German Online Photo Lab Whitewall Makes U.S. Debut

PRESS RELEASE

For Immediate Release

German Online Photo Lab WhiteWall Makes U.S. Debut at PhotoPlus Expo in New York City European Photo Service Brings Award-Winning Custom Prints, Photofinishing, and Frames to America

Berlin, Germany — October 15, 2014 — WhiteWall online photo lab, an award- winning custom print, photofinishing and framer will make its U.S. debut at this year’s PhotoPlus Expo in New York. From October 30 – November 1, photographers and photo enthusiasts in the U.S. will have an opportunity to view the exceptional print quality and German precision craftsmanship that has received nearly every European award for products and services in the photographic and photo finishing industries. The company’s diverse line of photofinishing solutions provide customers with unique options for showcasing their photographs and will be on display in Booth #142 at PhotoPlus.

Since 2007, the WhiteWall brand has represented the finest quality and world-class German-engineering in the photofinishing industry. The company’s premium product, the true Photo Print Under Acrylic Glass, quickly became an international sensation and saw custom orders placed from all over the world. Today, on WhiteWall.com more than 1,000 product variations are available in an endless array of custom sizes that are produced and shipped to customers all over the world, including the U.S.

In addition to classics such as the Canvas Print or the Direct Print on Aluminum Dibond, WhiteWall will place most of its emphasis at PhotoPlus Expo on several new additions to its product line. The HD Metal Print takes the art of photofinishing to a new level of uniqueness. The combination of vibrant colors, incredible image definition, and extreme durability, make it a spectacular addition to WhiteWall’s expanding line of unique offerings. In addition, images mounted under an inch of acrylic glass in the extra-thick Acrylic Block experience a sensational sense of depth to create incredible displays in the home or at work. Keeping things in the proper frame-of-mind, WhiteWall is also placing the spotlight on over 140 hand-finished frame moldings at PhotoPlus Expo.

Michael Stephan, the CEO of WhiteWall, reports: “We are convinced that our photo print under acrylic glass will make a large impact on the US market, which is currently mainly focused on canvas. With its elegant glossy surface, it delivers gallery quality to any household.” PRESS RELEASE

About WhiteWall WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the WhiteWall.com online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 30 galleries around the world (1 in the US), Avenso GmbH has been democratizing the art market for ten years through its affordable, hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.

PRESS CONTACT For more information and print-ready images, please contact:

Marieke Goethe Lou Desiderio Public Relations Manager Synergy Communications Avenso GmbH — WhiteWall [email protected] Ernst-Reuter-Platz 2 917-627-0912 10587 Berlin, Germany +11 49 30 46722 256 [email protected] www.whitewall.com

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