Midwest City Chamber of Commerce
Total Page:16
File Type:pdf, Size:1020Kb
2008 Proposed Program of Work
Mission Statement: The mission of the Midwest City Chamber of Commerce is to create and maintain a favorable business climate in the community.
Community Development Division
• Vice President, Pam Teply, Bank of Oklahoma Midwest City
• Goal: To guide and organize the Chamber’s community service activities relative to educational issues and leadership development.
Education
Chairperson –
Goals: • Inform Chamber membership regarding educational issues • Support educational institutions within Midwest City’s trade area • Identify educational needs in the business community • Promote positive partnerships between schools and businesses • Revitalize the Business After School Program
Objectives: • Celebrating Education Luncheon • Revitalize the Adopt-A-School Program • Support bond issues • Create and distribute promotional materials
Measurable Outcomes: • Attendance/Sponsorships at Celebrating Education Luncheon • 80% of schools will be adopted by a business partner for the Adopt-A-School Program • Successful bond issue campaigns • Publication of promotional brochures and distribution in all newcomer packets • Number of hits on the Chamber’s website • Business After School • Support and co-sponsor "Principal for a Day"
1 Leadership Development
Chairperson: Leadership Midwest City – Youth Excel –
Goals: 1. To identify, train and motivate selected participants in preparation for community service through voluntary leadership activities
Objectives: • Leadership Midwest City • Youth Excel • Leadership, Inc. activities.
Measurable Outcomes: • Applicants/participants/graduates in Leadership Midwest City • Applicants and participants in Youth Excel • Regular meetings of Leadership, Inc. • Testimonials from participants
Public Image Division
• Vice President, Paula Enix, Arvest Bank
• Goal: To improve communications with civic organizations that contribute to the quality of life; and to provide a liaison with elected officials and public service agencies. To guide and organize the chamber’s community service activities relative to military programs and personnel.
Legislative Affairs
Chairperson –
Goals: • To maintain open lines of communication between Chamber membership and elected officials at the city, county, state and National levels • To provide members with details on the projected impact of pending legislation • To make calls to all officials on a regular basis
Objectives: • Participate in Legislative Trip to Washington, D.C. • Legislative Forums during session. host legislative appreciation event. • Host Topical Forums. • Host candidate debates. • Host Legislators for a tour of Tinker.
2 Measurable Outcomes: • Quality of issues and number of contacts with Congressional Representatives. • Attendance at Legislative Forums • Attendance (both local and legislative) at Legislative Appreciation Event. • Topical forums as warranted. • Attendance at Debates. • Response from Legislators for Tour of Tinker
Military Affairs
Chairperson – Ms. Kay Hughes, Travel Gallery
Goals: • To promote efforts to retain and expand military operations at Tinker Air Force Base • To support military programs, and assist military personnel • To respond in a timely manner to special requests made by Tinker Air Force Base Officials
Objectives: • Enlisted Personnel Awards Program for work excellence • Welcoming Receptions • Ex-officio participation and base liaison • Military/Civilian Newcomer briefings • Quarterly meetings with the ALC Commander or top ranking Tinker AFB officials • Support for Tinker during BRAC Review • Partner units from Tinker with businesses in the community and individuals with families • Invite more Tinker personnel to events • Promote “This is Tinker Country.” Present positive image of Tinker to media. Collect resources we currently provide citywide for Tinker personnel
Measurable Outcomes: • Secure at least $25,000 in merchandise and coupons for Awards Program and coordinate base event. • Attendance at Welcoming Reception. • Base personnel participation in Chamber activities. • Number of attendees Newcomer Briefings. • Emphasizing partnerships with Tinker Air Force Base.
Business Development Division
• Vice President, Joe Atkinson, North Star Companies, L.L.C.
• Goal: To support and encourage aggressive economic growth in Midwest City by unifying the goals of private business and public agencies.
Community & Economic Development
Chairperson –
The Program of Work for this committee is funded by the City of Midwest City’s Motel Guest Tax. The FY 2006 Program of Work was adopted in Spring 2005 in order to cooperate with the City of Midwest City’s Fiscal Year Budget approval process. The Program of Work was
3 approved by the CEDC Committee, the Chamber’s Executive Committee, the Chamber’s Board of Directors and the City of Midwest City.
4 Midwest City Chamber of Commerce Community and Economic Development Committee FY 2008 Program of Work 1 East is In! - An integrated “Branded Marketing” Campaign to promote housing development and the "Quality of Life" available in Midwest City and its Eastern Oklahoma County Trade Area. Participation fees cover some of the costs of this program. Expense items include: Television Air Time for Jenifer Reynolds Commercials on KSBI and additional stations as funding allows. Annual East is In! Update Luncheon. Most of this expense paid by sponsors. Production and air time for East is In! TV "Quality of Life" segments for one year Production Costs & Talent Fees for updating commercials and producing new ones Print & Other Promotional Advertising. Includes development and production of the new East is In! Brochure for distribution on Tinker AFB. Outsourced updates and maintenance of the www.eastisin.com web site. 2 Economic Outlook - An electronic and print periodical that provides current economic data, project development information, and additional information regarding the economic climate in Midwest City and its trade area. Sales of advertising space will cover some costs of this project. Expense items include: In-House Design, Development, and Printing of 1,500 copies of the Economic Outlook. Also includes cost of "In- House" production of the updates and affilated Economic Development Publications as necessary. Also includes posting on www.mwcok.com website. 3 Commercial Property Promotion - This includes the publication of the Commercial Property Guide, a periodical listing detailed information regarding available commercial property in Midwest City. Expense items include: One Commercial Brokers Luncheon - Sponsorships will cover most of the expense for this event. The cost of maintaining and operating the Electronic Broker's Network is primarily a staff labor expense. Supplies necessary to print 300 copies of the Commercial Property Guides annually. A significant portion of the distribution of the CPG is done through email and over the Internet. 4 Community Profile - A periodical that depicts various aspects of the community. The format of this document is set by the Okla. Dept. of Commerce. Staff must research statistical data and other pertinent information for the Community Profile. Expense items include: Expense to pint 100 copies of the Community Profile in house. Expense to produce the Community Profile in digital (email and Internet) format. The primary expense is staff time. 5 AeroEOC - MRO & Aerospace Industry Branded Marketing Campaign: The objective of this project is to: (1) promote and grow the MRO & Aerospace Industry in and around Tinker AFB; (2) market Midwest City and Eastern Oklahoma County's business location advantages for MRO/Aerospace contractors and sub-contractors; and (3) retain a greater share of federal contracting revenue within the region. Promotion and Production of the Tinker & the Primes Business Opportunity & Business Intelligence Conference - Exhibitors fees and sponsorships fund this event. Costs to Exhibit at the Aviation Week MRO Conference, the Oklahoma lt. Governor's Aerospace Summit, and other exhibitions and trade shows. Development and maintenance costs for www.aeroeoc.com and www.tinkerandtheprimes.com web sites. Annual Subscription to the World Aerospace Electronic Data Base. Used for mass marketing emails to the international MRO/Aerospace community. Cost of promotional items given to prospects (jotters, folios, bags, pens, etc.) Travel related to tradeshows, military/aerospace conferences and business recruiting 6 Demographic Data Services - The CEDC subscribes to Claritas-SiteReports.com for demographic information that may be tailored to specific project requirements. This is provided without charge to local companies and organizations that need demographic data. It is also provided as a part of business recruitment/relocation packets and profiles. Expense items include: Cost of annual subscription and additional specialized reports. 7 Other Business Assistance Services - This includes consulting services provided to entrepreneurs and other business interests that are seeking to either start, relocate, or expand a business in Midwest City. It also includes the print and electronic publication of a promotional materials. Expense items include: Printing costs for 200 promotional brochures in house. Most costs associated with this project are staff labor costs. 5 AeroEOC Committee
The Eastern Oklahoma County MRO & Aerospace Partnership (AeroEOC) is organized by the Midwest City Chamber of Commerce for the purpose of preserving, advancing and enhancing the community of aerospace and defense industries in Midwest City and the surrounding area for the advancement of their collective interests. As a committee of the Chamber, AeroEOC shall also engage in those programs and projects which are designed to stimulate capital investment and job creations within and throughout the Eastern Oklahoma County MRO, aerospace and defense sectors. The committee views as essential its ability to serve as a point of appropriate and effective interface with senior military and civilian management personnel of Tinker Air Force Base, the United State Air Force, and local, state and national elected leadership.
Organizational Development Division
• Vice President, Dr. Jeannie Webb, Rose State College
• Goal: Membership development, membership retention, and resource development for adequate financing of operations and programs.
Membership Development
Chairperson –
Goals: • To identify new membership prospects • To organize successful membership drive • To improve membership retention
Objectives: • New Member packets • New Member Luncheons • Open Houses and/or Business After Hours • Organize a member retention strategy
Measurable Outcomes: • Number of new member packets distributed • Attendance at New Member Luncheon • Attendance at Open Houses and/or Business After Hours • Participation in member retention strategy • Testimonials from New Members • Number of Ribbon cuttings, groundbreakings and open houses
Ambassadors
Chairperson – Ms. Judy Kautz
Goals: • To effectively represent the Chamber membership at various community civic and business events and functions • To effectively welcome new businesses and individuals to the community and into Chamber 6 membership
Objectives: • Ribbon cutting/Ground breaking activities for new businesses • Call on existing members for retention and encourage participation • Goodwill Visits • New Member Luncheons • Use of Chamber display to promote the community
Measurable Outcomes: • Document ribbon cuttings with newspaper and newsletter clippings. • Document calls on existing membership. • Visit 10% of Chamber membership. • Organize and participate in fundraising events for New Member Luncheons. • Visibility at trade shows and conventions.
Events
Chairperson –
Goals: • To promote networking opportunities between members and non-members. • To generate non-dues revenue for the Chamber as directed by the Budgeting Committee to enhance and supplement the Chamber’s Program of Work.
Objectives: • Sponsor annual Chamber Auction Event • Sponsor annual Chamber Golf Tournament. • Sponsor annual Chamber Banquet.
Measurable Outcomes: • Net revenue from annual Chamber Auction of over $30,000 • Net revenue from annual Golf Tournament of $12,000 • Break even status for annual Chamber Banquet, an image event
For more information please call the Midwest City Chamber of Commerce at 733-3801.
7