Kristi Lynes Kennelly

KRISTI LYNES KENNELLY (818) 370-6691  [email protected]  www.KristiKennelly.com  www.linkedin.com/in/kristikennelly/

Award-winning, dynamic and creative sales & marketing professional… and former Broadway performer! 10+ years of experience leading business-to-business marketing and communications and managing online/offline corporate image for multimillion dollar companies.

AREAS OF EXCELLENCE

■ Creative B2B Marketing Strategies ■ Public & Media Relations ■ Sales/Public Speaking/Communications ■ Brand Management ■ Content Marketing/Branded Entertainment ■ Demand Generation ■ Event Planning & Execution ■ Advertising & Promotional Writing

PROFESSIONAL EXPERIENCE

ARMCO, ACES RISK MANAGEMENT 2014 to Present A leading provider of quality control software/audit technology for the residential mortgage industry.

VICE PRESIDENT of MARKETING Responsible for branding strategy and execution of all marketing objectives. Successfully rebranded ARMCO, from logo to website to industry conference debut, in only12 weeks. Oversees daily operations that include content marketing development and marketing automation/digital marketing deployment, industry conference sponsorships, special events, online and social marketing strategies. Management of public relations and design firms.

Key Responsibilities & Achievements  Responsible for direction and management of complete brand refresh completed in 90 days, beginning with corporate identity development. Produced high-end industry event, corporate website, tradeshow booth and all supporting elements, secured editorial placements and supported launch of new product within 3 month window  Directed website design, managed resources, wrote web copy and launched www.ARMCO.us within 10 weeks  Identify marketing objectives to meet business goals  Oversee daily marketing operations including product rollout support, content marketing development and implementation tactics to increase inbound attention, editorial placements, conferences/sponsorships, design, public relations and special events  Management of marketing budget

INTERTHINX, INC. (a subsidiary of First American Financial Corporation (NYSE: FAF) 2002 to 2014 A leading provider of risk mitigation technology and data solutions serving the financial services market.

AVP of MARKETING Developed and executed corporate marketing strategies and initiatives with emphasis on creative communication and a deft balance of multiple marketing channels, contributing to company growth from $12 million to $150 million in annual revenue.

Key Responsibilities & Achievements  Managed $1.2 million marketing budget  Managed marketing, design and public relations teams for all phases of marketing, media relations and communications to maintain Interthinx corporate image and achieve revenue goals  Developed and managed unique customer marketing programs with a focus on selling core products and supporting the buying cycle with websites, content marketing drip and nurturing campaigns, webisodes, social media, tradeshows, bylined article placement, corporate summits, events and brochure creation  Launched www.Interthinx.com in October, 2014 and increased lead generation by 400% with lead bait/content marketing strategy  Instituted the corporate product launch processes and procedures including sales rollout, marketing and messaging, and the coordination of all internal business interests  Creator and producer of award winning Interthinx branded entertainment resulting in thousands of inbound leads and use by the Department of Justice/FBI and the Treasury Department/Secret Service for training purposes. These training films include: . The Loan File Tango (parody of The Cell Block Tango) 2002 . Desperate House Lies (parody of Desperate House Wives) 2003 . FSI: Fraud Scheme Investigation (parody of CSI) 2006  “Official “Selection” World of Comedy Film Festival, Toronto, ONT. . Fraud Angels (parody of Charlie’s Angels) 2008  Editor in Chief for The Front Line Magazine, published by Interthinx  Recognition includes 2006 Mortgage Technology’s 10X Award, multiple “Top Service Provider” listings and 20+ awards for content marketing/branded entertainment including Telly, Aurora and Communicator accolades

MOVE, INC. (formerly Homestore.com) 1998 to 2002 The leader in online real estate and operator of the Move Network of real estate websites.

TOP SALES EXECUTIVE, NATIONAL SPOKESPERSON & TRAINER Top producing salesperson, gifted corporate presenter, closer and trainer for Realtor.com. Sold online advertising vehicles to real estate companies and Realtors® nationwide.

Key Accomplishments:  Ranked #1 salesperson out of 1,000 within the first 9 months of employment, shattering sales records  Winner of multiple 1998 “Everest Awards” for outstanding sales achievement  Winner of 1999 “President’s Award” for achievements in sales revenue generation contributing to 1999 increase of 217% to $73.4 million over revenues of $23.1 million for 1998  Promoted to National Speaker, delivering vibrant and effective presentations to groups of 500+  Promoted to National Trainer, creating PowerPoint and sales techniques for nationwide team  Developed and implemented “Homestore University” for national sales team with an emphasis on best practices and techniques for public speaking, successful selling, cross-selling and closing sales

PALLOTTA TEAMWORKS 1997 to 1999 Championed a new paradigm for citizen activism on important charitable causes and charitable event fundraising itself.

MANAGER of VOLUNTEER RESOURCES for CALIFORNIA AIDS RIDE 5 (CAR 5) Leveraged interpersonal and sales skills to recruit massive numbers of volunteers in the Los Angeles area for operational support and production of the Closing Ceremonies. Pallotta Teamworks raised $108,320,009 million in net dollars after event expenses through AIDS events such as CAR 5.

Key Accomplishments:  Recruited over 1,000 volunteers for operational, fundraising and production support  Directed and supervised all volunteers in office support, event production and fundraising efforts  Co-produced the Closing Ceremonies on Avenue of the Stars in Century City  Saved the organization thousands and thousands of dollars in volunteer human capital

BROADWAY & PROFESSIONAL THEATRE 1984 to 1998 Award-winning, highly regarded actress/performer on Broadway and nationwide

Broadway/Performing Highlights:  How to Succeed in Business Without Really Trying, CATS, She Loves Me, Sweet Adeline, Peter Pan  Winner 1992 of Broadway’s “Gypsy of the Year”, benefiting Broadway Cares/Equity Fights AIDS  Over 70 national and regional television commercial appearances