Detailed Agenda for Afternoon Workshop: Session 2

21 Low-Cost Things You Can Do to be Successful!

1. Name – Promote your business name on everything, be consistent in the look

2. Niche – Focus on who is most likely to buy your products/service

3. Quality – Compared to what? Your competition!

4. Value – Promote Value over Price, people will spend more for long-term value

5. Brand – Do customers know and think positive about your brand

6. Marketing Plan – Critical to getting the right message to the right people

7. Identity not “Image” – Do you consistently deliver what you promise

8. Brochures – “Must have” but also must be of the quality customers expect

9. Business cards – Don’t be cheap! This is your best marketing tool in the toolbox

10. Gift Certificates – Statistically equates to 20% instant profit

11. Coupons – Good if used properly but can erode your product/service value

12. Signage - #1 reason people say they shop a business for the 1st time

13. Logo “on everything!” – Used consistency, equals “Branding Power”

14. Customer Mailing List – Existing customers are 70% cheaper to market to

15. Community Involvement – Relationship Building, People trust who they know

16. Word-of-mouth – Most powerful form of marketing for small businesses!

17. Publicity – “Giv‘em some-thin (GOOD) to talk about”

18. Classified Ads – Inexpensive and very effective for some businesses

19. Follow-up – Stay connected to your customers

20. Timing(Seasonality) – Promote when people are in or about to come in the market

21. Enthusiasm(Passion) – People prefer to spend money with positive people