Excellence in Marketing

To assist you with your application, please carefully read this document and then use the following checklist to ensure you have included all the information required.

Ensure all selection criteria are addressed on your application form. Please note: Applications may not be accepted for judging, if all requested information / selection criteria has not been completed. CHECKLIST

Please check box ☒, as each point is marked off.

Have you submitted your application/s using the appropriate generic application form/s from ☐ the HMA website at http://www.hma.org.au/nominations/.aspx, with all selection criteria being addressed as specified on the form/s?

Have you completed the Manufacturer of the Year Section 2, Questions 7-11? ☐

Have you completed the company details on the front page? ☐

Have you supplied your current company logo in high resolution colour in JPEG or TIFF and ☐ EPS file format and copied it onto your USB?

Have you supplied your company profile and copied it onto your USB? ☐ (5 dot points)

Have you supplied your information about the product/concept and copied it onto your USB? ☐ (5 dot points) – only if a product/concept is pertinent to the category you are submitting.

Have you supplied a minimum of 2 photographs of the product/concept in high resolution ☐ TIFF or JPEG format, and copied them onto your USB?

HMA 2017 Application for MARKETING Award Page 1 of 23 When you have completed ALL the categories you are submitting, save them ALL onto 1 USB in their separate respective folders as outlined in the Guidelines on the HMA website – www.hma.org.au – Nominate for an Award - then post the USB to the HMA, as per the details below: CAROL McEWAN ADMINISTRATION MANAGER HUNTER MANUFACTURING AWARDS INC. C/- McEWAN AND PARTNERS, PO BOX 332 THE JUNCTION NSW 2295

OR DELIVER TO CAROL McEWAN ADMINISTRATION MANAGER HUNTER MANUFACTURING AWARDS INC. C/- McEWAN AND PARTNERS, SUITE 1, 91 FREDERICK STREET, MEREWETHER NSW 2291

You may also wish to enter a submission into the Hunter Business Chamber Awards. Please visit the Hunter Business Chamber website at http://www.nswbusinesschamber.com.au/Hunter/Events/Hunter-Business-Awards for more details.

SPECIAL INFORMATION relating to the HMA BOARD AWARD

HMA 2017 Application for MARKETING Award Page 2 of 23 THE HMA BOARD AWARD IS A DISCRETIONARY AWARD.

THE CRITERIA FOR THE HMA BOARD AWARD ARE BASED ON THE COLLECTIVE DATA FROM ALL OTHER SUBMISSIONS A COMPANY HAS ENTERED IN, EXCLUDING THE MANUFACTURER OF THE YEAR WHICH IS A SEPARATE NOMINATION SECTION.

ELIGIBILITY

➢ COMPANIES NEED TO HAVE BEEN OPERATING FOR MORE THAN 18 MONTHS

➢ COMPANIES NEED TO SHOW THAT THEY ARE HEADING IN A DIRECTION THAT IS BOTH POSITIVE AND VISIONARY

➢ IF THE JUDGE IS SATISFIED THAT A SUBMISSION IN ANY OF THE GENERAL CATEGORIES (SAFETY, PEOPLE SKILLS AND DEVELOPMENT, ENVIRONMENTAL, PRODUCT DESIGN, INNOVATION, MANUFACTURING PROCESS, TECHNOLOGY, MARKETING, EXPORT), POSSESSES THE RELEVANT EVIDENCE TO ADDRESS THE NECESSARY CRITERIA FOR THE HMA BOARD AWARD, THE SUBMISSION WILL BE FURTHER CONSIDERED FOR THE HMA BOARD AWARD

➢ THE WINNER OF THE HMA BOARD AWARD IS ELIGIBLE TO WIN AN AWARD IN ANOTHER CATEGORY, BUT CANNOT WIN BOTH THE HMA BOARD AWARD AND THE MANUFACTURER OF THE YEAR AWARD.

➢ THE WINNER OF THE HMA BOARD AWARD DOES NOT NEED TO HAVE WON AN AWARD IN ANOTHER CATEGORY TO BE ELIGIBLE TO BE ASSESSED FOR THE HMA BOARD AWARD

➢ THE WINNER OF THE HMA BOARD AWARD WILL BE AWARDED THE PRIZE OF A TRIP FOR ONE PERSON TO AN INTERNATIONAL EVENT OR TRADE EXPO THAT WILL ASSIST THE COMPANY TO EXPAND AND GROW AND ALSO, BENEFIT THE RECIPIENTS WITH AN OPPORTUNITY TO SHOWCASE THEMSELVES IN THE GLOBAL MARKETPLACE.

➢ THERE IS NO NOMINATION FORM TO BE COMPLETED FOR THIS CATEGORY

HMA 2017 Application for MARKETING Award Page 3 of 23 Terms and Conditions regarding the 2017 HMA Board Award

The winner of this Award will be rewarded with an overseas trip for ONE PERSON to a Trade Expo or event, pertinent to the winner's/ company's line of business.

The trip is to take place between October 2017 and October 2018 and will be arranged through the HMA's "In Kind" Travel Sponsors, helloworld, HTG, Newcastle.

The prize covers the cost of 1 economy class return airfare inclusive of taxes and insurance with Qantas Airways (Sydney-Destination-Sydney), plus $2,000 towards accommodation and incidental costs.

As a follow up to the trip, a report is to be submitted (within one month of returning from the trip) to the HMA Board of Directors. The report should demonstrate the benefits and impact of the trip on the person and/or company. The information will be used by HMA to profile and promote future Awards and will be posted on the HMA website to highlight the successful outcomes achieved by winning such a prize.

The Winner may also be requested to speak at one of the HMA's future events to share the experience of such a trip with other manufacturers.

Nominations are open to any manufacturing company that has made an application for an award in at least one or a number of the 2017 listed award general categories - SAFETY, PEOPLE SKILLS AND DEVELOPMENT, ENVIRONMENTAL, PRODUCT DESIGN, INNOVATION, MANUFACTURING PROCESS, TECHNOLOGY, MARKETING, EXPORT.

HMA BOARD AND JUDGING PANEL

HMA 2017 Application for MARKETING Award Page 4 of 23 Proudly Sponsored by Major Sponsor

EXCELLENCE IN MARKETING AWARD SPONSOR

Company Details

Company Name: Address: Suburb: Postcode: Website: No. of Years company has been Operating

Contact Person Details

Contact Name: Email: Phone Number: Mobile Number:

The contact person may be contacted in the case of a company/plant site visit by a judge

HMA 2017 Application for MARKETING Award Page 5 of 23 HMA 2017 Application for MARKETING Award Page 6 of 23 EXCELLENCE IN MARKETING

Nominations are open to manufacturing companies for consideration of the Excellence in Marketing Award at the annual Hunter Manufacturing Awards.

PLEASE READ THE FOLLOWING DEFINITION BEFORE COMPLETING YOUR APPLICATION FORM TO ENSURE YOU ARE SUBMITTING IN THE CORRECT CATEGORY.

MARKETING

Nominations are open to any manufacturing company that has introduced a marketing plan/approach that has contributed to your continued or future success.

Your marketing plan/approach will be the basis for your submission in providing relevant details as to why your plan/approach has provided successful outcomes.

The judges will look for examples of excellence in Marketing that include, but not limited to; aims of your plan/approach; outcomes directly related to the plan/approach; and future changes based on learning’s from current plan/approach.

Note - Applicants may find that their application into the Excellence in Marketing category may also be a ‘fit’ for another category, such as Product Design, Innovation, Export, etc. By adapting the information to fit the criteria of other categories you give yourself the opportunity for your product, process etc to be profiled in more than one sector.

EACH OF THE LISTED CRITERIA MUST BE ADDRESSED AND WHERE POSSIBLE, EVIDENCE PROVIDED

Photographs, drawings, etc. may be included as an ATTACHMENT to this Application Form and labelled clearly and then copied onto the USB with your Application Form, e.g. Question 3 – evidence provided/

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words.

HMA 2017 Application for MARKETING Award Page 7 of 23 EXCELLENCE IN MARKETING

Please address the following criteria and restrict the content of each criteria response to 200 words or less. For example; Question 1 can only have a maximum of 200 words. NOTE – Questions 1 – 5 relate to the Marketing Award and Questions 6– 10 relate to the Manufacturer of the Year Award. Please complete all criteria to be eligible for both Awards.

Any accompanying documentation provided ‘as evidence’, may either be JUDGE’S JUDGE’S inserted as part of this form, or, as an attachment to this application. USE ONLY USE ONLY Attachments must be labelled according to the question number – e.g. question 3- evidence provided and copied onto the USB along with a copy of this form. Please restrict the content of each criteria response to 200 words or less. Actual Criteria Score Value SECTION 1 – QUESTIONS 1 – 5 – MARKETING AWARD 1. Outline your marketing plan or approach 10 Provide relevant examples  TV, radio or press advertising  Brochures or other printed material  Online advertising such as Awards, display or Facebook advertising  Online "organic" strategies such as blogging or SEO  Social media marketing strategies  Online analytics reports with evidence of campaign effectiveness, ie Google Analytics  Other 2. What is the aim of your plan/approach? 10 For example  To increase awareness of product and engage locally as well as a wider reach of community  Other 3. What outcomes do you attribute to your plan/approach? 10 For example  What have you achieved to date to spur you on to further market your product?  Other 4. Did your plan/approach provide value for money? 10 For example  Provide evidence of situation where your plan/approach has given a positive outcome  Other

HMA 2017 Application for MARKETING Award Page 8 of 23 5. How will you change your plans based on what you learned from the 10 approach you took? Total 50

HMA 2017 Application for MARKETING Award Page 9 of 23 SECTI0N 2 – QUESTIONS 6 – 10 - MANUFACTURER OF THE YEAR AWARD

6. Has your organisation demonstrated “world class performance” in manufacturing?

To assist you in providing the kind of information required, some examples are listed below -  Exports  International accreditation  Quality performance system  Systematic Benchmarking Approach  Import substitution  International recognition/presence  Other

7. Demonstrate the sustainability of your products and services

To assist you in providing the kind of information required, some examples are listed below -

 Demonstration of a culture of innovation  Carbon reduction/energy saving initiatives  Recyclability of product or part thereof  Excellent OH&S  Waste reduction initiatives  Nimble adaptation to changing markets and changing market conditions  What capex has taken place (capex shapes the direction of the business)  Other

HMA 2017 Application for MARKETING Award Page 10 of 23 8. Demonstrate a commitment to continuous improvement process

To assist you in providing the kind of information required, some examples are listed below -

 Improvements in design/research effort  Improvements in manufacturing capability and productivity  Improvements in employee skills  Improvements in marketing eg digital moves  Engagement in expo’s/fairs  Formal Quality Management System  Improvements in procurement, inventory, warehousing, distribution  Improvements in systems  Improvements in safety  Reduction in waste/LEAN program  Other

9. What is your management Philosophy and Employee Commitment?

To assist you in providing the kind of information required, some examples are listed below -  Apprentices employed  Learning/Up-skilling provided  Safety ethos  Employee engagement and empowerment  Is there a discernable philosophy/code of conduct?  Is there a bonus arrangement in place  Formal employee recognition process  Culture and worship of longevity of service  Overseas travel or other novel employee awards  Employee information days/meetings  Other

HMA 2017 Application for MARKETING Award Page 11 of 23 10. Can your company demonstrate Community Support and Involvement?

To assist you in providing the kind of information required, some examples are listed below –

 Donations/Sponsorship  Research grants etc  Education/Training/Schools  Community or employee health/lifestyle enhancement or education  Environment protection or improvement  Support for Sport  Work Place Giving  Personal community involvement  Indigenous assistance  Manufacturing industry involvement  Other

HMA 2017 Application for MARKETING Award Page 12 of 23 SECTION 1 – EXCELLENCE IN MARKETING

Question 1: Outline your marketing plan or approach (200 words or less) - Refer to examples in table on page 8 to guide you

HMA 2017 Application for MARKETING Award Page 13 of 23 Question 2: What is the aim of your plan/approach? - Refer to examples in table on page 8 to guide you

HMA 2017 Application for MARKETING Award Page 14 of 23 Question 3: What outcomes do you attribute to your plan/approach? - Refer to examples in table on page 8 to guide you

HMA 2017 Application for MARKETING Award Page 15 of 23 Question 4: Did your plan/approach provide value for money? - Refer to examples in table on page 8 to guide you

HMA 2017 Application for MARKETING Award Page 16 of 23 Question 5: How will you change your plans based on what you learned from the approach you took?

HMA 2017 Application for MARKETING Award Page 17 of 23 SECTION 2

MANUFACTURER OF THE YEAR CRITERIA

The following questions 6 – 10 relate to the Manufacturer of the Year Award

If entering the Manufacturer of the Year category the following questions are required to be addressed

REFER TO INFORMATION ON PAGES 10, 11 and 12 to ASSIST AND GUIDE YOU WHEN RESPONDING TO THE MANUFACTURER OF THE YEAR QUESTIONS

HMA 2017 Application for MARKETING Award Page 18 of 23 Question 6: What benchmarks do you employ to ensure that your organisation continues to demonstrate “world class performance” in manufacturing?

HMA 2017 Application for MARKETING Award Page 19 of 23 Question 7: Demonstrate the sustainability of your products and services

HMA 2017 Application for MARKETING Award Page 20 of 23 Question 8: Demonstrate a commitment to continuous improvement process

HMA 2017 Application for MARKETING Award Page 21 of 23 Question 9: What is your management Philosophy and Employee Commitment

HMA 2017 Application for MARKETING Award Page 22 of 23 Question 10: Can your company demonstrate Community Support and Involvement?

HMA 2017 Application for MARKETING Award Page 23 of 23