<p> 21 Low-Cost Things You Can Do to be Successful!</p><p>1. Name – Promote your business name on everything, be consistent in the look</p><p>2. Niche – Focus on who is most likely to buy your products/service</p><p>3. Quality – Compared to what? Your competition!</p><p>4. Value – Promote Value over Price, people will spend more for long-term value</p><p>5. Brand – Do customers know and think positive about your brand</p><p>6. Marketing Plan – Critical to getting the right message to the right people</p><p>7. Identity not “Image” – Do you consistently deliver what you promise</p><p>8. Brochures – “Must have” but also must be of the quality customers expect </p><p>9. Business cards – Don’t be cheap! This is your best marketing tool in the toolbox</p><p>10. Gift Certificates – Statistically equates to 20% instant profit</p><p>11. Coupons – Good if used properly but can erode your product/service value</p><p>12. Signage - #1 reason people say they shop a business for the 1st time</p><p>13. Logo “on everything!” – Used consistency, equals “Branding Power”</p><p>14. Customer Mailing List – Existing customers are 70% cheaper to market to</p><p>15. Community Involvement – Relationship Building, People trust who they know</p><p>16. Word-of-mouth – Most powerful form of marketing for small businesses!</p><p>17. Publicity – “Giv‘em some-thin (GOOD) to talk about”</p><p>18. Classified Ads – Inexpensive and very effective for some businesses </p><p>19. Follow-up – Stay connected to your customers</p><p>20. Timing(Seasonality) – Promote when people are in or about to come in the market</p><p>21. Enthusiasm(Passion) – People prefer to spend money with positive people</p>