Paper Grading Guide

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an 1 Existing Business Grading Guide BUS/475 Version 5

Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

Purpose of Assignment

Students have the opportunity to research a company and industry using University of Phoenix IBISWorld and other databases to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Business Model and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. A final paper and presentation is due in Week 5.

Resources Required

 University of Phoenix Material: Business Model and Strategic Planning Outline  University Library: IBISWorld, Mergent Online, Hoover’s databases  Strategic Management, Ch. 4. 5, & 6  Crafting and Executing Strategy, Ch. 3, 4, & 5

Grading Guide

Content Met Partially Not Comments: 70 Percent Met Met

 Propose a new product or service for the new company division. The division shoul d be customer-focused with an innovative mission statement. Ensure that you are di fferentiating your product or service.  Describe how the division addresses cust omer needs and achieves competitive ad vantage.

 Create a vision and a business model for this new division that clearly demonstrate s your decision on what you want your bu siness to become in the future.  Explain how the vision, mission, and valu e of the new division align with the compa ny’s mission and vision.  Summarize how the vision, mission, and v alues guide the division’s strategic directi on.

 Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics and its ali gnment to those of the company.

The paper is between 1,400 and 1,750 words in length.

Copyright © 2014 by University of Phoenix. All rights reserved. Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an 2 Existing Business Grading Guide BUS/475 Version 5

Total Total Available Earned 7 #/7 Writing Guidelines Met Partially Not Comments: 30 Percent Met Met

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation. Total Total Available Earned 3 #/3 Assignment Total 10 #/10 Additional comments: