Mobile TV Trial Goes Live in UK 22 September 2005

Mobile TV trial goes live in UK 22 September 2005

In a UK first, EastEnders, Coronation Street, CSI is already booming - and the latest buzz is about and Lost are just some of the TV programmes up television. There will be many millions of mobile TV to 400 O2 customers, living and working in Oxford, viewers worldwide by 2010. will be able to watch live on an advanced mobile phone from next week. "As an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters O2 and Arqiva (previously known as NTL and handset suppliers to strike new deals. Broadcast) have teamed up with Nokia as well as Regulators need to licence new spectrum, which the leading terrestrial and satellite broadcasters to will allow global economies to exist, broadcasters kick-off the UK's first trial of full multi-channel and publishers will need to tackle digital rights mobile TV. 16 channels are being offered to O2 issues and operators develop workable revenue customers, including BBC ONE, BBC TWO, BBC sharing partnerships. By establishing relationships News 24, ITV 1, ITV 2, Channel 4 and Five, which through activities such as this, we hope that will provide a core of mainstream channels coupled potential challenges will be minimised and mobile with programmes from British Eurosport, Cartoon TV becomes a commercial reality sooner than is Network, CNN, Discovery Channel, MTV, currently possible." ShortsTV, Sky News, Sky Sports News and Sky Travel. Hyacinth Nwana, Arqiva's managing director, mobile media solutions, commented: "We've pulled Customers will be able to select their favourite together an extremely strong and varied 16-channel programme from an on-screen service guide, line-up, reflecting the range of content that our search for specific items as well as set their original research identified as desirable for a mobile handset to alert them when a show starts. The trial television service. In Europe all evidence points to will run for up to six months and is designed to test mobile TV being mass market. Oxford will address and showcase the televisual capabilities of the the critical success factors such as scalability, next generation mobile services. It will look at how consumer experience, content mix and consumer people choose to catch up on their favourite TV choice." shows, how they watch the latest music videos and keep up to date with the news and sport when on Mark Selby, Nokia's Vice President, Sales, the move, and provide an understanding of how Multimedia, added: "The Oxford trial is an important much customers are willing to pay for the service. step in the roll out of mobile broadcast TV, building on the recent successful trial in Helsinki, Finland. The service is based on the new DVB-H (digital Consumer reaction and usage patterns will help the video broadcasting - handheld) transmission broadcast and mobile industries understand what technology and works by beaming a signal to a content viewers want to see on this exciting new digital TV receiver, which is attached to Nokia's technology. The Oxford trial will add valuable new 7710 smartphone, transforming it into a portable research and it will be followed by multiple trials in TV. DVB-H is ideally suited to sending high-quality, Europe, Asia and America. Nokia is pleased to be digital TV pictures from a single source to multiple working with O2, Arqiva and the many content users in a way that complements the one-to-one producers participating in this trial." video streaming which is already possible via today's GPRS and 3G mobile data networks.

Dave Williams, O2's chief technology officer, said: "Increasingly, new forms of content are making their way onto mobile devices - music, in particular,

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APA citation: Mobile TV trial goes live in UK (2005, September 22) retrieved 27 September 2021 from https://phys.org/news/2005-09-mobile-tv-trial-uk.html

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