Principles of Marketing

GRAYSON COUNTY TECHNOLOGY CENTER Principles of Marketing Syllabus Instructor: Cynthia Smith

Marketing makes it possible for businesses to find customers for their products and services and to sell them at a reasonable price while still making a profit. Marketing helps consumers select the best products and services from all those available in order to satisfy their wants and needs. This course provides the students with a basic foundation for understanding marketing and the huge role it plays in our everyday lives.

Text: Marketing Essentials, 3 rd edition. Farese, Kimbrell, and Woloszyk. Glencoe/McGraw-Hill, 2002.

The following is an outline of topics covered: Chapters Chapter Title Weeks 1 & 2 Orientation Paperwork, safety, introduction presentation Class expectations, medical release forms, drug forms, picture/video form, syllabus  AE 1.11 Students write using appropriate forms, conventions, and styles to communicate ideas and information to different audiences for different purposes AE 2.16 Students observe, analyze, and interpret human behaviors, social groups, and institutions to better understand people and the relationships among individuals and among groups  AA 1 Student will utilize effective verbal and non-verbal communication skills  AA 2 Student will participate in conversation, discussion, and group presentations  AA 3 Student will communicate and follow directions/procedures  AB 5 Student will demonstrate competence in organizing, writing, and editing using correct vocabulary, spelling, grammar, punctuation  AF 1 Student will recognize the potential risks associated with Internet use  AF 2 Student will identify and apply Internet security practices  AF 3 Student will practice safe, legal, and responsible use of technology in the workplace  AG 1 Student will use technology appropriately to enhance professional presentations  EC 1 Student will demonstrate polite and respectful behavior toward others  EC 5 Student will demonstrate pride in work Potential Activities and Resources: Show personal power point Demonstrate how to change page layout, import and format pictures, and create text. Getting to know you activity SPEAKING AND LISTENING CCSS.ELA-Literacy.SL.11-12.5 Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.

Weeks 3 & 4 DECA, An Association of Marketing Students  AE 5.4 Students use a decision-making process to make informed decisions among options  AE 6.3 Students expand their understanding of existing knowledge by making connections with new knowledge, skills and experiences  AA 1 Student will utilize effective verbal and non-verbal communication skills  AA 2 Student will participate in conversation, discussion, and group presentations  AB 1 Student will locate and interpret written information  AB 3 Student will identify relevant details, facts, and specifications  AB 5 Student will demonstrate competence or organizing, writing, and editing using correct vocabulary, spelling, grammar, punctuation  AB 6 Student will demonstrate the ability to write clearly and concisely using industry specific terminology  EC 1 Student will demonstrate appropriate dress and hygiene in the workplace  EC 2 Student will use language and manners suitable for the workplace  EC 3 Student will demonstrate polite and respectful behavior toward others  EF a Student will recognize the characteristics of a team environment and conventional workplace  EL 1 Student will accept and provide constructive criticism

Potential Activities and Resources: Notes--provided DECA Power Point Year in Review Video Guest Speakers—current and former DECA members The DECA Creed CRQ-- W#2—Write informative/explanatory texts, including the narration of technical processes; W#3—Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience; W#10—Write routinely over extended time frames and shorter time frames for a range of discipline-specific tasks, purposes, and audiences. SPEAKING AND LISTENING CCSS.ELA-Literacy.SL.11-12.6 Adapt speech to a variety of contexts and tasks, demonstrating a command of formal English when indicated or appropriate. (See grades 11–12 Language standards 1 and 3 here for specific expectations.)

Weeks 5-8 Chapter 1 – Marketing is All Around Us What is marketing--seven marketing functions Benefits of marketing to our society and to individuals personally Career options in marketing  AE 1.13 Students make sense of ideas and communicate ideas with the visual arts.  AE 1.16 Students use computers and other kinds of technology to collect, organize, and communicate information and ideas.  AE 2.7 Students understand number concepts and use numbers appropriately and accurately.  AE 2.8 Students understand various mathematical procedures and use them appropriately and accurately.  AE 2.18 Students understand economic principles and are able to make economic decisions that have consequences in daily living.  AE 2.30 Students evaluate consumer products and services and make effective consumer decisions.  AE 2.36 Students use strategies for choosing and preparing for a career.  AE 3.4 Students demonstrate the ability to be resourceful and creative.  AE 6.2 Students use what they already know to acquire new knowledge, develop new skills, or interpret new experiences.  AA 1 Student will utilize effective verbal and non-verbal communication skills  AA 2 Student will participate in conversation, discussion, and group presentations  AB 1 Student will locate and interpret written information  AB 3 Student will identify relevant details, facts, and specifications  AB 5 Student will demonstrate competence or organizing, writing, and editing using correct vocabulary, spelling, grammar, punctuation  AB 6 Student will demonstrate the ability to write clearly and concisely using industry specific terminology  AF 1 Student will recognize the potential risks associated with Internet use  AF 2 Student will identify and apply Internet security practices  AF 3 Student will practice safe, legal, and responsible use of technology in the workplace  OA 1 Student will distinguish between economic goods and services  OA 4 Student will determine forms of economic utility crate by marketing activities  OA 6 Student will describe the concept of price  OA 11 Student will explain the concept of competition  OB 3 Student will explain the seven marketing functions  OB 7 Student will explain the role of management  OD 1 Student will describe how marketing information is used in business decisions  OD 2 Student will identify ways to obtain marketing data for market research  OE 3 Student will explain the concept of product mix  OF 3 Student will explain the role of promotion as a marketing function

Potential Activities and Resources: Notes—Provided Chapt. 1 PPT CRQ Article related to marketing information management  R#1 Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.  R#2 Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas. Pricing/Math Assessments Field trip to Wal-Mart to do Unit Pricing Exercise Interest Inventory and Personality Inventory Career Clusters sheet ILP’s Coat of Arms Chapter 1 Review Chapter 1 Exam SPEAKING AND LISTENING CCSS.ELA-Literacy.SL.11-12.4 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.

Weeks 9-12 Chapter 2 - Basic Marketing Concepts How marketing decisions are made How to identify customers The marketing mix Market segmentation Target marketing  AE 1.10 Students organize information through development and use of classification rules and systems.  AE 1.16 Students use computers and other kinds of technology to collect, organize, and communicate information and ideas.  AE 2.7 Students understand number concepts and use numbers appropriately and accurately.  AE 2.8 Students understand various mathematical procedures and use them appropriately and accurately.  AE 2.17 Students interact effectively and work cooperatively with the many ethnic and cultural groups of our nation and world.  AE 2.19 Students recognize and understand the relationship between people and geography and apply their knowledge in real-life situations.  AE 5.1 Students use critical thinking skills such as analyzing, prioritizing, categorizing, evaluating, and comparing to solve a variety of problems in real-life situations.  AE 6.2 Students use what they already know to acquire new knowledge, develop new skills, or interpret new experiences.  AA 1 Student will utilize effective verbal and non-verbal communication skills  AA 2 Student will participate in conversation, discussion, and group presentations  AB 1 Student will locate and interpret written information  AB 3 Student will identify relevant details, facts, and specifications  AB 5 Student will demonstrate competence or organizing, writing, and editing using correct vocabulary, spelling, grammar, punctuation  AB 6 Student will demonstrate the ability to write clearly and concisely using industry specific terminology  AF 1 Student will recognize the potential risks associated with Internet use  AF 2 Student will identify and apply Internet security practices  AF 3 Student will practice safe, legal, and responsible use of technology in the workplace  OD 3 Student will explain the concept of target markets and market segmentation

Potential Resources and Activities: Notes—Provided Chapter 2 ppt Current Event  R#1 Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.  R#2 Determine central ideas or themes of a text and analyze their development; summarize the key supporting details and ideas.  W#4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.  W#6 Use technology, including the Internet, to produce and publish writing and to interact and collaborate with others.  W#10 Write routinely over extended times frames and shorter time frames for a range of tasks, purposes, and audiences. Chapter 2 Excel exercise Chapter 2 Review Chapter 2 test SPEAKING AND LISTENING CCSS.ELA-Literacy.SL.11-12.4 Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks.

GRADING: The grading scale is:

A=90-100; B=80-89; C=70-79; D=60-69; F=0-59

Throughout this course, you will be expected to complete various oral and written assignments. Also, you will be given quizzes and tests as well as performance events that will factor in determining your grade. Your grade will be determined by the following weights: Homework = 35%, Quizzes/Tests/Projects = 35%, Writing/Reading Assignments = 20%, Journal = 10%. Final grade will be determined by 90% of your coursework and your final exam/project will count 10%.

It is highly recommended you purchase a jump/flash drive.

Paperwork: All students must fill out an application for enrollment to the technology center. Please make sure all sections are completed. Paperwork will be sent back to you without medical information. All students must also fill out a medical release form and field trip permission form to be able to go on our field trips or travel to DECA events. Please return these forms by August 18. For each day thereafter, a five point penalty will be assessed to those forms not being turned in. That is the standard procedure if homework is turned in late!

Attendance is extremely important! In the event of an absence, it is the student’s responsibility to seek and turn in their work within a week of their absence. Otherwise, credit for that work may not be granted.

DECA: Students are encouraged to participate in DECA as an enhancement of their marketing training and to develop personal growth and leadership skills. Dues are $12.

I may be reached at 270-259-3195 or [email protected]

LET'S HAVE A TERRIFIC TRIMESTER!!!

The great pleasure in life is doing what people say you cannot do. IMAGINE with all your mind. BELIEVE with all your heart. ACHIEVE with all your might!! Ms. Smith