WHR Media2020 Kit

Horsemanship • Culture • Style

westernhorsereview.com About us Western Horse Review is the voice of the culture in Canada. The magazine is published six times a year including a special Championship Edition each year end. With a national audience of over 55,000 passionate and engaged readers, the magazine’s core content is about a life that is engaged with western culture. Central to it – the horse. The magazine enhances our readers chosen lifestyle with excellent reporting and award-winning editorial, punctuated by outstanding photography. Benefits of Extending our brand into online, e-newsletters and social media has been a natural progression, embraced by steadfast readers and new viewers Print alike. Through it’s online and social media presence, it outperforms all other equine and western lifestyle publications in Canada. “MAGAZINE MEDIA builds Every issue of Western Horse Review engages more than 55,000 of your prime brands and sells product with customers, for it is at the heart of the western riding community in Canada – proven, verifiable results in a safe the chronicler of life in the West. and transparent environment of Now in its 27th year, Western Horse Review signifies sustained success and quality, professional journalism growth for your brand, as well as ours, with a consumer who is eager to experi- that supports an economically, ence all that is a part of this western lifestyle. ecologically and socially sustainable society.” - Alberta Magazine No one in the Publishers Association CANADIAN EQUINE MEDIA 2019 Conference can touch THE REACH of this base. + For the Love Cold Weather Remembering of the Horse Barn Hacks Kevin Pole BY LEE MCLEAN BY JENN WEBSTER BY PIPER WHELAN Print Advertising in the magazine PRINT SIGNIFICANTLY BOOSTED 55,000+ readers THE EFFECTIVENESS OF CROSS- Video and Online PLATFORM CAMPAIGNS: Promotion westernhorsereview.com Campaigns that used 33,000+ impressions per month MORE THAN PRINT & ONLINE Digital Promotion 10% Improved Persuasion Metics via e-newsletter or blasts by more than 10%. +10,000 Opt Ins Smithbilt Hats Celebrates Facebook Alerts Campaigns that used MORE THAN 100 Years Boyd +325,000 Followers PRINT & TV How Do We Wilson: Instagram Improved Persuasion Metics 17% Grow the by more than 17%. Industry? A Young +10,000 followers Answers to a Cowboy Difficult Question Spirit Twitter Tweets MAR/APRIL 2019

95 $5.95$4 PRINTEDPRINTED IN CANADA IN CANADA Fighting a 3,100+ followers Big Fight Pinterest westernhorsereview.com DISPLAY UNTIL APRIL 30, 2019 DISPLAY MAIL REGISTRATION PUBLICATION NUMBER 42204012 +96.9k Monthly Viewers Western Horse Review readers are... Readership Owners with Means Western Horse Review readers are deeply engaged HOUSEHOLD INCOME • 65% over $60,000 and proudly affiliated with the western lifestyle. Dovetailing the traditions of the West with the FIERCE COMPETITORS modern sophistication that is the western riding culture of the 21st century, our readers are interested • over 90% of readers ride competitively in western homes, fashion, style, art, music, food, books, destinations and all that is embraced in the western landscape. The Consumer Demographic AVERAGE AGE OF READER They are sophisticated horse owners who provide • 9% (18-29) the highest level of care to their horses. They are keen on the newest trends in gear and style. They are • 23% (30-45) invested in their country homes, barns, pastures and equipment.

“Western Horse Review • 69% (45 and older) readers are passionate about their western lifestyle and the magazine that brings it all together for them.” Established Landowners 57% live on WHR is about 38% live on rural property Canadian life an acreage (10 acres or more) in the West. Serious Horse Owners AVERAGE # OF HORSES • Seven per household

97% OF READERS FIND ADVERTISEMENTS IN WESTERN HORSE REVIEW HELPFUL IN SECURING INFORMATION ABOUT HORSES, PRODUCTS AND SERVICES.

88% of our readers say they are immersed in western culture and lifestyle.

44% ranch and/or own cattle WHR, embracing 2020 editorial Fireside Trout & the newest trends Bannock on a Stick A Freewheelin’ Country M BY MIKE EDGAR Young Gun BY PIPER WHELAN Prairie Que in gear & style. JANUARY/FEBRUARY BY JENN WEB EDITORIAL FEATURES • Western Weddings • Travel: Arizona THE • Health: Cribbing, Winter Foaling Free • Training Thoroughbreds for Western Disciplines UNDER Bullfight Dazzles Canadian • Homes of the West Feature DOG A A Country Lawyer Talks Closing Date: November 22, 2019 Cowboy Culture Material In: November 29, 2019 & Big City Crime

SPECIAL ADVERTISING REPORTS Defining • A Snowbird’s Guide to Riding in Arizona the Future of Chuckwagon • Equine Education Guide Racing ADDITIONAL EVENT DISTRIBUTION

SEPT/OCT 2019 95 $5.95$4 PRINTED IN CANADA Arizona Distribution PRINTED IN CANADA Skijordue - Calgary, AB

westernhorsereview.com

DISPLAY UNTIL OCT. 31, 2019 PUBLICATION MAIL REGISTRATION Saskatchewan Equine Expo, Saskatoon, SK NUMBER 42204012 Art of the Cowgirl, Phoenix, AZ MARCH/APRIL EDITORIAL FEATURES • The Stallion Issue with a digital component • Millennial Ranchers • Building a Vet Clinic • Supplements: Reducing joint inflammation. • Chuckwagon Winter Training • Health: Deworming, Vaccinations, Care of Ponies Closing Date: January 24, 2020 Material In: January 31, 2020 SPECIAL ADVERTISING REPORT • Spring Sale Guide • Equine Supplements • Complimentary Equine Therapies ADDITIONAL EVENT DISTRIBUTION Kamloops Cowboy Festival, BC MAY/JUNE Mane Event, Red Deer, AB EDITORIAL FEATURES • Our Issue! • Equine Photography • Western Art • Designing & Perfecting Your Equine Property • Training Cow Dogs Closing Date: March 27, 2020 Material In: April 3, 2020 SPECIAL ADVERTISING REPORTS • The Country Living Real Estate Guide: • Western Artists ADDITIONAL EVENT DISTRIBUTION Western Art Show, Calgary Stampede, Calgary, AB Prix de West, National Cowboy & Western Heritage Museum, Oklahoma City, OK 2020 editorial JULY/AUGUST EDITORIAL FEATURES • The Best of the West Summer List • Fashion: Western Trends 2020 • Training: Riding

Closing Date: May 29, 2020 Material In: June 5, 2020 SPECIAL ADVERTISING REPORT WHR, in the • Fall Sale Guide (Part I) barns, pastures ADDITIONAL EVENT DISTRIBUTION Calgary Stampede, Calgary, AB & competition Country Thunder SK & AB Calgary Club, Calgary, AB arena. Festival Western De St.Tite, St. Tite, QB SEPTEMBER/OCTOBER 2020 Calgary Polo Club EDITORIAL FEATURES • Futurity Season • Fall Fashion Hair by Cierra Ross of Make-up by Ivonne Arsenault One Beauty, Calgary, AB Photos by of One Beauty, Calgary, AB Twisted Tree Photography • Trucks & Trailers ANGE • Western Art Showcase OPEN R • Health: Fitting & Conditioning Weanlings for Sale Western vogue style for Futurity season and beyond. Closing Date: July 24, 2020 By Jenn Webster Material In: July 31, 2020 SPECIAL ADVERTISING REPORT • Fall Sale Guide (Part II) ADDITIONAL EVENT DISTRIBUTION Canadian Team Penning Nationals, Calgary, AB Canadian Spectacular, Stavely, AB Calgary Stampede Horse Futurity, Calgary, AB Canadian Finals Rodeo, Edmonton, AB TCAA, National Cowboy & Western Heritage Museum, Oklahoma City, OK

MIDDLE HyFyve Pink Cheetah coat, $79.99, from Classic Rodeo, www.classicrodeoboutique.com Tiger’s eye stones with onyx , black agate by RKR Jewerly, and tassel necklace, $125, 5 Things Your Horse www.rkrjewelry.com. Wants for Christmas A Festive $80, BY PIPER WHELAN Feast RIGHT Blush Light Ribbed rose cardigan, NFR’s Canadian $35, from Boa-Kae BY MIKE EDGAR and Lariat necklace, Photographer Pick Ranch, www.boa-kaeranch.com; BY JENN WEBSTER $65, Feather and Floral Kimono, ; Dragonfly lariat with moonstone, quartz$75, and Boa-Kae Ranch, www.boa-kaeranch.com dragonfly charms necklace, Moonstone, quartz and hematite necklace with feather charm; by RKR Jewerly, www.rkrjewelry.com. $125, by RKR Jewelry, www.rkrjewelry.com and tassel, $375, * Hats, belts and tanks are models’ own. and Navajo pearl, large bead necklace, www.classicrodeoboutique.com. om Classic Rodeo, September/October 2019 46 WESTERN HORSE REVIEW

NOVEMBER/DECEMBER EDITORIAL FEATURES • Special Edition Championship Issue Closing Date: September 27, 2019 Material In: October 4, 2019 SPECIAL ADVERTISING REPORT • Christmas Gift Guide Country • Championship Showcase Music’s New Cowboy the 2019 CHAMPIONS SHOWCASE NOV/DEC 2019 95 $4 PRINTED IN CANADA Winners of the Canadian western performance world. $5.95 PRINTED IN CANADA

Remembering Kevin Pole westernhorsereview.com BY PIPER WHELAN DISPLAY UNTIL DEC. 31, 2019 PUBLICATION MAIL REGISTRATION NUMBER 42204012 WithGive, 30 Gift IdeasLaugh for Every Rider& Loveon the List. WHR has powerful More Online Advertising & effective ways to Opportunities web and social media • Sponsor a Contest reach your audience! • Feature Page Take Over (Round Pen, Great Gear, Fashion, opportunities Western Kitchen, Travel, Horse & Health, Cowboy Culture) • Blog Sponsorship • Twitter Sponsorship • Facebook Sponsorship or www.westernhorsereview.com Facebook Contest Sponsorship • Pinterest Sponsorship or Pinterest Contest Sponsorship With over 325,000 Facebook followers, 10,000 • Sponsored Editorial within the Website opt-ins to our e-newsletter, a dedicated Twitter • Digital Christmas Gift Guide and Pinterest audience, and more than 50,000 dedicated monthly visitors to our website, this is LEADERBOARD a powerful and effective way to reach a focused E-Newsletter Banner & Leaderboard Ad on website for one month audience of western enthusiasts...... $290.00

SPONSORED CONTENT www. Includes (1) Facebook post, Leader Board AD 728 pixels x 90 pixels (1) Pinterest picture and link, Non-Print Advertiser*: $175/month or $1,050/year (1) Instagram mention Print Advertiser: $125/month or $750/year ...... $375.00 (rotates with other advertisers) Large Square 300 pixels x 250 pixels PREMIUM SOCIAL MEDIA Non-Print Advertiser*: $150/month or $900/year PROMOTION Print Advertiser: $100/month or $600/year Includes (1) Blog directed by client with links to client website, Small Square 125 pixels x 125 pixels (1) Facebook post , (1) Pinterest Non-Print Advertiser*: $90/month or $540/year picture and link, (1) Instagram mention Print Advertiser: $60/month or $350/year and inclusion in the Western Horse Review e-newsletter (10,000 opt-ins) ...... $495.00 NATIVE INCLUSION CAMPAIGN email This type of promotion has many benefits. Choose a dedicated push, or a banner It’s great for direct sales, endorsed within our e-newsletter, and reach over branding, lead generation and increased 10,000 opted-in e-subscribers. conversion rates. Native Advertising is a way in which ad- Dedicated Push vertisers can partner with publishers to Tailored e-blast to our database $495.00 deliver an endorsed message that is more a service to the reader than a sales pitch, but Banner within Western Horse shows incredible potential for direct sales. Review E-newsletter And, it’s very affordable right now. Print Advertiser: $35 per banner” ...... $850.00 HOME PAGE TAKEOVER Runs the course of a month or more on our website. It features non-scrolling body background images, leader board ad. Also included: the Premium Social Media promotion. .... $1,195.00 More Social Media Specialty Publications opportunities... The numbers don’t lie! The WHR team were outstanding to collaborate with. They were extremely professional, creative and supportive in reinstating our annual magazine to maximum advertiser capacity, with an efficient and seamless process. They went over and above by engaging new followers through their social media and hands-on efforts. We are looking forward to growing our magazine size and distribution along with the WHR team!” ~ Richard Coté, 2018 President, Calgary Polo Club

The combination of speed, precision and passion in polo is electrifying. Explore the culture and world of the Calgary Polo Club in this beautifully designed booklet, given extra exposure via the savvy horseperson audience of Western Horse Review magazine. CALGARY POLO CLUB SOCIAL MEDIA ANALYTICS: TOTAL IMPRESSIONS from INSTAGRAM: 12,678 TOTAL IMPRESSIONS from FACEBOOK: 38,112 TOTAL IMPRESSIONS from ISSUU: 1,127 And 12 hrs: 56 mins: 27 secs Read Time BLOG IMPRESSIONS: Polo, This Weekend - One blog posted on August 11, 2017 to www.westernhorsereview.com had 428 readers, including 107 unique visitors.

SUMMARY: 52,345 viewers to the Calgary Polo Club, from social media curated by Western Horse Review magazine in a short time frame.

2019 WINNERS CIRCLE TOURNAMENTS & SOCIAL EVENTS 4 Goal Tournaments CALGARY CUP JC PALMER MEMORIAL TOURNAMENT Winners I Remax Winners I Blizzard

Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider Bryan Middleton, Carin Middleton, John Rooney, Ali Rooney

HAVE-DOG.COM Runners up I Somerset Runners up I BD & P Kyle Fargey, Heidi Clark, Loreto Natividad, Lesley Tims James Kidd, Saul Torres, Russell Stimmel, Mitch Horne ROENISCH MEMORIAL CUP USPA OFFICERS CUP/JB CROSS CUP June 28 - July 1 Western Canadian Polo Winners Remax Tournament / Ross Fargey Cup 4 Goal I Winners I Remax 1 Canada Day Match Games 1 Fish Creek Junior Polo 4-7 American Day Cup Finals 4 Goal 11-13 Mike Francis Cup 0 Goal 12-14 J.B. Cross Cup Finals 4 Goal 18-21 CP Air Cup 0 Goal 19-28 J.C. Palmer Memorial 4 Goal 20 A Polo Match for Mental Health JULY SCHEDULE JULY 27-28 Gilgit Cup 0 Goal

2-11 Calgary Cup 4 Goal 3-4 Heart Cup 0 Goal 5 Kimo Cup For Grooms & Beginners Ranch House Events 10-11 Big Rock Cup 0 Goal 15-18 Hull Cup 0 Goal August 23 Lobster Dinner Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider Nacho Bello, Dayelle Fargey, Gordon Ross, Matt Schneider 16-25 USPA Pacific NW Circuit / Roenisch Memorial Cup 4 Goal Runners up I BD & P Runners up I BD & P (Money Game, playing for $12,000) James Kidd, Saul Torres, Russell Stimmel, Mitch Horne Mitch Horne, Russell Stimmel, Saul Torres, James Kidd 17 Canadian Open 20 Goal Tournament and event dates are subject to change, please visit 24-25 Rocky Mountain Cup 0 Goal www.calgarypoloclub.com for daily tournament scheduling

8 SCHEDULE AUGUST www.calgarypoloclub.com follow @calgarypoloclub 9

www.westernhorsereview.com 2.167” x9.92” 1/3 Vertical Horsemanship •CultureHorsemanship •Style 4.583” x 2.25” 1/6 Horizontal 4.583” x7.5” 1/2 Island Trim Size8”widex10.75”high Full Page www.westernhorsereview.com 4.583” x4.875” 1/3 Island Image size7”x9.92” Bleed size8.5”x11.25” Trim Size8”x10.75” Full Page 2.167” x 3.125” 1/9 7” x4.875” 1/2 Horizontal 3.375” x4.875” 1/4 Vertical Closing Dates ac/p: a.2 Jan.31 Nov. 29 Jan.24 Nov. 22 MATERIAL DATE March/Apr: BOOKING Jan/Feb: ISSUE e/c Jl 4 Aug.3 June5 July24 Apr. 3 May29 Sep/Oct Mar. 27 July/Aug May/June: o/e et 5 Oct.2 Sept.25 Nov/Dec 2.167” x 2.187” 1/12 3.375” x9.92” 1/2 Vertical 2.167” x4.875” 1/6 Vertical

FULL COLOUR ADVERTISING

For moreinformation [email protected] Premium / 85 75 672 807 745 913 197173 232 305268 895 1/12 359 607536 1/9 716 1,344 1,076 1/6 1,522 1/4 1,1411,008 1/3 1,344 1/2 $1,791 Full Page with Les Timmons Les with JUDGE’S STAND VIEW FROMTHE Fever Futurity DISPLAYUNTIL OCTOBER 31,018 2 EQUINE SCANNING YOUR GUIDETO brating 2 PUBLICATION MAIL REGISTRATION le NUMBER 42204012 e 1 5 9 9 Retail Rates

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BY LOUISAMURCHWHITE S PRINTED INCANADA F/B ,5 204 1,941 2,084 2,355 IFC/IBC 2,244 $2,6352,365 OBC or phone403-250-1128 or403-861-2609 Oven Pizzas Outdoor BY MIKEEDGAR X3X 1X Celebrating 25Years of ReiningAlberta 1X BY PIPERWHELAN 2020

DISPLAY UNTIL FEB. 28 2019 Bucking Stock Miniature PUBLICATION MAIL REGISTRATION In Western Weddings Elegance Capturing NUMBER 42204012 $4 $5.95 Riding Better westernhorsereview.com Living Well,Living 95 BY LEE MCLEAN

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Western Horse Review is a proud member of the Alberta Magazine Publishers Association, www.albertamagazines.com, abiding by the standards of the Canadian Society of Magazine Publishers.