WHR Media2020 Kit Horsemanship • Culture • Style westernhorsereview.com About us Western Horse Review is the voice of the western riding culture in Canada. The magazine is published six times a year including a special Championship Edition each year end. With a national audience of over 55,000 passionate and engaged readers, the magazine’s core content is about a life that is engaged with western culture. Central to it – the horse. The magazine enhances our readers chosen lifestyle with excellent reporting and award-winning editorial, punctuated by outstanding photography. Benefits of Extending our brand into online, e-newsletters and social media has been a natural progression, embraced by steadfast readers and new viewers Print alike. Through it’s online and social media presence, it outperforms all other equine and western lifestyle publications in Canada. “MAGAZINE MEDIA builds Every issue of Western Horse Review engages more than 55,000 of your prime brands and sells product with customers, for it is at the heart of the western riding community in Canada – proven, verifiable results in a safe the chronicler of life in the West. and transparent environment of Now in its 27th year, Western Horse Review signifies sustained success and quality, professional journalism growth for your brand, as well as ours, with a consumer who is eager to experi- that supports an economically, ence all that is a part of this western lifestyle. ecologically and socially sustainable society.” - Alberta Magazine No one in the Publishers Association CANADIAN EQUINE MEDIA 2019 Conference can touch THE REACH of this base. + For the Love Cold Weather Remembering of the Horse Barn Hacks Kevin Pole BY LEE MCLEAN BY JENN WEBSTER BY PIPER WHELAN Print Advertising in the magazine PRINT SIGNIFICANTLY BOOSTED 55,000+ readers THE EFFECTIVENESS OF CROSS- Video and Online PLATFORM CAMPAIGNS: Promotion westernhorsereview.com Campaigns that used 33,000+ impressions per month MORE THAN PRINT & ONLINE Digital Promotion 10% Improved Persuasion Metics via e-newsletter or blasts by more than 10%. +10,000 Opt Ins Smithbilt Hats Celebrates Facebook Alerts Campaigns that used MORE THAN 100 Years Boyd +325,000 Followers PRINT & TV How Do We Wilson: Instagram Improved Persuasion Metics 17% Grow the by more than 17%. Industry? A Young +10,000 followers Answers to a Cowboy Difficult Question Spirit Twitter Tweets MAR/APRIL 2019 95 $4$5.95PRINTEDPRINTED IN CANADA IN CANADA Fighting a 3,100+ followers Big Fight Pinterest westernhorsereview.com DISPLAY UNTIL APRIL 30, 2019 DISPLAY MAIL REGISTRATION PUBLICATION NUMBER 42204012 +96.9k Monthly Viewers Western Horse Review readers are... Readership Owners with Means Western Horse Review readers are deeply engaged HOUSEHOLD INCOME • 65% over $60,000 and proudly affiliated with the western lifestyle. Dovetailing the traditions of the West with the FIERCE COMPETITORS modern sophistication that is the western riding culture of the 21st century, our readers are interested • over 90% of readers ride competitively in western homes, fashion, style, art, music, food, books, destinations and all that is embraced in the western landscape. The Consumer Demographic AVERAGE AGE OF READER They are sophisticated horse owners who provide • 9% (18-29) the highest level of care to their horses. They are keen on the newest trends in gear and style. They are • 23% (30-45) invested in their country homes, barns, pastures and equipment. “Western Horse Review • 69% (45 and older) readers are passionate about their western lifestyle and the magazine that brings it all together for them.” Established Landowners 57% live on WHR is about 38% live on rural property Canadian life an acreage (10 acres or more) in the West. Serious Horse Owners AVERAGE # OF HORSES • Seven per household 97% OF READERS FIND ADVERTISEMENTS IN WESTERN HORSE REVIEW HELPFUL IN SECURING INFORMATION ABOUT HORSES, PRODUCTS AND SERVICES. 88% of our readers say they are immersed in western culture and lifestyle. 44% ranch and/or own cattle WHR, embracing 2020 editorial Fireside Trout & the newest trends Bannock on a Stick A Freewheelin’ Country M BY MIKE EDGAR Young Gun BY PIPER WHELAN Prairie Que in gear & style. JANUARY/FEBRUARY BY JENN WEB EDITORIAL FEATURES • Western Weddings • Travel: Arizona THE • Health: Cribbing, Winter Foaling Free • Training Thoroughbreds for Western Disciplines UNDER Bullfight Dazzles Canadian • Homes of the West Feature DOG A A Country Lawyer Talks Closing Date: November 22, 2019 Cowboy Culture Material In: November 29, 2019 & Big City Crime SPECIAL ADVERTISING REPORTS Defining • A Snowbird’s Guide to Riding in Arizona the Future of Chuckwagon • Equine Education Guide Racing ADDITIONAL EVENT DISTRIBUTION SEPT/OCT 2019 95 $5.95$4 PRINTED IN CANADA Arizona Distribution PRINTED IN CANADA Skijordue - Calgary, AB westernhorsereview.com DISPLAY UNTIL OCT. 31, 2019 PUBLICATION MAIL REGISTRATION Saskatchewan Equine Expo, Saskatoon, SK NUMBER 42204012 Art of the Cowgirl, Phoenix, AZ MARCH/APRIL EDITORIAL FEATURES • The Stallion Issue with a digital component • Millennial Ranchers • Building a Vet Clinic • Supplements: Reducing joint inflammation. • Chuckwagon Winter Training • Health: Deworming, Vaccinations, Care of Ponies Closing Date: January 24, 2020 Material In: January 31, 2020 SPECIAL ADVERTISING REPORT • Spring Sale Guide • Equine Supplements • Complimentary Equine Therapies ADDITIONAL EVENT DISTRIBUTION Kamloops Cowboy Festival, BC MAY/JUNE Mane Event, Red Deer, AB EDITORIAL FEATURES • Our Rodeo Issue! • Equine Photography • Western Art • Designing & Perfecting Your Equine Property • Training Cow Dogs Closing Date: March 27, 2020 Material In: April 3, 2020 SPECIAL ADVERTISING REPORTS • The Country Living Real Estate Guide: • Western Artists ADDITIONAL EVENT DISTRIBUTION Western Art Show, Calgary Stampede, Calgary, AB Prix de West, National Cowboy & Western Heritage Museum, Oklahoma City, OK 2020 editorial JULY/AUGUST EDITORIAL FEATURES • The Best of the West Summer List • Fashion: Western Trends 2020 • Training: Trail Riding Closing Date: May 29, 2020 Material In: June 5, 2020 SPECIAL ADVERTISING REPORT • Fall Sale Guide (Part I) ADDITIONAL EVENT DISTRIBUTION Calgary Stampede, Calgary, AB Country Thunder SK & AB Calgary Polo Club, Calgary, AB Festival Western De St.Tite, St. Tite, QB WHR, in the 2020 Calgary Polo Club SEPTEMBER/OCTOBER barns, pastures EDITORIAL FEATURES • Futurity Season & competition Photos by Make-up by Ivonne Arsenault Hair by Cierra Ross of Twisted Tree Photography of One Beauty, Calgary, AB One Beauty, Calgary, AB • Fall Fashion • Trucks & Trailers arena. OPEN RANGE • Western Art Showcase Western vogue style for Futurity season and beyond. • Health: Fitting & Conditioning Weanlings for Sale By Jenn Webster Closing Date: July 24, 2020 Material In: July 31, 2020 SPECIAL ADVERTISING REPORT • Fall Sale Guide (Part II) ADDITIONAL EVENT DISTRIBUTION Canadian Team Penning Nationals, Calgary, AB Canadian Spectacular, Stavely, AB Calgary Stampede Cutting Horse Futurity, Calgary, AB Canadian Finals Rodeo, Edmonton, AB TCAA, National Cowboy & Western Heritage Museum, Oklahoma City, OK MIDDLE HyFyve Pink Cheetah coat, $79.99, from Classic Rodeo, 5 Things Your Horse www.classicrodeoboutique.com Wants for Christmas Tiger’s eye stones with onyx , black agate A Festive BY PIPER WHELAN and tassel necklace, $125, by RKR Jewerly, Feast NFR’s Canadian www.rkrjewelry.com. BY MIKE EDGAR Photographer Pick BY JENN WEBSTER RIGHT Blush Light Ribbed rose cardigan, $80, Feather and Floral Kimono, $65, and Lariat necklace, $35, from Boa-Kae Boa-Kae Ranch, www.boa-kaeranch.com; Ranch, www.boa-kaeranch.com; Moonstone, quartz and hematite necklace with feather charm Dragonfly lariat with moonstone, quartz and and tassel, $125, by RKR Jewelry, www.rkrjewelry.com; dragonfly charms necklace, $75, and Navajo pearl, large bead necklace, $375, by RKR Jewerly, www.rkrjewelry.com. om Classic Rodeo, www.classicrodeoboutique.com. 46 WESTERN HORSE REVIEW September/October 2019 * Hats, belts and tanks are models’ own. NOVEMBER/DECEMBER EDITORIAL FEATURES • Special Edition Championship Issue Closing Date: September 27, 2019 Material In: October 4, 2019 SPECIAL ADVERTISING REPORT • Christmas Gift Guide • Championship Showcase Country Music’s New Cowboy the 2019 CHAMPIONS NOV/DEC 2019 $4 95 $5.95PRINTED IN CANADA PRINTED IN CANADA SHOWCASE WinnersRemembering of the Canadian western performance world. Kevin Pole BY PIPER WHELAN DISPLAY UNTIL DEC. 31, 2019 PUBLICATION MAIL REGISTRATION westernhorsereview.com NUMBER 42204012 WithGive, 30 Gift IdeasLaugh for Every Rider& onLove the List. WHR has powerful More Online Advertising & effective ways to Opportunities web and social media • Sponsor a Contest reach your audience! • Feature Page Take Over (Round Pen, Great Gear, Fashion, opportunities Western Kitchen, Travel, Horse & Health, Cowboy Culture) • Blog Sponsorship • Twitter Sponsorship • Facebook Sponsorship or www.westernhorsereview.com Facebook Contest Sponsorship • Pinterest Sponsorship or Pinterest Contest Sponsorship With over 325,000 Facebook followers, 10,000 • Sponsored Editorial within the Website opt-ins to our e-newsletter, a dedicated Twitter • Digital Christmas Gift Guide and Pinterest audience, and more than 50,000 dedicated monthly visitors to our website, this is LEADERBOARD a powerful and effective way to reach a focused E-Newsletter Banner & Leaderboard Ad on website for one month audience of western enthusiasts. ........................$290.00 SPONSORED CONTENT