Types of Advertisement

An advertisement is a written piece of information which published in the newspaper or magazines, advertised on the T.V. or Radio to attract the attention of the public. It is a kind of public announcement asking for or offering services or buying and selling property, goods etc., or giving information about missing persons, pets and so on.

TYPES OF ADVERTISEMENT:

CLASSIFIED ADVERTISEMENTS

DISPLAY ADVERTISEMENTS

CATEGORY VISUALS LANGUAGE LANGUAGE CONTACT FORMAL IN ADDRESS AND COMPLETE CONCISE SENTENCE CLASSIFIED X  X   DISPLAY  X  

HOW TO WRITE ‘TO LET’ advertisement

 Draw a rectangular box  Write the words ‘TO LET’ –at the top middle of the box.  Write the word Available -----in the beginning of the body

TO LET Available------

 Mention after AVAILABLE ---KIND OF HOUSE------An independent house/a farm house/ flat/ first floor/second floor etc.  Mention –COVERED AREA-----800SQ YARDS/1000 SQ.YARDS  SURROUNDINGS REQUIRED: Centrally located/facing park/ nearby shopping complex/adjacent to highway/

 INSIDE FACILITIES : Bedroom Bathroom Kitchen Swimming pool Garage Savants’ quarters

 USE OF ADJECTIVES /DESCRIBING WORDS Spacious/ Well ventilated/ Airy/ Well furnished/ Modern / Large/  Mention - RENT negotiable  Contact address

EXAMPLE:

TO LET Available an independent house, newly built in South Delhi, centrally located, facing park, covered area 1000 SQ. Yards. Three large airy bedrooms, attached bathrooms, modern kitchen, servant quarter and garage, rent negotiable. Contact T. Khanna Tel.No.3246212.  HOW TO DRAFT ‘ACCOMMODATION WANTED’ ADVERTISEMENT

 Draw a rectangular box  Write the words ACOMMODATION WANTED/WANTED ACCOMMODATION at the top middle of the box  Write the word WANTED in the beginning of the sentence  Mention for whom is it required e.g. For a multinational company/for family/for office /etc.  Mention the KIND of accommodation wanted e.g. An independent house/ A bungalow/Multi-storeyed building/ a flat/A farm house/First Floor/Second Floor etc.  Mention Covered Area  Mention the surroundings required e.g. nearby market/ adjacent to the Highway/nearby shopping complex/in the posh area/nearby public park/school etc.  Mention INSIDE FACILITIES LIKE: Bedrooms/ bathrooms/attached toilets/kitchen /drive- way/garage/store house/ servants quarters/swimming pool/etc.  Use expressions like: send proposals with rent /area and terms within 7 days …..  Contact address

NOTE: ADVERTISEMENTS ARE CHARGED PER WORD. HENCE, BE BRIEF.DO NOT WRITE IN FULL SENTENCES. HOW TO DRAFT MATRIMONIAL ADVERTISEMENTS

POINTS TO BE KEPT IN MIND:

 Age /height/appearance  details---- family  Education----- Convent educated/graduate/postgraduate/etc.  profession/work experience if any  Income  caste /Religion  Contact---Box No.

Words/Expressions that may be Words /Expressions that may be used for a - used for a - GIRL BOY 1.Homely 1.Well settled 2.Slim 2. Well qualified 3.Smart 3.Pleasing personality 4. Beautiful 4.Tall 5.Convent educated 5. Handsome 6. Fair-complexioned 6.Good natured 7.Sharp –featured 7. Cultured 8.Charming 8.From business family 9. Sociable 9.Non smoker 10.Gracious 10 Teetotaler 11.Well settled 11. High status family 12Cultured 12.Fair like a parsee 13. Pretty 13. Wheatish

POSSIBLE BEGINNINGS:

1. Alliance invited for------from------2. Proposals are invited for------from------3. Suitable Match for------from------4. Professionally qualified match for------from------COMMON EXPRESSIONS MATRIMONIAL ADVERTISEMENTS:

1. Caste no bar 2. Girl’s merits main consideration 3. Early and decent marriage 4. Send Bio-data along with horoscope and photographs to Post box No.------

BRIDE WANTED

Proposals are invited for a tall, handsome, 27/5’11’’ well settled, Brahmin boy, M.B.B.S., own clinic, income in five figures, from a beautiful, slim, cultured girl. Caste no bar. Girl’s merits main consideration. Send Bio-data with photographs to post box No.2458, The Hindustan Times New Delhi.

HOW TO DRAFT MOTOR VEHICLE ADVERTISEMENTS (FOR SALE)

MENTION THE FOLLOWING POINTS:

SPECIFICATIONS POSSIBLE EXPRESSIONS CATEGORY FOR SALE COLOUR Red/cherry red/ royal blue etc. TYPE OF VEHICLE Maruti 800/Maruti Gen/ Tata Safari etc. MODEL 2010/2011/etc. ACCESSORIES Power steering, Original Air Conditioner, Music System, Brand New MRF Tyres, Power Windows, Leather Interiors etc. ----- Owner driven PAPERS Registration and Insurance Papers ready for immediate sale CONDITION Mint Condition/Good condition/etc. EXPECTED PRICE Rs.3 lakh/Rs.2 lakh /Rs. 77000 thousand/etc. Interested parties may contact CONTACT Any Contact address/as per the statement EXAMPLE:

You are ANIL HONDA, of 765, Anand Vihar, Ghaziabad.You want to sell your Maruti 800 car as you are planning to go abroad. Draft a suitable advertisement to be published in the Motor Vehicles columns of The Hindustan Times.

FOR SALE Available a cherry red Maruti 800, 2009 model with power steering, Original Air Conditioner, Music system, leather Interiors and Brand new MRF tyres. Owner driven, in mint condition. Registration and Insurance papers ready for immediate sale. Expected Price Rs. I Lakh 10 thousand only. Interested parties may contact: Anil Honda, 765, Anand Vihar, Ghaziabad.

HOW TO DRAFT LOST /FOUND ADVERTISEMENTS

 Use the word LOST or FOUND at the beginning so that it becomes clear whether the article is LOST or FOUND  Mention WHAT has been lost (a bag/ a leather bag/ a wrist watch/ a gold chain/a suitcase etc. It means SPECIFY THE ITEM.  Mention Colour /Condition of the article lost/found ( BRIEF PHYSICAL DESCRIPTION)  Mention the contents of the article if any  WHEN ----date and what time intervals  WHERE—The place of losing or finding the article  Mention any mark/identity if any  Contact Address/Phone No. /Reward etc.

COMMON EXPRESSIONS FOR ‘LOST’ ADVERTISEMENT:

Urgently required If found please contact: Suitable reward promised/Finder will be suitably rewarded

COMMON EXPRESSIONS FOR ‘FOUND’ ADVERTISEMENT:

The rightful claimant may contact:

EXAMPLE:

LOST Lost VIP Classic Brief -case of black colour while travelling by DTC bus Route No.114 from Lawrence Road to Red Fort on 24 January 2011 in the morning at 9:40 a.m. Contains valuable documents including Certificates for graduation and post graduation. Urgently required for interview. Suitable reward promised. If found kindly contact Arjun, 245, Lawrence Road, New Delhi, Phone 9597994457.

FOUND FOUND an unlocked VIP Classic Brief -case of black colour while travelling by DTC bus Route No.114 from Lawrence Road to Red Fort on 24 January 2011 in the morning at 9:40 a.m. Contains valuable documents including Certificates for graduation and post graduation. The rightful claimant, giving full description, may contact: Avinash khanna, 245, Lawrence Road, New Delhi, Phone 9816734657. EXERCISES

Q.1.You want to hire some accommodation to start a small scale business. Draft a suitable advertisement.

Q.2.Frame an advertisement for a receptionist for a Doctor’s clinic

Q.3.Draft a suitable advertisement for a Librarian for a leading Public School

Q.4.You are an Engineer. You want a job. Frame an advertisement. You have recently started a Centre for Personality Development for school children. Draft an advertisement to be published in a local daily, giving all relevant details.

Q. 5.You are the General Manager of a leading industrial concern .you need a Chartered Accountant for your office. Draft a suitable advertisement to be published in the classified columns of a local daily.

Q.6.Suppose you are Mohan Singh of 25, Adarsh Nagar, New Delhi. You want a Dance Teacher for your younger sister. Write an advertisement to be published in the classified columns of a local newspaper.

Q.7.Draft a matrimonial advertisement for a convent educated Punjabi Khatri girl, inventing all relevant details in about 50 words. Do not exceed the word limit.

Q.8.You are Arvind living in Agra. You have a good knowledge of all the historical places around there. Write a suitable advertisement for a newspaper, offering your services as a tourist guide during the coming summer vacation.

Q.9. You are Manish/ Manorma. While traveling in the DTC bus you have lost your brown coloured VIP suitcase. Draft a suitable advertisement to be published in the newspaper giving all necessary details about the suitcase.

Q.10.You are planning to sell your two wheeler. Draft a suitable advertisement in not more than 50 words to be published in the Classified columns of a local daily, giving all necessary details of the two wheeler. You are Sumit/Sudha of 14 Kabir Nagar, New Delhi.

Q.11. You wish to dispose of your household items like T.V., Refrigerator, some wooden furniture etc. as you are moving out of the country. Draft a suitable advertisement in not more than 50 words to be published in the classified columns of ‘The times of India’. Give the necessary details of the items. You are Neha/Nitin, 35, Deol Nagar, Pune. Q.12.You have found some documents in a hard plastic cover in the local electric train. Draft a suitable advertisement for the ‘Lost and Found’ columns of a national daily in about 50 words. Specify details needed to make delivery.

Q.13. You are Ashok of Sitapur, Lakhnow.You have got a foreign assignment and would be going abroad soon. You have television set and refrigerator to sell. Draft a suitable advertisement be published in the classified columns of The Hindustan Times,Delhi.

Q.14.You want to purchase a flat. Draft an advertisement in about 50 words for a newspaper detailing your requirements and your capacity to pay.