Public Service Announcement Rubric

Team Names: ______Criterion 5 4 3 2 1 Pts. Technical Video exhibits exemplary Video consistently Video includes components of Video includes camera Video omits Components demonstration of camera, demonstrates effective use of camera use, narration, sound, use, narration, sound, some narration, sound, editing, camera, narration, sound, editing, lighting, and editing, lighting, and of the necessary lighting, and transitions to editing, lighting, and transitions but may not transitions but does not elements to increase effectiveness of transitions for effective equally support the transmit the message and transmit message message and theme. transmission of message and transmission of message and theme. and theme. theme. theme. Message Message is clear and concise Message is clear and concise Message is present but is not Message contains mixed Message is throughout video. Exemplary throughout video. consistent throughout video. communications without lacking or demonstrations of message clear connections. unrecognizable in using a single thought or video. phrase (tag line). Content Video exemplifies accuracy Video message is accurate, Video appears to contain Video contains opinion or Video is not supported with facts documented, and supported factual information but is not bias that cannot be accurate or and proper documentation. with facts. verified or documented. supported by facts. reliable. Social Benefit Exemplary video to motivate Social benefit is clearly Ideas apply to lives of Some ideas may refer to No social benefit change for social benefits to illustrated in ideas presented. targeted audience in a social benefits, but not in for target the community. All ideas The video will motivate meaningful way, but are a meaningful way. audience. apply to the lives of the change to improve the inconsistently demonstrated. target audience. community. Creativity Video product grabs the Video product engages the Video includes interesting Video demonstrates some Video lacks any and audience with unexpected audience with imaginative ways of presenting an original imagination without real creativity or use Originality and novel techniques to design elements that enhance idea or message but is used engagement of the of illustrate exemplary the original idea and inconsistently throughout the audience. imagination and creativity, originality, and message. video. does not appeal to imagination. Leaves the the target audience with a “Wow” audience. reaction. Fair Use Video exemplifies fair use Video follows most fair use Video created by authors or Video is created by the Video does not and copyright achievement and copyright laws but may with permission. Video author but may have follow fair use throughout the entire video. have a minor issue for strict follows most fair use for multiple copyright and practices. compliance. music and sound. fair use violations.

Created by Edwina Howard-Jack