérieur en- pour indiquer le degré en température ou pour les dessous de 39,8 °F angles Angle de 23 °C Mettre un espace entre le chiffre et le symbole du degré suivi de la lettre «F» ou «C» pour Fahrenheit ou Celsius Englis Percentages Always use the percent symbol (%) instead of the word 30% Residential Energy Efficient h “percent” Do not include a space between the measurement and the percent symbol French Pourcentages Utiliser le symbole «%» au lieu du mot «pour cent» Efficacité énergétique Ajouter un espace entre le chiffre et le symbole du résidentielle de 30 % pourcentage Englis Exponents Do not use the shorthand for repeated multiplication Strips and cuts 20 - 30 AWG Solid h (i.e. mm², 52, etc.) (.50 - .14 mm sq.) Always use the abbreviation for the exponent (mm sq. in. cu., etc.)

Last Updated: January 2017 Data Standard: Shower Doors Page 6 of 10 PRODUCT NAME AND MARKETING COPY

PRODUCT NAME The headline is a maximum of 100 characters long.

The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product. DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca. Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style). Imitate spelling and capitalisation of vendor’s product name; for example iON Snow Blower with EcoSharp® battery

MAX Lithium-Ion batteries

NiCad batteries

A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances

Product Name Legend Légendes pour les noms de produit  Items in brackets [ ] are considered required elements of the product name  Les informations entre crochets [ ] sont obligatoires, en tant qu’éléments du nom du produit  Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product  Les informations entre accolades { } sont souhaitables, et ne sont fournies que si elles s’appliquent à ce produit  Items in quotations “ “ are to be added as listed  Les informations entre guillemets « » sont optionnelles

Corner/Neo-Angle Shower Door: Tub Door: Porte de douche à devant angulaire ou en coin : Pare-baignoire :

Product Naming Formula Product Naming Formula Formule pour créer les noms des produits Formule pour créer les noms des produits

{Series} + {Maximum Width-inch "x" Height-inch} + [“Framed" or {Series} + {Maximum Width-inch "x" Height-inch} + {# of Panels “- "Semi-Frameless" or "Frameless"] + [Shape "Corner", Panel”} + [Shape “Straight or Alcove”, "Corner", “Rectangular”, “Rectangular”, "Neo-Angle"] + {Installation Type “Bypass or "Neo-Angle"] + [“Framed" or "Semi-Frameless" or "Frameless"] + Sliding”, “Pivot or Hinged”, “Fixed”] + ["Shower Door”] + ["in" ["Pivot" or "Bypass or Sliding" or “Fixed”] + ["Tub Door”] + {Glass Finish/Material] + {Glass Style “Clear”, “Frosted”, “Patterned”, Style “Clear”, “Frosted”, “Patterned”, Unique”} + ["in" Finish] + Unique”} + {with Features “Towel Bar”, “Handles” “Shelves”} + {"with" Accessories “Towel Bar”, “Curved”, “Shelves”, “Handles"} [Colour/Material] [Pare-baignoire] + {«pivot», «coulissante ou articulée», «fixe»] + [Porte de douche] + [«avec cadre», «demi-cadre» ou «sans cadre»] [«avec cadre», «demi-cadre» ou «sans cadre»] + {nombre de + [Forme «en coin», «rectangulaire», «à devant angulaire»] + panneaux «x de panneau(x)} + [Forme «droite ou en alcôve», «en {Série} + [«matériau/couleur] + {Style de verre «transparent», coin», «rectangulaire», «à devant angulaire»] + [«en» Fini] + «givré», «à motif», «unique»} + {Type d’installation «coulissante», {Style de verre «transparent», «givré», «à motif», «unique»} + «pivot ou articulée», «fixe»] + {avec accessoires «porte-serviette», {Série} + {avec accessoires «porte-serviette», «poignées», «poignées», «étagères»} + [«,»] + [Largeur x hauteur maximum en «étagères», forme «arrondie»} + [«,»] + [Largeur x hauteur po] maximum en po]

Product Naming Example Product Naming Example Exemple de nom de produit Exemple de nom de produit

Soleil Frameless Hinged Shower Door with Glass Shelves Noble 2-Panel Frameless Engraved French Tub Door with Towel Porte de douche articulée sans cadre Soleil, avec étagères en verre Bar Pare-baignoire gravée sans cadre à 2 panneaux Noble, avec

Last Updated: January 2017 Data Standard: Shower Doors Page 7 of 10 Alcove Shower Door: porte-serviette Porte de douche en alcôve : Fluence Frameless Bypass Tub Door with Towel Bar in Bright Product Naming Formula Polished Silver Formule pour créer les noms des produits Porte de douche coulissante sans cadre Fluence, argent brillant poli, avec porte-serviette {Series} + {Maximum Width-inch "x" Height-inch} + [“Framed" or "Semi-Frameless" or "Frameless"] + [Installation Type "Pivot" or "Sliding" or "Fixed"] + ["Shower Door” or “Tub Door”] + ["in" Colour/Material] + {Glass Style “Clear”, “Frosted”, “Patterned”, Unique”} + {"with" Accessories “Towel Bar, “Handles”, “Shelves”} [«Porte de douche» ou «Porte de baignoire»] + [«avec cadre», «demi-cadre» ou «sans cadre»] + {Style de verre «transparent», «givré», «à motif», «unique»} + {Type d’installation «pivot», ou «coulissante ou articulée», «fixe»] + {Série} + [«matériau/couleur] + {avec accessoires «porte-serviette», «poignées», «étagères»} + [«,»]+[Largeur x hauteur maximum en po]

Product Naming Example Exemple de nom de produit

Duet Framed Sliding Tub Door with Towel Bars in Brushed Nickel Porte de douche coulissante sans cadre Duet, nickel brossé

MARKETING COPY The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).

The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.

All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.

MARKETING COPY EXAMPLE Bring fresh appeal to your bathroom with a Tides Collection framed Neo Angle door with clear glass and a brushed nickel frame finish. With integrated door handle, Tides Neo Angle doors feature a full length magnetic strike for an optimal shower seal. For your convenience, Tides Neo Angle doors can be installed with a right or left hand swing orientation depending on your needs. In addition, the Tides Neo Angle design allows for up to a 1/2-inch adjustment allowance for out of square walls. A simple and attractive solution, Tides Neo Angle doors are designed to be easy to install with no cutting necessary. Whether you are designing a new bathroom, or renovating your current one, a Tides Collection Neo Angle door will complement your space beautifully.PRODUCT FEATURE / BENEFIT BULLET STATEMENTS

FEATURE BULLET RANKING AND EXAMPLES

 A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product

Last Updated: January 2017 Data Standard: Shower Doors Page 8 of 10  If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately  Do not include punctuation at the end of the bullet (no periods or semi-colons)  Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number

Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:

1. Material/Durability feature and benefit 6. Towel Bar feature and benefit (with finish) 0.375-inch thick tempered-glass panels provide a luxuriously heavy 2 sturdy decorative brass-finished towel bars provide additional look and feel storage space

2. Design/Appearance feature and benefit 7. Latch/Closure feature and benefit Frameless design highlights the soft, pure lines of the glass Pressure mechanism provides an airtight closing seal

3. Surface feature and benefit 8. Installation feature and benefit Clean Coat glass coating repels water for easy cleanup Out-of-plumb adjustability allows for easy installation

4. Track/Glide feature and benefit 9. REQUIRED BULLET for Shower Doors: Installation opening Track system features brass insert rollers for added style and height/width measurements (range if applicable) functionality Installation opening: 72-inch H x 56 - 60-inch W

EZ Kleen bottom track allows the door panels to easily glide open with minimal cleaning and maintenance

5. Handle feature and benefit Handles let you easily open the doors from inside or outside the shower

PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA

To ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.

Last Updated: January 2017 Data Standard: Shower Doors Page 9 of 10 SIZE  All images must be at least a minimum of 1000 pixels x 1000 pixels PHOTOGRAPHY: * All products must be digitally photographed out of the package with the exception of products that are typically represented in the package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca. * Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features. * People and pets must not appear in any product image. * Images must represent the correct colour of the product.

BACKGROUND/BORDERS: * The product should be professionally presented on a white background. This can be accomplished by photographing the product on a white background or outlining the product image live area and placing it on a white background. * The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below). * The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. * The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom. * Do not put a stroke (outline) or shadow around the image. * All image canvas corners must be squared at a 90-degree angle.

HTML COLOUR TABLES

HTML Colour Table 1 Name Sample Hex Triplet RGB CMYK White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0 Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4

PRODUCT FILE FORMAT AND REQUIRED ASSETS

FILE FORMAT and NAME  Image files MUST be in JPEG format.  The format for naming your asset should enable users to quickly associate an asset to an item.  40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and contains a shortened version of the product description  Example: Stok_quattro_grill_123.jpg

Last Updated: January 2017 Data Standard: Shower Doors Page 10 of 10